CHARLESTON, S.C. (July 11, 2018) -- G2Crowd, the world's leading business solutions review website, has today released its Summer 2018 Report on e-signature software - and InsureSign ranks No. 1 for its usability and customer support.InsureSign is currently the highest rated e-signature tool for overall satisfaction on G2Crowd, with 4.9 out of 5 possible stars (a 97 percent satisfaction score). InsureSign's efficient, time-saving features make it a perfect tool for event sales."We've always focused on providing our users in the hospitality industry with the easiest way to get their documents signed and the best hands-on, personalized service," says Joe Floyd, founder and CEO of InsureSign. "We're grateful that our users have been so happy with our software that they've decided to tell others. Our customers tell us that their sales teams are getting almost all contracts signed and returned the same day, which never happened before using InsureSign."InsureSign has tens of thousands of users across several industries. All InsureSign users enjoy getting their documents signed the easiest way possible, along with unlimited signatures, documents and templates each month, and the benefits of audit trails, auto reminders, auto archival, company branding and more.InsureSign also offers a premium plan that includes a unique suite of innovative features, including text-message signing, in-person signing, reusable forms, a tool for securing company reviews and more.InsureSignInsureSign is the simplest, fastest and most secure way to get documents signed electronically. Trusted by thousands of businesses of all sizes across North America, InsureSign lets your customers easily sign your documents from their laptops, tablets and mobile devices - and even via text message. Curious future customers can try InsureSign free for 14 days at www.insuresign.com.

Ann Arbor, Mich. -- Handeholder Products, Inc., an industry leader in tablet and mPOS (mobile point-of-sale) device mobility solutions, has named Beau Keyes as their Vice President of Marketing and Business Development.This move signals the company's renewed focus on a long-term commitment to growth and advancement within the mobile device industry. In his new role, Keyes is responsible for growing the Handeholder Products brand through new and revitalized strategic partnerships and increased marketplace exposure, while at the same time developing new sales channels and fresh product positioning."New product introductions and focus on increased corporate exposure has grown the company over the last two years, and with Beau's attention there have been notable gains," said Mike Burns, President, Handeholder Products, Inc. "Beau's elevated leadership role reflects his proven ability to extend our growing brand and our commitment to further improved strategy as we transform the business for the future."Keyes joined the Handeholder team in 2015 and quickly advanced to a Director role in growing the company marketing and sales infrastructure. His over twenty years of experience in customer-focused solutions and consumer marketing made him a natural fit for the current promotion."I'm excited to continue and enhance my work at this innovative company during a time of strategic growth and change," said Keyes. "As a team and a company, we will continue to seek out new and versatile ways to present and provide the products and materials our clients require to move their businesses forward."

Monica Nichols, Director of Finance for Pinnacle Hotels says, "After 14 years in the hotel industry I have seen an incredible evolution in the hospitality business intelligence we utilize. Transitioning from basic financial statements to much more detailed variance and analytical reports has had a very positive influence on how Pinnacle manages and operates its properties. As a company, we now make much better decisions when it comes to budgeting and forecasting."When Nichols took the position as staff accountant/accounts payable associate for Pinnacle Hotel Management in 2003, she had to quickly acquaint herself with a new company and a new accounting system. "It was my first day on the job. It was also Pinnacle's first day of training on their new accounting software, Profitvue," Nichols said."Profitvue, from Aptech Computer Systems, was different from the mega-brand systems, but it was hospitality based and easy to learn. I picked up the ins and outs of Pinnacle's management company financial statement and reporting preferences, but at that time we had to create all of our custom reports manually. The company's property management and back office systems were not yet integrated. This manual process left room for error," Nichols said. "We created all of our budgets using spreadsheets. Looking back, it was very inefficient, but it worked at the time."Today Pinnacle operates 24 properties made up chiefly of Marriott and Hilton brands. "As we grew, and Aptech introduced new products to the industry, we added Aptech's Execuvue Hospitality Business Intelligence and Targetvue Budgeting and Forecasting systems," Nichols said. "Today all of our systems are integrated and we capture property data multiple times a day without any rekeying and can create any ad-hoc report desired."Execuvue is Aptech's IBM Cognos-based ASP enterprise hospitality business intelligence (BI) application that automatically gathers property data from leading property management, time and attendance, and other third-party systems. Targetvue is Aptech's hospitality-driven budgeting and forecasting solution. Aptech joined forces with PROPHIX to develop a budgeting and forecasting application fully-integrated with its Execuvue hospitality business intelligence and accounting systems."Pinnacle is unique. Our owners and managers have a wealth of experience and want to see property performance from different angles," Nichols said. "We leverage our Execuvue BI analysis and reporting capability. Along with standard financial reporting we use the system's ad hoc report building tool to drag and drop raw data elements to create custom reports at our regional managers' request. The system lets me analyze data to spotlight specific information, like T/A fees as a percentage of revenue, in less than a minute. I can also create reports for specific time frames and prior years to provide as much or as little detail as needed, all on the fly." Nichols said she frequently pulls performance data for cost per occupied room with trailing 12 months vs. prior year's cost for each expense item. "This kind of precise breakdown makes analyzing our operation's performance much easier. These can give us an 'ah ha' moment that helps us be more profitable and creates a culture of hands-on numbers-based management."Pinnacle's property managers enter their budget numbers in their Targetvue budgeting and forecasting system. "Targetvue is set up like Excel, we can enter cost per occupied room and it will flow through to other budget areas to simplify the process," Nichols said. "Targetvue eliminates the need to correct and consolidate multiple spreadsheets for review and reporting. I can spread annual expenses over 12 months and do this with other metrics. I set up reports so at budget time I can see changes against prior years. This data goes to Execuvue for next year's forecast, which cuts hours of time off processing budget reports."Execuvue and Targetvue reports can combine actual results with budgeted or forecasted data. Pinnacle finds these tools to be valuable in evaluating financials. "Execuvue and Targetvue are essential tools for our budget season's processes," Nichols said. "Aptech developed several detailed reports for Pinnacle that provide vital statistics such as cost per occupied room, or percentage of room revenue for all expenses. Before, we would find ourselves sitting in budget review meetings with spreadsheets and Excel files feverishly calculating these amounts on our own. Now, everything is calculated for us with the click of a mouse. It has made our budgeting process flow much smoother."About PinnaclePinnacle Hotel Management was founded in 1997 by Ron Franklin and Dick Vilardo to develop and manage Marriott and Hilton branded hotels. Their first project, the 123-room Courtyard Orlando East/UCF opened in June of 1997. Since that time they have developed or purchased 37 additional hotels. Pinnacle's largest project to date is the Orlando Marriott Lake Mary, a 304-room, full service hotel. The company manages its own hotels, as well as those owned by other companies. Pinnacle has completed 29 ground up hotel development projects in markets such as Washington, D.C., Florida, New England and California. Pinnacle has also successfully completed several brand conversion projects including the Courtyard Alexandria, Virginia, the Fairfield Inn and Suites Palm Beach, Florida Courtyard Key West, the Boston Courtyard Billerica/Bedford, Massachusetts, and the successful brand conversion of the Courtyard Marriott Philadelphia City Avenue.About Aptech Computer Systems, Inc.Aptech Computer Systems, Inc., based in Pittsburgh, Pennsylvania, is the only provider of a fully integrated enterprise accounting, business intelligence and planning ecosystem to the hospitality industry. All of its clients are companies like yours, which own or manage hotels. Its solutions help customers at both the corporate and property levels understand their financial and operational data for faster goal achievement.The company is renowned for introducing business intelligence into the hotel industry, and offers a solid resource of hospitality professionals. Aptech is an IBM Software Value Plus partner and Premier Solution Provider, as well as a Prophix Premier Business Partner.Incorporated in 1970, Aptech's state-of-the-art back office, true business intelligence and enterprise planning solutions are 100% hotel specific. Solutions include PVNG, Execuvue, and Targetvue. Clients comprise over 3,500 properties - including large chains, multiple-property management companies and single-site hotels. Execuvue is registered to Aptech Computer Systems, Inc. All other trademarks are owned by their respective holders. For more information please visit www.aptech-inc.com.

