Voluntary chains vs. Corporate soft brand chains: Which branding strategy offers hotel owners more value?
Voluntary chains vs. Corporate soft brand chains: Which branding strategy offers hotel owners more value? — By Oleksii Kapichin

Hotel Revenue Insights · 17 Nov

In the modern hotel industry, the hotel owners can choose from different branding options: Independence (non-affiliation), traditional franchise, and soft brand that includes voluntary chains and corporate soft brand chains.