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  • HITEC Special: Revenue Strategy: Not Just a Fancy New Name for Revenue Management

    By Cindy Estis Green. A strategic view of revenue calls for proactive business mix planning and decision-making around deployed resources, well beyond reacting to what comes over the transom. Excerpt from the 2018 HITEC Bytes Special Report.

  • HITEC Special: Forecasting Accuracy: The Living Forecast

    By Jill Wilder. Forward-looking, continuously updated statistical trend analysis is emerging as a strategic tool that performs the practical magic of creating an accurate forecast you can take to the bank.

  • Members Only: IT Spending in the Lodging Industry

    HFTP Research Report: The new USALI Schedule 6 — Information and Telecommunications Systems and the effects thus far on the industry. An analysis of IT spending data in the industry and compliance practices by lodging executives.

  • Primary Club Metrics

    Survey results identify which metrics are most often used to determine performance. By Agnes DeFranco, Ed.D., CHAE; Tanya Venegas, MBA, MHM, CHIA; and Amanda Belarmino

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Maximize Productivity (and Profitability) by Focusing Your Attention: Expert Neen James on Marketing Smarts [Podcast]

MarketingProfs·Requires Registration ·21 June 2018
People staring down at a mobile device is now much more the norm than people looking around the room for someone to talk to at an event. As addicting as mobile phones can be, you won't grow your network or your business unless you pay attention to what's happening right now, right where you are.
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How to Manage Change at Work [Infographic]

MarketingProfs·Requires Registration ·21 June 2018
We know that change is the only constant, but we don't always know how to deal with that change.
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Are Surveys Dead? Five Ways to Breathe New Life Into Your Customer Research

MarketingProfs·Requires Registration ·21 June 2018
Surveys are one of the most important digital touchpoints you can have with customers, eliciting valuable feedback to drive product and company direction. But how can you elicit better response rates? Read the full article at MarketingProfs
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The Top Email Providers and Devices in 25 Countries

MarketingProfs·Requires Registration ·21 June 2018
Gmail is the most popular email service provider in the United States, and the iPhone is the most commonly used device for accessing email, according to recent research from SendGrid.
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How to Market Yourself for a Marketing Job

MarketingProfs·Requires Registration ·18 June 2018
When you're looking for a job in marketing—no matter which company you are applying to or which position you hope to hold—you have to (at the very least) market yourself better than anyone else.
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How Color and Typography Influence Consumers [Animated Infographic]

MarketingProfs·Requires Registration ·18 June 2018
Earlier we explored how bad data can ruin a campaign. On the other hand, what good is great data if your creative assets don't catch the attention of your audience?
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How to Overcome Two of Content Marketing's Toughest Challenges

MarketingProfs·Requires Registration ·18 June 2018
Finding enough time to do all the tasks that content marketing requires—ideating, creating, distributing, and measuring high-quality content at scale—is the top challenge for content marketers, according to a recent study by ClearVoice.
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Why Most Content Gets No Traffic From Google Search

MarketingProfs·Requires Registration ·18 June 2018
Some 91% of online content receives no organic traffic from Google search, according to recent research from Ahrefs.
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Go With the (Work)flow: Why You Need Process to Make Your Marketing Programs Run Smoothly

MarketingProfs·Requires Registration ·14 June 2018
For many marketers, every task seems to be a top priority that was supposed to be done yesterday. It can feel as though you're constantly scrambing to meet one deadline after another. And when next steps aren't clear, things get even messier: Deadlines are missed, work falls through the cracks, and miscommunication runs rampant.
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Futureproof Your Marketing: Minter Dial on Marketing Smarts [Podcast]

MarketingProfs·Requires Registration ·14 June 2018
In the face of technological disruption, some businesses become obsolete and others are able adapt. From the outside looking in, it can be difficult to see why either outcome occurs.
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Six Ways Bad Data Can Cost You, and Five Tips for Cleansing It [Infographic]

MarketingProfs·Requires Registration ·14 June 2018
The best creative in the world can't save a marketing campaign if the data it's based on is bad, and having good data means going beyond targeting nthe right campaigns to the right people.
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How Marketers Are Using Original Research in Content

MarketingProfs·Requires Registration ·14 June 2018
Marketers are using original research primarily to create blog posts, infographics, and PDFs, according to a recent report from Mantis Research and BuzzSumo.
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The Future of Link-Building: Linkless Mentions for SEO

