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  • Members Only: 2018 HFTP Compensation and Benefits Report

    By Tanya Venegas, MBA, MHM, CHIA. Results to the biannual survey conducted by Hospitality Financial and Technology Professionals (HFTP). Information includes data on compensation and benefits trends for finance and technology professionals in the club and lodging industries.

  • IT Spending in the Lodging Industry Three-year Analysis: 2015–2017

    By Agnes DeFranco, Ed.D., CHAE; Arlene Ramirez, CHE, CHAE; and Tanya Venegas, MBA, MHM, CHIA. PART II: An analysis of IT spending data in the lodging industry based on reporting in the new USALI Schedule 6 — Information and Telecommunications Systems.

  • Letter from the HFTP Global President: Budgeting and Planning are Integral to Success

    HITEC Houston, which attracted HFTP’s largest event attendance in history, may now be behind us but the year is far from over. At the end of this month on July 28 is the new Club Forum in Sarasota, Florida USA.

  • HITEC Special: Revenue Strategy: Not Just a Fancy New Name for Revenue Management

    By Cindy Estis Green. A strategic view of revenue calls for proactive business mix planning and decision-making around deployed resources, well beyond reacting to what comes over the transom. Excerpt from the 2018 HITEC Bytes Special Report.

Your Three-Step Approach to Account-Based Marketing Success

MarketingProfs·Requires Registration ·17 September 2018
Marketers have long believed that consumers and business buyers' paths to purchase are inherently different.

Succeed in 2019 by Personalizing and Automating Your Sales Content

MarketingProfs·Requires Registration ·17 September 2018
It shouldn't be a surprise. It happens every year: The Earth's orbit around the sun has been pretty well established for a few thousand millennia, give or take. The end of the year is right around the corner.

The Do's and Don'ts of SMS Marketing [Infographic]

MarketingProfs·Requires Registration ·17 September 2018
As the list of tasks we can do on our mobile phones grows—listen to music, watch a movie, take a photo, check your bank balance, turn on your heating, start your car, and so much more—so does our dependence on those pocket-sized devices.

Holiday Marketing in October? Why Ad Campaigns Should Start Early [Infographic]

MarketingProfs·Requires Registration ·17 September 2018
Marketers looking to make the most of their winter holiday online advertising campaigns should not overlook the month of October, according to recent research from AdRoll.

RIP SlideShare, It Was Good While It Lasted

MarketingProfs·Requires Registration ·10 September 2018
In 2016, SlideShare had over 70 million unique visitors per day, and it was listed by Alexa as one of the top 100 most visited websites in the world. At its peak, it was such a powerhouse that Obama used the network to post his birth certificate. It also stood for years as a premier B2B social channel: In 2015, author and marketing expert Jay Baer referred to it as "content marketing's secret weapon."

How to Ensure ABM Success via Organizational Structure

MarketingProfs·Requires Registration ·10 September 2018
The B2B marketing world is so excited about ABM's potential, that we sometimes overlook a basic business maxim: Structure follows strategy.

Tips to Optimize Your Results for Voice Search [Infographic]

MarketingProfs·Requires Registration ·10 September 2018
Last week we explored many aspects of search. Today, we'll focus on one aspect that's moving from trendy to norm: voice search.

72 Stats to Help You Plan Your SEO Strategy [Infographic]

MarketingProfs·Requires Registration · 6 September 2018
A whopping 67,000 searches are performed on Google every second. Faster page load speed improves your search rankings. Google updates its search algorithm several times a year. Nearly one-third of all mobile searches are related to location.

Three Ways to Reach Customers With Personalized Content: Data, Emotion, and Metrics

MarketingProfs·Requires Registration · 6 September 2018
Personalization is changing marketing these days. Big Data and machine-learning systems are taking on a larger and more intricate roles, and businesses now have access to the kinds of information they need to create content tailored to individuals.

Five Guest-Posting Mistakes to Avoid If You Want to Get Published

MarketingProfs·Requires Registration · 6 September 2018
When leaders at your company write a guest article for a respected online publication, they expand your company's audience. You not only gain instant credibility and brand elevation but also create opportunities for lead generation and improved SEO.

