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Article: Listen In: Top Marketers Discuss the Challenges of Marketing to Millennials

- 14 November 2017
In the second episode of a five-part series, eMarketer's Geoff Ramsey sits down with top marketing executives from around the world to discuss the critical challenges they face and what they're doing to address those challenges. Today's topic: Millennials. The podcast is sponsored by Criteo.
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Article: Will People Still Be Googling in 50 Years?

- 13 November 2017
Some of the biggest names in tech will likely remain that way in 50 years—at least according to findings from Fluent LLC’s October 2017 survey, which polled 3,240 US internet users ages 18 and older. When asked which tech company is most likely to exist in 50 years, a third of respondents said Google. Younger users—those ages 18 to 34—were more likely to name the search giant than their older counterparts.
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Article: Listen In: Top Marketers Discuss the Challenges of Digital Transformation

- 13 November 2017
First in a five-part series: eMarketer co-founder Geoff Ramsey sits down with top marketing executives from around the world to discuss the critical challenges they face and what they're doing to address those challenges. Today's topic: Digital transformation. The podcast is sponsored by Criteo.
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Article: Survey Suggests Video Audience Is at Tipping Point

- 10 November 2017
New data from Hub Research suggests that TV watching habits may be at a tipping point, with the majority of US TV viewers saying they mainly watch their favorite show via a digital source. According to the latest edition of the firm’s annual “Conquering Content” report, 52% of respondents said they primarily watch their favorite show through online sources such as Netflix.
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Article: In Europe, 74% of Mobile App Marketers See Ad Fraud as a Problem

- 7 November 2017
Ad fraud’s tendrils have snaked their way into pretty much every corner of the online world. Research from InMobi found that even in Europe, nearly three-quarters of app marketers polled in July 2017 believe ad fraud presents a serious problem to their operations.
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Article: Listen In: Nielsen Sizes An Original Netflix Series. Stranger Things Have Happened!

- 7 November 2017
Nielsen's audience estimate for the Netflix hit "Stranger Things" may not be a perfect measure, but it's a start toward understanding the scope of the secretive streaming giant's numbers. eMarketer analyst Paul Verna discusses the challenges and what's at stake in the latest episode of "Behind the Numbers." This episode was made possible by Criteo.
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Article: Few Viewers Are Giving the TV Set Their Undivided Attention

- 7 November 2017
US consumers are spending more time with their digital devices than ever before, and that holds true while they’re already watching something else. eMarketer estimates 177.7 million adults will regularly use a second-screen device while watching TV this year, an increase of 5.1% vs. 2016.
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Article: US Travelers Are Heavy Users of Loyalty Programs

- 6 November 2017
Loyalty programs are closely associated with the travel industry in the public’s mind (see: frequent flier miles)—and for good reason. New data from Phocuswright and Acxiom found that four in five US travelers were members of some type of travel-related loyalty program.
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Article: When It Comes to Branded Content Headlines, Longer Is Better for Sure. (See What We Did There?)

- 3 November 2017
It turns out longer is better—at least when it comes to writing headlines for branded content. Branded content technology provider Polar analyzed a bunch of data provided by premium publishers, such as Oath and Gannett, to see how variation in headlines affected key performance indicators (KPIs).
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Article: Listen In: How People in Asia Spend Their Time with Different Forms of Media

- 3 November 2017
In the latest episode of "Behind the Numbers," eMarketer's Christopher Bendtsen, Rahul Chadha and Shelleen Shum discuss how people in China, Japan, India and South Korea spend their time with both traditional and digital media. This episode was made possible by Criteo.
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Article: Most People Have a Mobile Banking App, but Do They Use It?

- 31 October 2017
The adoption of mobile banking apps is moving steadily ahead, according to new data from customer experience management firm Market Force Information. The company’s August 2017 poll of US internet users revealed that nearly 80% of respondents had downloaded their primary bank’s mobile app.
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Article: The Cost of Acquiring a Mobile App User

- 31 October 2017
Getting a first-time user to install an app isn’t easy. And getting that user to make a purchase within the app is even harder—and a lot costlier. In fact, mobile app marketing and retargeting company Liftoff analyzed user data for a year, and found that the average cost to acquire a user who makes a purchase via an app is $64.96.
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Article: Influencer Marketing Is About Data, Not Celebrity Deals

- 30 October 2017
The influencer marketing space shows no signs of slowing down. But to have a successful strategy, brands need more than just celebrity endorsements. Identifying the right influencers is a science that relies on complex data, not just the number of social media followers a user has—that’s why influencer platforms are becoming key components of companies’ marketing stacks. Rob Trauber, CEO of apparel brand Johnny Was, and Zackary Cantor, director of decision sciences at digital marketing company GlobalWide Media, spoke with eMarketer’s Maria Minsker about the value of influencer marketing technology.
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Article: Facebook Leads Competitors for Last-Click Social Commerce

