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Triple Your Instagram Followers in 10 Steps [Infographic]

MarketingProfs·Requires Registration - 16 November 2017
"With 75 million daily users, [Instagram] is fast becoming the social platform to have a presence on," states today's infographic by MakeAWebsiteHub.com. The graphic then offers 10 tips for encouraging Instagram users to follow your brand, including these:
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How XR (AR and VR) Applications Are Changing Marketing

MarketingProfs·Requires Registration - 16 November 2017
Immersive, interactive computing is here to stay. Having entered public consciousness through gaming applications like Pokémon Go, the world of augmented reality (AR) and virtual reality (VR)—known collectively as XR—is rapidly expanding.

Why Marketers Should Care About Identity Resolution: Your Customers Have Many Faces

MarketingProfs·Requires Registration - 14 November 2017
What exactly is identity resolution, and why does it matter to you as a B2C marketer? Identity resolution is the process of stitching together data to fully understand who your buyers are and how they interact with your brand online—across devices, channels, and browsers. How does that data impact you? It may sound outrageous, but your company's most loyal customers have, on average, six completely different identities in your marketing systems, including your ESP. It's not because your customers are purposely trying to confuse you or constantly adding in fake names and numbers. It's simply the nature of how buyers interact with e-commerce brands online.

How New Tech Trends Can Amplify Your Marketing Strategy [Animated Infographic]

MarketingProfs·Requires Registration - 14 November 2017
Account-based marketing (ABM) has a reputation of being more personal, with more manual time spent on each account. But technology can make your ABM efforts more efficient, as today's animated infographic by Engagio explains. The graphic begins by showing trends in marketing automation: for example, 51% of marketing leaders use artificial intelligence (AI), and 27% plan to use the technology.

What Makes Consumers Loyal to Brands?

MarketingProfs·Requires Registration - 14 November 2017
Consumers say consistently good customer service is the top factor that makes them loyal to brands, according to recent research from The Blackhawk Network. The report was based on data from a survey conducted in May and June 2017 among 1,502 consumers in the United States age 18 and older.

Gender Stereotyping in Digital Advertising [Infographic]

MarketingProfs·Requires Registration - 10 November 2017
Choozle recently conducted a survey on gender stereotyping in advertising and turned up some interesting takeaways. The survey sought to understand consumer sentiment toward brands that actively break stereotypes, the impact of ad copy versus creative with regard to consumer perception of stereotypes, ways stereotyping affects purchasing behavior, and whether the ad industry should be held responsible for breaking gender stereotypes. Among the key findings from the survey:

The 15 Brand Logos That Appear Most Often on Instagram and Twitter Posts

MarketingProfs·Requires Registration - 10 November 2017
The logos of McDonald's and Nike appear most often in images posted on Instagram and Twitter, according to recent research from Brandwatch. The report was based on data from an analysis of 100 million images that appeared in posts from users worldwide on Instagram and Twitter.
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Building B2B Brand Awareness Through Content: Amanda Milligan of Fractl on Marketing Smarts [Podcast]

MarketingProfs·Requires Registration - 8 November 2017
The disruption of print media led many journalists (including Amanda Milligan) to port their storytelling skills over to other industries, including marketing. As content marketing became a trend and, ultimately, the standard for marketing communication in B2B and B2C, journalists helped their companies achieve marketing objectives by engaging audiences and writing to drive specific actions.
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10 Tips to Organically Market Your Brand on Instagram [Infographic]

MarketingProfs·Requires Registration - 8 November 2017
Instagram has 400 million daily active users, according to an infographic produced by B2B product-comparison site Market Inspector. That type of user base makes it a place where marketers can have a big reach.
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Avoid These Four Marketing Budget-Planning Mistakes This Season

MarketingProfs·Requires Registration - 8 November 2017
It's early November. The air is crisp, leaves are falling, and sweater weather is back. For B2B marketers, that can only mean one thing: planning season.
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The Use of Account-Based Marketing Among B2B Agencies

MarketingProfs·Requires Registration - 8 November 2017
Two-thirds of B2B agency marketers say their firm is using an account-based marketing (ABM) approach, according to recent research from Demandbase. The report was based on data from a survey of 400 senior professionals (VP or higher) who work for a digital, general marketing, or advertising agency.
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Direct Marketing Fundamentals: How to Increase Response (an Interview)

MarketingProfs·Requires Registration - 6 November 2017
Brian Kurtz has been a direct marketing professional for 36 years. By studying legendary direct marketing practitioners, he has learned that the keys to their selling success apply to all marketing channels. And he co-wrote a book on the topic.
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Seven Sets of Useful Insights You Can Gain From Twitter Analytics

MarketingProfs·Requires Registration - 6 November 2017
Planning your Twitter content strategy for maximum exposure and engagement is a substantial task, even for the most seasoned content professional. Luckily, data is available that can greatly help in the planning process by providing valuable insight into your own Twitter account, your followers, and the Twitter community as a whole.
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The Best Way to Improve Online Conversion Rates

