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Smart Design is Universal Design

Hotel Business Review by hotelexecutive.com - 13 November 2017
To meet the needs of the guest of today and the desire for a unique experience, not just a place to lay one's head at the end of a long day, a hotel's design now needs to provide both a 'You Are Here' and a 'You Can Feel at Home Here' guest experience. This has become true for almost every category of hotel, regardless of the scope of the property. At the same time, for upscale All Suites brands like Embassy Suites by Hilton that require more lead time to build, taking a thoughtful forward-thinking approach to design is essential. Careful attention must be paid to delivering a prototype that not only adapts to various locales, but also allows for ongoing adjustments to ensure hoteliers stay on the forefront of trends, as well as travelers' ever-changing styles and demands.
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Designing to Meet an Owner's Needs and a Guest's Expectations

Hotel Business Review by hotelexecutive.com - 13 November 2017
In hospitality, the best hotels are the ones that envelop guests in the fantasy that no expense was spared in providing an authentic, luxurious, and unique guest experience. Of course, we all know that to be a fantasy. Even the most high-end hotel has a finite budget. Every cost associated with its design and operation has been engineered. Every thread was counted, every view framed, and every piece of designer furniture strategically placed to increase revenue. The true value of a hospitality designer is his or her ability to spend money wisely. There is a science to producing the largest look per dollar spent. It's something I've been studying for thirty years.
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Interactive Hotel Design is All About Knowing Your Target Guest

Hotel Business Review by hotelexecutive.com - 13 November 2017
The advent of social media brought with it an important shift in the hospitality industry. Any guest's experience might be amplified to thousands of potential customers, and you want to be sure that your hotel stands out for the right reasons. Furthermore, technology has increased competition. According to Euromonitor International, the travel industry will have the highest online payment percentage of any industry by 2020, often occurring through third-party sites that display your competitors alongside you. As a result, many hoteliers are looking to stand out by engaging customers and the experience has become more interactive than ever.
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The Power of Content Marketing, Viral Videos, and Social Platforms

Hotel Business Review by hotelexecutive.com - 13 November 2017
Savvy hotels now seek sleeker and smarter ways to attain brand loyalty among current and potential customers, according to the leading communications and marketing agency, LINKS WorldGroup. Today's technological innovations create almost limitless ways to share information and engage with the public. Combining this ability with age-old corporate social responsibility initiatives and actions allows for the opportunity to allow customers to feel they are supporting important causes, while simultaneously creating loyalty to brands.

Designing Interesting Hotel Experiences

Hotel Business Review by hotelexecutive.com - 13 November 2017
Interesting guest experiences continue to drive hotel trends. We've seen this for years in the food industry as our everyday encounters with food become wider and more global. For example, food and beverages that were once sought-out specialties are now widespread. The experience became more than the coffee, or the croissant or the sushi, hence the coffee shop, the patisserie, the sushi bar. They are remembered as places, specially designed places that stimulate the senses.
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Aftermath of the Las Vegas Tragedy

Hotel Business Review by hotelexecutive.com - 13 November 2017
Information we now know from Metropolitan Police press briefings, confirms protocols, procedures, and security guidelines in place at the Mandalay Bay Resort on October 1, 2017 significantly altered the plans and behavior of Stephen Paddock but did not prevent him from carrying out murder. How will this tragedy impact future hotel and resort security planning?
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Personalization and the Guest Experience

Hotel Business Review by hotelexecutive.com - 13 November 2017
When one thinks about the word "personalization," many images can be conjured. Perhaps it's a monogram or engraving to signify ownership of an object. Or maybe it's home decor: the artwork and memorabilia that make the space your own. Some people might be reminded of their desk at work, loaded with little time-killer toys to amuse oneself during those occasional hiatuses of inactivity. What may not have made your list of highly personalized experiences is a hotel room - or even a hotel stay. Odd, isn't it? Especially now that the hospitality industry's newest, most popular mission is to provide not just the bed and the bath but the "beyond" - the unique guest experience.

Are You Properly Managing Your Hotel's Waste Products?

