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Local Measure Partners with Cisco to Offer a New Social Sign On, Building Richer Customer Experiences, Understanding Guest Behavior, and Gathering Valuable Data

Local Measure - 4 October 2017
Leveraging Local Measure's proprietary social intelligence technology, providers deploying Cisco wireless technologies- including Meraki, CMX on premise or in the cloud - now have the ability to capture guest preferences while they are on site, generating real-time insights, building a richer customer experience, driving sales and customer acquisition, and reacting in real time with customer alerts.Jonathan Barouch, Founder and CEO of Local Measure, said, "Understanding customer data is critical to managing your business, but all the customer data in the world won't change the guest experience if it isn't surfaced at the time you are serving them. Our integration with Cisco enables front-line teams to do what they have never done before - having client preference data at their fingertips, and applying insights and actions while the customer is still on property. It opens up a whole new world of customer connectivity and interaction - we are pleased to partner with Cisco to make it available to the global industry."The new Social Sign On helps businesses achieve a ROI alongside providing free, fast Wi-Fi - a critical component of every guest visit. The Wi-Fi/social intelligence integration can also help managers connect with the guest, guests who are on property have the option to login with social, thereby sharing their contact details, which managers might not previously have had if they were not the purchasers of the room in the booking path. The data will enable on-property managers to build a richer customer experience though streaming content; generating insights from a social CRM; better understanding customer behaviour on premise; automating communications via CRM/Loyalty/Marketing platforms; developing lookalike audiences; driving sales through customer acquisition; and reacting in real-time with customizable alerts."Local Measure makes it easy for business to connect to their customers," said Colin Lowenberg, Global Transformational Partners, Meraki. "Combining simple and scalable guest Wi-Fi with social media and messaging gives businesses an easy way to know more about customers and engage them online and offline. With the combination of Cisco Meraki and Cisco Spark, this is one of the most exciting integration partnerships for Cisco." Local Measure is an Independent Software Vendor (ISV) partner of Cisco who leverages Cisco Spark, a complete business collaboration service from the Cisco cloud that enables you to message, meet, or call anyone, anywhere, and anytime. Through the integration, Local Measure's customers can quickly and effectively respond to end-customer feedback and help front-line operational teams collaborate, delivering exceptional service to their customers.Headquartered in Australia, with offices in Singapore, Dubai, London, Miami and Los Angeles, Local Measure has proprietary technology that allows brands and businesses to deliver exceptional service to their customers, engage with them in real-time to resolve service issues and acquire the rights to use user-generated content.Read more about Local Measure's integration with Cisco, https://www.localmeasure.com/partners/ciscoAbout CiscoCisco (NASDAQ: CSCO) is the worldwide technology leader that has been making the Internet work since 1984. Our people, products, and partners help society securely connect and seize tomorrow's digital opportunity today. Discover more at newsroom.cisco.com and follow us on Twitter at @Cisco. About MerakiFounded in 2006 and acquired by Cisco in 2012, Meraki has grown to become an industry leader in the IT space, with over 160,000 customers and over 1 million active customer networks and counting around the world. Meraki's comprehensive set of solutions includes wireless, switching, security, communications, EMM, and security cameras, all managed through a web-based dashboard interface. Discover more at developers.meraki.com and follow us on Twitter at @Meraki.
