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  • Letter from the HFTP Global President: At the End of the Year, We Reflect on the Best of the Year

    As we prepare to transition to the new HFTP Global board at the 2018 Annual Convention in October, I would like to take the time to reflect on my year serving as HFTP Global president.

  • Members Only: 2018 HFTP Compensation and Benefits Report

    By Tanya Venegas, MBA, MHM, CHIA. Results to the biannual survey conducted by Hospitality Financial and Technology Professionals (HFTP). Information includes data on compensation and benefits trends for finance and technology professionals in the club and lodging industries.

  • IT Spending in the Lodging Industry Three-year Analysis: 2015–2017

    By Agnes DeFranco, Ed.D., CHAE; Arlene Ramirez, CHE, CHAE; and Tanya Venegas, MBA, MHM, CHIA. PART II: An analysis of IT spending data in the lodging industry based on reporting in the new USALI Schedule 6 — Information and Telecommunications Systems.

  • HITEC Special: Revenue Strategy: Not Just a Fancy New Name for Revenue Management

    By Cindy Estis Green. A strategic view of revenue calls for proactive business mix planning and decision-making around deployed resources, well beyond reacting to what comes over the transom. Excerpt from the 2018 HITEC Bytes Special Report.

New Skift Research Weighs Regulations on Airbnb Versus Overall Economic Benefits

mycloud HOSPITALITY·4h
The regulatory environment for Airbnb is becoming increasingly more restrictive, but completely wiping out Airbnb as an alternative for travel accommodations via regulation won't necessarily be beneficial from an economic standpoint.

Travel Trade Group Fights Back

mycloud HOSPITALITY·5h
Travel agents (or advisors) were supposed to go the way of the fax machine. But in the internet era, they've managed to find ways to fight back.

Brand kAAKAO wants a change in EU legislation

mycloud HOSPITALITY·7h
kAAKAO has revolutionised the art of chocolate making with chocolate sweetened with dates that is suitable for vegans, people with allergies, intolerances, and diabetics – one 40g bar of kAAKAO contains as little naturally occurring sugar as one medium sized green apple.

WiT Singapore 2018: A new age of travel with futuristic ambitions, but people still key

mycloud HOSPITALITY·8h
After a pulsating opening that was both visually and aurally stimulating, attendees at Web in Travel’s award-winning WiT Sinapore 2018 conference at the Marina Bay Sands Convention Centre, were taken through the looking glass into a world of travel that at times looked like science fiction.

Avvio & HotelPartner exhibit at (WTM) London

mycloud HOSPITALITY·9h
Experts from global hospitality technology company Avvio and yield management business HotelPartner will be on neighbouring stands at this year's World Travel Market (WTM) London, the leading global travel trade show.

Executive Dishes about Marriott at IMEX America

mycloud HOSPITALITY·16 October 2018
During a wide-ranging discourse at a private dinner at The Cosmopolitan of Las Vegas for meetings journalists in Las Vegas—in conjunction with IMEX America 2018—Steve Heitzner, Americas chief sales and marketing officer for Marriott International, made several key points.

D.C. City Council repeals Initiative 77 in final vote

mycloud HOSPITALITY·16 October 2018
The Washington, D.C. City Council officially repealed the measure, which aimed to phase out the minimum wage for tipped employees.

WiT Singapore:2018: Messaging is evolving beyond communcation to embrace business and lifestyle

mycloud HOSPITALITY·16 October 2018
Messaging is massive in Asia. There are 10 billion messages each month on Facebook Messenger between people and businesses. In Asia Pacific alone 87% of people with smartphones use a messaging app at least once a month.

Cvent Buys Social Tables as Event Tech Consolidation Escalates

mycloud HOSPITALITY·16 October 2018
Cvent is working methodically to expand its offerings in the small meeting space by acquiring Kapow and now Social Tables. Social Tables found success streamlining obvious pain points for planners, which is something Cvent can learn from going forward.

Survey: Marketers Plan to Increase the Scale of Contextual Targeting

mycloud HOSPITALITY·16 October 2018
When marketers have the choice of directing their campaigns toward the right person or the right place, new research suggests that context is becoming more of a priority.

New study explores the mindset of the Gen Z workforce

mycloud HOSPITALITY·16 October 2018
Our Educational Foundation just released a report on the Gen Z workforce and what we need to do to recruit them to the restaurant industry.

