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  • HFTP Research Report: Pre-opening Expenditures in Hospitality

    A study of the pre-opening budget; the timeline for these expenditures; timeline for onboarding of staff; and the selection, installation and training of the technology component. By Agnes DeFranco, Ed.

  • New Global Directors Join the 2018-2019 HFTP Board

    The HFTP 2018-2019 Global Board of Directors was installed during the association's 2018 Annual Convention and introduces new directors Toni Bau, Carson Booth, CHTP and Mark Fancourt. These extensive director profiles give insight into the distinguished professions and personal goals of HFTP's newest association leaders.

  • Internal Controls and the Important Roles They Play in Eradicating Fraud

    Although I have been preoccupied with getting in the education sessions purely related to hospitality finance, technologies and hotel pre-opening, I made sure to participate in Fun with Fraud and Enchanting Employee Embezzlement in Clubs and Hotels presented by Jerry Trieber, CPA, CHAE, CFE, CFF, CGMA, HFTP Global past president and director of audit services/support at HEI Hotels and Resorts.

  • Members Only: 2018 HFTP Compensation and Benefits Report

    By Tanya Venegas, MBA, MHM, CHIA. Results to the biannual survey conducted by Hospitality Financial and Technology Professionals (HFTP). Information includes data on compensation and benefits trends for finance and technology professionals in the club and lodging industries.

Three Actionable SEO Techniques to Improve Your Website Right Now

MarketingProfs·Requires Registration ·15 April 2019
Businesses that rely on organic-search visibility for sales and conversions know the importance of SEO. Ranking for keywords in Google search, however, is becoming harder and more time consuming.

Six Naming Trends to Help Your Brand or Product Stand Out in 2019

MarketingProfs·Requires Registration ·15 April 2019
It is a simple reality of the business world: Every new business wants to stand out to attract more attention—and connect with and appeal to an audience of potential customers.

Customer Experience, Innovation, and Technology: Marketing Smarts Podcast, Recorded Live at Adobe Summit

MarketingProfs·Requires Registration ·11 April 2019
Keeping up with the latest tools in marketing technology can be overwhelming. When surveying the tech landscape, prioritizing customer experience can help you to sift through the many tools and vendors to identify the handful that are right for you.

The Home Is at the Heart of Commerce Marketing [Infographic]

MarketingProfs·Requires Registration · 1 April 2019
The idea of "home" has always been a critical foundation for our understanding of self: It helps us define our place in the world. The home is where we feel most comfortable, a sanctuary where we choose to root, relax, and nest.

How Brands Benefit by Using Virtual Reality to Engage Customers [Infographic]

MarketingProfs·Requires Registration ·25 March 2019
Once perceived as nerdy gamer technology, virtual reality (VR) is being embraced by brands across the globe. Marketers are realizing the potential of VR to leave indelible impressions on consumers, so you might want to check out how you can use the technology to engage your own customers.

Eight Top Email Design Trends of 2019 [Infographic]

MarketingProfs·Requires Registration ·21 March 2019
Good-old email... It has kept improving and proving itself year after year, keeping pace with the latest marketing channels and tactics. But is that still true in 2019?

The Company Behaviors That Employees Won't Tolerate

MarketingProfs·Requires Registration ·21 March 2019
Some 8 in 10 workers (79%) say they would not accept a job with a higher salary from a company that fails to act against employees involved in sexual harassment, according to recent research from The Manifest.

Five Reasons Every B2B Marketer Should Make the Switch to Google Tag Manager

MarketingProfs·Requires Registration ·18 March 2019
If you're a B2B marketer, you're probably obsessed with your customers, and you attempt to collect data from them during their buyer journeys. You'd like to know more than just the source of your website traffic, referrals, and conversions: How often do people visit your webpages? How long do they stay? When do they leave? What content is getting the most conversions?

Three Reasons Most Content Marketing Fails, and What to Do About Them

MarketingProfs·Requires Registration ·18 March 2019
Ever get excited about an idea, but when you start searching online for further information you're taken to mountains of boring, insufficient, copycat content? Why is that?

11 Important Skills for Modern Marketers [Infographic]

MarketingProfs·Requires Registration ·18 March 2019
Within a single generation, marketing has been transformed by technology, the Web, and social media.

How Effective Is Your Brand on Social Media? Here's How You Can Measure That.

MarketingProfs·Requires Registration ·14 March 2019
Steadily growing platforms such as Facebook (2.18 billion active monthly users), Twitter (336 million), YouTube (1.9 billion), LinkedIn (294 million), Instagram (1 billion), Pinterest (200 million), and Snapchat (255 million) have ensured that brands use social media as channels for establishing and growing their online presence.

