• Controllers, Drive Your Professional Development: Attend CHCC 2018

    Club and hotel controllers: Do not miss the opportunity to get behind the wheel and take control of your own professional development. The Club and Hotel Controllers Conference (CHCC) — co-located with the world’s largest hospitality technology show HITEC® Houston at the George R.

  • Paycheck Checkup: The IRS Encourages Taxpayers to Review Withholdings

    April 17, 2018: Tax day in the United States has come and gone. Individual taxpayers have filed all of their paperwork, and have either paid up the amount owed to the United States Internal Revenue Service (IRS) or deposited their refunds in their bank accounts.

  • Is the Lodging Industry Ready for a 12th Edition of USALI?

    The 11th edition of the Uniform System of Accounts for the Lodging Industry (USALI) went live on January 1, 2015. This edition presented multiple updates such as changes to the way customers were reported in food outlets, new rooms revenue and demand segmentation, gross versus net reporting, and the addition of a new schedule, Schedule 6 — Information and Telecommunications Systems.

  • What to Expect at HITEC Houston 2018: Elite Education, Exhibits, E20X and More

    HOUSTON: A booming cosmopolitan city that is home to more than 2 million Texans, NASA’s famous Johnson Space Center, and — in just two short months — the world’s largest hospitality exhibition HITEC®.

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Fuel Hotel Marketing Podcast: Episode 87 - Is Voice Search Finally Killing SEO?

Fuel Travel·14 May 2018
Increasingly, travelers are turning to voice search on their smartphone or voice assistant for the answers to their queries. In this week’s episode of the Fuel Hotel Marketing Podcast, we break down these changes, what it means for your hotel, and give you some proactive tips to ensure that you’re prepared for the SEO-volution.
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Fuel Hotel Marketing Podcast: Episode 86 - 10 Things You Need For A Successful Hotel PPC Strategy

Fuel Travel· 8 May 2018
These are in no particular order of importance, but they are some of the most important things you should be doing to optimize your AdWords account. We take over a lot of PPC accounts that clearly aren’t following these best practices. Here are 10 things you should be doing to run a successful PPC account.

Fuel Hotel Marketing Podcast: Episode 84 - Why Won't TripAdvisor Answer These 3 Questions?

Fuel Travel·16 April 2018
Welcome to the TripAdvisor conspiracy theory episode where we’re going to cover all the strange and unusual things we are seeing from the world’s largest review and hotel shopping platform. Since the beginning of 2018, we have been noticing some very odd behavior from the TripAdvisor results, customer service response time, sales rep strategies, and overall communication. What is most odd is that we have found communication from TripAdvisor to us, our clients, and industry partners has seriously degraded. This leads us to start asking some pretty conspiratorial questions like, “Is TripAdvisor being bought out?”
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What's Really Happening at TripAdvisor? 3 Questions We Can't Answer...

Fuel Travel·13 April 2018
Typically our Fuel Travel articles and news are action-based and full of specific items you can do to make your hotel’s marketing more effective. That’s not the case for this article which will raise a lot more questions than it answers about TripAdvisor and the plethora of odd things that all seem to be happening all at once at the travel planning giant.

Fuel Hotel Marketing Podcast: Episode 83 - 8 Email Marketing Mistakes Hotels Should Avoid (from Marketo)

Fuel Travel· 9 April 2018
On today’s episode, find out all of the mistakes that are holding your email marketing campaign back as we run through Marketo’s list of the most common email marketing mishaps. Mistake #1 – Sending Emails with Unclear Subject Lines
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Fuel Hotel Marketing Podcast: Episode 82 - What Hotels Need To Know About GDPR Before It's Too Late

Fuel Travel·26 March 2018
In this episode, we dig into all things GDPR and try to lay out exactly what you need to know and do prior to the May 25th deadline. There’s a lot of information and misinformation floating around about GDPR and we try to cut through the noise and break it all down Fueligan style.
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The Anti-Trust Lawsuit Filed Against Major Chains May Actually Benefit Independent Hotels

Fuel Travel·22 March 2018
Many people in the hospitality industry are dismissing the recent report on Hotel News Resource regarding the “Antitrust lawsuit filed against six major hotel chains” as a frivolous lawsuit without merit. While I agree with the sentiment that this case shouldn’t be allowed to exist, unfortunately, the law may not be on our side. Having read the case file, which, (thanks to Robert Cole) can be found here, they may have a shot at winning.
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Fuel Hotel Marketing Podcast: Episode 81 - Top 10 Ways To Drive Direct Bookings In 2018

Fuel Travel·19 March 2018
How should hotels be spending their marketing dollars? We Break down our top 10 lists of hotel marketing investments in this week's Fuel Hotel Marketing Podcast. Digital marketing has made marketing so much more effective, but at the same time, it's made it more complex. There are no right or wrong answers, but we try The post Fuel Hotel Marketing Podcast: Episode 81 - Top 10 Ways To Drive Direct Bookings In 2018 appeared first on FuelTravel.com.

