• The Art of Pitching: Is it Overrated - or Essential?

    Pitching… that thing we force notoriously introverted geeks to do for funding. The main idea is that an entrepreneur — unless his name is Elon Musk or Tony Stark — has limited resources and needs the financial support of pockets that are substantially deeper than his own.

  • What to Expect: New Changes Coming to Lease Accounting Standards

    The upcoming revision to lease accounting standards was one of the topics discussed by the HFTP Hotel Advisory Council in their February 2018 meeting. The surprising conclusion from the council: The hotel industry in general is not prepared for the changes, and there is no viable off-the-shelf software that any of the members were aware of that would assist with the accounting for the new standard.

  • HFTP GDPR Guidelines: Hospitality Organization Flow Charts

    This document is a set of flow charts illustrating data flow scenarios, involved parties providing hospitality services, steps of the guest journey and more. Four scenarios are presented: independent hotel, independent hotel with third party agreement, branded hotel and branded hotel with independent control.

  • Job Description Template: Club Accounting Positions

    The HFTP Americas Research Center has developed example job descriptions for club accounting positions. The process involved reviewing sample job descriptions, and compiling the information into standardized job descriptions.

How do you compete with the travel booking juggernauts?

hotelmarketing.com·24 April 2018
Here's how airfare and hotel prediction app Hopper competes with Booking.com and Expedia, which spend billions of dollars on Google every year – or Hopper's annual marketing budget roughly every two hours. According to Simon Lejeune, Hopper’s head of user acquisition, the big OTAs are extremely focused on the lower funnel. They’ve forgotten you can talk to users on Facebook before they’re even searching for a flight. If we value beyond the moment of search, users will retain.

Marriott launches home-rental program

hotelmarketing.com·24 April 2018
Marriott introduced the program with 212 London-area homes, which are accessible through both the TributePortfolioHomes.com website and through a link on Marriott's home page. Rental prices range from $144 for a one-bedroom in a "charming, open plan duplex" in West Hampstead/Kilburn to $923 for a five-bedroom "modern oasis of style with garden" in Maida Vale. Marriott loyalty members can earn points on such bookings and in May will be able to redeem stays with accumulated points.

Hyatt polls business travelers

hotelmarketing.com·24 April 2018
A survey conducted on behalf of Hyatt Place and Hyatt House found that 77% of U.S. business travelers believe being on the road has taught them skills they can use when facing challenges in their personal life. That number is even higher in China (88%) and India (90%).

Airbnb works with Nuki to make physical keys a thing of the past

hotelmarketing.com·24 April 2018
Nuki is one of Europe’s leading providers of ‘retrofit smart access solutions’ - simply put, the company makes devices that turns your smartphone into a door key. The Nuki Smart Lock can be easily put on top of existing locks to turn it into an app-based, keyless entry system. After a quick installation of a Nuki Smart Lock, hosts simply need to log into the online Nuki web platform, link the Nuki Smart Lock to their Airbnb account, and voila, the guest is granted access to the rented home.
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TripAdvisor becomes a tech provider

hotelmarketing.com·23 April 2018
With the acquisition of Bokun, a leading provider of business management technology for the tours, attractions and experiences industry, TripAdvisor expands its offering, now providing suppliers with technical solutions in addition to the sector's largest distribution channel. "As the industry leader, our opportunity in this space is enormous. We're committed to taking the experiences sector far beyond its current online penetration of just 20%, and Bokun will play a critical role in this mission," commented Dermot Halpin, president, TripAdvisor Experiences and Rentals.

Hilton CEO urges travel companies to collaborate on environmental projects

hotelmarketing.com·23 April 2018
With data showing that the travel industry contributes 5% of total global carbon dioxide emissions, Hilton CEO Christopher Nassetta called on fellow World Travel & Tourism Council members to establish carbon-reduction targets. "More and more, our customers want us to lead," Nassetta, the chairman of WTTC, said at its annual summit here. "We must take collective action because ensuring life-changing travel experiences for the billions of travelers we will welcome during the golden age of travel also requires us to be great environmental stewards of the communities where we operate."