Silicon Valley, CA -- Nor1, the leader in hospitality merchandising technology and FirstView, a VR & 360deg content production studio are partnering to provide the hospitality industry with a perfect blend of room category and property-based rich content that highlights value and experience, with intelligent pricing and merchandising offers.Nor1 will embed FirstView's 3D Tours and Virtual Reality experiences with the goal of increasing the hotel guest's ability to quickly appreciate the value of every intelligently generated offer. All Nor1 products, including eStandby Upgrade, eXpress Upgrade, CheckIn Merchandising and eReach now have the ability to leverage this high quality immersive content."The future of hotel merchandising, especially for room categories, will rely on generating intelligent offers that quickly drive guest engagement and interest," said Jason G. Bryant, Nor1's Founder and CEO. "We are excited to partner with FirstView and to jointly create offers that are personalized based on product, price and also the presentation layer. Different types of guests are driven by different types of media, some it's still photography others 3D walk-through tours and others animated views.""The type of content travelers expect is changing. Our partnership with Nor1 allows Hotel clients the ability to easily and efficiently create, manage and leverage 3D, 360deg, and VR content and immediately drive revenue and guest satisfaction," stated Antonio Batanero, FirstView's Co-Founder and CEO. "The early results on this approach are compelling, 4.5X more time spent on the hotel's website with a 128% Increase in web conversion on guest transactions."For more information about how your hotel can leverage 3D Tours and VR experiences to increase merchandising revenue and guest engagement, please visit www.nor1.com/VirtualReality.About Nor1, Inc. Nor1, Inc. is the leader in hospitality merchandising technology. Headquartered in Silicon Valley, with offices in Las Vegas, Germany, Spain, Mexico, Singapore and India, Nor1 provides data-driven pricing and merchandising solutions to maximize incremental revenues for hotels and resorts worldwide, such as Hilton, IHG, Radisson Hotel Group, Accor, and Wyndham.Nor1's patented, dynamic decisions intelligence engine PRiME powers Nor1's Pricing & Merchandising Intelligence Platform, which includes its signature eStandby Upgrade, eXpress Upgrade, CheckIn Merchandising, eReach, and eDirect products.Nor1 is creating the fusion between technology and guest experience. This combination of expertise and skill has set Nor1 apart as a leader in hospitality upgrade, upsell, and merchandising technology and continues to attract distinguished investors, such as Concur Technologies, Goldman Sachs, and Accel Partners.For more information, please contact sales@nor1.com or visit www.nor1.com.About FirstView FirstView is a diverse group of hoteliers, digital media specialists, producers, and media managers providing a completely new form of immersive 3D & VR media that invites hotel guests to explore a hotel as if they were really there. They create interactive experiences that not only engage hotel guests by bringing hotels to life but increase revenue and guest satisfaction as well. For more information, please visit www.firstview.us.

PITTSBURGH - Aptech Computer Systems announced La Corsha Hospitality Group implemented the PVNG Enterprise Accounting System across 10 properties. La Corsha converted from Aptech's Profitvue hotel accounting software to web-based PVNG to enable remote accounting operations and greater financial reporting flexibility. La Corsha (LCHG) operates a mix of managed and owned properties across Texas that includes hotels, restaurants and a multi-city parking company. Aptech is the leading provider of hospitality business intelligence, budgeting and forecasting, and enterprise accounting hotel software systems. Click here for more on Aptech's products and services."We converted to PVNG Enterprise Accounting because LCHG wanted a web-based system that could handle its varied mix of hotels and restaurants with the flexibility of remote operations. PVNG does this for us very well," said Roberta McKenna, regional controller with La Corsha Hospitality Group. "Aptech converted our chart of accounts seamlessly from Profitvue to PVNG for all our companies. In our custom financial statements, the function I find particularly valuable is PVNG's ability to drill down into each number showing transactional level detail. The transparency this provides us gives confidence to owners and managers while making answering questions quick and easy."PVNG hotel accounting software also lets operators easily define user roles and system access to limit staff interaction with functions not necessary for their roles. "It is important to control what the staff sees and doesn't see within the system. We all play different roles within the organization. PVNG lets us grant individual staff access to certain modules they need for their level of work. We are able to segregate duties by role, so our Accounts Payable staff is limited to our Accounts Payable Module," McKenna said. "This is very important to auditors. By limiting staff access, we've created a control mechanism whereby we are not only reducing risk, but each person can work more efficiently with reduced errors. We have the ability to change access levels as a staff member's knowledge and responsibility increase and their role expands or changes."McKenna noted that PVNG's multi-company functionality is important to La Corsha. "Texas has unique reporting requirements that PVNG's flexible financials comply with easily. Also, since PVNG is web-based, many of our staff members can work remotely, me included. This increases productivity. We originally installed Aptech's Profitvue because it is hotel-specific. Aptech's excellent support and industry knowledge were part of the reason we upgraded to PVNG. Its team responds to our questions and system refinement suggestions quickly. Aptech's personalized professional service is exceptional and highly valuable to our operations."Jill Wilder, Aptech's vice president, said, "La Corsha is a long-term Aptech client. Its team's experience and operational suggestions contributed several valuable PVNG enhancements during their first months of use. We are grateful for their feedback. Aptech's staff works closely with users to continuously improve our enterprise accounting, business intelligence, and budgeting and forecasting systems."Aptech Computer Systems is both an IBM and Prophix Business Partner offering Execuvue web-enabled Business Intelligence, Targetvue Budgeting and Forecasting, and PVNG Enterprise Accounting systems that are 100% hospitality specific. Aptech is the only company that provides a complete suite of financial management and analysis solutions for the hotel industry. About La Corsha Hospitality GroupLa Corsha Hospitality Group is an Austin, Texas-based management and consulting company founded in early 2006 by industry veteran Jeff Trigger. Trigger and his associates have an extensive background that specializes in operating luxury hotels, restoring and repositioning historic properties, and developing independent restaurants and bars. Examples of their work include downtown Austin's Driskill Hotel; Dallas' Mansion on Turtle Creek, Hotel Adolphus, and Stoneleigh Hotel and Spa; San Antonio's Saint Anthony Hotel; Big Spring's Hotel Settles; and Marfa's Hotel Saint George and La Venture Restaurant. La Corsha's restaurant development, Congress Austin, introduced the renowned 5-Star restaurant, Congress. For more information