• The Art of Pitching: Is it Overrated - or Essential?

    Pitching… that thing we force notoriously introverted geeks to do for funding. The main idea is that an entrepreneur — unless his name is Elon Musk or Tony Stark — has limited resources and needs the financial support of pockets that are substantially deeper than his own.

  • What to Expect: New Changes Coming to Lease Accounting Standards

    The upcoming revision to lease accounting standards was one of the topics discussed by the HFTP Hotel Advisory Council in their February 2018 meeting. The surprising conclusion from the council: The hotel industry in general is not prepared for the changes, and there is no viable off-the-shelf software that any of the members were aware of that would assist with the accounting for the new standard.

  • HFTP GDPR Guidelines: Hospitality Organization Flow Charts

    This document is a set of flow charts illustrating data flow scenarios, involved parties providing hospitality services, steps of the guest journey and more. Four scenarios are presented: independent hotel, independent hotel with third party agreement, branded hotel and branded hotel with independent control.

  • Job Description Template: Club Accounting Positions

    The HFTP Americas Research Center has developed example job descriptions for club accounting positions. The process involved reviewing sample job descriptions, and compiling the information into standardized job descriptions.

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It's Time for Congress to Protect Dreamers

Lodging Magazine·25 April 2018
The hotel industry is fundamentally an industry of people. As such, its diverse workforce—which includes workers from all around the world—is integrally important to its success. After all, a global customer needs a global workforce. The hotel industry employs both permanent residents of the United States and those here temporarily for employment, and it relies on a number of immigration and guest-worker programs to meet the demands of its workforce. In fact, half of housekeeping workers are foreign-born, as are 36 percent of baggage porters, bellhops, and other concierge service providers.
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HX: The Hotel Experience to Launch New Conference in November 2018

Lodging Magazine·25 April 2018
In the first of several brand extensions it intends for HX: The Hotel Experience, Hospitality Media Group (HMG) has announced plans for a new two-day standalone industry conference, November 11-12, 2018 at the Jacob K. Javits Convention Center in New York.
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Extended Stay America Creates an App to Engage its Associates

Lodging Magazine·25 April 2018
Extended Stay America, a hotel owner/operator in North America, recently debuted its new MyESA mobile app for associates. Optional for team members, the app is designed to strengthen the hotel’s relationship with over 8,500 employees across more than 620 U.S. hotels by sharing content and reward opportunities via a mobile device.

Three Ways to Engage Guests in Real Time

Lodging Magazine·25 April 2018
Finding ways to engage guests during their travels and while they are on property is critical for hotels. Industry professionals who understand the importance of customer service and guest engagement will tell you that a clean lobby and a cozy bed is not enough to woo guests. When, how, why, and what hotels communicate with guests during their stay should be evaluated and enhanced for today’s discerning traveler. Hotels should find new and innovative ways to modernize their guest interactions and drive more value from each guest stay.
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Exceptional Innovation Launches Guest Services Management Platform

Lodging Magazine·25 April 2018
xceptional Innovation, a global provider of guest-facing technology solutions for the hospitality industry, has launched a new web-based, staff-facing application to streamline guestroom housekeeping, maintenance, and room replenishment processes.
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Here's Where Hotels Spend the Most on Energy

Lodging Magazine·24 April 2018
Hoteliers all need their hotels to have enough energy to support guests’ many electronics as well as all hotel operations. As technology and energy consumption grows, it’s becoming more of a concern for hoteliers to make sure that their hotels are using energy cost-effectively. Energy is one of the fastest-growing costs hoteliers are faced with today, according to U.S. Environmental Protection Agency’s ENERGY STAR program. It’s important for hoteliers to keep their utility bills low while still providing guests with all the resources they need to have a wonderful stay.

Courtyard by Marriott is Repositioning More Than 1,000 Properties

Lodging Magazine·24 April 2018
ourtyard by Marriott today announced that it is repositioning the brand in an effort to elevate its identity with a new logo, exterior design, color palette, bar experience, and advertising campaign. Courtyard by MarriottThe first hotel built specifically for business travelers, Courtyard is adapting to fit the changing needs of today’s business travelers looking to experience new places and people during their trips. The new campaign and rebrand of the largest brand in Marriott’s portfolio aims to attract the next generation of travelers—ambitious and enterprising guests who see business and business travel as drivers of personal fulfillment and professional growth.

As Hotels Adopt New Tech, Where Are the Innovations in Hotel Laundry?

