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  • Members Only: 2018 HFTP Compensation and Benefits Report

    By Tanya Venegas, MBA, MHM, CHIA. Results to the biannual survey conducted by Hospitality Financial and Technology Professionals (HFTP). Information includes data on compensation and benefits trends for finance and technology professionals in the club and lodging industries.

  • Success in the Sunshine State: Highlights from HFTP's 2018 Florida Regional Conference

    The beautiful Sarasota Westin Hotel — with its bright white facade, multitudinous windows and stunning rooftop pool area — made a very picturesque setting for the 2018 HFTP Florida Regional Conference, which took place July 25–27, 2018.

  • Annual Convention 2018: A True HFTP Experience in the Land of the Kentucky Derby

    On the bank of the Ohio River in the east south-central region of the United States looms Kentucky’s largest city, Louisville — home to the famed Kentucky Derby horse race, Kentucky Fried Chicken (KFC) and Louisville Slugger baseball bats.

  • Members Only: IT Spending in the Lodging Industry Three-year Analysis: 2015–2017

    By Agnes DeFranco, Ed.D., CHAE; Arlene Ramirez, CHE, CHAE; and Tanya Venegas, MBA, MHM, CHIA. PART II: An analysis of IT spending data in the lodging industry based on reporting in the new USALI Schedule 6 — Information and Telecommunications Systems.

Hotel Marketing Ideas: The Definitive Guide

appinstitute.com ·23 March 2018
It's no secret that digital marketing has become a massive industry over the past decade or so. When it comes to the hospitality industry, and marketing a hotel, this is particularly true.As more travellers make buying decisions online and brands like Airbnb receive 88 million visits a year, it's become more important than ever before for hoteliers to have a clearly defined marketing plan.That means handing over your social media responsibilities to the nearest member of staff isn't going to cut it.Travellers have become very discriminating over the brands they do business with.Today, drawing up a clear marketing plan and with clearly defined platforms that you're going to use to communicate with your target audience is vital if you want to grow your brand online.Yet even if you get your brand seen by your target audience, you still need them to take action.The strategy for doing this is simple...

The Ultimate GDPR Guide for Marketers and Businesses - appinstitute.com

appinstitute.com ·13 February 2018
Much has already been written and discussed in the public domain regarding the GDPR, but still, many business owners are a little unsure of what the GDPR entails, and whether or not they are affected. With this article I hope to add some clarity, explaining what the General Data Protection Regulation is, which businesses it affects - and how - along with answers to some common questions frequently asked about the GDPR, and some steps you can take to move your business towards compliance.

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