• HFTP GDPR Guidelines: Hospitality Organization Flow Charts

    This document is a set of flow charts illustrating data flow scenarios, involved parties providing hospitality services, steps of the guest journey and more. Four scenarios are presented: independent hotel, independent hotel with third party agreement, branded hotel and branded hotel with independent control.

  • Job Description: Hospitality Data Protection Officer

    This document highlights the role and qualities of a hospitality data protection officer. It can be used as a guideline for an internal recruitment, the expansion of an existing position or the recruitment of a third party to assist in the compliance for the GDPR.

  • Job Description Template: Club Accounting Positions

    The HFTP Americas Research Center has developed example job descriptions for club accounting positions. The process involved reviewing sample job descriptions, and compiling the information into standardized job descriptions.

  • Members Only: A Room for Robots in Hospitality

    Realistic uses for artificial intelligence are increasing, making way for machine-based assistance in accounting, marketing, customer service and more. This feature details current scenarios where robotics is used in the business environment, such as for accounting tasks.


The Triangle Effect: Aligning Marketing, Sales, and Revenue Management to Identify Total Guest Value

The Rainmaker Hospitality and Gaming Blog·15 March 2018
As customer acquisition costs rise and competition continues to grow, it’s harder than ever for hotels to attract and retain their most valuable guests. With such incredible levels of effort and resources being required to drive bookings and build loyalty, it’s important for hotels to focus their energy toward guest segments that yield the highest return on their investment. To do that effectively, Marketing, Sales and Revenue Management must work hand in hand. Together, they form a triangle of integrated knowledge, dependent upon one another, that acts as the foundation to build a strong total guest valuation strategy.

Next-generation Revenue Management & Intelligent Pricing: The 2018 Smart Decision Guide

The Rainmaker Hospitality and Gaming Blog·13 March 2018
For hoteliers, the challenge of revenue management (RM) is particularly complex. Luckily, as traditional approaches to RM evolves, so does the technology at the disposal of revenue managers. Adopted from the 2018 Smart Decision Guide to Hospitality Revenue Management, this blog post explains the advent of next-generation revenue management solutions, and delves into the topic of intelligent pricing.

Why to Choose a Science-Based System Over A Rule-Based System

The Rainmaker Hospitality and Gaming Blog· 9 March 2018
We have all been there: you, sitting at the table with the rest of your Executive team, going through a demonstration and sales pitch of a revenue management system. Yes, they all have pretty screens that include a ton of information to help you manage your business. But not all systems are the same!

Understanding Customer Acquisition Cost to Determine Value & Profit

The Rainmaker Hospitality and Gaming Blog· 8 March 2018
Hotel revenue managers are experts at determining how much revenue a particular guest will generate. With their RMS, they use predictive analytics to perform a thorough guest valuation analysis that determines how much value or profit a guest is adding to the bottom line. But, there are acquisition costs for every guest that need to be considered. How should properties approach the expense side of their guest valuations to ensure that they’re identifying the guests’ total profitability?

How Being Data-Rich Allows Casinos to Leverage Total Guest Value

The Rainmaker Hospitality and Gaming Blog· 1 March 2018
Guest valuation is a critical aspect of revenue management for any property, especially casinos. With constant pressure from a growing competitive landscape in Gaming, it’s as important as ever for RMs to identify those guests who have the biggest impact on the casino’s bottom line. Luckily, casinos are ahead of the curve when it comes to capturing and understanding critical guest data. Here's how.

Redefine the Path to Loyalty: Revenue Management Best Practices for 2018

The Rainmaker Hospitality and Gaming Blog·22 February 2018
Hotels are clamoring to deliver personalized experiences to inspire loyalty among their guests. But a definition of what loyalty entails is the biggest limiting factor to capitalizing on having a loyal base of repeat business to your properties.

The Impact of Alternative Accommodations: 2018 Revenue Management Best Practices, Part III

The Rainmaker Hospitality and Gaming Blog·15 February 2018
Hospitality revenue management (RM) is constantly evolving, especially as new lodging options emerge. We’ve kept track of what consumers and industry insiders are talking about and have determined to be the top five trends in RM. In parts one and two of our series, we looked at loyalty-based pricing, advances in group revenue management, opportunities for ancillary spending, and personalization as a key to driving direct bookings. In our final of three posts, we’ll take a look at how alternative accommodation sites have impacted RM.

