advertisement
commercial

Sojern likes Adphorus to fully understand the path-to-purchase

Tnooz - 17 November 2017
Travel-focused ad tech firm Sojern has bought Facebook (and Instagram) marketing partner Adphorus for an undisclosed sum. Some reports in the Turkish press – Adphorus is based in Istanbul – suggest that the price paid was $42 million, although a spokesperson explained that this was a vagary of Google translate and that $42 million is the amount of capital raised by Sojern so far, as validated by its Crunchbase entry.

Airbnb bids to make travel more accessible

Tnooz - 17 November 2017
Airbnb has acquired Accomable, a website listing accessible accommodation Accomable, founded in 2015, with the aim of making it easier for everyone to travel, regardless of any disabilities. The statement from Airbnb says: “Airbnb’s mission is to create a world where anyone can belong anywhere, and that includes travelers with disabilities.” The company goes on to say that the Accomable site will be wound down with its listings across 60 countries included in Airbnb listings.
commercial

Podcast: Dan Ruch from Rocketrip on gamification, corporate travel, and his founder's journey

Tnooz - 16 November 2017
There’s been a lot going on over at Rocketrip. As a guest host with the Travel is Your Business podcast crew, I was pleased to sit down with Dan Ruch, Rocketrip‘s CEO, to explore the story behind the company. And not just the story behind the latest news at the company, but also to learn more about how the company was founded — and what critical insight drove the team to deliver their unique blend of incentivized compliance for corporate travelers.
commercial

Musings from digital travel experts on key content shifts

Tnooz - 16 November 2017
Travel marketers might want to brush up their video skills as the shift to the medium, and how it is used for content, is happening faster than anticipated. This was highlighted as one of “three key shifts” currently happening, by Vanessa Fitzgerald, Facebook sales director for northern Europe.
commercial

Bleisure travel trend goes north for US business travelers

Tnooz - 16 November 2017
US business travelers are increasingly attracted to the prospect of adding a few days of leisure to their business trip, this trend, known as a “bleisure”, offers opportunities for hotels and airlines to increase their high-value revenue. A recent study by Expedia Media Solutions and Luth Research finds that the length of stay for a business versus bleisure traveler jumps from 2 nights to 6 nights or longer.

Keeping US tourism great - execs assess Trump's impact on travel

Tnooz - 15 November 2017
Discussing the impact of any US president’s administration on the travel industry typically doesn’t warrant a panel focus at a tourism industry conference. But the Trump Administration, with its travel ban policies, talk of building a wall with Mexico and reinstatement of travel and business restrictions on and with Cuba, is not archetypal of US governments in modern history. So at the 2017 Phocuswright Conference in Fort Lauderdale, US Travel Association president and CEO Roger Dow along with Gloria Guevara Manzo, president of the World Travel & Tourism Council (WTTC), Mike Premo, president and CEO of the Airlines Reporting Corporation (ARC), and Chris Thompson, president and CEO of Brand USA took part in Executive Roundtable: Travel in the Age of Trump.

IATA warns Governments to remember lessons from devices ban

Tnooz - 15 November 2017
nclude airlines in decision making when it comes to security was the message from the IATA chief at the organisation’s World Conference in Abu Dhabi. IATA Director General and CEO Alexandre de Juniac called for governments to be mindful of the lessons learned from the electronics ban. “Threats to aviation are real. And we understand that sometimes unilateral additional measures of an extraterritorial nature may be unavoidable.

Irish startup weekend taps the spirit of Pokemon Go for tours and activities

Tnooz - 15 November 2017
Imagine as a traveller if you never had to eat alone, if you had a tour guide in your pocket everywhere you went, if you could see the history and the natural environment come to life as you explore and book any activity instantly? Those were some of the ideas pitched at the travel and tourism-themed Startup Weekend in Kilkenny, Ireland earlier this month.

OTA big guns on what the future holds for their businesses

Tnooz - 14 November 2017
Wall Street analysts weren’t the only ones to weigh in on Expedia Inc. and Priceline Group’s stock prices during the recent Phocuswright Conference in Fort Lauderdale. Glenn Fogel and Mark Okerstrom, the respective presidents and CEOS of the Priceline Group and Expedia, Inc., each took a turn on the center stage to discuss what the future holds for their travel tech businesses. Fogel, who took on his current role with Priceline last January, was forthright in saying that the company still has much to accomplish since he joined the organization in 2000.