on La Corsha, click here.About Aptech Computer Systems, Inc.Aptech Computer Systems, Inc., based in Pittsburgh, Pennsylvania, is the only provider of a fully integrated enterprise accounting, business intelligence and planning ecosystem to the hospitality industry. All of its clients are companies like yours, which own or manage hotels. Its solutions help customers at both the corporate and property levels understand their financial and operational data for faster goal achievement.The company is renowned for introducing business intelligence into the hotel industry, and offers a solid resource of hospitality professionals. Aptech is an IBM Software Value Plus partner and Premier Solution Provider, as well as a Prophix Premier Business Partner.Incorporated in 1970, Aptech's state-of-the-art back office, true business intelligence and enterprise planning solutions are 100% hotel specific. Solutions include PVNG, Execuvue, and Targetvue. Clients comprise over 3,500 properties - including large chains, multiple-property management companies and single-site hotels. Execuvue is registered to Aptech Computer Systems, Inc. All other trademarks are owned by their respective holders. For more information please visit www.aptech-inc.com.

Aptech Computer Systems announced Chartres Lodging Group, LLC and Kokua Hospitality, LLC have selected Aptech's suite of financial solutions; Execuvue Hospitality Business Intelligence, Targetvue, and PVNG to streamline the companies' data collection, analysis, forecasting, and reporting processes. Chartres Lodging Group, an investment and advisory company focused on the investment, asset management, and development of high-quality lodging assets, works in tandem with Kokua Hospitality, an independent hotel management company with a portfolio of independent and branded hotels throughout the mainland U.S. and Hawaii. The two San Francisco-based companies are pleased to join forces with Aptech, the leading provider of hospitality business intelligence, budgeting and forecasting, and enterprise accounting hotel software systems. Click here for more on Aptech's products and services."We wanted a proven hospitality budgeting and forecasting system that would provide our varied properties with accurate forecast reporting," said Andrea Mue, EVP and CFO for Chartres Lodging Group and Kokua Hospitality. "I have designed budget systems and understand what is important. We evaluated several systems and Aptech's Targetvue system's management of our specialized budgeting and forecasting needs out-performed the others." Chartres/Kokua also selected Aptech's cloud-based Execuvue Hospitality Business Intelligence, and PVNG Enterprise Accounting Systems. The systems are expected to be live in the Q2 of 2018."Aptech's PVNG Enterprise Accounting and Execuvue Hospitality Business Intelligence are integrated to seamlessly exchange data. This integration saves manual processing time and ensures accuracy," Mue said. "We know the importance and value of investing in business intelligence and look forward to having our monthly reporting packages deliver more performance information in flexible formats. Kokua's property teams will benefit from greater corporate visibility into operations, while our corporate team and our owners will benefit from the teams' ability to optimize profitability and manage by the numbers.""Kokua Hospitality is a flexible operator with a portfolio of multiple brands and independents that span the country. Aptech's integrated cloud-based systems are a good fit for their operation," said Jill Wilder, Aptech VP. "Our systems will gather data from each hotel for centralized analysis and performance reporting to support management decisions. Both of our companies understand the importance of providing value and service. The Aptech professional team is committed to Chartres' and Kokua's success."Aptech's professional team will be hosting meetings at BITAC May 15 -17 at the Innisbrook Resort in Tampa, Florida. Please call Aptech at 800-245-0720 or 412-963-7440 to schedule a meeting.Aptech Computer Systems is both an IBM and Prophix Business Partner. It offers Execuvue web-enabled Hospitality Business Intelligence, Targetvue Budgeting and Forecasting, and PVNG Enterprise Accounting systems that are 100% hospitality specific. Aptech is the only company that provides a complete suite of financial management and analysis solutions for the hotel industry. About Chartres Lodging Group, LLCThe Chartres Lodging Group, LLC, is an investment and advisory company focused on the investment, asset management, and renovation of high-quality lodging assets. As investors, Chartres' team of experts brings operational knowledge, market intelligence, and an entrepreneurial mindset to each asset under management. Augmenting our investment professionals, Charters Lodging's in-house development management team has extensive development and renovation experience. Together with its subsidiary property management company, Kokua Hospitality, LLC, and a network of consultants and industry experts, Chartres Lodging is the one-stop company for hotel and hospitality asset investment and management. Chartres Lodging is headquartered in San Francisco, with offices in New York, Los Angeles, Chicago and Tokyo. For more information on The Chartres Lodging Group, please visit www.chartreslodging.com About Kokua Hospitality, LLCKokua Hospitality, LLC is an independent hotel management company founded with the drive to become the operator of choice for strategic institutional and select private lodging investors. Created by veteran lodging investment and management experts to appeal to an investor's sensibility, Kokua Hospitality blends best-in-class operating practices with an owner's DNA, while serving as an extension of their ownership teams. The San Francisco-based company manages a diverse portfolio of hotels and resorts nationwide, including a constantly growing collection on the West Coast and in Hawaii. Kokua Hospitality and their partners received such honors as Hyatt Hotels & Resorts' Full Service Adaptive Reuse Project of the Year 2017 and NAIOP Hawaii's Renovation Project Award of Excellence 2017 for the development of Hyatt Centric Waikiki Beach; both testaments to Kokua's expertise in successful asset repositionings and conversions. For more information on Kokua Hospitality, please visit www.kokuahospitality.com and follow along on Twitter and Facebook.About Aptech Computer Systems, Inc.Aptech Computer Systems, Inc., based in Pittsburgh, Pennsylvania, is the only provider of a fully integrated enterprise accounting, business intelligence and planning ecosystem to the hospitality industry. All of its clients are companies like yours, which own or manage hotels. Its solutions help customers at both the corporate and property levels understand their financial and operational data for faster goal achievement.The company is renowned for introducing business intelligence into the hotel industry, and offers a solid resource of hospitality professionals. Aptech is an IBM Software Value Plus partner and Premier Solution Provider, as well as a Prophix Premier Business Partner.Incorporated in 1970, Aptech's state-of-the-art back office, true business intelligence and enterprise planning solutions are 100% hotel specific. Solutions include PVNG, Execuvue, and Targetvue. Clients comprise over 3,500 properties - including large chains, multiple-property management companies and single-site hotels. Execuvue is registered to Aptech Computer Systems, Inc. All other trademarks are owned by their respective holders. For more information please visit www.aptech-inc.com.