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Local Measure Partners With Two Of The World's Premier Luxury Hotel Brands, Expands Into More Than 600 Cities Worldwide

Local Measure - 15 September 2017
New York and Sydney -- Social Guest Intelligence provider Local Measure announced partnerships with two of world's premier luxury hotel brands, wrapping up a year of expansion which brought the company's proprietary social intelligence platform to hotels in more than 600 cities around the world.The company announced it is partnering with Fairmont Hotels and Resorts and Banyan Tree Hotels & Resorts, whose luxury properties span several continents and many major markets across the globe. Each is an acknowledged leader delivering luxury experiences that are authentic, personal, and increasingly, social - focusing on every guest's personal preferences and delivering service that consistently surprises and delights. The announcement follows on this summer's publication of the Local Measure's Luxury EBook, http://get.localmeasure.com/the-new-luxury.Local Measure's CEO and Founder, Jonathan Barouch, said, " We are pleased to announce our partnership with these incredible, iconic brands and our rapidly accelerating growth in the luxury hospitality segment and throughout the hotel industry. In addition to our luxury presence, we now also partner with four of the five biggest brands in the industry worldwide. Utilizing our social intelligence platform, properties at an increasing number of hotels have been able to take personalization to a new level, building loyalty and increasing guest satisfaction where it counts - during a guest's stay on property. We look forward to our continued growth, and to sharing more success stories with the industry."Local Measure's technology that allows brands and businesses to deliver exceptional service to their customers, engage with them in real-time and build out rich customer profiles on their preferences."We are pleased to partner with Local Measure, an innovator in the social intelligence space," said Michelle Heston, Regional Director of Public Relations at Fairmont Hotels & Resorts. "Together, we have raised the bar on our ability to engage and look after our guests - gaining insight into their wants and needs during the guest stay, and providing surprising service that exceeds expectations. We look forward to even more success together in the future.""We are pleased to work with Local Measure, a leading provider of social media marketing and communications services," said a spokesperson for Banyan Tree Hotels & Resorts. "Their strategic marketing tools will allow us to enhance real-time guest engagement and create even more personalized Banyan Tree experiences."Banyan Tree offers a Sanctuary to rejuvenate the mind, body and soul in awe-inspiring locations around the globe. An all-villa concept often with private pools, Banyan Tree provides genuine, authentic service and a distinctive, premium retreat experience.Fairmont Hotels & Resorts connects guests to the very best of its destinations worldwide, providing travelers with memorable travel experiences, thoughtful and attentive service and luxury hotels that are truly unforgettable. Each Fairmont property reflects the locale's energy, culture and history through locally inspired cuisine, spirited bars and lounges and distinctive design and decor. With more than 70 hotels globally, and many more in development, the Fairmont collection boasts some of the most iconic and distinctive hotels in the world.
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Splitit Brings No Interest Payments to the Travel Industry

Local Measure - 8 August 2017
NEW YORK -- Splitit, a New York - based fintech start up, announced an agreement to bring no interest payments to travelers who book at more than 115 Leonardo Hotels across Europe and the Middle East.Splitit allows consumers to use their existing credit cards to divide the cost of a high-ticket travel purchase into as many as 12 payments, making travel more accessible for consumers - and helping travel providers increase conversion, generate revenue and reduce cart abandonment. Beginning in October, travelers will be able to book no interest split-payment stays exclusively at https://www.leonardo-hotels.com/leonardo-hotels-destinations and www.fattal-hotels.com"We are delighted to announce this partnership with Leonardo Hotels, a pioneer in online travel and an unmatched guest service provider," said Gil Don, Splitit's CEO & Co - Founder"Now for the first time, guests around the world can enjoy the benefits of travel, with payments spread across a number of months - without onerous interest charges. By using the Splitit solution, online merchants can increase online order values and decrease cart abandonment dramatically. We are already serving dozens of fine retailers around the world, and are excited to launch our service in the travel space, where it is badly needed."At a time when hotels, wholesalers and others are seeking ways to optimize revenue and provide frictionless, personalized purchase options for consumers, Splitit offers a simple, easy to integrate solution. Via a Splitit button placed on the merchant's final purchase page, travelers can easily charge any purchase on their existing credit card and pay it back in monthly interest free installments.Splitit operates in the credit card path: unlike consumer financing solutions, the core of Splitit is the ability to optimize a card holder's unused credit line as security for an installment plan. The company has helped many online retailers increase conversion by more than 20%, bump up online revenues by more than 15%, and decrease cart abandonment by more than 10%.Splitit anticipates announcing partnerships with additional global travel providers in the weeks ahead.For more information, visit www.splitit.com.About SplititSplitit is revolutionizing the credit card industry by extending to all sizes of merchants/retailers the ability to offer interest-free monthly payments on their customer's existing credit cards. The Splitit product has been patent protected in the United States since 2012. To learn more, please visit www.splitit.com.About Leonardo HotelsLeonardo Hotels operates more than 120 hotels in Europe, UK & Israel and is currently continuing its expansion. As the European Division of Fattal Hotels, founded by David Fattal, Leonardo Hotels focuses on hotels of the 3 and 4-star plus categories as well as on hotels with comparable standard, each of them individually designed and offering excellent services.