Drilling down on the purchasing behavior of APAC travelers

Tnooz - 14 November 2017
Expedia Media Solutions has taken a look at the purchase habits of APAC travelers across several generations in its latest research. The study, conducted in conjunction with Northstar Research Partners, reveals these travelers in Australia, China and Japan, have some noteworthy travel behaviors that can influence travel marketing messages.
commercial

Five tech developments driving meetings and events forward

Tnooz - 13 November 2017
Advancements in technology are moving at a cracking pace in the Meetings & Events space. As event organisers adopt a range of automated check-in systems to speed-up registration, James Morgan, founder of innovation-driver Event Tech Lab, highlights face-recognition as one of the hottest developments: “Using facial recognition to speed up queue times as well as add an extra layer to the security at events will provide both peace of mind and better experience for attendees.”

No deal on OTA market share steal by Amazon, say analysts

Tnooz - 13 November 2017
Third quarter results for The Priceline Group and Expedia Inc. triggered a nervous reaction on Wall Street after the online travel giants respectively experienced notable declines in their stock values. But several of the analysts who spoke on the panel “Executive Roundtable: Street Talk,” during the 2017 Phocuswright Conference in Fort Lauderdale, sought to assuage those fears. Expedia stock jumped 46% in 2015 while Priceline came off of 2016 with 13 straight quarters of beating analysts’ expectations, but not even their respective market caps of $18.9 billion and $87 billion –the latter greater than that of Marriott and Airbnb combined—can buy them immunity from the cyclical nature of the market.
commercial

More growth ahead for Hotelbeds: Interview with Managing Director Carlos Munoz

Tnooz - 10 November 2017
This was my first time at World Travel Market in London. The show is absolutely massive, as it is primarily a salon for destinations to showcase their various vibes. The Travel Technology Show dominates a corner of the North hall, bringing together vendors who serve destinations, hotels, and other destination-driven bookings. One of most prominent stands was the Hotelbeds stand as it continues to highlight its recent growth through its acquisitions of Tourico earlier this year and GTA this past October. The size of investment in tradeshow square footage is often a signal of how a company feels positioned in the industry.
commercial

Ryanair pushes out latest digital initiatives

Tnooz - 10 November 2017
Ryanair’s chief marketing officer revealed the airline’s latest digital and passenger experience initiatives for year four of its Always Getting Better program during the Web Summit in Lisbon this week. Features include a new Ryanair Rooms website and app; a dedicated Chinese language website; a more personalized ryanair.com website and new tickets service, in partnership with theatre and events specialist Coras.

Can airlines speed up their adoption of new technology? And should they?

Tnooz - 9 November 2017
Digital innovation has been outpacing the rate of change in aviation for a while, putting airlines at a disadvantage to other companies, even in the travel sector. IATA’s push for NDC, OneOrder and other digital innovations including hackathons, initially developed with tnooz, and the newly announced NEXTT program are intended to help airlines close the gap.

Not what you'd expect: This type of image holds the most power of persuasion for travelers

Tnooz - 9 November 2017
They say a picture is worth a thousand words, but some pictures tell a better, more authentic story than others. When you’re looking to plan your next vacation, what type of images do you trust more: the professional photos posted by the destination or hotel or the photos posted by other travelers who’ve already been there? While polished professional photos are nice to reference, most people inherently trust pictures posted by real people more than any other form of advertising.
commercial

Travelport dives into digital traveler differences

Tnooz - 8 November 2017
Travelport has published research into digital traveler behaviour with spotlights on various regional differences and highlighting priorities and pain points for travelers.
commercial

SITA partners with airlines and airports to explore Blockchain

Tnooz - 8 November 2017
SITA has published research on blockchain technology, conducted with British Airways, Heathrow, Geneva Airport, and Miami International Airport. The white paper explores ‘smart contracts’ for shared control of data in a secure manner. Kevin O’Sullivan, SITA Lab, presented some of the learnings of the FlightChain trials during a tnooz session on blockchain at WTM London.
commercial