Ancillary Revenue and Personalization: 2018 Revenue Management Best Practices, Part II

The Rainmaker Hospitality and Gaming Blog· 8 February 2018
New trends emerge every year in hospitality revenue management (RM). By keeping track of what consumers and industry insiders are talking about, we’ve determined the top five trends in RM. In part one of our series, we looked at loyalty-based pricing and advances in group revenue management. In this, our second of three posts, we’ll examine the opportunities in ancillary revenue and personalization as a key to driving direct bookings.

The Bookings Rush: Trust Your Systems, A Personal Experience From Tammy Farley

The Rainmaker Hospitality and Gaming Blog· 2 February 2018
As the Super Bowl approaches, I can’t help but recall an experience I had this holiday season with the same type of hotel-booking-frenzy the properties in Minneapolis must be facing. Having worked in and around hotel revenue management for the better part of two decades, I am very sensitive to hotel pricing when I am traveling for leisure. I always have the voice of our customers and prospective customers in the back of my mind when talking about using automated tools to set pricing. Their words often revolve around one thing: distrust.

Loyalty-Based Pricing & Advances in Group: 2018 Revenue Management Best Practices, Part I

The Rainmaker Hospitality and Gaming Blog· 1 February 2018
As technology constantly evolves, so does revenue management (RM). Dan Skodol, VP of Revenue Analytics at Rainmaker, recently gave a presentation on the “Top Five Trends in Revenue Management and What You Should Be Doing About Them Now.” The trends he discussed were loyalty based pricing by the major chains, the impact of alternative accommodations, advances in group revenue management, opportunities for focusing on ancillary revenues, and personalization as a key to driving bookings.

Data Integrations for Revenue Managers: Expert Advice

The Rainmaker Hospitality and Gaming Blog·25 January 2018
Data integration is a crucial step in any revenue management process. Unfortunately, bringing data from disparate sources and combining them in a unified way to produce meaningful insights is not an easy process. As a hotel revenue manager, it’s a challenge to connect your different systems so that they communicate and allow for seamless data transfer.

Better Together: Integrating Your Revenue Management System with Your Tech Stack

The Rainmaker Hospitality and Gaming Blog·18 January 2018
In 2017, we surveyed a group of hoteliers, asking how they would assess the integration between their property management system (PMS), Central Reservation System (CRS) and Revenue Mangement (RM). Over 75% of those responding indicated that their systems are not integrated at all, their systems are not fully integrated, or that the integrated systems do not communicate well. In 2018, revenue management systems offer more sophisticated solutions for your property's bottom line. Learning how to integrate your hotel tech stack with your RMS offers countless new opportunities for hoteliers.

The 2018 Lodging Technology Study: Travel Outlook, Systems Integrations, and the Cloud

The Rainmaker Hospitality and Gaming Blog·11 January 2018
The 2018 Lodging Technology Study: Disrupting Innovation, published by Hospitality Technology magazine aggregates information and research about the hospitality industry. This year, hotels identified inadequate budgets as the top challenge to their overall information technology efforts. While the information in the 2018 Lodging Technology Study hits on numerous topics of interest to us in the hospitality industry, we pulled out several points of interest for hotel revenue managers. Here, we share key data on the forecasted 2018 travel market, insights about systems integrations, and use of the Cloud with your RMS as key topics to consider this year.

3 Ways Business Intelligence Tools Help You Maximize Your Profits

The Rainmaker Hospitality and Gaming Blog· 4 January 2018
Until recently, the hospitality industry wasn’t considered to be a front runner in technological advancements. But the emergence of big data, cloud-based systems, and business intelligence have propelled hospitality into a new reality. Processes that used to require hours of manual work are now done with the push of a button, and hotel staff is more connected than ever before, even across properties. But how does business intelligence specifically improve your software and drive profits? There are three crucial features that are needed in your BI tool to maximize your success.

How Business Intelligence Will Improve Your Systems: 3 Expert Tips

The Rainmaker Hospitality and Gaming Blog·28 December 2017
There are exciting developments taking place in hospitality revenue management because of artificial intelligence, business intelligence, and machine learning. Business intelligence in particular has been a trending topic among hoteliers, but there's still a lack of adoption of the systems that leverage BI. What specific ways will business intelligence improve your hotel’s existing systems? Many RMS providers fail to answer that question. As a property owner or manager, it’s important to know what benefits you’ll receive before investing time and money into a new system.

3 Ways Business Intelligence Improves Revenue Management Processes

The Rainmaker Hospitality and Gaming Blog·21 December 2017
In the past decade, the hospitality industry has experienced massive growth. With competition between properties reaching a fever pitch, hotel owners and revenue managers are looking for sophisticated and efficient ways to drive profits. Here, we’ll cover three competitive advantages of a top of the line business intelligence tool.

