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  • Members Only: IT Spending in the Lodging Industry Three-year Analysis: 2015–2017

    By Agnes DeFranco, Ed.D., CHAE; Arlene Ramirez, CHE, CHAE; and Tanya Venegas, MBA, MHM, CHIA. PART II: An analysis of IT spending data in the lodging industry based on reporting in the new USALI Schedule 6 — Information and Telecommunications Systems.

  • HITEC Special: Revenue Strategy: Not Just a Fancy New Name for Revenue Management

    By Cindy Estis Green. A strategic view of revenue calls for proactive business mix planning and decision-making around deployed resources, well beyond reacting to what comes over the transom. Excerpt from the 2018 HITEC Bytes Special Report.

  • HITEC Special: Forecasting Accuracy: The Living Forecast

    By Jill Wilder. Forward-looking, continuously updated statistical trend analysis is emerging as a strategic tool that performs the practical magic of creating an accurate forecast you can take to the bank.

  • Members Only: IT Spending in the Lodging Industry

    HFTP Research Report: The new USALI Schedule 6 — Information and Telecommunications Systems and the effects thus far on the industry. An analysis of IT spending data in the industry and compliance practices by lodging executives.


Oral History: Catapulted Priceline From an Also-Ran to First - Digital·16 July 2018
The acquisitions of Active Hotels and Bookings B.V., which led to the creation of, transformed parent company, and online travel history. Take a look at Priceline's fourth quarter of 2005 financial results, and you'll be able to see the journey in process.

Travel's Greatest Acquisition and 8 Other Digital Trends This Week - Digital·15 July 2018
This week in digital news, we released a major undertaking: the oral history of the acquisition. This is a must-read for anyone who wants to understand the inner workings of online travel.

New Agoda CEO Prioritizes Challenging Airbnb for Rentals in Asia - Digital·13 July 2018
Agoda has been a quiet giant steadily growing stronger. This year it has begun to throw its weight around more publicly. Airbnb and others need to be on guard.

Video: How Accenture Helps Travel Companies Stay Agile - Digital·13 July 2018
According to Accenture, a 'living business' is a company that marries technology innovation and an agile corporate culture to ensure its relevance amid always changing consumer expectations.

Everyone Wants Inflight Wi-Fi, So Why Is Gogo Struggling? - Digital·13 July 2018
Financial pressures and stiff competition is making life tough for Gogo, so much so that it is considering breaking itself up. Perhaps it is more likely that one of the company's many rivals will come knocking with an offer.

Airline, Hotel and Silicon Valley Heavyweights Back Startup Aiming to Fix Travel Data Hurdle - Digital·12 July 2018
Journera aims to act like a magnet attracting relevant information across company databases about a traveler's complete trip. It would help, say, a hotel learn when a high-status customer's flight has been delayed. While the idea is great in theory, it may prove elusive in practice.

6 Takeaways From The Oral History of Travel's Greatest Acquisition - Digital·11 July 2018
Readers of The Oral History of Travel’s Greatest Acquisition will likely draw their own lessons from the two startups, Active Hotels and Bookings B.V., and these game-changing serial acquisitions. But here are six takeaways that we pulled out:

Analysts Are Puzzled Why Booking Holdings Acquired HotelsCombined - Digital·10 July 2018
The deal surprised analysts, some of whom didn't see an obvious logic for it. Yet one thing is sure: Online hotel sales are a bit like an old-fashioned butter market. A big chunk of butter changes hands multiple times and everyone gets their hands greasy.

Video: How Travelsify Matches Travel Brand and Customer DNA - Digital· 9 July 2018
The future of brand engagement relies on connecting product attributes and customer preferences on much deeper level than previously. Hospitality and travel is finally catching up with other industries.

Booking Holdings Buys HotelsCombined as Kayak Expands Into Asia Pacific - Digital· 9 July 2018
Buying UK-headquartered Momondo Group in 2017 for $550 million wasn’t enough for Booking Holdings as it announced Monday that it is acquiring Sydney, Australia-based HotelsCombined. Like Momondo, HotelsCombined will become part of Booking Holdings’ Kayak unit, expanding the metasearch unit’s presence in Asia Pacific.

Launching The Oral History of Travel's Greatest Acquisition - Digital· 9 July 2018
It was a seemingly inconsequential meeting between a self-described young, aggressive sales guy, Shane Whaley of Octopustravel, and a U.S. business development executive keen on European expansion, Glenn Fogel of, at World Travel Mart in London in 2002 that changed the course of travel history.

