• Controllers, Drive Your Professional Development: Attend CHCC 2018

    Club and hotel controllers: Do not miss the opportunity to get behind the wheel and take control of your own professional development. The Club and Hotel Controllers Conference (CHCC) — co-located with the world’s largest hospitality technology show HITEC® Houston at the George R.

  • Paycheck Checkup: The IRS Encourages Taxpayers to Review Withholdings

    April 17, 2018: Tax day in the United States has come and gone. Individual taxpayers have filed all of their paperwork, and have either paid up the amount owed to the United States Internal Revenue Service (IRS) or deposited their refunds in their bank accounts.

  • Is the Lodging Industry Ready for a 12th Edition of USALI?

    The 11th edition of the Uniform System of Accounts for the Lodging Industry (USALI) went live on January 1, 2015. This edition presented multiple updates such as changes to the way customers were reported in food outlets, new rooms revenue and demand segmentation, gross versus net reporting, and the addition of a new schedule, Schedule 6 — Information and Telecommunications Systems.

  • What to Expect at HITEC Houston 2018: Elite Education, Exhibits, E20X and More

    HOUSTON: A booming cosmopolitan city that is home to more than 2 million Texans, NASA’s famous Johnson Space Center, and — in just two short months — the world’s largest hospitality exhibition HITEC®.

Hotel Marketing Ideas: The Definitive Guide

appinstitute.com ·23 March 2018
It's no secret that digital marketing has become a massive industry over the past decade or so. When it comes to the hospitality industry, and marketing a hotel, this is particularly true.As more travellers make buying decisions online and brands like Airbnb receive 88 million visits a year, it's become more important than ever before for hoteliers to have a clearly defined marketing plan.That means handing over your social media responsibilities to the nearest member of staff isn't going to cut it.Travellers have become very discriminating over the brands they do business with.Today, drawing up a clear marketing plan and with clearly defined platforms that you're going to use to communicate with your target audience is vital if you want to grow your brand online.Yet even if you get your brand seen by your target audience, you still need them to take action.The strategy for doing this is simple...

The Ultimate GDPR Guide for Marketers and Businesses - appinstitute.com

appinstitute.com ·13 February 2018
Much has already been written and discussed in the public domain regarding the GDPR, but still, many business owners are a little unsure of what the GDPR entails, and whether or not they are affected. With this article I hope to add some clarity, explaining what the General Data Protection Regulation is, which businesses it affects - and how - along with answers to some common questions frequently asked about the GDPR, and some steps you can take to move your business towards compliance.

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