The Rainmaker Disaster Checklist: Are You Prepared?

The Rainmaker Hospitality and Gaming Blog·20 December 2017
Once you have answered pressing questions concerning what to do in the event of a disaster, the next step is to ensure you've whittled down the list of to-do items for your property. We've developed a disaster checklist that addresses what to do when a disaster is forecasted, and the key items to accomplish whether your property is open or closed after disaster strikes from a revenue management stand point.

Top 3 Strategies for Using Business Intelligence & Pricing Optimization

The Rainmaker Hospitality and Gaming Blog·13 December 2017
When you have the right information, getting the results you want is made much easier. For hoteliers, getting the right information was, and in some cases still is, a laborious process. It can be an expensive one as well, because the less technologically savvy a property is, the more profits they’ll lose to competitors.

Disaster Struck, What's Next? Key Questions for Your Hotel

The Rainmaker Hospitality and Gaming Blog· 6 December 2017
There are many important considerations for hotel operators, specifically sales and revenue management leaders, in preparation for and following an event that significantly changes the supply and demand in a hotel market. This is a complex topic touching on many concepts, and raises unexpected questions you and your team may not have considered before.

The 3 Key Components of Your Dynamic Pricing Optimization Strategy

The Rainmaker Hospitality and Gaming Blog· 5 December 2017
In the past decade, pricing in the hospitality industry has come a long way. Thanks to advances in technology and methodology, hotel pricing has never been more efficient or profitable. With the rise of OTAs and distribution costs, it’s also never been as competitive. Having a firm grasp of the core concepts of dynamic pricing optimization is crucial to having an effective strategy. Here, we’ll address the three pillars to dynamic pricing optimization so that your pricing strategy is as competitive and profitable as possible.

What Other Industries Can Teach Hotels About Price Optimization

The Rainmaker Hospitality and Gaming Blog·30 November 2017
The hospitality industry is unique. However, it doesn’t exist in a vacuum. The revenue management principles and strategies that we use are employed across disparate industries. We may have inherited some or altered them to fit the specifics of our market, but the core concepts remain intact. When it comes to revenue management, there’s plenty that the hospitality industry can learn from other industries. Pricing optimization is one of the more challenging aspects of revenue management, but by looking at the ways that other industries have approached it, we can use their methods to provide solutions to our pricing issues.

Hospitality Disaster Readiness: Revenue Management Considerations

The Rainmaker Hospitality and Gaming Blog·29 November 2017
When hotel managers awake to news of a disaster affecting their property, their first concern is rightfully for the safety of guests and employees. Having a plan in place before disaster strikes for the areas that are less likely to be on the forefront of your mind during chaos – the revenue management, operations, and information technology aspects of the property – can mitigate the negative consequences of the situation.

3 Ways Advanced Reporting Gives Powerful Insights Into Guest Behavior

The Rainmaker Hospitality and Gaming Blog·28 November 2017
Competition for sales and consumer loyalty is more aggressive than ever before. Hospitality is one of the most cutthroat industries, where every prospective booking is vigorously fought over. Knowing what your customers are looking for is crucial to being ahead of your comp set, which makes predicting consumer behavior one of the most valuable skills that revenue managers can possess.

A Step-by-Step Guide for Your RMS Purchase

The Rainmaker Hospitality and Gaming Blog·21 November 2017
The recent developments in revenue management system capabilities have made them more advanced than ever before. Today, we’re able to do intricate calculations at the click of a button that used to take hours of manual work. Dynamic pricing, revenue optimization, inventory management, and yield management are all ingrained in most of the revenue management solutions on the market. With all the features and improvements available, choosing the right RMS system for your property is more complicated than ever. How will you know where to start? Here are a few expert tips on how to choose the right RMS the first time.

Maximize Ancillary Revenue With Advanced Revenue Management

The Rainmaker Hospitality and Gaming Blog·16 November 2017
The competition for guest revenue is more challenging than ever. OTAs and direct bookings are often neck-in-neck with each other during the guest’s booking process. The revenue competition comes to a halt, however, the second the guest walks through your hotel’s doors. Once they’re on your property, there are endless possibilities to upsell and upgrade to your guests.

Buying Considerations for Your Hospitality Revenue Management Solution, Part II

The Rainmaker Hospitality and Gaming Blog·14 November 2017
As mentioned in a previous blog post, there are several key buying considerations when evaluating which next-generation revenue management solution is optimal for your property. A few key considerations include technology integration capabilities, channel management and optimization, customization to user and property needs, and group sales optimization.


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