To Decrease Or Not To Decrease Hotel ADR?
To Decrease Or Not To Decrease Hotel ADR? — By Rita Machado

GuestCentric Systems · 17 May

Following the economic fallout of 2020, many hotels and other tourism businesses have rushed to lower prices in an effort to stimulate demand. In this article, I analyze the competitive challenges of hotel ADR in the current climate. We also explore what Hotels can do to maintain price and deliver value ahead of the upturn that is fast approaching.