Ottawa, Ontario -- Benbria, the leading provider of omni-channel messaging and customer experience measurement solutions, announced to clients and partners today its compliance with the European General Data Protection Regulation, or "GDPR" which will become enforceable on May 25, 2018.The GDPR requires businesses to protect the personal data and privacy of EU citizens for transactions that occur within EU member states. As a cloud software-as-a-service (SaaS) provider, Benbria sees this as an opportunity to improve data security for all customers on the Loop platform including customers using Loop Messenger, Loop Pulse and Loop OnDemand. As a global leader of omni-channel messaging and measurement software solutions, Benbria will raise the bar with this initiative.A key element of GDPR compliance is consumer transparency. Benbria will continue to be transparent in how it manages and uses consumer personal data to provide service. Benbria commits to cooperating with customers to help facilitate their respective data protection rights regarding personal data. In addition, European consumers may now request to be forgotten and will have a right to obtain from Benbria an erasure of personal data without undue delay, if they wish to withdraw consent.Lastly, GDPR calls for prompt action in the event of a breach of security or unintended leak of personal data. While Benbria maintains top-level security policies and processes customer data in facilities with world-class security infrastructure, the company is prepared for every scenario. Benbria, in cooperation with their partners and policies, commits to being forthright and transparent about any compromise to customer data. In the event that Benbria becomes aware of any unauthorized access or disclosure of personal data, Benbria will promptly take action to provide awareness and reestablish trust amongst our customers, to the extent such notification is permitted by applicable law."Our focus on information and data security have always been a major benefit of using Loop, as we already built our platform to comply with well-established regulations in several global markets. This includes our home country of Canada, where many countries and regulators have turned to as a reference point for best practices," said James Geneau, VP of Marketing at Benbria. "These further enhancements to comply with GDPR means we are even better positioned to offer a solution that can meet the needs of our existing and growing list of clients based in Europe, and around the globe."Businesses using the Loop platform can respond to messages through a wide selection of channels including SMS, E-mail, proprietary web chat, in-App chat, physical kiosks and messaging channels like Facebook and Twitter; while having the ability to seamlessly route them to key internal team members. In addition, businesses can measure customer satisfaction in real-time using short and timely feedback surveys which capture customer sentiment and satisfaction at any point of the customer journey.These additional GDPR related compliance steps come into effect today, ahead of when the regulation becomes enforceable on May 25, 2018.Companies in Europe can request to connect with their dedicated Benbria team member by visiting www.benbria.com/contact-us.About Benbria Benbria is a leader in omni-channel customer engagement solutions, helping the world's greatest brands deliver a superior guest experience that goes above and beyond their competitors. Using a variety of mobile, online, and on-property technologies - including SMS, email, web, in-app and messaging channels, as well as kiosks - Loop enables brands to capture and direct real-time customer requests, concerns, suggestions, and positive input to management and team members for action and closure.With over 1,400 client locations in 20 countries, a network of 10 global sales partners, and the ability integrate with over 60 PMS and SOS solutions, Benbria offers both global reach and expertise with the hospitality industry's largest network of integration partners. For more information, visit www.benbria.com.Media Contact:Nicole Jardim Benbria Corporationnjardim@benbria.com

London, UK, 25 April, 2018: RateGain Technologies, a leader in hospitality and travel technology solutions, today announced the launch of a key feature, 'Lightning Refresh' to its premier rate shopper solution, Optima, that would allow hotels to refresh and receive the real-time competitor rates at the click of a button. The availability of the most updated rates, which would get reflected in the user's rate calendar in less than 60 seconds, would serve as a key input for hoteliers while developing an effective pricing strategy.With the growing competition and a hyper-dynamic market, hotels need to change their prices multiple times in a day to stay ahead of their competition. This necessitates the need for having a minute-by-minute market pulse and competitive intelligence. Using this advanced feature would not only help hotels adopt dynamic pricing but will also transform them from batch-based data processing to real-time data acquisition and actionable insights, resulting in a measurable impact on hotel's bottom line.According to Dr. Anand Medepalli, RateGain's Chief Product Officer, early feedback on this feature has been overwhelmingly positive and users feel on the top of their data needs. "We are very proud at the launch of the 'Lightning Refresh' functionality on our rate shopping tool, Optima, enabling our hotel partners to refresh rates from the OTAs in a matter of seconds. In this ever dynamic world, access to up to data could mean the difference between winning and losing," continued Dr. Medepalli.RateGain launched Optima in October 2016, as a solution to provide comprehensive rate-intelligence to hotels by tracking more than 500+ OTAs, meta-search sites, GDS, brand sites & mobile apps and more than 900,000+ rooms type data. In a very short time, Optima has established itself as a market leader, helping hotels across the globe leverage the power of price intelligence and maintain rate parity across all channels.For further details, please contact:RateGain:Enzo Aita, Global Head - Hospitality Marketing| enzo.aita@rategain.comAditi Bhandari, Senior Manager Marketing| aditi.bhandari@rategain.com------------------------------------------------------------------------------------------------------------------------------------------Forward-Looking StatementsCertain statements in this release are forward-looking statements, which involve a number of risks, uncertainties, assumptions and other factors that could cause actual results to differ materially from those in such forward-looking statements. All statements, other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to the statements containing the words 'planned', 'expects', 'believes',' strategy', 'opportunity', 'anticipates', 'hopes' or other similar words. The risks and uncertainties relating to these statements include, but are not limited to, risks and uncertainties regarding impact of pending regulatory proceedings, fluctuations in earnings, our ability to manage growth, intense competition in IT services, data services and consulting services including those factors which may affect our cost advantage, wage increases in India, customer acceptances of our services, products and fee structures, our ability to attract and retain highly skilled professionals, our ability to integrate acquired assets in a cost-effective and timely manner, time and cost overruns on fixed-price, fixed-timeframe contracts, client concentration, restrictions on immigration, our ability to manage our international operations, reduced demand for technology in our key focus areas, disruptions in telecommunication networks, our ability to successfully complete and integrate potential acquisitions, the success of our brand development efforts, liability for damages on our service contracts, the success of the companies /entities in which we have made strategic investments.