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Local Measure Helps Canada's Group Germain Hotels Double Guest Interaction, Personalize Service, And Cut Response Rates During Stays

Local Measure - 18 July 2017
New York and Montreal -- Social Intelligence provider Local Measure has helped one of Canada's premier luxury hotel groups double guest interaction during their stays on property and cut response times by more than 80% in less than six months, through the company's proprietary social intelligence platform.For Group Germain Hotels, the impact has been significant as the company builds its capacity for delivering best in class experiences by focusing on each guest's personal preferences and delivering service that consistently surprises and delights.Clarah Germain, who heads social media and content, said, "We are delighted to partner with Local Measure, whose platform enables us to merge local content, social media and mobile technology to reach our guests as they have never been reached before - directly and during their stay, allowing teams to provide even more personalized service and engaging with them in person as well as online.She concluded, "As a result of our collaboration, we have been able to cut guest service response time dramatically, further increase our level of guest interaction, and provide an even more uniquely personalized level of service - all thanks to our online program. Local Measure provides a tool that aligns perfectly with our mission of exceeding our guests' expectations - and we look forward to even better results in the months ahead."Headquartered in Australia, with offices in Singapore, Dubai, London, Miami and Los Angeles, Local Measure has proprietary technology that allows brands and businesses to deliver exceptional service to their customers, engage with them in real-time and build out rich customer profiles on their preferences. It now partners with hotels in more than 500 cities worldwide, including some of the world's most visible and respected brands.Local Measure's CEO and Founder, Jonathan Barouch, said, " We are pleased to share some of the results of our partnership with Group Germain Hotels, whose properties already set new standards of warmth, style and personalized service across Canada. Utilizing our social intelligence platform, properties have been able to take this personalization to a new level, building loyalty and increasing guest satisfaction where it counts - during a guest's stay on property. We look forward to sharing more success stories with the hotel industry as our growth continues."For more detailed information on the Group Germain Hotel's success with Local Measure, please visit https://www.localmeasure.com/resources/case-studies/solution/groupe-germain-hotelsAbout Local MeasureLocal Measure is the leading customer intelligence platform in the tourism and hospitality sectors. Local Measure's clients include many of the world's largest tourism and hospitality brands. The company merges local content, social media and mobile technology, to provide customers with live access to operationalize customer data, rich content and analytics at a local level. For more information about Local Measure, visit our website and follow us on Instagram and Facebook.About Group Germain HotelsGroup Germain Hotels is a family-run business that owns and operates Le Germain Hotels and Alt Hotels across Canada. Ranked as one of Canada's 50 Best Managed Companies, Group Germain Hotels is renowned for impeccable warmth and style at its hotels. Since opening their first property in 1998, the 1,000 staff members of Group Germain Hotels have welcomed guests totalling nearly 4 million rooms nights. Visit www.groupegermain.com.Contact:Michael Frenkel, MFC PR -Michael@mfcpr.com/201-317-705
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Leading Location-Based Social Intelligence Company Local Measure Hires Christian Oswald as VP of Channel Business Development

Local Measure - 19 June 2017
Sydney -- Local Measure, the leading location-based social intelligence platform has hired Christian Oswald as Vice President Channel Business Development. Oswald will be based in Phoenix, and manage channel partnerships to expand the company's reach and services for its hospitality, sports, entertainment and retail customers around the world.Oswald's new role will deepen relationships with Local Measure's channel partners in the Americas and Europe, supporting its social intelligence platform which helps companies in hospitality and other verticals better understand their customers, provide heightened service, and better connect them with unique local experiences.Local Measure's CEO and Founder, Jonathan Barouch, said, "Local Measure's integrations with products like Cisco Spark and Meraki have been a game-changing solution for our clients. We are very excited to welcome