Fuel Hotel Marketing Podcast: Episode 80 - Hotel Booking Data Reveals Surprising Consumer Mobile Behavior

Fuel Travel·12 March 2018
Google is not known for keeping the status quo and if all indications are correct 2018 is going to really shake up the hotel space. For years we have seen Google continues to make efforts to keep users on their platform for longer and longer. In 2016/17 Google even became a full-funnel system with the rollout of Google Hotel Ads. Well, they’re not stopping there. Here’s just a glimpse of what Google has in store for hotel searchers in 2018.
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Fuel Hotel Marketing Podcast: Episode 79 - These Google Changes Will Rock Your Hotel's World in 2018

Fuel Travel·26 February 2018
Google is not known for keeping the status quo and if all indications are correct 2018 is going to really shake up the hotel space. For years we have seen Google continues to make efforts to keep users on their platform for longer and longer. In 2016/17 Google even became a full-funnel system with the rollout of Google Hotel Ads. Well, they’re not stopping there. Here’s just a glimpse of what Google has in store for hotel searchers in 2018.

Fuel Hotel Marketing Podcast: Episode 78 - Your Hotel Isn't Ready For The Second Mobile Tipping Point

Fuel Travel·19 February 2018
Has the world not realized yet? Mobile is a big deal and you need to be doing everything you can to cater to the consumer’s desire to book on mobile. In this episode, we look at a recent white paper from Criteo and also dig into some of our own data to show just how close we are to becoming a mobile-first industry.
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Fuel Hotel Marketing Podcast: Episode 77 - Why Hotels Should Be Paying Attention To AR, VR And AI

Fuel Travel·12 February 2018
There are a lot of buzz-worthy two-letter acronyms thrown around these days. None more so than Augmented Reality (AR), Virtual Reality (VR), and Artificial Intelligence (AI), But, what do these things mean to you as a hotelier and how can they impact your hotel marketing? Tune in to this episode of the Fuel Hotel Marketing Podcast to find out.
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Fuel Hotel Marketing Podcast: Episode 76 - Don't believe the hype about Blockchain or Voice Search...Yet

Fuel Travel· 5 February 2018
There is a lot of buzz in the hotel industry about both blockchain and voice search. While both are undoubtedly going to have a major impact on society, the Fueligans have a lively discussion about both of these ‘megatrends’ and analyze the likely impact that they will have on the average hotelier in the next twelve months. Do you need to drop everything you’re doing and jump on board the hype train? We think not.
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Fuel Hotel Marketing Podcast: Episode 75 - Is SEO Finally Dead In 2018? Listen And Find Out.

Fuel Travel·28 January 2018
We’ve been hearing that ‘SEO is dead’ for the better part of the last 4 years. While it’s certainly true that the value of SEO has become harder to understand and that the tactics employed to accomplish search ranking continues to evolve, we believe that SEO is far from dead and that it should remain a very important part of your overall hotel marketing strategy. In this episode, we go through a very basic SEO checklist that you should pay attention to in 2018.
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Fuel Hotel Marketing Podcast: Episode 74 - Are There Troubles At TripAdvisor?

Fuel Travel·14 January 2018
TripAdvisor is setting the stage for a year full of changes in 2018. They launched a major new initiative at the very end of 2017 with Sponsored Positions and are now in the process of completely revamping their internal structures. Today we are going to discuss some of the most notable changes we are seeing and what may be on the horizon.
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Reach The Right Travelers: Facebook Targeting Tactics For Hotels

Fuel Travel·20 December 2017
As the world’s largest and most engaged social media network, Facebook provides a wealth of opportunities for advertisers, particularly in the travel space. Not only does the highly visual nature of the platform lend itself nicely to showcasing experiences, Facebook also offers travel specific ad format (Dynamic Ads For Travel).
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TripAdvisor's Hotel Sponsored Positions: Everything You Need to Know

Fuel Travel·20 December 2017
TripAdvisor is making waves in the hotel marketing world at the end of 2017 with the roll-out of their Sponsored Placements program. Now, and for the first time, any hotel can bid to be at the top of the listings for any given destination. What does this mean and is it a good choice for every hotel? Before we get to that answer, let’s first dive into what Sponsored Placements are and how you can choose to participate.
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Fuel Hotel Marketing Podcast: Episode 72 - 10 Marketing Lessons Your Hotel Can Learn From Star Wars Quotes