ProfitSword, a leading developer of business intelligence and data integration software for the hotel industry, announces the addition of 126 properties from six hotel management companies to its current roster of hospitality customers during the first quarter of 2018. These numbers represent a 74 percent increase in growth rate over the prior year's sales pace, positioning ProfitSword as a leading provider in hospitality data management, as it continues to experience strong company growth in the hotel sector."Data integration is continuously evolving and has become a top priority for efficient hotel management. Hoteliers continue to adopt new technology systems and solutions that require the use of effective data management and integration tools to get the most out of their data," says Colin Findley, VP of business development at ProfitSword. "We develop and deliver exceptional data management and finance management solutions to all of our clients, and strive to ensure that the most effective management tools are available to streamline their hotel operations."Providing the hospitality industry with a comprehensive suite of software applications dedicated to efficient and effective data management and integration, ProfitSword's platform consists of ProfitSage, ProfitWizard, ProfitPace and ProfitPlan. These cost-effective tools are specifically designed to help business professionals better manage their data for faster and more well-informed decision making, as well as detailed reporting.A solution developed to effectively manage sales data, ProfitPace allows businesses to efficiently monitor sales team efforts to ensure that the company is on track to achieve individual and company sales goals. It also allows for the comparison of sales pace to forecast, budget, prior years and same time last year trends. ProfitSage provides hoteliers with a user-friendly tool that integrates with standard business operation platforms for data collection and management. Using ProfitPlan, hoteliers can incorporate stylized report templates to produce several types of reports required to manage daily tasks and information. ProfitSword's data analysis tool, ProfitWizard, combines business intelligence, decision support, performance management and ad-hoc reporting for efficient analysis of data."We ended 2017 strong with revenue growth nearly 20 percent over 2016. However, with such a successful Q1 in 2018 and a pipeline that is expanding daily, we are excited to see where the rest of the year takes us," adds Findley. "We continue to grow our market share in the hospitality industry around the globe due to our innovative software systems aimed at making data, operational and financial management easier and more efficient for everyone involved."For more information on ProfitSword's portfolio of business intelligence optimization tools, please visit www.profitsword.com.

PITTSBURGH -- Aptech Computer Systems announced Miami-based MDM Hotel Group implemented the Execuvue Hospitality Business Intelligence System to automate data gathering, performance reporting and analysis for its portfolio of hotels. MDM is a respected developer that operates full service Marriott and independent properties and commercial businesses in South Florida. Aptech is the leading provider of business intelligence, budgeting and forecasting, and enterprise accounting hotel software systems. Click here for more on Aptech's products and services.Cam Troutman, Aptech vice president, said, "MDM Group is a dynamic operator that is literally revitalizing much of South Florida. Marriott International awarded MDM its 2016 Partnership Circle Award for being the top owner and franchise company. Aptech congratulates MDM Group's management and property teams for their effort and is grateful to be a MDM technology provider." MDM utilizes Aptech's full suite of financial hotel software solutions. In addition to selecting Aptech's Execuvue Business Intelligence System, MDM Group also employs Aptech's Targetvue Budgeting and Forecasting, and Enterprise Back Office Accounting for its five hotels.MDM Hotel Group owns and operates some of Miami's most renowned hotel properties including the JW Marriott Marquis Miami in the heart of downtown, Hotel Beaux Arts Miami, JW Marriott Miami on Brickell Avenue, the Miami Marriott Dadeland, Courtyard Miami Dadeland as well as the planned Marriott Marquis Miami Worldcenter Hotel & Expo Center currently under development.Aptech Computer Systems is both an IBM and Prophix Business Partner offering Execuvue web-enabled Business Intelligence, Targetvue Budgeting and Forecasting, and PVNG Enterprise Accounting systems that are 100% hospitality specific. Aptech is the only company that provides a complete suite of financial management and analysis solutions for the hotel industry.About MDM GroupFounded in 1990, MDM Group's vision has been driven by a desire to bring the highest quality amenities and brands to underserved urban markets including what is the neighborhood around Dadeland Mall, Brickell Avenue and most recently, Miami's downtown core. Soon it will embark on another game changing project, the development of the Marriott Marquis Miami Worldcenter Hotel & Expo Center within the Miami Worldcenter project in the Park West area of downtown Miami. For more information visit www.mdmusa.com.About Aptech Computer Systems, Inc.Aptech Computer Systems, Inc., based in Pittsburgh, Pennsylvania, is the only provider of a fully integrated enterprise accounting, business intelligence and planning ecosystem to the hospitality industry. All of its clients are companies like yours, which own or manage hotels. Its solutions help customers at both the corporate and property levels understand their financial and operational data for faster goal achievement.The company is renowned for introducing business intelligence into the hotel industry, and offers a solid resource of hospitality professionals. Aptech is an IBM Software Value Plus partner and Premier Solution Provider, as well as a Prophix Premier Business Partner.Incorporated in 1970, Aptech's state-of-the-art back office, true business intelligence and enterprise planning solutions are 100% hotel specific. Solutions include PVNG, Execuvue, and Targetvue. Clients comprise over 3,500 properties - including large chains, multiple-property management companies and single-site hotels. Execuvue is registered to Aptech Computer Systems, Inc. All other trademarks are owned by their respective holders. For more information please visit www.aptech-inc.com.