Christian, as we further expand the relationship with our technology and channel partners.""Christian brings unmatched strength and experience in transformational thinking. As Local Measure continues to focus on its global routes to market, we require professionals who understand the value of real-time connectivity, and how to apply that for the expansion of our business. We look forward to his great success."Reporting to Peter Hughes, VP Strategic Alliances - Oswald will be tasked with managing Local Measure's growing channel partners in the Northern Hemisphere.Oswald joins Local Measure from his previous position at Cisco as Americas Customer Experience Lead, Digital Transformation Group. Oswald and his team helped to refine the broad potential of Experiential conversations in driving large projects spanning Healthcare, Retail, Hospitality, Sports & Entertainment and Financial Services customers. A team leader and innovator, Oswald has earned respect from his team, peers, partners and customers by driving holistic results which appeal to both IT and LOB decision makers.Oswald said, "This is an exciting time to join Local Measure. The intersection between social, mobile and customer experience is driving huge innovation and Local Measure is strategically positioned to help deliver deep customer engagement for businesses in hospitality, retail, entertainment and beyond."Headquartered in Australia, with offices in Singapore, Dubai, London, Miami and Los Angeles, Local Measure has proprietary technology that allows brands and businesses to deliver exceptional service to their customers, engage with them in real-time and build out rich customer profiles on their preferences.About Local MeasureLocal Measure is the leading customer intelligence platform in the tourism and hospitality sectors. Local Measure's clients include many of the world's largest tourism and hospitality brands. The company merges local content, social media and mobile technology, to provide customers with live access to operationalize customer data, rich content and analytics at a local level. For more information about Local Measure, visit our website and follow us on Instagram and Facebook.Read more about Local Measure's integration with Cisco Spark and Cisco Meraki.Contact:Michael Frenkel, MFC PR -Michael@mfcpr.com/201-317-705
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In an Era of Luxury "Oversaturation," the New Luxury for Hotels is Personal, Experiential, and Increasingly, Social, Says Local Measure Study

Local Measure - 8 June 2017
New York - Local Measure, the leading location-based social intelligence platform, released a hotel industry eBook on how consumers' perceptions of luxury are shaping the hospitality industry, and what hoteliers need to do to anticipate and meet the new standards.Incorporating comprehensive research from internationally renowned experts, the eBook concludes that in an era of seemingly endless luxury accommodation options, the new luxury is more basic - turning on hoteliers' capacities for delivering experiences that are authentic, personal, and increasingly, social.The new eBook is available as a free download from http://get.localmeasure.com/the-new-luxuryAmong others, the study features insights from Bernhard Bohnenberger, President of Six Senses, discussing the direction in which luxury is headed; Ana Brant, Director, Global Guest Experience & Innovation, Dorchester Collection, on how luxury hotels can differentiate themselves in an era of commoditized luxury; and Leland Pillsbury, founder of Thayer Lodging Group and the Pillsbury Institute for Hospitality Entrepreneurship at Cornell's Hotel School/SC Johnson School of Business, on the use of technology and the opportunities available to hotels to provide exemplary, memorable service."Luxury travel has become a crowded space in the past few years and increasingly, consumer preferences have cut through the clutter to force a shift away from products and towards experiences," said Local Measure founder and CEO Jonathan Barouch. "Changing definitions of luxury as well as changing consumer tastes have forced travel providers to rethink their offerings, and we are pleased to provide this guide into what constitutes luxury today, the mindsets of luxury travellers, and how hotels are responding to ever changing guest demands."Headquartered in Australia, Local Measure has proprietary technology that allows brands and businesses to to deliver exceptional service to their customers, engage with them in real-time to resolve service issues and acquire the rights to use user-generated content.About Local MeasureLocal Measure is the leading customer intelligence platform in the tourism and hospitality sectors. Local Measure's clients include many of the world's largest tourism and hospitality brands. The company merges local content, social media and mobile technology, to provide customers with live access to operationalize customer data, rich content and analytics at a local level. For more information about Local Measure, visit our website and follow us on Instagram and Facebook.Contact:Michael Frenkel, MFC PR(201) 317-7035/Michael@mfcpr.com