2019 ASAE Preview: 8 Ways to Enjoy Columbus, Ohio

mycloud HOSPITALITY·16 October 2018
It’s not even Halloween yet, but it’s never too early to plan ahead for next year’s ASAE Annual Meeting & Exposition in Columbus, Ohio. The organization announced this first-time host city all the way back in July 2016, for cryin’ out loud! They estimate that 20 percent of the nearly 6,000 attendees will book their own group’s convention there within five years.

How Casinos Boost Gaming Strategies with Analytics, Data

mycloud HOSPITALITY·16 October 2018
Casino operators could make a lot more money with the right strategies and investments around data and analytics, but they need to address some fundamental challenges first, technology executives said during a panel at the 2018 Global Gaming Expo (G2E).

5 ways to market to your guests with Instagram Stories

mycloud HOSPITALITY·16 October 2018
Instagram Stories is quickly becoming the go-to platform for savvy marketers. This Snapchat-like feature has seen tremendous growth since launching in 2016, with more than 400 million daily active users.

How to attract more millennials to your property

mycloud HOSPITALITY·16 October 2018
Our series on guest segmentation has already shown how your property can attract families and appeal to business travellers. In this final post, we suggest ways you can get more bookings from millennial travellers: from social media to personalisation.

Data is Only Half the Battle

mycloud HOSPITALITY·16 October 2018
To say data is “sort of my thing,” is an understatement. I read about it. I speak about it on stage. I even dream about it. But lately, as I’ve been reading and thinking about what other folks have to say about data, I’ve noticed that something crucial is usually missing: the people.

The Path to Hospitality Leadership for Five Successful Women

mycloud HOSPITALITY·16 October 2018
The calendar year of 2018 has already proven to be a watershed moment for increasing diversity in the workplace and shattering the glass ceiling of gender bias. What started in Hollywood with #metoo and the Time’s Up movement has had profound repercussions across many other industries as professionals around the world have come to understand that a more inclusive work environment is also a healthier and more profitable one.

The Future of the #ClubIndustry is in the Recruitment of Young Families

mycloud HOSPITALITY·16 October 2018
Establishing your club as family-friendly is vital to enticing younger generations and to boost the satisfaction of current Millennial and Generation X members. From a sales perspective, there stands an opportunity to bring in new members using the tools of kid-friendly, high-quality family programs and activities.

How to Anticipate Traveler Needs Over the Holidays

mycloud HOSPITALITY·16 October 2018
Use your holiday hotel marketing strategy to anticipate travel needs with personalized experiences to secure hotel bookings.

Startup Pitch - Hooch Black combines subscriber discounts with digital rewards

mycloud HOSPITALITY·16 October 2018
Consumer-facing subscription models in travel and other verticals existed before the internet. Paying a fee in order to access discounts is a relatively simple model for consumers to understand – the B2B economics are more tricky.

Group Booking Pace Slows in Tight Market for Meetings

mycloud HOSPITALITY·16 October 2018
New research from Cvent shows that group business is declining for U.S. hotels, and planners are booking room blocks closer to the date of their event than before. This is bad news for hotels, which rely on group bookings to boost business.

How Alibaba-Backed Shiji Is Expanding Its Tech Sales to Hotels Outside of China

mycloud HOSPITALITY·16 October 2018
Beijing-based Shiji serves more than 47,000 hotels outside of China. This is the first time it has spoken candidly with independent English-language media about its acquisition strategy. This year its subsidiaries have won deals with MGM Resorts, Radisson, and other major brands. Reading between the lines, it has big plans in the works.

TripAdvisor Plays Meta on Meta Marketing Game With Google

mycloud HOSPITALITY·16 October 2018
TripAdvisor still isn't crazy about Google emphasizing its own travel businesses ahead of those of competitors. Still in the wacky world of online-travel marketing, metas will advertise in other metas when the financials work in their favor. User experience? It isn't always the best.

Expedia CEO: Mergers and Acquisitions Are Always on the Table

mycloud HOSPITALITY·16 October 2018
An Expedia acquisition of Thomas Cook? While problematic on many fronts, including buying all of those offline agents, it isn't out of the question. Consider that Expedia would gain access to a customer base in Europe that it hardly touches. Expedia's Barry Diller has made a ton of acquisitions. He and Okerstrom are hardly done yet. -Dennis Schaal

How Big a Problem Are the Growing Worker Strikes for Marriott?

mycloud HOSPITALITY·16 October 2018
It's Marriott under fire now, but keep an eye on the broader hospitality and travel services industry in the U.S.

United Makes Top-Tier Elite Status Harder to Earn

mycloud HOSPITALITY·16 October 2018
Changes to United's MileagePlus program will make it harder for ultra-frequent flyers to stay loyal to the airline.


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