Google Hotels: Not the magic bullet for vacation rentals

hotelmarketing.com·23 April 2018
Looking at some test markets, it becomes apparent that Google has a desire to work directly with traditional OTAs such as Booking.com and HomeAway instead of small, local property managers. Skift estimated that Google Travel generated approximately 14 billion in revenue in 2017 and will continue to grow at 20% annually for the foreseeable future! Where is all of this revenue coming from? Primarily from big brands. Even though Google AdWords has well over one million businesses paying for ads, Expedia and Priceline alone are responsible for over 5% of Google’s total ad revenue.

Eight shifts that will take your strategy into high gear

hotelmarketing.com·23 April 2018
Developing a great strategy starts with changing the dynamics in your strategy room. Here’s how. Messy, fast-changing strategic uncertainties abound in today’s business environment. The yearly planning cycle and the linear world of three- to five-year plans are a poor fit with these dynamic realities. Instead, you need a rolling plan that you can update as needed. the best way to create such a plan is to hold regular strategy conversations with your top team, perhaps as a fixed part of your monthly management meeting. To make those check-ins productive, you should maintain a “live” list of the most important strategic issues, a roster of planned big moves, and a pipeline of initiatives for executing them.
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Airbnb moves into MICE accommodation space

hotelmarketing.com·20 April 2018
Airbnb has released its Airbnb for Events tool, offering event organisers and conference planners the ability to create an interactive map of Airbnb listings near their venues. The maps can be embedded on event web sites and used to help delegates and attendees find nearby homes. The tool was piloted in Australia at the Adelaide Fringe and now being made available to all event organisers.
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Marriott-Alibaba partnership coming to fruition in 2018

hotelmarketing.com·20 April 2018
Marriott and Alibaba are launching a Marriott flagship store on Alibaba's online travel marketplace, Fliggy. Last year, Marriott and Alibaba announced that they’re entering a joint venture in the Chinese market that would “deliver more personal digital travel services” for Chinese travelers. In essence, the joint venture was intended to manage and improve Marriott’s digital offerings in the Chinese market with the help of Alibaba’s technology and products. This year, Marriott and Alibaba’s ambitions are coming to fruition with a range of new offerings for Chinese customers.
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Airbnb initiative aims to combat problem it helped create: overtourism

hotelmarketing.com·20 April 2018
In an effort to spur economic growth through local and sustainable tourism, Airbnb has opened the Office of Healthy Tourism. The initiative is designed to drive visitors to lesser-trafficked destinations around the globe that stand to benefit most from tourism dollars -- a sort of antidote to the overtourism problem in larger markets.
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Singapore launches customized travel hub for local firms

hotelmarketing.com·20 April 2018
Singapore Tourism Board is launching a new platform, the Tourism Information and Service Hub, to provide information on local attractions and businesses to both travelers and third-party companies.
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Are you marketing effectively across generational lines?

hotelmarketing.com·20 April 2018
While the average consumer preferences might show certain trends, you need to get granular with your data if you want to truly understand how different segments of consumers interact. Namely, consumers in different age groups have vastly different preferences when it comes to consuming, accessing, and discover content.
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Hyatt CEO talks about group commissions

hotelmarketing.com·19 April 2018
Hyatt CEO Mark Hoplamazian said the hotel company is thinking holistically, and not just about immediate cost savings, in deciding whether to change its group commission structure. At the end of March, Marriott cut commissions paid on North America group bookings from 10% to 7% across its brands. Hilton will do the same on Oct. 1.
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Facebook to put 1.5 billion users out of reach of GDPR

hotelmarketing.com·19 April 2018
Facebook is keen to reduce its exposure to GDPR, which allows European regulators to fine companies for collecting or using personal data without users’ consent. Facebook members outside the United States and Canada, whether they know it or not, are currently governed by terms of service agreed with the company’s international headquarters in Ireland.

