Owners Reconsider Hotels' Positioning, Actively Pursue Deals

Hotel Asset Managers Association Survey Shares Insights Into Owner Mindset

The COVID-19 pandemic is making hotel owners reevaluate their strategies either because of the challenges the pandemic has caused or the opportunities it has created.

The Hotel Asset Managers Association has released its Spring 2021 Industry Outlook Survey, providing insight into the experiences and expectations of asset managers and the owners they work with.

Making Changes

Of the responding asset managers, roughly two-thirds said they did not plan on changing brands or management companies. The remaining third indicated they were, breaking down to 5% for brand changes, 10% for management changes and 15% for both.

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