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  • Members Only: IT Spending in the Lodging Industry Three-year Analysis: 2015–2017

    By Agnes DeFranco, Ed.D., CHAE; Arlene Ramirez, CHE, CHAE; and Tanya Venegas, MBA, MHM, CHIA. PART II: An analysis of IT spending data in the lodging industry based on reporting in the new USALI Schedule 6 — Information and Telecommunications Systems.

  • HITEC Special: Revenue Strategy: Not Just a Fancy New Name for Revenue Management

    By Cindy Estis Green. A strategic view of revenue calls for proactive business mix planning and decision-making around deployed resources, well beyond reacting to what comes over the transom. Excerpt from the 2018 HITEC Bytes Special Report.

  • HITEC Special: Forecasting Accuracy: The Living Forecast

    By Jill Wilder. Forward-looking, continuously updated statistical trend analysis is emerging as a strategic tool that performs the practical magic of creating an accurate forecast you can take to the bank.

  • Members Only: IT Spending in the Lodging Industry

    HFTP Research Report: The new USALI Schedule 6 — Information and Telecommunications Systems and the effects thus far on the industry. An analysis of IT spending data in the industry and compliance practices by lodging executives.

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McKinsey: Digital trends in travel

hotelmarketing.com·13 July 2018
McKinsey & Company analyzed data from 15 European countries to better understand emerging travel industry technology and customer needs in the travel sector. The research points to important trends that indicate how companies should be preparing for a digital future.
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Latin American travelers opt to explore own countries

hotelmarketing.com·13 July 2018
Expedia released new research on Latin American travelers, which spotlights the behaviors, preferences and influences of travelers from Argentina, Brazil, and Mexico. Findings from the Latin American Travel and Tourism Trends Study reveal that Latin American travelers are taking longer holidays than travelers from other countries (10+ days), are more likely to travel domestically than internationally, and gravitate toward trips that offer relaxation, family visits or sightseeing. Additional findings include:
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CWT rolls out hotel price monitoring solution

hotelmarketing.com·13 July 2018
The Price Tracking technology continually monitors prices for hotel rooms, checking them against existing bookings. When the system identifies savings, CWT cancels and re-books at the lower price. CWT partnered with airfare and hotel price-tracking services provider Yapta for the technology.
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New software uses machine learning to increase hotel website conversions

hotelmarketing.com·13 July 2018
By predicting visitor behaviour, the product segments users in real-time and identifies the ideal offer for each one, allowing the hotel’s website to be automatically customised for each individual user. While in the past hotels were able to personalise the experience of bookers based on their purchase history, website activity and preferences discovered during their stays, Oraculo’s predictive capabilities also enable hoteliers to personalise the experience of those that haven’t booked or stayed at the hotel at all.
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Google testing Google Hotel Ads listing above AdWords

hotelmarketing.com·13 July 2018
Google Awords has always enjoyed maximum visibility. However this could change in the future when it comes to hotel searches, as the company is testing new Google Hotel Ads listings.
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Google Hotel Ads joins Google Ads

hotelmarketing.com·12 July 2018
Google Ads has introduced a new campaign type designed to help hotel marketers better manage their advertising. In addition, there will be a new “Hotel Center” in Google Ads to simplify the management of hotel price feeds.
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Booking.com remains banned in Turkey

hotelmarketing.com·12 July 2018
The İstanbul 5th Commercial Court of First Instance has ruled for the continuation of a ban imposed on online hotel booking platform. Access to the platform was initially blocked by the same court in March 2017. The court ruled for the “preventive ban” on the activities of the Dutch-based platform in Turkey due to “unfair competition.”
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Study: Do we really buy those 'Top-Rated' deals when we shop online?

hotelmarketing.com·12 July 2018
Anyone is familiar with those 'top-rated' ofers that rise to the top of their search on sites like Amazon or Expedia. Do those rankings really help those offers get sold? According to a new study, the answer is, "yes" and "no."
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Facebook's AI researchers task 'tourist bots' with finding their way in NYC

hotelmarketing.com·12 July 2018
Facebook is getting guide bots to help tourist bots explore Hell’s Kitchen in a virtual New York City. The setup for Facebook’s “Talk the Walk” research experiment involves throwing a “tourist” bot onto a random street corner of NYC and getting a “guide” bot to direct them to a spot on a 2D map.
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Guest messaging in the travel industry next big communication trend?

hotelmarketing.com·12 July 2018
Studies show that more than 90% of respondents from the US and UK said that responding to hotel companies via text message would either be “very” or “somewhat” useful. Guests prefer quick, direct responses rather than calling the front desk or sending an email – plus, having it all stored on their mobile phones means they can access the information whenever they need to.
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Overtourism: whose fault is it?

