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11 October 2018

Nor1 Partners with SLS Las Vegas to Optimize Upsell Revenue and Enhance Guest Experience

Nor1 Partners with SLS Las Vegas to Optimize Upsell Revenue and Enhance Guest Experience

Santa Clara, CA and Las Vegas, NV - SLS Las Vegas Hotel & Casino has signed an agreement to begin utilizing the entire Nor1 Merchandising Platform Product Suite to actively engage their guests throughout their journeys. The Nor1 Merchandising Platform Product Suite is designed to deliver intelligent, personalized, compelling offers to the right guest at the right time and at the right price and includes eStandby Upgrade®, eXpress Upgrade™, CheckIn Merchandising™, and eReach™, all powered by Nor1′s patented, dynamic decisions intelligence engine PRiME®.

"We are extremely excited to partner with SLS Las Vegas to use our entire Nor1 Merchandising Platform at their distinctive luxury resort and casino," stated Pavan Kapur, Nor1's SVP of Global Gaming. "The ability that our full product suite provides includes the right upsells at the right times during the guest journey, when the guest is contemplating how to make their trip more enjoyable and they're most ready to spend their travel dollars, which is key to enhancing guest experience and maximizing revenue."

"The Nor1 Merchandising Platform provides us with the decision intelligence and easy-to-use tools we need to provide smart, personalized, compelling offers to our guests for our premium rooms and services, as well as our on-property amenities such as Restaurants, Spa, Entertainment, and Gaming," said Brian Christensen, VP of Revenue Management, SLS Las Vegas. "Being able to present these opportunities to our guests at the most appropriate times, in a manner that enhances our guests' experiences and satisfaction while maximizing our revenue is a great win-win for all."

About Nor1, Inc.
Nor1 is the leader in hospitality upgrade, up-sell, and merchandising technology.

Headquartered in Silicon Valley with offices across the world, Nor1 provides data-driven pricing and merchandising products that maximize incremental revenues for Hilton, IHG, Radisson Hotel Group, Accor, Wyndham, and other global hotels and resorts.

Nor1′s real-time pricing and merchandising intelligence engine, PRiME®, powers eStandby Upgrade®, eXpress Upgrade™, CheckIn Merchandising™, eReach™, and eDirect™ to recommend the most relevant upgrade to the right guest at the right time for the most optimal price.

Our investors include Concur Technologies, Goldman Sachs, and Accel Partners.

For more information, please visit

About SLS Las Vegas
SLS Las Vegas® is an all-encompassing resort and casino with 1,615 guest rooms and suites in three distinctive towers, over 95,000 square feet of flexible meeting space and a collection of acclaimed restaurants, bars and entertainment venues. The inviting casino occupies 60,000 square feet and features approximately 600 of the latest slot and video poker machines complemented by more than 50 classic table games. An impressive selection of culinary and cocktail offerings include Bazaar Meat by José Andrés™, named "Best Restaurant in Nevada" by Business Insider; Katsuya; Cleo®; Umami Burger, Beer Garden & Sports Book; 800 Degrees Neapolitan Pizzeria; Northside Café & Chinese Kitchen; The Sayers Club®; and The Perq™. The resort is also home to The Foundry, an intimate, live entertainment venue. Additionally, SLS houses a sports book operated by global gaming leader, William Hill. For more information about SLS, please visit and stay connected on Facebook, Twitter and Instagram.

Nor1, Inc.
David Hallman

SLS Las Vegas
The Publicity Lab

FinanceSales & MarketingInformation TechnologyLodging IndustryGlobal

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