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  • HITEC Special: Revenue Strategy: Not Just a Fancy New Name for Revenue Management

    By Cindy Estis Green. A strategic view of revenue calls for proactive business mix planning and decision-making around deployed resources, well beyond reacting to what comes over the transom. Excerpt from the 2018 HITEC Bytes Special Report.

  • HITEC Special: Forecasting Accuracy: The Living Forecast

    By Jill Wilder. Forward-looking, continuously updated statistical trend analysis is emerging as a strategic tool that performs the practical magic of creating an accurate forecast you can take to the bank.

  • Members Only: IT Spending in the Lodging Industry

    HFTP Research Report: The new USALI Schedule 6 — Information and Telecommunications Systems and the effects thus far on the industry. An analysis of IT spending data in the industry and compliance practices by lodging executives.

  • Primary Club Metrics

    Survey results identify which metrics are most often used to determine performance. By Agnes DeFranco, Ed.D., CHAE; Tanya Venegas, MBA, MHM, CHIA; and Amanda Belarmino

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Hotel blogging ideas: How to write creative content that converts guests

SiteMinder Blog·21 June 2018
It’s easy for upmarket hotels to use beautiful photography to sell their rooms online, but even if you don’t have the most breathtaking interior you can still use personalised content to convert clicks to bookings. When writing content for your hotel’s guests, there are some guiding principles of online writing you should try to stick to:
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Hotel booking data: The top 4 web conversion metrics you need to use

SiteMinder Blog·20 June 2018
Even after you have worked hard on search engine optimisation (SEO) at your hotel, you must run periodic analysis to track improvements. But with so much data available when analysing your hotel’s website statistics, it’s easy to focus too much on just conversion rates and hotel sales figures.
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Social media marketing for hotels: 9 easy ways to engage your guests

SiteMinder Blog·19 June 2018
Every social media platform has the ability to unlock the booking potential of your hotel, with the right engagement strategy. Some may perform better than others for your particular property but everyone online should be treated as a prospective customer – afterall, who doesn’t love to travel?
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On-Demand Webinar: The New Frontier of Online Distribution: Airbnb for Hotels

SiteMinder Blog·19 June 2018
Airbnb recently announced its entry into the online hotel distribution space partnering with SiteMinder in its first global hotel technology partnership. This exciting development allows traditional accommodation providers to add Airbnb as a channel and distribute live rates and availability via SiteMinder.
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Is full-scale adoption of robots in hotels becoming an advanced reality?

SiteMinder Blog·18 June 2018
The rise of robots is something we’ve spoken about before along with many others blogs and news sites in the hotel and hospitality industry. Predictions around artificial intelligence (A.I) and the potential expansion of robotics come thick and fast – especially in regards to the guest experience and automation.
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What modern hotel marketers can learn from advertising of the past

SiteMinder Blog·15 June 2018
In the same breath as the mantra ‘new is always better’ seems to make sense, it also unearths the realisation that it’s the wrong advice to be following. In the lightning pace of today’s society, it may seem like guests are shouting at you to constantly provide something new, something upgraded, or something that excites them. And only a fool would fail to listen to their customers.
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Leading Portuguese tour operator Top Atlantico DMC embraces dynamic online rates

SiteMinder Blog·14 June 2018
One of Portugal’s largest travel and leisure companies, Top Atlantico DMC, part of Springwater Tourism Group, has made the transition to dynamic online rates thanks to a partnership with the global hotel industry’s leading cloud platform, SiteMinder. The long-established tour operator has integrated SiteMinder’s hotel distribution solution with its booking engine to offer travellers the latest accommodation rates and availabilities for the first time.
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SiteMinder increases Mallorca market penetration with Timon Hotel and Ola Hotels

SiteMinder Blog·14 June 2018
The global hotel industry’s leading cloud platform, SiteMinder, today deepens its market penetration of the vibrant Mallorca hot spot in Spain with the announcement it has secured a strategic integration partnership with Timón Hotel, a renowned local hotel management system provider, and a group-wide deal with Ola Hotels. The wins – which come amid a summer period expected to see record arrival numbers – continue SiteMinder’s ever-growing presence in Spain and Europe’s key tourist destinations, including Barcelona, Madrid, London and Paris.
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Hotel Distribution Channels: Research reveals which strategy is best to boost hotel sales

SiteMinder Blog·13 June 2018
A lot of hoteliers may operate on the assumption that the benefits of a direct booking strategy will far outweigh distributing largely through third parties such as online travel agents (OTAs). In particular, the costs associated with booking fees via OTAs are seen as a major pain point and that accepting a higher number of direct bookings will reduce costs and increase profit.
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Why your hotel needs clear business goals to maximise bookings

SiteMinder Blog·12 June 2018
By definition a goal is an aim or desired result, or also the destination of a journey. However, for businesses it goes far beyond that and goals are a crucial part of any business plan. When defining your property’s business goals, a few simple questions need to be answered: Where? When? How? Who?
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How do Instagram's new features compare to Facebook for hotels?