Hotel Business Review by hotelexecutive.com - 6 November 2017
There are many guidelines and best practices to follow in order to operate a hazardous waste management program that complies with all federal and state regulations. As many hotels are now dedicating a considerable amount of effort and resources to become more environmentally friendly, it's important to make sure their hazardous waste management practices are aligned with their sustainability program goals. Hazardous waste comes in many different forms and appears in many different areas of a hotel's property. From toiletry items left behind in guest rooms to commonly-used cleaning products, there is no shortage of hazardous waste accumulated in a hotel. There are many best practices to follow when handling hazardous waste on your property, and a foundational understanding of the regulations defining what constitutes hazardous waste is key to laying the groundwork for a proper hazardous waste management program.
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When Competitive Research Crosses the Line

Hotel Business Review by hotelexecutive.com - 6 November 2017
Competitive intelligence is a powerful tool used to maintain an advantage over competitors. A wealth of competitive intelligence can be obtained through public documents like public filings, earnings reports, and legal documents. Compiling, reviewing, and extrapolating the competitive intelligence from those documents takes time and money. Succumbing to the temptation to shortcut the necessary effort can have costly legal consequences. Hospitality industry companies must thus be wary of engaging in methods that cross legal and ethical boundaries. Companies must also be watchful of any efforts by their competitors to gather intelligence from them.
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What is Wellness Architecture?

Hotel Business Review by hotelexecutive.com - 6 November 2017
It was two years ago at the Global Spa and Wellness Summit in Morocco, where I am a delegate, that I was giving a presentation on trends in design for spas and wellness, when I heard a young woman architect. Veronica Schreibeis Smith, from Montana talk about a direction that her practice was going called Wellness Architecture. I heard comments around me like is she nuts, that will never work….developers would never go for that!
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A Cure for the Hotel Website Review Blues

Hotel Business Review by hotelexecutive.com - 6 November 2017
You get to work, coffee in hand, fire up Trip Advisor to see if any new reviews of your property have come in. There, amid all the 4 and 5 star glowing reviews, you see a 1 star from a grumpy, impossible-to-please recent guest. It's going to pull your average down, and you won't show up as high in the rankings. Even worse, the customer has also Tweeted about how upset he was with your service, bashed you on Yelp, and told his friends and followers on Facebook. You start to panic. It's the 2nd bad review in a week; you have to contain the damage!
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Integrating Operations and Design in Hotel Renovations

Hotel Business Review by hotelexecutive.com - 6 November 2017
In recent years, trends have shown that the specific location of a city hotel no longer seems to be the most important selection criteria for a guest. Rather, it is the experience he has in the hotel, the emotions he lives during the stay, the story he can tell afterwards that is more important. Now, he would rather tell the story about the design and the ambiance of the hotel; the unique style of the hotel becomes the main attraction. An adapted and creative design can help create this experience and has become a way to distinguish hotels.
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Interactive Digital Signage Strategies

Hotel Business Review by hotelexecutive.com - 6 November 2017
Hotel guests can have a lot of questions, and the front desk staffers who get quizzed all day, every day, don't always have the time or right information to be helpful. Imagine how useful an interactive screen, along with a range of other on-premise screens, would be in boosting guest experiences. Also ponder how such screen can remove pressure and demands off those already busy customer-facing staff members.
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Hotel Design: Recognizing that Every Property Has a Unique Story to Tell

Hotel Business Review by hotelexecutive.com - 6 November 2017
I've grown up on hospitality design and for the last 26 years, I've been focused on creating restaurants, hotels, gaming/resort properties and world class retail/entertainment destinations. In other words: I know how to have fun.

Preparing for the Deployment of Blockchain in the Hospitality Industry

Hotel Business Review by hotelexecutive.com - 6 November 2017
Earlier this year, the travel company Webjet announced it was in the process of converting a blockchain pilot it had developed into a commercial grade application. The blockchain-based application will be able to provide accurate information about hotel inventory, on a real-time basis, for hotels around the world. Yet, this application of the technology may not have the biggest impact on the industry. Hailed as the best use case for blockchain by the Harvard Business Review, loyalty reward systems are the target of significant investment by blockchain companies looking to add functionality to a system of critical importance to the industry.
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Audio Management and Delivery Strategies for Hospitality Environments

Hotel Business Review by hotelexecutive.com - 30 October 2017
For most of us, the process of checking into a hotel is not particularly memorable. Nor do many of us often recollect how hotels engaged our sense beyond standard guest relations. Technology has come a long way in filling this void, and hotels have made significant strides in how they engage visitors. From a purely audio-visual perspective, video - i.e., digital signage - tends to get the most attention as a branding, engagement and monetization tool.
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Exploring the Urbanization of Resorts: Then Vs. Now

Hotel Business Review by hotelexecutive.com - 30 October 2017
Woodbine Development Corporation designed, developed and opened the Hyatt Regency Hill Country Resort and Spa in San Antonio in 1992, the year of MTV VJs and Arsenio Hall. At the time, my father was calling the signals and this was the first of five similar resorts throughout the Southwest that Woodbine was responsible for developing over a period of about 15 years. The formula was pretty consistent: 300+ acres, 500 guest rooms, 100,000 square feet of meeting space (or more), two or three golf courses, a water park and a few resort mascots, which have included dogs, longhorns, hawks and spray-less skunks (don't ask).
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Hotel Design: Creating an Individual and Unique Experience

