• The Art of Pitching: Is it Overrated - or Essential?

    Pitching… that thing we force notoriously introverted geeks to do for funding. The main idea is that an entrepreneur — unless his name is Elon Musk or Tony Stark — has limited resources and needs the financial support of pockets that are substantially deeper than his own.

  • What to Expect: New Changes Coming to Lease Accounting Standards

    The upcoming revision to lease accounting standards was one of the topics discussed by the HFTP Hotel Advisory Council in their February 2018 meeting. The surprising conclusion from the council: The hotel industry in general is not prepared for the changes, and there is no viable off-the-shelf software that any of the members were aware of that would assist with the accounting for the new standard.

  • HFTP GDPR Guidelines: Hospitality Organization Flow Charts

    This document is a set of flow charts illustrating data flow scenarios, involved parties providing hospitality services, steps of the guest journey and more. Four scenarios are presented: independent hotel, independent hotel with third party agreement, branded hotel and branded hotel with independent control.

  • Job Description Template: Club Accounting Positions

    The HFTP Americas Research Center has developed example job descriptions for club accounting positions. The process involved reviewing sample job descriptions, and compiling the information into standardized job descriptions.

Facebook is changing how brands connect with travelers throughout the path to purchase

Tnooz·26 April 2018
The nature of Facebook is indeed different from other advertising channels, including search engines. Apart from behavior or interest targeting, Facebook has been changing the rules of the game with cross-device, people-based tracking, and cross-platform targeting. While navigating the intricacies of this channel poses a challenge, it is also a huge opportunity for travel brands. Our experience as a Facebook and Instagram Marketing Partner, working exclusively with travel clients, has revealed that adopting a full-funnel strategy is essential.

How autonomous vehicles will transform the ways we travel

Tnooz·26 April 2018
Driverless cars are on their way. The technology is developing at such a pace that many experts are predicting that they’ll have a noticeable road presence by the year 2020. These forecasts have many speculating about the ways in which autonomous vehicles are going to change society.
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Rocketrip lands $15 million in funding to focus on managed travel tech

Tnooz·25 April 2018
Rocketrip, a platform for corporate travel which rewards travellers for making savings, has raised $15 million in Series C funding. The round is led by GV (formerly Google Ventures) while existing investors Bessemer Venture Partners and Canaan Partners also participated.

When APAC shoppers abandon their online travel booking

Tnooz·25 April 2018
The vast majority of consumers in the Asia Pacific region are abandoning their online travel bookings at the checkout stage, despite the region leading the world in making online bookings on mobile devices. Analysis of 58 million customer sessions, carried out by marketing company Ve Global over a 16-month period, found that 92% of all bookings in the APAC region were abandoned at checkout.
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Top tips to avoid fraud in the travel industry

Tnooz·25 April 2018
Fraud in the travel industry has always been a big concern. Travel and tourism account for a staggering 10.2% of global GDP and the specific nature of travel transactions make it a lucrative target – high value one-off payments, rapid consumption and a large number of suppliers across the globe. eNett’s new research, Fraud in Travel Payments, revealed that the three most common types of fraud in the travel industry are stolen payment details, cyber breaches of online booking platforms and stolen security credentials. These, and others, are costing travel intermediaries a whopping US$21 billion each year. And that figure is predicted to increase 20% by 2020, exceeding US$25 billion.

The value of customer centricity in loyalty as Millennials rise to the top

Tnooz·24 April 2018
As Millennials advance in their careers, travel brands need to ensure their loyalty programs are keeping up with the changes they require to feel appreciated and valued. Tnooz spoke to customer marketing firm rDialogue, which specializes in loyalty-building strategies, about how Delta’s Gold Medallion Status program gets things right for millennials.

Is your destination relevant? Destination marketers weigh in on staying top-of-mind with travelers

Tnooz·24 April 2018
There is an ongoing debate on how destinations stay relevant to travelers. It’s a discussion often had among destination marketing organizations and partners whose roles and tactics continue to evolve as the travel, marketing, and technology landscapes continue to disrupt tried-and-true methods of the past.