MarketingProfs·Requires Registration ·11 June 2018
There are changes on the horizon. As we step into the world of voice search, where users don't always have convenient links to click on, I wouldn't be surprised to see linkless mentions become more important to SEO than ever before.
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Are Chatbots a Good Idea for Your Business? [Infographic]

MarketingProfs·Requires Registration ·11 June 2018
Your business has customers. Those customers have questions. What's the best way to answer those questions? You can hire humans, you can use chatbots, or you can use a combination of the two solutions.
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Five Tips for Marketing a Subscription-Based Business

MarketingProfs·Requires Registration ·11 June 2018
Everywhere you look, there are more and more SaaS startups popping up. With easy scalability and high growth rates, it's a business model that works—but your business still has to be marketed well.
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Why Editors Reject Guest-Content Pitches From Brands

MarketingProfs·Requires Registration ·11 June 2018
Editors of online publications say the top 2 reasons they reject guest or contributed content from brands are that the pieces are too promotional and the pieces are not a good fit with their readership, according to recent research from Influence & Co.
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Focus on 10X Growth, Not 10% Improvements: CoSchedule's Garrett Moon on Marketing Smarts [Podcast]

MarketingProfs·Requires Registration · 7 June 2018
Think about how you spend your time at work every day. Very often, we fritter away the hours answering emails, making calls, managing projects, or even fixing the occasional typo on our company's blog. These actions may not do much to grow your business, but we all have to do them.
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The Key Ingredient of Marketing Campaign Success: Quality Data

MarketingProfs·Requires Registration · 7 June 2018
Imagine you are planning a dinner for friends. You pull together your guest list and agonize over the menu. You make countless stops at various stores and markets to get the best, freshest ingredients. You want your friends to remember this meal—and your culinary skills—so you follow the recipe meticulously.
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The Secret to More Effective Campaigns: A Data Management Platform

MarketingProfs·Requires Registration · 7 June 2018
As digital media grows more complex and more user data is created every second, marketers need better ways to manage customer data for powering effective data-driven campaigns.
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Brands and Social Change: What Young People Want [Infographic]

MarketingProfs·Requires Registration · 7 June 2018
Business is business, but most people appreciate a brand that also does good in the world. Sometimes that good comes from a product (think LifeStraw), but even brands that create less altruistic products can still have a positive impact.
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Landing a Marketing Job: What Matters to Hiring Managers [Infographic]

MarketingProfs·Requires Registration · 7 June 2018
Hiring managers for creative (nontechnical) marketing jobs value applicant resumes in a traditional format and place the most emphasis on interview performance for entry-level candidates, according to recent research from The Creative Group.
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How to Use Research to Write High-Converting CTAs and Tailor Your Content

MarketingProfs·Requires Registration · 4 June 2018
Content marketers sell with content. We're not primarily media creators—we're salespeople who use content as our weapon of choice. Our job is to create content that produces business results. To do that, we have to convert our audience into customers.
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Five Myths About PPC... Busted! [Infographic]

MarketingProfs·Requires Registration · 4 June 2018
SEMrush recently published its Annual E-Commerce Study, which analyzed 8,000 e-commerce websites across 13 industries.
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Benchmarking Your Email Metrics Post "GDPR Cleanse"

MarketingProfs·Requires Registration · 4 June 2018
Are you feeling better or worse now that your "GDPR cleanse" diet has run its course? Those GDPR re-opt-in emails you've been sending (whether you needed to or not) reduced the size of your database. But all other things being equal, your performance metrics, engagement, and deliverability should improve.
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How to Sell on Facebook

MarketingProfs·Requires Registration ·31 May 2018
Fans are vanity and sales are sanity. —Lori Taylor, social media marketer It's easy to get sidetracked from sales because there are a ton of digital parameters for success, elaborate conversion funnels, follower counts, newsletter signups, likes, shares... But the purpose of your investment in social media is ultimately to sell.
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Marketing in the Fast Lane: NASCAR Team Owner Tad Geschickter on Marketing Smarts [Podcast]

MarketingProfs·Requires Registration ·31 May 2018
Whether you're a NASCAR devotee or a casual fan, you're accustomed to seeing cars whizzing around the track at nearly 200 miles per hour. Even with the dizzying speed, it's easy to spot the brand logos and decals on each car (and on each driver's uniform), especially if you're watching at home on an HD television.

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