Why do you leave restaurant reviews?

hotelmarketing.com·18 April 2018
The Verge talks to a Yelp Elite member, as well as a restaurant owner about how Yelp affects their lives. The three main reasons that Yelp tends to categorize most of the feedback it gets when it ask users why they contribute to Yelp. The first one is altruism, and that tends to be the biggest one so there’s this idea that they’ve gotten so much out of Yelp, and they want to give back to the community, or they’re champions for their local community and they want everyone around them to have the same great experiences that they’re having.
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Sabre pushes for seamless end-to-end travel

hotelmarketing.com·17 April 2018
When a traveler books a trip, they think they book one end-to-end experience. But what is often revealed when their plans are disrupted is that for each segment of the travel industry they touch, that customer exists in a supplier
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Getabed and roomsXML announce merger

hotelmarketing.com·17 April 2018
Independent bed banks getabed and roomsXML have announced they have agreed a merger to create a B2B supplier with global reach.
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5 tips for reducing your hotel cancellation rates

hotelmarketing.com·17 April 2018
Cancellations on OTA channels can reach as high as 40%, making it difficult for hotel revenue managers to properly plan and fill their rooms nightly. Here are five revenue and rate strategies your hotel can employ to help counter high cancellation rates.
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Travel trade at 'watershed' on distribution

hotelmarketing.com·16 April 2018
The travel industry is at “a watershed” with Europe’s major network airlines poised to end decades of full-content fare distribution through the GDSs, leaving many travel agents on the side lines.
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Can new hotel booking tools help level the playing field for travel agents?

hotelmarketing.com·16 April 2018
Spend just a few minutes with a travel agent, and you will hear at least one anecdote of a client who quoted a non-qualified hotel rate during a consultation. This typically causes the agent to have to research the rate’s details and convey the differences between that rate and the rates the agent has quoted. It’s all too common that an internet rate carries restrictions the client wouldn’t want or that don’t fit their profile.
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Why Booking.com will win the sharing economy race

hotelmarketing.com·16 April 2018
Disruptive competitors are growing in size, but as more travelers make use of technology to share assets with each other and experience new things, Booking.com is well positioned to capture their business. Booking Holdings is a big company, but it continues to expand at a double-digit pace. It is the global leader in travel and accommodations and has taken steps to embrace the sharing economy and maintain its lead.
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Expedia's agent affiliate program to roll out new dynamic hotel commission model

hotelmarketing.com·16 April 2018
Expedia Travel Agent Affiliate Programme has unveiled a new commission structure more akin to a revenue sharing model than a flat fee. It offers travel agents the opportunity to “choose hotels with the commissions that can maximise profitability for their business”.
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How Facebook lets brands and politicians target you

hotelmarketing.com·16 April 2018
Facebook has expanded its ad apparatus over time by continuously accumulating details about its users and turning those details into targetable data points. When Facebook introduced its ad platform in 2007, advertisers could target people using information they had volunteered on the platform. Three years later, Facebook introduced Custom Audiences, a feature that allowed companies to upload their own lists of people to target. A retailer, for example, could upload its customer list and target ads at those who had recently bought a specific kind of T-shirt.
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TripAdvisor releases path to purchase study: How consumers research and book travel online

hotelmarketing.com·13 April 2018
The study, conducted by comScore in 12 major travel markets across the globe and analyzing activity on more than 325 transactional sites, shows that TripAdvisor reached 60% of all travelers (and 67% of U.S. travelers) who researched and ultimately booked travel online in Q2 and Q3 2017.
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Travel agents respond to Marriott's claim that agency channel has declined

hotelmarketing.com·13 April 2018
Travel agents are up in arms about a recent comment by Marriott's Arne Sorenson, who said that Marriott has “seen significant growth in all digital channels … What has declined a bit would be travel agents, in part because people are moving online and doing things themselves.”

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