Putting Heart Into Your Business: 'Heartificial Empathy' Author Minter Dial on Marketing Smarts [Podcast]

MarketingProfs·Requires Registration ·14 March 2019
Empathy—the ability to understand someone else's feelings—might not be part of your business plan, but that doesn't mean empathy doesn't affect your business.

Employee Engagement: Three Ways to Improve Your Strategy and Approach

MarketingProfs·Requires Registration ·14 March 2019
When we talk about employee engagement, what do we mean? We're referring to the relationship between organizations and their staff, and the goal of creating organizational success and professional wellbeing in the workplace.

The Key to Effective Direct Mail Marketing

MarketingProfs·Requires Registration ·11 March 2019
Consumers find direct mail marketing valuable as long as the materials come from brands they are interested in and/or categories they are interested in, according to recent research from PebblePost.

Three Ways to Prepare for the Future of Marketing and Your Future as a Marketer

MarketingProfs·Requires Registration · 8 March 2019
Marketing has been around for as long as humans have had something to sell. As a business practice, though, marketing is a relatively new discipline.

The Technologies That Are Disrupting Digital Marketing [Infographic]

MarketingProfs·Requires Registration · 8 March 2019
Is there any facet of digital marketing that isn't being continually disrupted by technology? You name it: data-gathering, analytics, content creation and distribution, personalization, targeting, SEO... What technologies should you be keeping a close eye on?

How to Keep Your Email Marketing Strategy Relevant to Millennials

MarketingProfs·Requires Registration · 8 March 2019
At a time when businesses are reaching their consumers through more channels than ever before, it can be easy to assume your average Millennial is more likely to engage with an Instagram post or a Facebook ad than the humble email.

Five Surefire Ways to Boost Your B2B Marketing Content's Readership

MarketingProfs·Requires Registration · 7 March 2019
A father bear, mother bear, and their baby bear arrived home yesterday afternoon to find that a young girl had broken into their home and was sleeping in the baby bear's bed. Investigators said the girl, whose name they disclosed is Goldilocks, was last seen running from the site of the break-in after jumping out a bedroom window after having been awakened by the bears. Prior to falling asleep, Goldilocks ate all of the baby bear's porridge and broke his chair, authorities alleged.

How to Optimize Your Site for Voice Search: A Comprehensive Guide | Infographic

MarketingProfs·Requires Registration · 4 March 2019
Voice search is changing how users search for information—and, more important for marketers and businesses, how websites provide that information in order to be featured in voice search results.

Effective Measurement of ABM Depends on These Four Steps

MarketingProfs·Requires Registration · 4 March 2019
At least twice a week, marketers ask me how to best measure the performance of their company's account-based marketing (ABM) program.

Five Real Content Strategies to Earn Brand Attachment

MarketingProfs·Requires Registration · 4 March 2019
You're standing in the freezer section of your grocery store after a long week at work. Your cart is parked right in front of the Ben and Jerry's case. You want to grab a pint of your all-time favorite Chunky Monkey. But, as you reach for the door, your eyes wander to the generic brand chocolate chip.

Neuroscience and Marketing Storytelling: Context Is Everything [Video]

MarketingProfs·Requires Registration · 4 March 2019
Our brains are wired to react to stories and storytelling, explains neuroscientist Ali Jennings. In this, the fifth and final video of the Context Is Everything* series of interviews, Jennings explains how the brain responds to various elements of stories.

B2B Tech Marketing in 2019: Budget, Content, and Strategy Trends

MarketingProfs·Requires Registration · 4 March 2019
Most marketers who work for B2B technology firms expect their budgets to grow or stay the same this year, according to recent research from Spiceworks.

What You Need to Know About GDPR and Data Privacy: Lisa Loftis of SAS Talks to Marketing Smarts [Podcast]

MarketingProfs·Requires Registration ·28 February 2019
On May 25, 2018, the General Data Privacy Regulation (GDPR) took effect. Some companies ignored it and now need to know how to proceed. Others worked quickly to come into compliance with GDPR's stringent rules about data collection and privacy; those companies are now finding ways to benefit from their status as GDPR-compliant. Whichever group you're in, you might be wondering how GDPR has changed our industry.

Five Steps to Take Before You Launch a Digital Marketing Campaign

MarketingProfs·Requires Registration ·28 February 2019
When planning a new digital marketing campaign, you have to consider various steps to ensure that it's successful and efficient, and that you use your budget optimally. You don't want to waste money or time.

How to Plan Your Social Media Marketing: Four Tools for Approvals, Workflow, and Collaboration

MarketingProfs·Requires Registration ·28 February 2019
When you work as part of a team on managing social media—whether it's a team of 2 or 20—problems and mix-ups are bound to arise. Who decides what gets published? Who has permission to access a particular social account? How do you quickly get approval from busy managers or clients?

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