MarketingProfs·Requires Registration - 6 November 2017
In-house and agency marketers alike say conducting A/B testing is the best way to improve online conversion rates, according to recent research from RedEye and eConsultancy. The report was based on data from a survey conducted in August and September 2017 among 800 digital marketers and e-commerce professionals.
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SEO Periodic Table of Link Building and Acquisition [Infographic]

MarketingProfs·Requires Registration - 1 November 2017
Online marketing agency Indago Digital recently produced a periodic table of link building and acquisition tactics, which highlights some of the methods most commonly used by SEO and digital marketers to increase website visibility and traffic.
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Five Mistakes That Are Costing You Precious B2B Leads

MarketingProfs·Requires Registration - 1 November 2017
Generating qualified B2B leads is a challenge, to say the least. It can be much more difficult than capturing B2C leads, as some niches are notoriously tough to penetrate, some prospects are tough taskmasters, and some buying cycles are painfully long.
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How to Use Instagram to Engage With Your Audiences Intelligently

MarketingProfs·Requires Registration - 27 October 2017
Do you want your brand to reach a bigger audience? Would you like it to be a popular name in social media? Are you looking for a much bigger and better place to showcase your unique products and services? Welcome to the world of Instagram—an immensely creative and engaging platform where you can connect with millions of users and promote your brand effectively. With almost 70% of brands across the world finding new ways to engage with the Instagram community, it's high time your brand followed suit.
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Tips for Creating a Standout Logo [Infographic]

MarketingProfs·Requires Registration - 27 October 2017
Creating a logo can be one of the most fun—and high-pressure—parts of launching or relaunching a brand. It's the first thing people notice, and there's no doubt that your brand will be judged by its logo. We recently explored the evolution of some of the best known logos in the world, and it's interesting to consider how our perceptions of those big brands might be different had they stuck with their original logos.
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Holiday Email Marketing Trends and Tips for 2017 From the Experts

MarketingProfs·Requires Registration - 25 October 2017
There's still plenty of autumn left, but you can already feel the holiday season approaching. And while you might think that you still have plenty of time to launch your holiday email marketing campaign, the truth is that the time to prepare is now—at least if you want to get the most of this holiday season. So, to help you out, we have compiled some of the best holiday email marketing tips from the experts that will help you make this year's holiday the best yet!
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The Fallacy of First-Mover Advantage: Ryan Holmes of Hootsuite on Marketing Smarts [Podcast]

MarketingProfs·Requires Registration - 25 October 2017
Ryan Holmes is the CEO of Hootsuite, a social media management system with more than 10 million users. A college dropout, Ryan started a paintball company and pizza restaurant before founding Invoke Media, the company that developed Hootsuite in 2009.
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How Long Does It Take to Create a Piece of Content?

MarketingProfs·Requires Registration - 25 October 2017
Most marketers say it takes between one and six hours, on average, to create a piece of content, according to recent research from coSchedule. The report was based on data from a survey of 1,597 marketers from 83 countries. Some 40% of respondents work for a small or midsize brand, 33% work independently, 12% are bloggers, 11% work for an agency, and 5% work for an enterprise-sized company.

The Most Common Marketing Organizational Structures

MarketingProfs·Requires Registration - 24 October 2017
What are the most commonly used marketing organizational structures? How do these approaches correlate to revenue growth? To find out, the Association of National Advertisers (ANA) surveyed 303 marketers from a mix of B2C and B2B companies (mostly from midsize or large firms with 20 or more full-time marketing employees) in the United States.
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The Surprising Place Where Text Content Is Thriving: Video in a Mobile-First World

MarketingProfs·Requires Registration - 23 October 2017
Audiences today are spending a lot of time on their smartphones. And with video's popularity on the rise on social media, people are watching a lot of video content also on mobile. Marketers have to adapt their video marketing approach to account for the shift in consumer behavior. In this article, I will offer tactical advice for marketers to make the most of a mobile-first world.
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Machine-Learning and Artificial Intelligence: The Difference, and What They're For [Infographic]

MarketingProfs·Requires Registration - 23 October 2017
Today's infographic explores what ML and AI can do for marketers and why these technologies are more than just buzzwords. First, the basics: what's the difference between the two? According to an infographic by Dropbox Business...
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Event Marketing Effectiveness: Three Key Factors to Consider Before Investing in an Event

MarketingProfs·Requires Registration - 18 October 2017
One of the oldest yet most powerful means of reaching out to your target audience is event marketing. But, unlike digital marketing, which is the talk of the town these days, events necessitate much more preparation and incur greater costs to execute, and there are no ready metrics to determine whether the ROI of the event was positive.
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What's Popular With Teens: Top Social Networks, Fashion Brands, and Restaurants

MarketingProfs·Requires Registration - 18 October 2017
Snapchat and Instagram are the favorite social networks of teenagers in the United States, according to recent research from Piper Jaffray. The Fall 2017 Taking Stock With Teens report is part of a semi-annual research project based on data from a survey of 6,100 teens in the United States. The respondents' average age is 16.

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