Horwath · 3 Feb
This quotation is usually attributed to former US President Dwight Eisenhower. He meant it in a military context. When the wolves at the door are soldiers (or even heavily armed and bizarrely-dressed "Republicans"), your plan may have to change rapidly and radically, but you must have one, and you must be clear about where your plan is taking you. This means strategy.
Horwath · 16 Apr
COVID-19 has highlighted the fact that the travel and tourism industry is exposed to a global crisis of confidence and steps need to be taken quickly to mitigate the impact on the hospitality business. Difficult decisions will need to be taken to protect assets and value, at the same time as making sure the business is in good shape to take advantage of the inevitable rebound.