hotelmarketing.com·11 July 2018
Over the past 12 months, the media and travel industry have awoken to the strains that too many tourists can place upon a single destination. Why has it taken so long? Having acknowledged the issue earlier than most, British travel company Responsible Travel has come up with a list of offenders that includes the expected as well as the unexpected.
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How EY overhauls hotel procurement

hotelmarketing.com·11 July 2018
EY is phasing "RFP" out of its lexicon. With dynamic rates in place across the vast majority of its portfolio, EY and its hotel partners can opt to roll them over to next year. For those properties that still need to RFP, EY is building a tool internally, further cutting costs the company traditionally would have spent on an external RFP tool.
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Toast raises a whopping $115M to create a one-stop management tool for restaurants

hotelmarketing.com·11 July 2018
While massive restaurant chains might have resources to build out their own management systems or integrate with larger point-of-sale providers, Toast is raising a big round of funding to go after everyone else.
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How to build a social selling routine

hotelmarketing.com·11 July 2018
Social selling is all about engagement, meaning it requires a different approach than traditional sales techniques. The idea behind social selling is simple: you leverage the power and popularity of social media to connect with prospects through content and engagement.
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Research: Social media use has changed

hotelmarketing.com·11 July 2018
Is your business’s approach to social media still focused on driving attention, traffic and leads? How’s that working for you? While marketers continue spending budget and time on social media content and promotions, their activities aren’t aligned with how people use social networks.
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Booking.com is now offering third-party inventory with Booking.basic

hotelmarketing.com·10 July 2018
We are used to Booking.com’s inventory appearing re-distributed in endless places - but not the other way around. Up until now, that is. Enter Booking.basic: rooms on Booking.com provided by third parties. Hotel marketing agency Mirai came across Booking.basic while working for hotel clients in Asia, where it found hotel inventory from Agoda and Ctrip on Booking.basic.
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The increasing costs of hotel customer acquisition

hotelmarketing.com·10 July 2018
Think twice about that shiny new technology, and about whether or not the efficiencies and functionality it promises is worth the continuing rise in costs.
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Expedia drops Bitcoin after payment problems

hotelmarketing.com·10 July 2018
Expedia has nixed Bitcoin as a payment option after both customers and the business itself reportedly suffered ongoing transaction issues. The change came on last week, according to this report by MarketExclusive.com, and represents a major U-turn from a big cryptocurrency supporter. In June 2014, Expedia became one of the first mainstream travel businesses to accept Bitcoin to pay for hotel bookings when it partnered up with cryptoexchange, Coinbase. Indeed, details on how to pay in cryptocurrency are still listed on the Expedia website.
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Most marketing departments are stuck in 2010

hotelmarketing.com·10 July 2018
The implication is that most companies have their marketing backwards. Instead of pushing deals and incentives, the most important marketing occurs after the sale. A landmark research report from McKinsey revealed how outreach of consumers to marketers has become dramatically more important than marketers’ outreach to consumers.
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8 ways hotels can optimize Google My Business

hotelmarketing.com·10 July 2018
Google My Business is a free and often overlooked opportunity for hotels to gain more search engine visibility. In this episode, Fuel looks at 8 thinks that you can Do Right Now to Optimize Your Google My Business Listing.
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Thomas Cook closes in-house bed bank, Medhotels

hotelmarketing.com· 9 July 2018
Expedia and Webjet are poised to take over contracting of the company’s own-brand and partner hotels. The company said that moving away from in-house bed banks and outsourcing production of the complementary hotels would allow it to focus on its core own-brand and partner properties, while offering greater choice at less cost.
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Startup wants to be the 'eBay for travel'

hotelmarketing.com· 9 July 2018
TransferTravel.com wants to become the “go-to website for travelers and a one-stop shop for all transferrable travel tickets and bookings, including concert tickets”.
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Guest insight via AccorHotels' Seeker

hotelmarketing.com· 6 July 2018
It's an "immersive sensory experience that measures biometric reactions to gain deeper insights into our guests' wants and needs. AccorHotels believes that true loyalty is about understanding the needs of our guests before they do."
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Talking up travel industry 'chatbots'

hotelmarketing.com· 6 July 2018
After a few false starts, these automated programs that answer basic questions, find deals or secure refunds are slowly coming into their own. And they might be worth trying.
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Study: Universal search in travel

hotelmarketing.com· 6 July 2018
Knowledge graphs appear in 65% of travel searches on desktops, and 22% on mobile - they represent a significant opportunity for travel brands to get onto page one. In the context of search engine optimization, “Universal Search” (also called “Blended Search” or “Enhanced Search”) refers to the integration of additional media like videos, images or maps - displayed above or amongst the organic search results.
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Why you can't trust hotel booking websites

hotelmarketing.com· 5 July 2018
Many holidaymakers think that if a hotel is ranked at the top of the list by a booking website it means that it has the best deal.

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