Lodging Magazine·24 April 2018
Research company Trend Hunter last year released a list of the 25 most high-tech hotel innovations. As one might expect, the list included such innovations as digital key access via guests’ smartphones, robots that make small-item deliveries to guestrooms, virtual reality previews used for marketing properties, and artificial-intelligence-enabled systems in rooms such as Amazon’s Alexa. Hotels are laser-focused on staying ahead of the curve when it comes to implementing tools and amenities that their guests may soon come to expect. But what didn’t make the list of most high-tech hotel innovations is a hotel’s laundry services.

Marriott Pilots Home Sharing in London with Tribute Portfolio Homes

Lodging Magazine·23 April 2018
Marriott International today launched a six-month home sharing pilot in London in collaboration with Hostmaker, a London-based home rental management company for homeowners who want to list their properties as short-term rentals. Marriott worked with Hostmaker to select about 200 homes throughout the city that align with the aesthetic and service values of its Tribute Portfolio brand. The homes are branded as Tribute Portfolio Homes.

Ashford Prime Rebrands to Braemar Hotels & Resorts

Lodging Magazine·23 April 2018
Ashford Hospitality Prime, Inc. today announced that it will change its name to Braemar Hotels & Resorts, Inc., trading under the New York Stock Exchange ticker symbol BHR, effective before the market opens on April 24, 2018. The REIT says that the name change is part of its strategy to focus exclusively on owning luxury hotels and capitalize on the long-term performance of the segment.

Luxury Travelers Are Most Interested in Exclusive Experiences

Lodging Magazine·23 April 2018
A recent survey conducted by Travel Leaders Group reveals that luxury travelers are most interested in exclusive access and experiences, particularly VIP tours, private cars and drivers, and customized culinary experiences. The North American travel agency’s annual Travel Trends Survey encompasses thousands of travel agents across the continent including luxury travel advisors from Travel Leaders’ luxury brands: Protravel International and Tzell Travel.
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Thoughtful Renovation Practices Ensure Hoteliers Make the Most of Property Updates

Lodging Magazine·23 April 2018
While many hoteliers may inwardly groan at the cost of a full-property renovation, giving a hotel a facelift is a great way to boost guest satisfaction, which in turn leads to higher occupancy, revenue growth, and an overall more profitable business. While effective renovations can generate a tremendous return on investment (ROI), executing a renovation successfully requires that hoteliers work in tandem with designers, operators, and construction workers to create a cohesive final product. Going into this process with a plan is imperative, as clashes along the way result in delays and lost revenue.

Checking In With Alexandra Jaritz, Head of Tru by Hilton

Lodging Magazine·23 April 2018
As the fastest growing hotel brand in lodging history, Hilton’s Tru has definitely garnered a lot of industry attention. LODGING caught up with Alexandra Jaritz, Hilton SVP and head of the Tru brand, at this year’s Hunter Hotel Investment Conference to talk about how Tru has evolved over the past six months and what technological innovations guests can expect from the brand in the near future.

Back in Business: Three Ways Preparedness Can Help Hotels Recover Quickly

Lodging Magazine·20 April 2018
In November 2017 at HX: The Hotel Experience, 
industry experts described how being prepared can help hoteliers recover as quickly 
and efficiently as possible. Here is their advice on crisis preparedness.

If Hospitality is About People, Where are They in Hotel Marketing?

Lodging Magazine·20 April 2018
After almost 25 years working in the lodging, tourism, and hospitality industries, there are very few things that surprise me, and never-ending change remains the only constant. On top of this, technology has forced the industry to rethink how it connects visitors and guests on a regular basis. The industry must continue to seek new ways to eliminate friction from the digital transaction economy. Challenging, but exciting times, no doubt.

More Travelers Want Sustainable Travel Accommodations in 2018

Lodging Magazine·19 April 2018
To celebrate Earth Day on April 22, 2018, Booking.com has released the findings from its most recent global Sustainable Travel Report. Commissioned by Booking.com and independently conducted among a sample of adults who have taken a trip in the last 12 months or plan to take a trip in the next 12 months, the online survey asked 12,134 respondents across 12 countries about their travel habits. Of those surveyed, nearly 40 percent had stayed in eco-friendly accommodations at least once in 2017, and 87 percent of all travelers stated that they want to travel sustainably.

Marcus & Millichap Report Forecasts Hospitality Investment for 2018

Lodging Magazine·19 April 2018
Marcus & Millichap recently released its 2018 Hospitality North American Investment Forecast. The report highlights emerging trends that are impacting hospitality investments, regional metrics from the United States and Canada, and construction and occupancy predictions for each area. According to the new report, North American hotel owners will expense up to $1 million to furnish hotels under new tax provisions, which could prompt owners to invest in smaller assets. Additionally, the report finds that private investors are targeting hotels in the economy and midscale segments, and taking larger shares of transactions and volume.