Tours tech land grab intensifies as TripAdvisor acquires Bokun

Tnooz·20 April 2018
It wasn’t that long ago that TripAdvisor boss Steve Kaufer was talking about making much more of its non-hotel division. In line with that strategy it has announced with acquisition of Iceland-based tours and activities distribution platform Bokun. A statement from the reviews giant says the acquisition expands its offering by providing suppliers with technical solutions.

As China's travellers opt for customized trips, AccorHotels looks to personalise for millions of Ctrip users

Tnooz·20 April 2018
Ctrip 300 million registered users will have access to personalised experiences from AccorHotels’ brands following the signing of a memorandum of understanding between the two companies. A statement describes the partnerships as a “milestone” for both companies and says it will focus on four strategic pillars.
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Why airlines are finally poised to unlock Big Data to enhance the passenger experience

Tnooz·19 April 2018
Last week, the world’s largest gathering focused on Passenger Experience descended on Hamburg, and from one end of the exhibition halls to the other, one theme loomed large: personalisation. From what food to serve to what inflight entertainment to offer, every airline was focused on transforming travel from a homogenous experience that passengers endure, to a journey so personalised that consumers’ needs are met before they even know they have them.

Airbnb launches events tool to offer its inventory to event and meeting organizers

Tnooz·19 April 2018
For event organizers, the room block is a critical piece of any event. It offers attendees a discount on rooms right near or in the conference hotel. For some organizers, and some event types, hotels are either not enough or not the right fit for attendees. Even with the popularity of the sharing economy, it’s still not easy for event organizers to pull this type of inventory into a booking flow. To address this, today Airbnb announced a new tool for event organizers to offer its inventory to event attendees.

For hoteliers: 6 steps to success in text messaging and chat from an expert

Tnooz·19 April 2018
Smile! That’s what most hotel staff are trained to do. Even when talking on the phone, the smile is key. When you smile, you sound pleasant and interested. But…What are we to do in a world of texting and chat? This era requires a slightly different approach than a simple smile. As text messaging and chat become the communication channels of choice for consumers, more hotels are adapting to the trend by inviting travelers to connect with them by SMS, chat widget, or messaging app. Consumers love messaging because it’s fast, easy, and convenient.
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The mobile payment journey: how to optimise your travel payment experience for mobile

Tnooz·19 April 2018
When a mobile shopper wants to book a vacation, they go through several steps. From downloading an app to trawling through vacation options, setting up a user profile, enter their payment details and finally hitting ‘Book now’. Here at Worldpay, we’ve researched the viewpoints of 16,000 mobile users across 10 global markets (UK, US, China, India, Japan, Brazil, Russia, Germany, South Korea and Australia), with a focus on their last mobile shopping and booking experience and the factors contributing toward their decision to make a purchase via mobile.
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A measure of influence: Can you trust influencer marketing to deliver real engagement that leads to sales?

Tnooz·18 April 2018
Influencer rankings aren’t so simple as looking at follower count, or even engagement rate. It’s really about the quality of an influencer’s following, and the likelihood that the following will engage with any sponsored content the influencer shares.
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Airbnb believes healthy travel and tourism is the antidote to what ails us

Tnooz·18 April 2018
Airbnb has laid out an updated series of public policies for the home-sharing service intended to tackle the challenges of the modern world through the promotion of healthy travel and tourism. The company’s head of global policy and public affairs, Chris Lehane shared a 158-card deep deck which accompanied the policy call where Airbnb identified three global challenges facing us (climate, automation, and conflict).
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4 essential questions for hoteliers to ask when vetting an accounting partner

Tnooz·18 April 2018
According to the 2018 Travel and Hospitality Industry Outlook from Deloitte, the hotel industry continues its strong performance run and is projected to sustain 5 to 6 percent growth throughout 2018.

The data says: Global demand growth for Airbnb, TripAdvisor and Agoda

Tnooz·17 April 2018
f you want to find the most innovative digital growth strategies, one of the best places to look is online travel. The sector is so highly competitive that for a company to have any success, they must demonstrate both incredible digital strength and innovative thinking. The same holds true for the strategies necessary for creating global growth, where overall market saturation makes international expansion a cornerstone of success. Finding the right markets and the right way to reach those audiences is critical and can often determine market winners and losers.

