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  • New Global Directors Join the 2018-2019 HFTP Board

    The HFTP 2018-2019 Global Board of Directors was installed during the association's 2018 Annual Convention and introduces new directors Toni Bau, Carson Booth, CHTP and Mark Fancourt. These extensive director profiles give insight into the distinguished professions and personal goals of HFTP's newest association leaders.

  • Letter from the HFTP Global President: At the End of the Year, We Reflect on the Best of the Year

    As we prepare to transition to the new HFTP Global board at the 2018 Annual Convention in October, I would like to take the time to reflect on my year serving as HFTP Global president.

  • Members Only: 2018 HFTP Compensation and Benefits Report

    By Tanya Venegas, MBA, MHM, CHIA. Results to the biannual survey conducted by Hospitality Financial and Technology Professionals (HFTP). Information includes data on compensation and benefits trends for finance and technology professionals in the club and lodging industries.

  • IT Spending in the Lodging Industry Three-year Analysis: 2015–2017

    By Agnes DeFranco, Ed.D., CHAE; Arlene Ramirez, CHE, CHAE; and Tanya Venegas, MBA, MHM, CHIA. PART II: An analysis of IT spending data in the lodging industry based on reporting in the new USALI Schedule 6 — Information and Telecommunications Systems.

Hotels Get More Direct Bookings with Online Travel Agencies

mycloud HOSPITALITY·10h
According to new research published by Infrata, up to 35% of hotel bookings are a result of travelers discovering the hotel on a third party site and then visiting the hotel to book directly. Furthermore, Google found that over half of all travelers will visit a hotel’s website after seeing it on an Online Travel Agency.

The role of a high-quality restaurant in stimulating the creation and development of gastronomy tourism

mycloud HOSPITALITY·18 December 2018
The aim of this research is to determine the role played by a Michelin-starred restaurant, such as El Celler de Can Roca, in stimulating the creation and development of gastronomy tourism products.

Study: Marketers Who Implement Account-Based Marketing See Greater Success

mycloud HOSPITALITY·18 December 2018
Not all marketers have implemented account-based marketing (ABM) into their overall strategies, but those who have are seeing several benefits, and they intend to continue investing in it in the future.

ResRequest and GuestRevu Work Together For Hospitality Professionals

mycloud HOSPITALITY·18 December 2018
At GuestRevu, we know that partnerships are at the heart of excellent customer service — working together to provide hotels with the solutions that they need to grow. That’s why we’re pleased to announce yet another great partnership.

Reflecting on 2018: A Year of Growth

mycloud HOSPITALITY·17 December 2018
Looking back on 2018, it has certainly been a year of growth for us. In reflecting on this growth, I wanted to figure out how we achieved it. That’s because figuring out the formula for success will help our clients and ultimately help our travel shoppers have a better experience. In 2018, a large part of that formula was our people at Expedia Group Media Solutions. So, I’d like to take a moment to thank our people and acknowledge how they contributed to our success.

New Amenities, New Risks: How to Protect Your Guests and Your Business

mycloud HOSPITALITY·16 December 2018
These days, hotels and resorts are doing everything they can to differentiate themselves from the competition. They'll do much more than "leave the light on for you," offering a variety of amenities and experiences from new water-park like swimming pools with slides and lazy rivers to exotic car rentals. They are competing not only on price, comfort, availability, and location, but also on amenities.

How Hotels Can Win Over Older Luxury Travelers

mycloud HOSPITALITY·16 December 2018
The travel industry often focuses its attention on younger generations, and somewhat forgets about the more mature audience segment. The luxury travel sector is no different, despite the fact that marketing to older travelers represents a sound financial strategy.

All you need to know about Les Roches Marbella's first Master's degree in International Hotel Management

mycloud HOSPITALITY·15 December 2018
The new Master in International Hotel Management at Les Roches Marbella, launching in 2019, is an important investment in the school's mission to give students the expertise to excel in the hotel management industry. In this Q&A, Mr Jon Loiti, Graduate Programs Manager at Les Roches Marbella, reveals all about the new program. At a ...

Incentivized methods to generate electronic word-of-mouth: Implications for the resort industry

mycloud HOSPITALITY·15 December 2018
Electronic word-of-mouth (eWOM) via social media and the internet is a popular channel through which consumers are communicating with other consumers. To increase eWOM effectiveness, some resorts have developed alternative methods to incentivize consumers to generate eWOM.

Your All-Encompassing, Need-to-Know Security Guide

mycloud HOSPITALITY·15 December 2018
From shielding yourself, your clients and your livelihood from data breaches and legal liability to protecting your attendees in case of an emergency, here are the apps, tips and checklists that will help keep you and everyone else safe and secure.

Determinants of success of restaurant crowdfunding

mycloud HOSPITALITY·14 December 2018
This study explores the determinants of restaurant crowdfunding success, inspired by success determinants found in independent restaurant literature. The results indicate that community orientation, images that show elements of the restaurant concept, and frequent communication with funders are key drivers for success. We conclude that restaurant entrepreneurs who show that their project benefits the community where they operate, provide constant updates that maintain project interest, and are responsive to funders’ comments are more likely to succeed in reward-based crowdfunding.