Ten vital distribution solutions every hotel needs to stay competitive

Tnooz - 8 November 2017
In August we published an extensive guide and infographic to help hotels selecting the right distribution solutions according to their specific needs. The guide was an unexpected success and it made us realize how difficult it must be for hoteliers today to choose their partners wisely, as travel has become a very complex and crowded ecosystem over the last few years. In this article, we explore the ten key distribution solutions every hotel needs in order to stay competitive and properly market its products.
commercial

KLM pilots Messenger chat to help convert online visitors

Tnooz - 8 November 2017
KLM Royal Dutch Airlines has launched trials of Facebook Messenger chat service on its website in select markets of Japan, South Korea and South Africa. The service aims to give website visitors the option to ask service agents questions around booking, changing bookings, or sorting out the baggage options for their trip. Pieter Groeneveld, senior vice president of digital at Air France KLM says the new service is part of the airline’s ongoing strategy to embrace social media channels as customer touchpoints.

Trivago goes home with HomeAway inventory

Tnooz - 7 November 2017
The vacation rental market is again attracting attention with this week trivago announcing the integration of Expedia’s HomeAway vacation rental inventory into its hotel search platform. Johannes Thomas, managing director and chief revenue officer at trivago says of the decision to offer vacation rentals on the platform:

In playing the 'long game,' TripAdvisor incurs some short-term pain

Tnooz - 7 November 2017
TripAdvisor’s shift of its marketing dollars to brand-building channels, such as its television advertising campaign, “has contributed to softer topline results,” chief executive officer Stephen Kaufer said, “but we believe this is the best path towards driving profitable revenue growth over the long-term.” That reallocation caused third-quarter click-based and transaction revenue and revenue per hotel shopper to decline by 5% and 11%, respectively, leading to negative 3% hotel segment revenue growth.
commercial

A journey to somewhere new: how the Internet of Things is transforming travel

Tnooz - 7 November 2017
The travel industry is in the throes of unprecedented change, driven by new technology. There’s a trend towards leveraging mobility services, big data and the Internet of Things (IoT) to automate services, while process management and cloud-based applications are revolutionizing the sector too. We’re also seeing new competitors in this space, with many organizations introducing more customer-centric, digital business models, while industry stalwarts play catch-up.
commercial

Priceline Group's goal: a starring role in the vacation rental market

Tnooz - 7 November 2017
The Priceline Group had a “solid” third quarter in terms of both growth and operating results, chief executive officer Glenn Fogel said during the company’s earnings call. Booked room nights totaled 178 million, up 19% over the same period last year. But those numbers don’t tell the whole story. Last year’s third quarter generated the highest growth in room nights in several years, making for a difficult year-over-year comparison.
commercial

The tension between fraud prevention and user experience in the travel industry

Tnooz - 6 November 2017
This is a viewpoint from Thomas Helldorff, VP of airlines and travel at Worldpay. There is tension in every sector of ecommerce between the friction-free, one-click-style purchase experience and the important requirements of fraud prevention. This is particularly exacerbated in the travel industry. Why? Travel is perhaps unique in that it is a high risk industry – high average transaction value, low margins and little time for manual review – but also a sector where service is key. The sector is notably competitive, so a great consumer experience is a big differentiator. In the face to face environment this means good service – online this means a smooth and friction-free user journey, including the payment process.

Three ways to use customer referrals to amplify your marketing

Tnooz - 6 November 2017
Word-of-mouth. If the hospitality industry could invent a perpetual motion machine, this would be its fuel. According to Nielsen, 92 percent of customers trust referrals from friends, and people are four times more likely to buy a product when they are referred to it. Word-of-mouth keeps business moving forward, with both new referrals and past customers coming back over and over. It’s easy to imagine why in the travel and leisure industry: Knowing the ins and outs of a new travel destination sets peoples’ minds at ease during a time they want to destress. So how can businesses capitalize on this high rate of return?

Newletter

Thank you for subscribing. Your email address has been added to our mailing list.
Close
To subscribe to the Club Bytes Newsletter please enter your email address below.
An error occured, please check your input and try again.
CancelSubscribe