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11 October 2017

10 Reasons Why You SHOULDN’T Attend the 2017 Phocuswright Conference

By Phocuswright Marketing - Marketing

Countdown until $200 savings expires on October 20th. Register now to save!

Here are 10 reasons you shouldn't attend The Phocuswright Conference.

1. You have no reason to hear from – and meet – top travel executives

Hate growing your professional network? Then this isn't the conference for you. And if you prefer to log thousands of miles in business travel visiting your top clients – instead of meeting them back-to-back in one convenient location – you should probably sit this one out.

Nearly 2,000 decision makers and C-level executives representing dozens of countries come ready to do business.

2. You don't see value in words of wisdom from founders and investors

"What do founders know that I can't get from client feedback? I don't need investors telling me which segments and technologies they're betting on …"

Avoid mistakes and missed opportunities. Hear emerging leaders and investorsfrom Silicon Valley to London to China weigh in on the global state of startups, innovation and investment trends in travel.

3. You don't need to discover new technologies and innovative ideas

AI, machine learning, NLP, blockchain? Buzzwords. Your product and service are built with lasting power. No virtual reality this and chatbot that is going to disrupt you.

No company is disruption-proof. Our demo lineup of the most innovative startups and established companies helps you keep tabs on what's next for the industry.

4. You don't like beach weather and cool nights in the mid-70s

You love London in November. After all, near-freezing temperatures give you energy to close the next deal!

Ah, sunny Florida. There's no better atmosphere to make new connections, foster old relationships and be among the travel industry's savviest leaders (all while taking advantage of the warm weather and newly renovated venue).

5. You hate it when conferences make it easy to meet new partners and vendors

Inspired by the chase, you'd rather wander a trade show hall in search of your next customer. A VERY short coffee break between conference segments adds a welcome challenge.

No other conference provides access to such an elite and motivated group attendees – with ample time to discover new partners and opportunities. If you're ready to meet prospective clients, The Phocuswright Conference is the perfect place to prove your worth.

6. You're not interested in fast-growing markets like China, India and Mexico

Who needs emerging markets? Who needs over $350B dollars of market size and nearly 20% growth rates? Who needs to know about the world's top mobile booking market?

We've got the leaders of some of travel's hottest global players. $160B in online travel market cap will be represented on Center Stage, featuring companies like Ctrip, MakeMyTrip, Expedia, The Priceline Group, TripAdvisor and more. And we've even assembled the Wall Street analysts who cover them.

7. You don't want to hear from industry-agnostic UX experts

Hey, you just updated your mobile app last year. Right? So you should be all set.

Welcome to the new UI. Whatever we want, whatever we share, however we go … every touchpoint is up in the air. From sharing to speaking to driving, the UI is upending, and the UX is everything. Don't miss a special session, The New UX, featuring executives from Fin, Snap Inc. and Waymo, three key voices determined to reimagine how we share, re-envision how we get around, and reinvent the standard for the digital assist.

8. You don't like to speak out and ask Center Stage speakers the tough questions

PR spin is your favorite.

We give you a direct line to the people leading travel's biggest and most successful companies. Raise your hand and inspire the debate at the travel industry event of the year.

9. You don't care about how the digital travel industry affects your business

You're tired of hearing digital this, digital that. You've got it covered.

The Phocuswright Conference program consistently features a mix of promising innovative startups, companies at the forefront of technology development, Wall Street's leading travel analysts and high-profile travel brands. It's the perfect combination of what's new, what works and where we're all headed as an industry.

10. You like hearing unlabeled sponsor messages intermingled with featured programming

If you like getting blindsided by paid content, this isn't the event for you.

We never let sponsors on Center Stage. Year after year, we assemble the largest gathering of travel executives and create a program driven by Phocuswright Research. This year, the biggest names in travel return to Center Stage to share their take on market dominance, growing already-behemoth brands and working with partners big and small to make their travel product better for every consumer.

It all starts here.
If you're ready to attend The Phocuswright Conference, register here.

(Click here to view attendee feedback.)

Phocuswright Marketing

FinanceSales & MarketingLodging IndustryGlobal

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