Daniel Johnson, Partner/Co-founder of VENZA, designed this survey to assess the level of compliance and awareness of organizations in the hospitality industry. Questions not only cover basic demographics, such as country and organizational size but also measure concern about fines and expenditures for compliance and gauge awareness about individual articles that impact the hospitality industry. This survey also identifies the level of urgency among organizations, if any, before this regulation goes into effect.Daniel brings to this survey extensive knowledge of the GDPR, having just co-chaired the HTNG GDPR Work Group, through which approximately 50 industry colleagues produced a hospitality-focused GDPR white paper and an accompanying self-assessment tool. These materials will provide organizations within the hospitality industry significant assistance in their preparation for the GDPR. Daniel also helped to architect hotel data flow charts as a member of the HFTP GDPR HDPO Task Force. These flowcharts illustrate data flow scenarios for the guest journey, third parties that provide hospitality services, and more.With numerous keynote speaking engagements already completed for this year, Daniel has had many opportunities to ask hoteliers about their GDPR preparedness. What will VENZA's confidential survey reveal about these same hoteliers and their level of concern for protecting European data subjects? Find out by taking part in this survey and reading the results in the summer edition of Hospitality Upgrade Magazine!The survey will be available from April 9-30, 2018. Participants will not be required to provide their names to take part in the survey, so all answers will remain confidential. Please click this link now to participate.Upon completion of the survey find out more about GDPR at these webinars scheduled for two sessions daily on April seventeenth and eighteenth with times for both Eastern Standard Time and Central European Time. You can access specific times and register for webinars by going to www.venzagroup.com/event/. All webinars will have a question and answer session at the end to help clarify any of the material covered. No two webinar sessions will be identical, so feel free to sign up for multiple sessions.About VENZADrawing on decades of experience, VENZA can help organizations mitigate their data security vulnerabilities and ensure compliance, keeping guests and their data safe from breaches. By delivering a security solution for readiness, reassurance and response, VENZA offers 360-degree visibility for proactive management of risks--so users can focus on guest service and building trust in their brand. Better visibility means better defense. Know the risks, protect the enterprise with VENZA.More than 100+ countries look to VENZA for tools, technology, and strategic security support. Founded in 2008, VENZA is a privately held company, headquartered in Roswell, GA. For more information, please call 770.685.6500 or visit VENZAgroup.com.

With the May 25, 2018, deadline for GDPR (General Data Protection Regulation) quickly approaching VENZA is hosting four free webinars for the hospitality industry. Daniel Johnson, Partner/Co-founder will be guiding you through key aspects of the regulation and how GDPR impacts hoteliers who either solicit bookings from Europe-based persons ("data subjects") or who monitor their behavior.The coming enforcement of Europe's data protection law, demands that both hoteliers and their information system partners take a hard look at how guest data is processed. Roles determine responsibilities. Responsibilities convey obligations. Failures to meet obligations carry consequences.Earlier this month, Johnson co-chaired HTNG's GDPR Work Group consisting of around 50 industry colleagues to produce a hospitality-focused GDPR white paper with an accompanying self-assessment tool. These materials help the industry prepare for the GDPR. Also, as a member of the HFTP GDPR HDPO Task Force, Daniel helped architect hotel guest data flow charts. This set of flowcharts illustrate data flow scenarios, involving parties providing hospitality services, steps of the guest journey and more.The webinars are scheduled for two sessions daily on April fourth, seventeenth and eighteenth with times for both Eastern Standard Time and Central European Time. You can access specific times and register for webinars by going to www.venzagroup.com/event/. All webinars will have a question and answer session at the end to help clarify any of the material covered. No two webinar sessions will be identical, so feel free to sign up for multiple sessions.Find out how GDPR will impact your organization before the upcoming May deadline by registering for a free webinar.About VENZADrawing on decades of experience, VENZA can help organizations mitigate their data security vulnerabilities and ensure compliance, keeping guests and their data safe from breaches. By delivering a security solution for readiness, reassurance and response, VENZA offers 360-degree visibility for proactive management of risks--so users can focus on guest service and building trust in their brand. Better visibility means better defense. Know the risks, protect the enterprise with VENZA.More than 10,000 organizations in 100+ countries look to VENZA for tools, technology, and strategic security support. Founded in 2008, VENZA is a privately held company, headquartered in Roswell, GA. For more information, please call 770.685.6500 or visit VENZAgroup.com.About GDPR Essentials Powered by VENZA and facilitated by our approved coaches, GDPR Essentials informs your GDPR task force and aligns them to the tools and documents they need for compliance.Coaching Clinics cover vital topics, both legal and technical. Conducted over multiple sessions, each Clinic affords participants practical, hands-on guidance from a GDPR expert.Small-group formats foster peer-to-peer sharing and serve as a cost-effective solution for organizations adverse to expensive, one-on-one consulting fees.Topics include:Revising legal agreements (i.e. MSAs, SLAs)Revising data processing agreementsData mapping and risk identificationThe mechanics of consent managementDesignating a Data Protection Officer (DPO)And many more...Post-Clinic, custom Field Guides serve as practical and invaluable DIY resources. Documentation Platform A repository of indispensable documents and templates such as:Checklists and ToolsDocumentsPoliciesDIY! -- Users can customize the documents.Program CoordinationSuccessfully addressing the GDPR's legal, technical, and operational requirements demands organizational coordination. The VENZA Customer Success Team helps with schedules, reminders, and communications.

The new accounting standards require the entity designated as the principal in the sales transaction to record the revenue on a gross basis. The principal controls the good or service before that good or service is transferred to the customer. In the current hotel - OTA relationship, the hotel is the principal, since it is the entity responsible for providing accommodations to the guest. The price of the hotel room sold by the OTAs is determined and enforced by the hotel via rate parity clauses in the agreements with the OTAs, so that the OTAs do not take any inventory risks.These new standards stem from The Financial Accounting Standards Board's (FASB) revised guidelines for recording revenue. A private, non-profit organization, FASB is the ultimate accounting standard setting institution in the United States. Its primary purpose is to establish and improve generally accepted accounting principles (GAAP) within the United States in the public's interest. The FASB's Accounting Standards Codification ("ASC") 606 contains these new revenue recognition standards, effective 1 January 2018 for public companies, and no later than 31 December 2019 for all other companies. The new accounting guidelines clarify how revenue should be recognized for goods and services. Additionally, the American Hotel & Lodging Association's Financial Management Committee has followed suit and issued guidance on the new revenue recognition standards' effect on the hotel industry. The Financial Management Committee, too, has provided a modification to the Uniform System of Accounts (USALI) related to gross versus net revenue accounting, incorporating the new revenue recognition standards.How is OTA revenue being recognized today?There are two prevailing OTA business models that affect how revenues are being recognized at the present:Agency/Retail Model: The guest reserves the hotel with the OTA but pays at the hotel. This is the traditional travel agency commission model: the hotel collects the face value of the reservation (room rate + local taxes), recognizes this gross amount as revenue, and pays the OTA a commission, which is recorded as COGS (Cost of Goods Sold). The new