The Paid Social Channels Marketers Are Most Bullish About

MarketingProfs·Requires Registration · 6 September 2018
Which social networks are brands and agencies advertising on most? Are marketers more bullish about some paid social platforms than they are about others?

How Data Can Lead You Astray: Six Costly Mistakes

MarketingProfs·Requires Registration · 4 September 2018
We live in an age that inundates us with more data than we have ever had before. And more data means better decisions, right?

Eight Ways to Reduce Search Ad CPA and Boost Conversions

MarketingProfs·Requires Registration · 4 September 2018
Search engine marketing, specifically paid search, can be the fastest way to generate leads with a positive ROI. The challenge, however, is doing so with a healthy cost per acquisition (CPA). Indeed, there's no point in running search ads if they're not profitable.

2018 Digital Advertising Trends: Which Predictions Came True [Infographic]

MarketingProfs·Requires Registration · 4 September 2018
At the end of each year, marketers predict what to expect in the coming year: How will consumer behavior shift? How will Google update its algorithms? How will legal changes affect our marketing plans?

Marketers Know AI Is the Future, But Do They Understand AI Today?

MarketingProfs·Requires Registration ·30 August 2018
Here's a quick reality-check for the next artificial intelligence (AI) pitch you hear: Ask what the company's solution optimizes for. If the answer is along the lines of "anything you need," that should raise a red flag.

Your Marketing Data Isn't Just for Insights: It's Worth Much More Than That

MarketingProfs·Requires Registration ·30 August 2018
In our age of complexity, it's easy to consider insights the ultimate upgrade from data—a destination that, once reached, alleviates a marketer from the burden of meaningless numbers, graphs, columns, and rows.

Marketing With Conviction: Michelle Cirocco of Televerde on Marketing Smarts [Podcast]

MarketingProfs·Requires Registration ·30 August 2018
There's been a shift in the job market. Where job seekers after the economic downturn in 2008 found themselves scrambling to find work, companies are now lamenting the talent shortage, often competing to recruit from the same pool of experienced workers.

How a Clean Office Can Boost Your Productivity [Infographic]

MarketingProfs·Requires Registration ·30 August 2018
Spring is long over, but let's be honest: You should probably be cleaning your office area more frequently than annually anyway, right?

SEO Professionals' Biggest Issues With Google My Business

MarketingProfs·Requires Registration ·30 August 2018
Search engine optimization professionals say their biggest pain point with Google My Business is dealing with fake reviews, according to recent research from BrightLocal.

The No-BS Formula for Customer Service That Doubles as Marketing

MarketingProfs·Requires Registration ·27 August 2018
Fellow marketing professionals, I have a quiz for you: What costs US companies $62 billion annually and fuels 99.9% of the angry, misspelled tweets you hate answering?

The Time and Cost of Mobile Application Development [Infographic]

MarketingProfs·Requires Registration ·27 August 2018
A great website is a necessity for just about any business, and ensuring that website works well on mobile is also vital. But is your mobile website up to giving your customers a stellar experience?

The Most Annoying Things About Email: What Brands, Marketers, and Coworkers Get Wrong

MarketingProfs·Requires Registration ·27 August 2018
If people could change one thing about emails they receive from brands, they would make those emails less promotional, according to recent research from Adobe.

The Psychology of Advertising: Thinking vs. Feeling [Infographic]

MarketingProfs·Requires Registration ·20 August 2018
Each person is exposed to nearly two million TV advertisements and commercials, on average, each year. That's a dense barrier for marketers to break through to make their ads some of the few that people actually remember.

Are You a Marketing Standout or Strikeout? Nine Tips to Help You Stand Out

MarketingProfs·Requires Registration ·20 August 2018
Looking for your next marketing career adventure? Or looking to hire the best marketer?

Seven Key Traits of Desirable Marketing Talent

MarketingProfs·Requires Registration ·20 August 2018
Mirror, mirror on the wall, who is the most desirable marketer of them all?

How Often Brands Send Marketing Emails

MarketingProfs·Requires Registration ·20 August 2018
How often do companies send out marketing emails? Does the frequency vary by business size?

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