Is the Fight Against Bot Ad Fraud Succeeding?
Is the Fight Against Bot Ad Fraud Succeeding?

MarketingProfs · 4 Jun

Here's some good news for marketers: The amount of advertising spend lost to online bot fraud is declining, according to a recent report from White O

Effective Measurement of ABM Depends on These Four Steps
Effective Measurement of ABM Depends on These Four Steps

MarketingProfs · 4 Mar

At least twice a week, marketers ask me how to best measure the performance of their company's account-based marketing (ABM) program.

Your Guide to Credit Card Processing Fees and Rates [Infographic]
Your Guide to Credit Card Processing Fees and Rates [Infographic]

MarketingProfs · 7 Feb

Small business owners have enough to worry about without getting into the nitty-gritty of credit card transactions. As long as your process works and

How to Spot Authentic (and Fake) Instagram Influencers
How to Spot Authentic (and Fake) Instagram Influencers

MarketingProfs · 6 Aug

In a single day's worth of posts that have sponsored or ad tags on Instagram, about 50% are fake engagements, according to data from the anti-fraud c

The Fearless B2B Marketer's Guide to Auditing Your Marketing Department
The Fearless B2B Marketer's Guide to Auditing Your Marketing Department

MarketingProfs · 28 Jun

The word "audit" may strike fear in the hearts of taxpayers, but it shouldn't scare marketers. Conducting an audit of your marketing department can b

Four Key Metrics for Evaluating Event Marketing Performance
Four Key Metrics for Evaluating Event Marketing Performance

MarketingProfs · 24 May

Return on investment (ROI) is, at best, a misleading metric for evaluating event-marketing performance.

The Quickest Way to Improve Your Marketing ROI: Upgrade What Your People Do
The Quickest Way to Improve Your Marketing ROI: Upgrade What Your People Do

MarketingProfs · 18 Apr

We marketers have an affinity for shiny toys. Yes, we do—just admit it. We love cool technologies that promise us improved leads, higher conversion r

What GDPR Means for Marketers [Infographic]
What GDPR Means for Marketers [Infographic]

MarketingProfs · 26 Mar

Half of UK and US marketers say the European Union’s new General Data Protection Regulation (GDPR) law will make their marketing efforts more difficu

What CMOs Need to Know About the Looming General Data Protection Regulation (GDPR)
What CMOs Need to Know About the Looming General Data Protection Regulation (GDPR)

MarketingProfs · 13 Mar

The countdown is on: Only two months are left for companies to ensure they are in compliance with the European Union's General Data Protection Regula

Are You Guilty of Stealing Images? How to Avoid Breaking Copyright Law [Infographic]
Are You Guilty of Stealing Images? How to Avoid Breaking Copyright Law [Infographic]

MarketingProfs · 13 Mar

You may have noticed some recent changes to Google image searches: The "View Image" button has been removed (athough you can still view images in the

Avoid These Four Marketing Budget-Planning Mistakes This Season
Avoid These Four Marketing Budget-Planning Mistakes This Season

MarketingProfs · 8 Nov

It's early November. The air is crisp, leaves are falling, and sweater weather is back. For B2B marketers, that can only mean one thing: planning sea

How to Improve Your Research ROI: Six Best-Practices
How to Improve Your Research ROI: Six Best-Practices

MarketingProfs · 13 Sep

Successful customer and market research can provide the data you need to support specific business objectives, such as understanding requirements for