standards will not affect this agency model.Merchant Model: The guest both reserves and pays for hotel accommodations with the OTA. In turn, the OTA deducts its commission from the gross amount collected and pays the hotel the net amount (room rate minus commission). The hotel recognizes this net amount as revenue, and the OTA commission does not get recorded as COGS and in any way in the hotel's profit and loss (P&L). Currently, recognizing revenue from the OTAs as "net" inevitably lowers ADRs and RevPARs, but the true effect remains "hidden," since net OTA revenue is bundled with gross revenue (direct and OTA). The new standards call for the "gross" OTA revenue to be recognized in the property P&L and not the net as it is done currently, and the commission collected from the OTAs to be recognized as COGS. How will the new OTA revenue recognition standards affect the industry?The new OTA recognition standards will have a negative impact on hotels that are overly reliant on the OTA Merchant Model. This will result in:Recognition of higher COGSHigher franchise fees under the current franchise agreement model, where fees are calculated as percentage from the gross room revenueHigher management fees under the current agreement structuresLocal taxes such as occupancy and room taxes, CVB marketing contributions, etc., which are typically calculated as percentage from the gross room revenueUltimately, lower profitabilityAll of this will impact properties and lead to an increased recognition of their reliance on OTAs, since all of the OTA commissions (agency/retail and merchant) will be reflected as COGS in the property's P&L. Why higher distribution costs are detrimental to any hotelAs one of the main cost drivers for properties, distribution costs have been rising steadily over the last six years. This is due to OTAs increasing market share by over 40%, in comparison to hotel direct bookings (Kalibri Labs). Now, adding the OTA commissions from OTA Merchant Model bookings to the COGS line item in the property P&L will show the true cost of OTA distribution; this will generate a number of issues for managers, leading to difficult conversations with ownership.With the exception of distribution costs, hoteliers have very little leverage over the six main cost drivers in hotel operations:Labor CostsDebt ServiceFranchise FeesReal Estate TaxesUtilitiesDistribution CostsThe importance of these cost drivers varies, and largely depends on the size of the hotel, condition of the physical plant, whether the property is branded or independent, amount of debt, and geographic location. However, distribution costs have been rising at a rapid pace across all properties.What can hoteliers do to soften the negative P&L impact of the new OTA revenue recognition standards? The new OTA revenue recognition standards will force hoteliers to finally take OTA distribution costs seriously. There is only one approach to lowering OTA distribution costs: Invest smartly in the property's direct booking strategy and focus on shifting share from the OTAs to the direct channel.Across HEBS Digital's hotel client portfolio, the average direct booking distribution cost is 4.5%, including website cost amortized over 36 months, full-service digital marketing costs (SEM, SEO, online media and retargeting, social media, email marketing, smart data marketing), consulting and strategy services. Compare this to an average OTA commission for independent properties of 18%-25%.Here are the most important action steps for hoteliers to consider:1. Adopt a "Direct is Always Better" Top-Down StrategyAdopt a company-wide "Direct is Always Better" strategy with the primary goal of generating more direct online bookings and shifting share from the OTAs to the direct channel. Without such a strategy, the property ends up with under-staffed and under-budgeted direct online marketing efforts, bandwidth and focus.Who at the property "owns" the website and its results and performance? Whose salaries and bonuses are determined by the website's revenue and ROI? Who is incentivized when the market share needle is moved from OTAs to direct online bookings? Most properties and hotel companies do not have clear responsibilities and incentives assigned to direct online channel production, resulting in a very muddled --but convenient for some--picture of channel contribution, ADRs, and distribution costs.When the property embraces a "Direct is Always Better" strategy, the on-property team sets a primary goal of generating as many bookings as possible via the direct online channel, by far the most profitable channel today. The team can then work together to seize market share from the OTAs as a united front. A comprehensive strategy should include direct booking share benchmarks and objectives, employee responsibilities, performance compensation tie-ins and bonuses, guest "book direct" value adds, and more.Educating the property staff that direct guests are the best guests and empowering them to be responsible corporate citizens are key steps to the overall strategy. "The Customer Lifetime Value (CLV) of direct guests is far greater than CLV of guests acquired via OTA," confirms Michael Harris, VP of Ledgestone Hospitality, LLC. "Direct guests' average length of stay is greater, net profit is better, therefore CLV is also bound to be greater."2. Start Treating Direct Online Distribution Costs as... Distribution Costs:Currently, direct online bookings and their distribution costs come from the Sales & Marketing Budget, a line item in the property budget.Take into consideration Scenario A:An online travel consumer comes to the hotel website, likes the property location, product and services, but finds a better rate on Expedia and books there. The distribution cost is either not reflected in the P&L at all if this is a merchant booking, or goes under COGS/Travel Agency Commissions in the case of an agency booking. The COGS line item is rarely scrutinized, and has practically no budgetary limitation. On the contrary, any increase in the COGS line item puts a dent into G&A expenses, which limits direct distribution even further. This "unlimited commission potential" allows OTA bookings to grow unrestrained by the property budget, at the expense of direct online bookings.In Scenario B, this same online travel consumer comes to the hotel website, likes the property location, product and services, likes the rate and its inclusion of a unique value-add, and books there. The distribution cost (the prorated website and digital marketing expense required to engage, bring in and convert this travel consumer) comes out of the Sales & Marketing line item, part of the G&A expenses of the P&L, which is severely restricted and often subject to budget cuts.Same travel consumer, same booking dates, entirely different treatment of the distribution costs. Note the contradiction: The most cost-effective bookings--from the direct online channel at an average distribution cost (CoS) of 4.5%--are severely restricted by the property's sales and marketing budget, while the most expensive bookings--from the OTAs, with distribution costs of 18%-25%--are allowed exponential growth.The Sales & Marketing line item in the property budget for many properties also includes payroll for the sales and marketing staff. Why is that? "Pure" online advertising/marketing expenses necessary for generating direct online bookings should be separate from the payroll for sales and marketing personnel. Likewise, the Revenue Management team payroll should not be included in COGS/Travel Agent Commissions, but rather in the overall Payroll Expenses. Unless the property has a Digital Marketing Manager, fully dedicated to generating revenues via the hotel website and digital marketing, payroll for the sales and marketing staff should be treated as labor costs and made part of the general labor cost line item of the property budget.If we separate the actual advertising/marketing expenses, the majority of which now go to digital, it is very easy to determine the cost per direct booking (digital advertising/marketing expenses/website bookings) and easily compare this to the OTA distribution cost. Recognizing direct distribution costs as COGS will supplement the property's ability to adequately fund direct online channel efforts, boost bookings via the property website, and drastically decrease OTA dependency. Lowering overall distribution costs will allow the property to fund payroll and staff empowerment, renovations and product/services improvements, invest in human resources, and add a hefty chunk to the bottom line.3. Invest in Direct Booking-Generating Digital Marketing and TechnologyEndemic under-investing in direct online booking-generating technology and digital marketing has led to OTAs gaining 40% of the market share over the past five years.Have you visited your own property website lately? How did