Fuel Travel·18 December 2017
In a shameless effort to newsjack the hysteria revolving around the release of Star Wars The Last Jedi, the Fuel Hotel Marketing Podcast this week is trying to draw comparisons between the galaxy far, far away and hotel marketing. Listen to find out how well we did.
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Fuel Hotel Marketing Podcast: Episode 71 - The Things You Must Do Before Your Hotel Opens

Fuel Travel·11 December 2017
Congratulations on your new hotel or resort adventure! Though inevitably a bit stressful, opening a new property is undoubtedly an exciting task. Of course, you wouldn't ever build and open your new property and just hope people show up. Rather, you will want to have a marketing plan in place to effectively promote your property The post Fuel Hotel Marketing Podcast: Episode 71 - The Things You Must Do Before Your Hotel Opens appeared first on FuelTravel.com.

Promote Your Hotel Before It Opens - 9 Strategies For Success

Fuel Travel· 5 December 2017
Congratulations on your new hotel or resort adventure! Though inevitably a bit stressful, opening a new property is undoubtedly an exciting task. Of course, you wouldn’t ever build and open your new property and just hope people show up. Rather, you will want to have a marketing plan in place to effectively promote your property in advance to generate interest and demand. Your brand is likely new and unheard of – so why should people care about yet another hotel? It is your job to convince them why.
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Fuel Hotel Marketing Podcast: Episode 69 - 5 Simple Marketing Psychology Hacks To Increase Direct Bookings

Fuel Travel·18 November 2017
Reducing friction in the booking process can happen one of two ways. Either you remove the roadblocks and make the booking process more streamlined, or you apply forward pressure through the funnel by using psychology tactics that persuade people to do what you need them to do. That’s what we’ll be discussing in today’s episode. Simple things you can apply to your website and booking engine that will have a dramatic impact on conversion rate and the number of direct bookings.
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5 Marketing Psychology Hacks To Increase Direct Bookings

Fuel Travel·15 November 2017
Let’s talk a little marketing psychology. It is important for marketers in any industry to have a solid understanding of how our customers think, feel, and act. For hoteliers and hotel marketers, having a clear understanding of the travel shopping journey and what motivates our potential guests is priceless. Not only does it help us sympathize and address pain points during the travel shopping process, but also learn how to better communicate with shoppers during their evaluation and decision-making processes.
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Fuel Hotel Marketing Podcast: Episode 68 - Top 8 Travel Trend Predictions For 2018

Fuel Travel· 5 November 2017
In this week’s episode of the Fuel Hotel Marketing Podcast, we break down Booking.com’s top 8 travel predictions for 2018. Looking for inspiration for your 2018 travel? Facilitating reservations for more than 1,500,000 room nights each day, the experts at Booking.com, the global leader in connecting travelers with the widest choice of incredible places to stay, have combined customer insights from over 128 million real guest reviews with research from 19,000 travelers across 26 countries around the world to reveal the biggest travel predictions for 2018.
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Fuel Hotel Marketing Podcast: Episode 67 - 6 Common Analytics Mistakes You May be Making

Fuel Travel·30 October 2017
What’s worse than bad analytics data? Not knowing you have bad analytics data! Today we are going to cover some common horrifying pitfalls that wreak havoc in your analytics data, making it a bloody mess.
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Fuel Hotel Marketing Podcast: Episode 66 - Does Your Hotel's Marketing Sit On A Throne Of Lies?

Fuel Travel·23 October 2017
Does your hotel website and the online shopping experience accurately reflect the on-property experience? Or, are you a cotton headed ninny muggins who tricks unsuspecting guests into staying with you, only to disaapoint them and have them never return to your property? Hopefully you are the former rather than the later. In this Elf-inspired episode of the Fuel Hotel Marketing Podcast, we break down some of the biggest mistakes that hotels make by not accurately representing their product and we talk about the consequences that follow.
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Does Your Hotel's Marketing Sit On A Throne Of Lies?

Fuel Travel·18 October 2017
You are glowing; ecstatic; enamored. Why? You just dropped several grand on an immaculate new hotel website and cannot wait to hit the ground running. This new website is going to generate millions for your property and is a massive upgrade from the old version. However, does your hotel website accurately portray the experience a guest could expect on property? There is a definite line between showcasing your hotel or resort property in the absolute best light possible and misrepresenting your property.

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