Luxury Hospitality Innovator Ana Brant Joins Local Measure's Advisory Board

Local Measure - 8 May 2017
Sydney and New York -- Sydney-headquartered Customer Intelligence Provider Local Measure announced that Ana Brant has joined its Advisory Board, as the company continues its worldwide push to help hotels build loyalty and secure positive reviews while guests are still on property.The Company's geo-location social intelligence product arms front line staff with unique real-time information to help them surprise and delight guests, detect and help resolve guest problems and negative reviews before they impact a property's reputation or performance, as well as providing data back to the brand to build loyalty among customers across the brand, and at multiple properties, in real time.Brant is the Director of Global Guest Experience & Innovation at Dorchester Collection, and is internationally renowned as a speaker and writer on the luxury experience and technology."We could not be happier to welcome Ana Brant to our Advisory Board," said Jonathan Barouch, founder and CEO. "Our technology leverages the growth of social media and mobile technology to provide a new and powerful tool for hoteliers, who can now use social intelligence to positively impact guest experiences. This is especially true in the luxury space, where guest expectations are highest, and hotels must connect and engage to deliver a fully personalized guest experience at scale. I have learned an immense amount from Ana, and am grateful that we can bring her fresh insights and experience to Local Measure for the benefit of company, and our partners worldwide."Ana Brant has more than ten years of unmatched luxury hospitality experience at iconic brands and properties including Dorchester Collection's The Beverly Hills Hotel and Hotel Bel-Air, as well as The New York Palace, The Ritz-Carlton Hotel Company and Disney. She has published in the Harvard Business Review and Forbes, and has won customer engagement accolades from organizations in New York and London.Brant said, "I am thrilled to join the Advisory Board of Local Measure at this important and dynamic moment for the company, and for our industry. In the era of commoditized luxury, third party disruption and increasingly fragmented customer relationships, providing excellent service is simply an invitation to the party. Hotels, including many in the luxury segment, must learn how to turn that service into an experience by carefully designing and crafting touch points that matter to each customer under different circumstances."She concluded, "Local Measure is uniquely positioned to provide our industry with context around which these experiences should be curated, through a unique set of social intelligence solutions. I am thrilled to join Jonathan and a dynamic group of Advisors to support the company's growth, and product refinement, in the months ahead."Brant joins a distinguished group of industry leaders on the Local Measure Advisory Board, including Alan Moss, Vice President of Sales at Google; Phil Richardson, Vice President of Product Management and Strategic Alliances at Salesforce; and John Mims Former Senior Vice President of Marketing at Las Vegas Sands Corporation.Local Measure is in place in hotels, theme parks and tourism businesses in more than 500 cities worldwide, and expects to grow to more than 1,000 hotels in the U.S. alone this year. Current clients include AccorHotels, Hardrock, Virgin Hotels and Club Med. Local Measure has realized more than 150% year on year growth in revenues from the hotel sector. The Company recently won the prestigious Emerging Innovator Award at the 2016 Phocuswright travel technology conference in Los Angeles and is the newest Corporate Affiliate of the Cornell Centre for Hospitality Research.For more on the results the Company has generated for many of the world's leading hotel brands, visit https://www.localmeasure.com/resources/case-studies/solution/accor-pacific.About Local MeasureHeadquartered in Australia with offices in Europe, U.A.E, Asia and The United States, Local Measure is the leading customer intelligence platform in the tourism and hospitality sectors. Local Measure's clients include many of the world's largest tourism, leisure, hospitality and mall brands. The company merges local content, social media and mobile technology, to provide customers with live access to operationalize customer data, rich content and analytics at a local level. For more information about Local Measure, visit our website and follow us on Instagram and Facebook.