you feel about the experience? Have you visited your website via mobile and been frustrated by poor usability and download speeds? Did you know that according to Google, 53% of visits are abandoned if a mobile site takes longer than three seconds to load? When was the last time you ran a multichannel digital marketing campaign for your hotel? Are you engaging your past and future guests via smart data marketing, programmatic advertising and dynamic rate marketing?To achieve a level of real success and lessen dependence on the OTAs, hoteliers must invest adequately in the correct website and digital technology and marketing techniques to engage past, present, and future guests and drive direct bookings throughout the entire path to purchase.HEBS Digital has a comprehensive whitepaper on the subject. The Smart Hotelier's Guide to 2018 Digital Marketing & Technology Budget Planning is available for download and provides hoteliers with a concrete roadmap to jumpstart the property's direct bookings and guide its digital marketing and distribution strategy throughout the year. With so many moving pieces in a hotel's digital budget--enhancing the property website, revenue-generating technology, smart data marketing--it's important to create a strong plan that is realistic and aligned with your business goals.4. Adopt an Effective Merchandising Strategy to "Sell on Value" Vs. "Sell on Rate"The commoditization of the hotel product, in which hotels are forced to compete with the OTAs strictly based on rate, leaves hotels little opportunity to communicate the value of the hotel product to potential guests. The OTAs have mastered the "sell on rate" game, and hoteliers have little chance of winning this battle. To combat this, hoteliers need to re-learn how to "sell on value" as opposed to "sell on rate," and need to adopt an effective website merchandising strategy.The direct online channel offers limitless opportunities for the hotelier to present the hotel product and value proposition directly to the online travel consumer. A strong merchandising strategy is centered on communicating the unique features of the property (hotel services, meeting and event space, the latest promotions and special offers, local attractions, and more) and focuses less on the rate alone. A strong website merchandising strategy allows the hotel to showcase merchandising content on the prime real estate of the website--front and center of the visitor's attention--and personalize relevant content based on the user.Implementing a strong website merchandising strategy will maximize room bookings and revenue on the property website, generate group leads and RFPs, sell and promote the hotel services (dining, spa, etc.), engage and convert potential customers, and more. ConclusionThe new accounting standards for OTA revenue recognition call for the "gross" OTA Merchant Model revenue to be recognized and not the "net" as it is done currently, and the merchant commission collected from the OTAs to be recognized as COGS in the property P&L. These new standards will have the biggest impact on hotels that are reliant on the OTA Merchant Model and will result in lower profitability due to higher COGS, higher fees which contractually are calculated as percentage from the gross room revenue: franchise fees, management fees, etc., higher local taxes such as occupancy and room taxes, CVB marketing contributions, etc.In light of these new OTA revenue recognition accounting standards, lowering distribution costs by increasing direct bookings and shifting share from the OTAs should become the top priority for the hospitality industry in 2018. Direct bookings' distribution costs average around 4.5% (HEBS Digital client portfolio) versus OTA distribution costs of 18%-25%.How can hoteliers achieve that?By adopting a company-wide "Direct is Always Better" Strategy with the primary goal of generating more direct online bookings and shifting share from the OTAs.By recognizing direct distribution costs as COGS in the property P&L - in exactly the same way as OTA commissions, thus helping to adequately fund direct online channel efforts, boost bookings via the property website and reduce OTA dependency.By adequately investing in website and digital technology and marketing techniques to engage past, present and future guests and drive direct bookings.By adopting an effective merchandising strategy to "sell on value" versus "sell on rate," a strategy centered on communicating the unique features of the property (hotel services, meeting and event space, the latest promotions and special offers, local attractions, and more).

PITTSBURGH -- Aptech Computer Systems announced that Panache Management, LLC selected Aptech's Execuvue Hospitality Business Intelligence and PVNG Enterprise Accounting Systems. Panache will implement the solutions to streamline property data gathering, performance analysis, and centralize financial reporting for its eight hotels. Panache Management, LLC manages hotel brands with equity-interest. Its portfolio includes Hilton, Marriott, InterContinental, Choice, and boutique hotels.Aptech is the leading provider of hospitality business intelligence, budgeting and forecasting, and enterprise accounting hotel software systems. Click here for more on Aptech's products and services.Ed Ghanami, President of Panache Management, LLC said, "Aptech's systems are excellent compared to other systems we evaluated. Execuvue is more advanced at performance analysis and operational reporting. We will add properties in the future and Aptech's systems will easily support our expansion."Panache Management, LLC focuses on unique strategies for each property it operates. "Our management style is performance-driven," Ghanami said. "We look at guest feedback, revenue, and expense trends every day. We set specific goals through budgeting, market share strategies, and guest experience initiatives for each key result area. Aptech's PVNG accounting system and Execuvue allow us the opportunity to optimize performance and maximize profitability."Cam Troutman, Aptech vice president, said, "Panache Management, LLC is successful because it operates its properties by the numbers. The Execuvue Hospitality Business Intelligence and PVNG Enterprise Accounting systems delivered the numbers and analysis Panache's executive team looked for to extend their portfolio's success."Panache Management, LLC provides its leadership teams with relevant and timely reports to increase revenue, reduce operating expenses, and manage variances in advance in each profit center. "Because of Aptech systems' ease of use and functionality our team members are more engaged in analyzing cost and evaluating financial performance at a glance. This, combined with our operational expertise, enables our hotels to be profitable and market leaders. We do our job right." Ghanami said.Aptech Computer Systems is both an IBM and Prophix Business Partner offering Execuvue web-enabled Business Intelligence, Targetvue Budgeting and Forecasting, and PVNG Enterprise Accounting systems that are 100% hospitality specific. Aptech is the only company that provides a complete suite of financial management and analysis solutions for the hotel industry. About Panache Management, LLCPanache Management, LLC has been operating exceptional hotels in the South for many years. The company operates hotels under major brands. Panache Management, LLC is expanding its operations with a new full-service project in Fort Worth, Texas, and an extended stay hotel in Lafayette, Louisiana. The company's success based on its friendly employees, personal atmospheres, convenient locations, and cleanliness of its facilities.About Aptech Computer Systems, Inc.Aptech Computer Systems, Inc., based in Pittsburgh, Pennsylvania, is the only provider of a fully integrated enterprise accounting, business intelligence and planning ecosystem to the hospitality industry. All of its clients are companies like yours, which own or manage hotels. Its solutions help customers at both the corporate and property levels understand their financial and operational data for faster goal achievement.The company is renowned for introducing business intelligence into the hotel industry, and offers a solid resource of hospitality professionals. Aptech is an IBM Software Value Plus partner and Premier Solution Provider, as well as a Prophix Premier Business Partner.Incorporated in 1970, Aptech's state-of-the-art back office, true business intelligence and enterprise planning solutions are 100% hotel specific. Solutions include PVNG, Execuvue, and Targetvue. Clients comprise over 3,500 properties - including large chains, multiple-property management companies and single-site hotels. Execuvue is registered to Aptech Computer Systems, Inc. All other trademarks are owned by their respective holders. For more information please visit www.aptech-inc.com.