“We have capitalized on the dislocation created by the pandemic with investments in assets at a lower cost basis than pre-pandemic pricing,” said Greg Friedman, Peachtree’s CEO. “Our strategy of opportunistically pivoting as the markets change allows us to capitalize on investments during any cycle.”
Peachtree has focused on investing in opportunistic real estate in distressed, under-capitalized or underperforming hospitality assets throughout the U.S. because of the disruption in the economic environment brought on by the pandemic. The company acquired, operated and disposed of equity interests during this period and invested in preferred equity, debt or debt-like positions in primarily premium-branded, limited- and select-service hotels.
“We have been able to draw on our team’s deep experience, longstanding relationships and ability to navigate changing dynamics to source investment opportunities. The current landscape has potentially widened our opportunities for attractive undercapitalized assets and assets within the hospitality sector experiencing increasing demand,” Friedman said.
Peachtree Hospitality Management, a division of Peachtree Hotel Group, is a hotel management company that creates loyalty across all stakeholders: team members, guests and owners. PHM's proprietary systems and processes maximize financial performance and value of every asset, deliver efficiencies and enable hotel teams to provide guests with unique and memorable experiences. PHM manages 59 hotels across 20 brands, with 7,023 rooms located in 17 states. In 2020, PHM ranked number 40 on Hotel Business' top hotel management company list - up 15 spots since 2019.
Peachtree Hotel Group operates, develops and invests in premium-branded, full-, select- and limited-service and extended-stay hotel assets under the Marriott, Hilton, Hyatt, Choice and InterContinental Hotels Group flags. Since its inception, Peachtree has invested in more than $4.2 billion of hotel properties and first mortgage notes. Peachtree's current portfolio is comprised 160 hotels or hotel backed assets totaling 20,366 rooms, 63 hotels and 97 notes. For more information, please visit www.peachtreehotelgroup.com.