SiteMinder Blog·12 June 2018
As with every business that wants to stay relevant, competitive, and innovative, social media channel Instagram is constantly updating and seeking to make improvements. The growing platform, owned by Facebook, is quickly pushing some channels – like Snapchat – into relative obscurity.
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SiteMinder gives Regiotels the tools to help a full portfolio of hotels

SiteMinder Blog· 8 June 2018
Dedicated to helping hotels achieve greater success, Regiotels went searching for the best hotel technology provider and found a perfect match in SiteMinder. Read the story
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On-demand webinar: The new guest booking journey: The hotel tech you need to engage at every stage

SiteMinder Blog· 8 June 2018
In this free SiteMinder webinar, we look at the new guest booking journey and the technology available to help attract, reach, and convert guests every step of the way. We explain tips, tricks and solid business advice to stay one step ahead of your competition as your guests navigate their booking journey, covering:
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On-demand webinar: The New Frontier of Online Distribution: Airbnb for Boutique Hotels and B&Bs

SiteMinder Blog· 8 June 2018
Guests in recent years have diversified their path to purchase with more booking choices available to them than ever before. Global travellers are also presented with a multitude of accommodation options – everything from luxury five-star hotels to rural eco-friendly treehouses. At the forefront of this industry shake-up is Airbnb, one of the most talked about companies of the last 10 years.
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Hotel industry statistics you might have missed in May

SiteMinder Blog· 7 June 2018
Each new month brings a whole wealth of hotel and hospitality industry news and statistics. Often it can be too much to keep up with. Find out what you might have missed here.
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5 management apps to help you organise your hotel

SiteMinder Blog· 6 June 2018
In order to enhance productivity at your hotel, you must first ensure you and your team are as organised as possible. This may be easier said than done when you have emails arriving non-stop, content to post and people to manage – all at the same time!
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How to create great destination content using Airbnb's Guidebook approach

SiteMinder Blog· 5 June 2018
Our industry may have many varied opinions about Airbnb, but there’s no denying the platform has a great content and customer engagement structure. Airbnb and its hosts put the utmost focus on providing guests with as much information and personalisation as possible.
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What's on with SiteMinder: Your June events guide

SiteMinder Blog· 5 June 2018
We know that the prominence of OTAs like Expedia and Booking.com continues to grow and travellers view them as a valuable resource for discovering a diverse range of accommodation options at a competitive price. However, hotels are constantly trying to drive direct bookings without engaging OTAs, which could leave them at a disadvantage.
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Are you offering a positive online guest experience at your hotel?

SiteMinder Blog·31 May 2018
In a recent report from SiteMinder, around 80% hoteliers across the globe agreed “…prioritising guest personalisation and experience” will bring them the most success in 2018. Recognised as one of the most critical aspects for hotels, the guest experience starts prior to their check-in; it begins during their research for accomodation.
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Fighting food waste in hotels: How to reduce costs in your hotel's kitchen

SiteMinder Blog·30 May 2018
As humans, food represents our most essential connection to the planet and its resources. Environmental researchers often surmise that we place less value on food than we used to.
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5 examples of how your hotel can nail the Facebook conversion funnel

SiteMinder Blog·29 May 2018
Fewer than 10% of US travellers have a particular brand in mind to book with prior to researching. That’s the reality of travel and it means hotel brands have a great opportunity to influence the decisions of consumers.
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The current state of metasearch: Where can your hotel find real value?

SiteMinder Blog·28 May 2018
Metasearch advertising is gaining popularity among travellers and hotel guests thanks to its objective positioning. A metasearch engine or website lets travellers compare hotel room rates from various online travel agencies (OTAs) and other booking sites all in one place. Popular examples of metasearch include Google Hotel Ads, Tripadvisor, Kayak, and Trivago. A potential guest can use these sites to find room prices from multiple booking options at the same time.
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Are these four groups of people the future of business travellers at your hotel?

SiteMinder Blog·25 May 2018
Data from Euromonitor International (EMI) has sought to uncover the makeup of future business travellers and how hotel and travel companies will have to interact with this changing market.
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Research finds 'guest personalisation and strong brand' key for hotel success

SiteMinder Blog·23 May 2018
A new report from SiteMinder has revealed the key focuses and drivers of success for hoteliers across the globe.
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Global Hotel Business Index 2018: What's the view on the guest booking experience and achieving success?

SiteMinder Blog·23 May 2018
Welcome to SiteMinder’s Global Hotel Business Index 2018 cheat sheet – ‘What’s the view on the guest booking experience and achieving success?’ – a look at how global hoteliers are concentrating on understanding global travellers and driving future success.
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Global Hotel Business Index 2018: What's the view on hotel budgets and business strategy?

SiteMinder Blog·23 May 2018
Welcome to SiteMinder’s Global Hotel Business Index 2018 cheat sheet – ‘What’s the view on hotel budgets and business strategy?’ – a look at how global hoteliers are prioritising budget and making long-term decisions at their hotel.

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