Ask Anthony: What is the Foundation of Any Business?

Lodging Magazine·19 April 2018
Having the right people in the right roles. A business’s strategic efforts toward profitability and growth first require attracting and then developing the right talent. While many hiring managers are greatly invested in training candidates, no amount of training will help someone whose mission does not align with the company’s. If candidates don’t have a sense of service above self, they simply won’t work. Remember, the last mile toward ultimate customer satisfaction is filled with difficult moments where guest loyalty is won or lost. Therefore, identifying candidates with customer-satisfaction potential is key during the interview process.
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Why Hotels Need to Conduct Product Audits

Lodging Magazine·18 April 2018
Many often associate the term “product audit” with “quality audits.” A quality audit is an inspection of a product—whether a cleaning solution, paper product, or detergent—before it is delivered to a supplier or customer. However, hoteliers should not only check the quality of products that have already been delivered but also determine if those supplies, in particular, are the best for the job. That’s where product audits come into play.
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Investra Capital and HVMG Acquire 12-Hotel Portfolio

Lodging Magazine·18 April 2018
Hospitality Ventures Management Group (HVMG)—an Atlanta-based, private hotel investment, ownership, and management company—in conjunction with Investra Capital Group, Ltd., through its subsidiary Investra Capital Inc.—a private equity real estate investor and asset manager—completed a joint venture acquisition of a 12-hotel portfolio with 1,465 rooms in total. The hotels are comprised of Marriott- and Hyatt-branded properties across the Southeastern, Southwestern, and Midwestern United States. HVMG will operate the entire portfolio.
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How The Cliff House Achieves High Occupancy During the Winter Months

Lodging Magazine·18 April 2018
Literally built into the side of a coastal cliff overlooking the Atlantic Ocean in Ogunquit, Maine, The Cliff House resort thrives from April to November. The 70-acre property showcases the area’s natural beauty and offers outdoor escapes for guests, so it wouldn’t be far-fetched to think that the property simply shuts down during the off-season. After all, Maine in the winter months isn’t the most hospitable environment for outdoor enthusiasts. However, for The Cliff House, 
that is very much not 
the case.
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HOTELSIGNS.com is Bringing Back its 420 Sign Program Again in 2018

Lodging Magazine·18 April 2018
Last year, HOTELSIGNS.com launched a 420 room number promotion for April 20 and is bringing that campaign back in 2018. The numbers “420”—and ergo the date “April 20″—are significant to those who identify with “cannabis culture.” The company says that many hoteliers report that their 420 room number signs are more likely to go missing than any other sign in their hotel, and HOTELSIGNS.com fills hundreds of these replacement orders each year. To help their customers replenish those missing signs, the company is giving each of their email subscribers one 420 room number sign for free.

On Tax Day, Hoteliers Call for More Transparency and Oversight in Taxing Airbnb

Lodging Magazine·17 April 2018
The American Hotel and Lodging Association (AHLA) called on state and local government leaders on National Tax Day to start taxing Airbnb and other short-term rental sites with the same oversight and transparency as hotels, especially in light of Airbnb’s recent announcement that it will start including hotels as part of its listings and the continued growth of commercial Airbnb operators.

Extended-Stay Segment Remains Strong, Despite New Supply

Lodging Magazine·17 April 2018
Conversations in the hospitality industry in 2017 revolved around the impact of new supply and slowing average daily rate (ADR) growth. The extended-stay segment has not been spared from new supply, but it has continued to post strong performance results. Extended-stay rooms make up 8.6 percent of overall U.S. lodging supply. STR defines extended-stay properties as those typically focused on attracting guests for extended periods. These properties often quote weekly rates, and the typical length ...

GDPR: Steps for Complying with Employer Responsibilities

Lodging Magazine·16 April 2018
GDPR—four letters of the alphabet that are proving to represent one of the biggest challenges facing businesses in 2018. The General Data Protection Regulation (GDPR) comes into effect on May 25 across the European Union and impacts any organization that operates within the EU and processes the data of EU citizens wherever they may be in the world. How organizations hold, store, and process personal data will now be subject to higher and more consistent scrutiny—with the potential of a significant penalty for non-compliance.

Three Trends General Managers Expect to See in 2018

Lodging Magazine·16 April 2018
Digital transformations and a desire for personalized experiences are setting the stage for a new era of travel. Driftwood Hospitality Management (DHM), a North Palm Beach-based hotel management company, recently surveyed its general managers across 48 operated hotels in the United States and Costa Rica to understand what trends they’re seeing at their hotels and to gather insights into the evolving needs of today’s travelers.

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