Action! Brace for a Hotel Strike in L.A., Orange County

mycloud HOSPITALITY·13 December 2018
Planners with upcoming meetings in Southern California should watch developments there closely in the next few days or weeks. This year of hotel strikes, with thousands of workers on picket lines across the country, may not yet be over.

Meeting Planners Unite Sets 2019 Agenda

mycloud HOSPITALITY·13 December 2018
Three weeks after Hyatt Corporation confirmed that it would cut planner commissions, thereby following the lead of three other large hospitality companies, Meeting Planners Unite held its first conference in Washington, D.C. The group that started in the wake of Marriott International’s decision to pay 7 percent instead of 10 percent commission brought 70 event professionals to Walter E. Washington Convention Center for Connect Independent Planners, a gathering to focus on the needs of third-party planners in a new world.

12 Tips to Write Better SEO Content

mycloud HOSPITALITY·13 December 2018
As content marketers, we need to consistently produce new material to see results. How much content you need depends on your business needs, industry, and a host of other factors – but a recent study found 60 percent of marketers create at least one piece of content every day.

Report: 7 out of 10 Customers Want Marketers to Personalize Content for Them

mycloud HOSPITALITY·13 December 2018
As marketers look for more ways to resonate with their target audience, new research suggests that content personalization may be the key to achieving their goal. More importantly, customers appear to be willing to provide more information to receive personalized marketing content.

Museum visitors' heterogeneity and experience processing

mycloud HOSPITALITY·13 December 2018
This research examines the relationships between affective and cognitive antecedents and consequences of satisfaction under a market heterogeneity approach. It includes co-creation of preparatory activities. The sample consisted of 276 museum visitors in London. Two analysis have been conducted: structural equation model and latent class path analysis.

How hotels embrace the spirit of giving year-round

mycloud HOSPITALITY·13 December 2018
Whether you're accustomed to snow or sun this time of the year, and whatever you are celebrating, there is one thing that December reminds us of all around the world - it's the season of giving.

How New Tariffs May Impact Your Hotel Construction Costs

mycloud HOSPITALITY·13 December 2018
As I noted in my last newsletter, tariffs on FF&E imports are affecting the hospitality industry. Additional taxes on the imports of raw materials may change the landscape of the construction industry. Below I describe a few potential challenges that may affect hoteliers and builders in the coming years.

Freeman Study: Event Data is Driving Increased Revenue

mycloud HOSPITALITY·12 December 2018
A new study by Freeman illustrates the dramatic role event data is playing in helping event professionals deliver bigger and better meetings. “Data Benchmark Study,” which was produced in partnership with Chief Marketer, showed that collecting and analyzing everything from attendance to leads and sales has the potential to positively influence decision-making and help event marketers and planners significantly improve the attendee experience.

New Guide: Hotel Marketing to Drive Revenue

mycloud HOSPITALITY·12 December 2018
Hotel Marketing is difficult. That's because hoteliers have a million things to consider: who do you advertise with? What kinds of marketing products do you choose? And how do you know your chosen strategy will drive revenue?

More Marketers Turning to Email to Enhance Content Marketing Strategies

mycloud HOSPITALITY·12 December 2018
As marketers look to expand upon their content marketing strategies, new research suggests that they are turning to email even more to boost performance.

192 | A Life Improving Customer Experience with Alex Shashou

mycloud HOSPITALITY·12 December 2018
Alex Shashou is the Co-Founder and President of ALICE, a top-ranking staff Task Management & Collaboration platform with a global customer base of 2,000+ hotels.

10 Hotel Technology Trends for 2019 That Will Help Your Event

mycloud HOSPITALITY·12 December 2018
RFP, security breaches, in-house AV. I know your head is already hurting. Yet, making the right choice for the hotel that will host your guests has many crucial implications. Events are not enough anymore. Attendees want experiences and your event venue will significantly impact the delivery of a memorable and transformational experience.

4 reasons why you only need one property website

mycloud HOSPITALITY·12 December 2018
In the online hotel business, having more of something usually leads to success. Bookings, guests, market share – you can’t have enough of those. There’s one exception though. Property websites. In this post, we explain why having multiple websites only leads to more work, more costs and more confusion among potential guests.

Google's New Travel Tools: Visual Asset Management is Critical

mycloud HOSPITALITY·12 December 2018
Google’s list of travel features keeps expanding with another addition that focuses on travel planning and hotel bookings. The update features a variety of features that allow you to quickly compare flight costs around the holidays, which hotels are having deals, and what you can expect to find in the neighborhood surrounding any given hotel.

How to shape an industry: four travel-pro-approved takes on VR for 2019

mycloud HOSPITALITY·11 December 2018
A few weeks ago we hit the VRMA circuit at the 2018 International Conference in ‘Viva Las Vegas.’ Not only was it a great time to catch up with old friends (and make new ones) it was also an insightful few days of meaningful conversation that got us thinking about where the VR industry has been, and where it’s going—from marketing to tech and beyond.


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