- 30 October 2017
The vast majority of social commerce buyers are making their purchases from Facebook, according to new research from Open Influence. Its October 2017 poll of US social media users found that 47.7% of respondents had made their most recent purchase from the social networking giant, far more than any other platform. Instagram ranked a distant second with 8.6%, followed by YouTube (4.5%) and Pinterest (2.1%).
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Article: Understanding Amazon as an Advertising Platform

- 26 October 2017
Amazon may not typically be considered a digital advertising company, but the marketplace and content behemoth is the fifth largest generator of digital revenues in the US. eMarketer estimates Amazon’s ad revenues are will total $1.65 billion this year—far below that of Google or Facebook, but above brands like Twitter and Snapchat, according to eMarketer’s latest report, “Amazon Advertising: Reconsidering the Retail Platform.”
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Article: How Digital Changed the UK's Out-of-Home Marketplace

- 26 October 2017
Out-of-home (OOH) advertising remains a bastion of one-to-many mass communication in the UK. And while long thought of as one of the last traditional media, OOH is edging into the future. eMarketer’s Sean Creamer spoke with Tim Lumb, insight and effectiveness director at UK-based OOH sell-side trade organization Outsmart, about the ways technology is optimizing the OOH marketplace.
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Article: 'Featured' Status Drives App Store Downloads

- 26 October 2017
With its September redesign of the App Store, Apple’s editors have started to surface a daily featured app that was placed front and center among browsers. New research from Apptopia underscores just how dramatically being featured can change the fortunes of app and game developers.
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Newsroom: AmazonaEURtms Share of US Ecommerce to Surpass 40% In 2017

- 26 October 2017
In eMarketer’s first-ever forecast of the top 10 US companies ranked by retail ecommerce sales, Amazon sits at the top spot, with more than six times the sales of No. 2 eBay. Overall, eMarketer estimates that US retail ecommerce sales will increase by 15.8% to reach $452.76 billion by the end of 2017—making up 9.0% of total retail outlays.
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Article: Mobile Has Largely Displaced Other Channels for Email

- 24 October 2017
The world of email marketing has changed pretty significantly over the past five years. Where desktop clients like Outlook were once a more important delivery medium, readers of email are now in the thrall of mobile clients and webmail services like Gmail.
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Article: Consolidation Is Inevitable for Demand- and Supply-Side Platforms

- 17 October 2017
Widespread publisher adoption of header bidding has had a direct impact on digital ad buyers, and programmatic media planning and buying firms like Goodway Group are seeing the effects first hand. eMarketer’s Lauren Fisher spoke with Jay Friedman, partner and COO at Goodway Group, about what header bidding has done to desktop inventory and the long-term effects it could have on the broader ad tech landscape.
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Article: Why AI Is Happening Now

- 17 October 2017
While computer scientists have been touting artificial intelligence (AI) for more than half a century, the technology is just starting to reveal its potential. In spite of the hype, machine learning, deep learning, computer vision and natural language processing have quietly become entrenched in many people’s daily routines.
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Article: Improving the Customer Experience Is Key to Digital Transformation

- 17 October 2017
Marketers talk a big game when it comes to prioritizing digital transformation, but executing innovative digital campaigns using siloed or outdated technology isn’t easy. An August 2017 survey from research firm Altimeter asked digital transformation professionals in five countries (US, Canada, the UK, France and Germany) where they were focusing resources to implement digital transformation at their company. It found that almost half (46.6%) were investing in creating a seamless customer experience across all social, mobile, web and ecommerce efforts.
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Article: The Trials of Collecting Location Data

- 12 October 2017
While many C-level execs consider location data to be an important part of their company’s success—and many are looking to invest in location intelligence within the next few years—there’s no shortage of challenges. Challenges of Collecting Location Data According to US C-Level Executives, Sep 2017 (% of respondents) A recent study from location intelligence platform Carto and Hanover Research, which defines location intelligence as turning location data into business outcomes, found that nearly half (47%) of US C-level execs surveyed said that ensuring data quality and accuracy was a challenge they faced when collecting location data.
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Article: What Makes Apps Thrive in China's Mobile Landscape

- 12 October 2017
China’s unique social and economic conditions cause its mobile app landscape to differ from most other parts of the world, and apps with certain characteristics have a greater chance of going viral in the market. eMarketer’s Man-Chung Cheung spoke with Josh Ong, Cheetah Mobile’s director of global brand strategy and communications, about why some of China’s most popular apps rose to the top—and whether their success can be exported to other markets.
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Article: Listen In: What Does Media Multitasking Look Like?

- 12 October 2017
In the latest episode of "Behind the Numbers," Oscar Orozco, eMarketer's senior forecasting analyst, talks about the various types of content that simultaneous device users consume. This episode was made possible by Oath.
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Article: Listen In: What Social Media Platforms Do People Around The World Use?

- 10 October 2017
In the latest episode of "Behind the Numbers," eMarketer's Debra Aho Williamson and Dustin Sodano talk about what it's like to use social networks in other countries. This episode is made possible by Oath.

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