The Amazon Factor and 7 Other Digital Trends This Week - Digital· 7 July 2018
This week in digital news, we explored Google and Facebook's travel ambitions. And coming up: anyone in travel who wants to learn from Amazon's success should sign up for our free Skift Call on Tuesday, July 10.

Asiatravel Holdings Suspends Trading as Auditors Question Financial Viability - Digital· 7 July 2018
It appears as though will need to secure new funding or find a so-called white knight to stave off creditors.

Airwallex Receives $80 Million for Payments Tech: Travel Startup Funding This Week - Digital· 6 July 2018
The total funding publicized this week was more than $150 million. We reported last week that TourRadar, an online agency for multi-day activities, such as river cruises and safaris, had received $50 million in a Series C funding round. Since then, investors have continued to plow money into travel startups. Here are the latest announcements.

Online Travel Players Boost Accessibility for Travelers With Disabilities - Digital· 6 July 2018
Two big challenges face people who are blind, deaf, or who have physical issues and who like to travel — a sizeable group that covers about one in ten people in many countries. Some struggle to use travel websites and airport kiosks that require a mouse to click around for researching and booking travel.

Video: Why Google Is Happy Sticking With Search - Digital· 6 July 2018
The prospect of Google becoming an actual, bonafide online travel agency surfaces at regular intervals in the travel industry. The theory is that Google is already part of the way there with its search and trip planning tools and it even facilitates some bookings. The problem with this is that Google makes a lot of money from the paid links that appear at the top of every search, so why would it want to change?

Video: Naspers Group Investment Exec Sees Consumer Focus Shifting From Price to Convenience - Digital· 5 July 2018
A substantial change in consumer behavior is under way. If it’s true, then companies like Kayak, TripAdvisor and Skyscanner, which find consumers pouring through sometimes-miniscule rate and fare differences looking for a deal, may have to pivot.

Video: Selling Travel on Facebook Remains a Work in Progress - Digital· 3 July 2018
Travel hasn’t invested in marketing and sales solutions like bots on Facebook in the same way that other global industries have. A spirit of experimentation is necessary, particularly since online advertising is usually a costly endeavor for travel companies.

Skift Call July 10: The Amazon Factor - Digital· 2 July 2018
Amazon is undeniably one of the most successful businesses of the past 20 years. From humble beginnings as a small online bookseller, Amazon has gone on to reshape whole sectors of the U.S. economy.

Amazon, Group Travel, and Loyalty: 3 Charts From Our Skift Research Reports - Digital· 2 July 2018
Summer is here. Year 2018 is halfway through. We at Skift have written hundreds of articles covering the hot and the not-so-hot areas in travel thus far. For this short piece, we will show you a few charts extracted from a select Skift Research report published this year. The common thread? They are all topics that travel stakeholders need to think about, deeply.

Booking Sites May Be Breaking Law According to UK Watchdog - Digital·30 June 2018
UK regulators contend that some booking sites are violating consumer protection laws by playing around with discounting, commissions, and hidden charges. Expedia and will have to change their business practices or head to court.

London's Mobile Gaming App and 9 Other Digital Trends This Week - Digital·30 June 2018
This week in digital news, London is using a mobile gaming app to battle overtourism since tourists are already married to their phones, and credit card rewards are getting more targeted and competitive.

Rethinking Travel Marketing for an Era of Infinite Customer Touchpoints - Digital·29 June 2018
The travel industry has officially entered the era of 'omnichannel' marketing, a time when every screen, every device, and every customer interaction is an opportunity to connect with travelers. In order to take advantage, travel organizations will need to rethink how they design, execute, and measure marketing campaigns.

Video: Hotelbeds Executive Chairman on Fallout From the Online Booking Battleground - Digital·28 June 2018
Most of the attention in online booking goes to the trials and tribulations of huge global hotel chains as they move to battle each other and online booking sites. But according to Hotelbeds executive chairman Joan Vila, the movement of hospitality companies into adjacent verticals shows that consolidation and competition have slowed down growth in the hotel sector.

Video: GetYourGuide Is Playing the Long Game With Activity Booking - Digital·27 June 2018
Competition in the tours and activities market is heating up, but booking platform GetYourGuide isn’t rushing to buy or sell, said Co-Founder and Chief Operating Officer Tao Tao at Skift Forum Europe in April.

What Booking Sites Get for Every Marketing Dollar Spent: Skift Research Does the Math - Digital·26 June 2018
Online travel agencies remain essential to the travel industry as consolidators of, and clearinghouses for, advertising dollars throughout the space. We do not see OTAs being removed from this position easily, but growing challenges have hurt ad efficiency. OTAs must remain nimble to keep pace.


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