RedDoorz is disrupting Southeast Asia's budget hotel market

Tnooz·17 April 2018
Budget hotel brand RedDoorz grew its portfolio by more than 20% in March with the addition of more than 110 hotels in Central Java. Since opening its first hotel in 2015, the Singapore-based company has expanded its portfolio to more than 500 properties across Indonesia, Singapore and the Philippines. Another 100 fully leased properties and an additional 1,000 franchise properties are expected to sign on over the next 18 months. The new locations will also be scattered throughout Southeast Asia where the budget hotel market is highly fragmented.
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Startup pitch - REVVA uses AI to help SMEs crack revenue management

Tnooz·16 April 2018
REVVA, based in Palma Mallorca, claims to have launched the first AI-powered business intelligence and revenue management system. It works with inbound destination management companies (DMCs) and outbound tour operators, activities suppliers, wholesalers and bedbanks and other tech providers. It says that its solution is pretty easy to use, doesn’t require a lot of training and gives smaller suppliers access to revenue, yield, pricing and availability data and insights comparable to what the major players use.

China online travel trends - rising brands, IPO talk, Airbnb

Tnooz·13 April 2018
ravel agencies were the second fastest-rising category in the BrandZ China Top 100 in 2018 with a 57% increase in brand value. Along with Qunar (ranked 63rd), a newcomer brand, online travel brand Ctrip (ranked 34th) helped propel the travel agency rise, increasing 36% in value on top of a 32% increase a year ago.

A brief history of property management systems

Tnooz·12 April 2018
When I was young, I wanted to be a teacher. A philosophy teacher, to be precise. You know the type: dressed in black from head to toe, a non-filter cigarette stuck in my mouth and a unhealthy passion for Greek mythology. But destiny had a different plan for me, and it all started with a PMS. Or, more specifically, the lack of one. I was 19 and took a job as a night manager. I naïvely thought: “I eventually understood Heidegger’s temporality theory, how hard can it be to bring clean towels to guests? I will have plenty of time to study!”. Boy, I was wrong.

No fixed plans for the majority of travellers when researching

Tnooz·12 April 2018
The majority of travel searches start out generic with no destination or brand in mind, says the latest research from TripAdvisor. In its Path to Purchase study, conducted with Comsore, the reviews giant finds 73% of all first searches are generic, demonstrating the potential for brands to find clever ways to engage and influence consumers in these early stages. Research findings also reaveal that TripAdvisor users are more engaged with a higher number of visits, page views and more time spent than non-TripAdvisor users.

China is becoming the main event in travel tech

Tnooz·12 April 2018
Technology has underpinned China’s emergence as not only an important outbound travel market but also as the breeding ground for many of the digital and mobile innovations shaping the global travel industry. Distilling the current state of the Chinese travel market through the lens of technology is a challenge. Well-known Nasdaq-listed world leaders, mobile payments providers and home-sharing platforms all contribute to an ecosystem which is worth hundreds of billions of dollars but still has room to grow.

Zomato makes dramatic turnaround, attracts big investment

Tnooz·12 April 2018
In 2016, India-based online restaurant guide and food delivery business Zomato was scaling back business, including in the UK and US, and recorded a pre-tax loss of $73m for the year end to March. Fast forward two years and the picture is very different, with the company raising $200m from Ant Financial, the payment affiliate of Chinese e-commerce giant Alibaba, while Morgan Stanley is valuing the company at $2.5b and predicting it could be worth $6.7b in 10 years.

Travelaer's chief experience officer advocates constant testing as competitive advantage

Tnooz·11 April 2018
As the Chief Experience Officer for Travelear, Mike Slone is a man on a mission – and that mission is to try to convince the airlines it works to never lose sight of the customer’s digital experience on the airline website. He also believes that execs should maintain an interest in the customer’s digital experience on competitors’ websites.
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Sabre explains blockchain - somebody has to

Tnooz·10 April 2018
In its 2018 Emerging Tech in Travel report, Sabre unravels the mysteries of blockchain and puts together the bits that not only explain how it works and what it means for society, but also whether and how it may be relevant to travel. The whole report is worth reading, consider this only the crib notes to it. Blockchain in brief. Sabre explains blockchain in a nutshell.

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