Hotel Business Review by hotelexecutive.com - 30 October 2017
There is a generation of young people that have redefined travel for all of us. Actually, they have redefined many things for all of us! The advent of social media platforms and the influx of visually stimulating photos posted everywhere have enabled people to open their minds to new ideas. Where the unknown used to be scary, there is very little unknown these days because you can tap into new experiences from friends and strangers gaining comfort in your interests. You can follow innovators and be exposed to what others are seeing and what they are experiencing and put those ideas on your bucket list.
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A Look at the Next Generation of Urban Hotels

Hotel Business Review by hotelexecutive.com - 30 October 2017
American travelers over the years have become accustomed to a handful of hotel brands and their tried-and-true amenities-room service, fine dining and business centers-but the next generation of urban hotels, particularly those in emerging neighborhoods, are turning convention on its head. In fact, we are bearing witness to one of the most substantial transformations of the hotel industry since the 1970s, which saw the proliferation of business-centered hotels and hotel brands that began to offer more spacious rooms, more refined cuisine, and more modern amenities in response to customers' wishes.
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5 Steps to Maximize Your Influencer Marketing Program

Hotel Business Review by hotelexecutive.com - 30 October 2017
Despite all the recent hype around influencer marketing, it is really nothing new. In fact, I ran my first influencer marketing campaign for a large brand in 2006. We did not call it influencer marketing, it was called blogger outreach, but the premise was the same. We developed relationships with bloggers who had a large following and wrote about our niche. In this particular case, it was about cars. At the time the goal was to increase awareness. Our efforts were similar to a traditional media pitch and blogs were seen as "new media."
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The Importance of Choosing the Right Business Partnerships

Hotel Business Review by hotelexecutive.com - 30 October 2017
In the ever-changing world that we currently live in businesses are encouraged to find different ways to garner growth and exploit their full potential. Strategically speaking partnerships could be a beneficial alternative to consider to be stronger competitors in the market as well as attain a higher level of recognition in the field that as solo entities would otherwise be a longer-term project.
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Profit Optimization is Not Just a Buzz Phrase for Room Revenue

Hotel Business Review by hotelexecutive.com - 30 October 2017
The evolution of revenue management has taken hotels from dynamic pricing of transient rates to a holistic strategy of maximizing profitability across multiple revenue streams. Revenue management has moved far beyond the Microsoft Excel expert in a small back office and now involves multiple stakeholders from several departments, all influencing overall revenue strategy with each of their key areas of function.
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Looking Ahead to Revenue Management in 2020

Hotel Business Review by hotelexecutive.com - 23 October 2017
From driving a vehicle to constructing a building, alignment is the foundation for ensuring stability (competitive advantage), obtaining optimal traction (demand), and safely handling capacity (supply). Despite revenue management remaining neutral in its pursuit of optimal performance, many other disciplines within the hotel organization remain fairly isolated and instead focus on departmental objectives. Although specialized areas of concentration, such as meeting group cross-over goals or improving customer satisfaction scores, can lead to improved hotel performance overall, establishing fundamental goals across all internal teams is the true bedrock to build upon. These goals must first be established by ownership and management, then shared through open and transparent communication to ensure each and every department's objectives are aligned. The most successful organizations identify their vision, broadcast their everlasting devotion to their objective, and focus all of their efforts to achieving their goals, relentlessly. This model is what will lead to the perpetual success of a hotel.
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When an Unthinkable Duo Becomes the Unsinkable Duo

Hotel Business Review by hotelexecutive.com - 23 October 2017
Hotels have been feeling the heat from OTA competition for several years, causing many organizations to double down on their efforts to drive more direct bookings. Revamped loyalty programs, refined marketing campaigns and improvements to brand websites have all become primary focuses for hotel brands looking to turn the tables on their online competition.
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It's Not a Good Idea to Put Dolphins in a Hotel

Hotel Business Review by hotelexecutive.com - 23 October 2017
A decade ago it might have been socially acceptable to swim with dolphins in a hotel pool. But those days are gone. Now posting a holiday pic posing with Flipper is hugely controversial. Just ask reality TV star Kim Kardashian, who found herself in hot water after swimming with dolphins in Mexico. Or Real Housewives' Bethany Frankel, who copped a wave of social media criticism for visiting Atlantis Paradise Island's Dolphin Cay in August.

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