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The 5 Hotel Experiences Guests are Talking About Most on Social Media

Local Measure - 29 March 2017
Sydney and New York - March 29, 2017 - Local Measure, the leading location-based social platform for hotels and the tourism industry, revealed the most posted-about features at hotels, and found that guests are most likely to talk about food and drink; the bar; views from the hotel; the condition of the room itself, and the pool. Here are the top subjects mentioned in social media posts on Facebook, Twitter and Instagram, from guests staying at close to 300 hotels in America, Australia and Asia, followed by the number of times each feature was mentioned:Restaurant/meals - 11,700 postsDrinks/the bar - 6,400 postsView from the guest room- 4,000 postsKey room features/condition of the room - 3,000 postsThe pool/swimming - 2,800 postsSurprisingly, hotel staff were mentioned only 800 times; arrival at the hotel just 500 times, and the gym, in only 300+ posts.The data covers guest social media posts across 291 properties in major cities and destinations across North America, Asia and Australia, and were compiled during the period January 1 through March 1, 2017."We are happy to share this data, which provides unique insight into the social media habits of guests staying at luxury hotels," said Jonathan Barouch, Local Measure Founder and CEO. "Our findings confirm the industry's growing conviction that hotel stays are, more than ever, technology-enabled social experiences, with guests more interested in sharing their experiences - food and beverage, the bar and the view from their room -, than focusing on standard property amenities such as the gym, physical arrival, and even guest service."He concluded, "With social media an increasingly important channel for communicating guest preferences and recommendations, hoteliers would do well to focus on features that their guests are speaking most about - enhancing these features, without sacrificing other parts of the guest experience which lead to overall guest satisfaction and loyalty."Local Measure's geo-location social intelligence product arms front line staff with unique real-time information to help them surprise and delight guests, detect and help resolve guest problems and negative reviews before they impact a property's reputation or performance, as well as providing data back to the brand to build loyalty among customers across the brand, and at multiple properties, in real time.Local Measure is in place in hotels, theme parks and tourism businesses in more than 380 cities worldwide, and expects to grow to more than 1,000 hotels in the U.S. alone this year. Current clients include AccorHotels, Hardrock, Virgin Hotels and Club Med. Local Measure has realized more than 150% year on year growth in revenues from the hotel sector. The Company recently won the prestigious Emerging Innovator Award at the 2016 Phocuswright travel technology conference in Los Angeles. The Company's Board of Advisors includes executives from SAP, Google and Salesforce.Local Measure opened a sales and account management office in Dubai and an office in Los Angeles this quarter adding to existing local offices in Sydney, Singapore, London and Miami.For more on the results the Company has generated for many of the world's leading hotel brands, visit https://www.localmeasure.com/resources/case-studies/solution/accor-pacificAbout Local MeasureHeadquartered in Australia with offices in Europe, Asia and The United States, Local Measure is the leading customer intelligence platform in the tourism and hospitality sectors. Local Measure's clients include many of the world's largest tourism, leisure, hospitality and mall brands. The company merges local content, social media and mobile technology, to provide customers with live access to operationalize customer data, rich content and analytics at a local level. For more information about Local Measure, visit our website and follow us on Instagram and Facebook.Contact:Michael Frenkel, MFC PR(201) 317-7035Michael@mfcpr.com###
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Just Released: The Guest Experience in Today's Digital Hotel

Local Measure - 23 February 2017
New York -- Local Measure, the leading location-based social intelligence platform has released a hotel industry guide to the technologies shaping today's guest experience.The ebook is available as a free download from http://get.localmeasure.com/technologies-shaping-guest-experienceIncreasing competition between hotels and the disintermediation in the industry are major issues forcing hotels to find new ways to re-establish their relationship with guests. Technology provides an array of opportunities for hotels to anticipate guest needs and preferences, and ultimately allow them to recapture a direct relationship with their most valuable customers.The ebook looks at how internet connectivity, messaging technologies, artificial intelligence and location-based services are being incorporated into various facets of the guest journey and the potential for personalisation that each of these technologies deliver.Adding new technologies in a hotel can be complex, costly and time consuming. The ebook features insight from Peter Lee, Customer Experience Consultant at Cisco, to help clarify how hotels can implement new technologies, and how they can evaluate their current systems connected with views of the customer and the guest experience.Headquartered in Australia, Local Measure has proprietary technology that allows brands and businesses to to deliver exceptional service to their customers, engage with them in real-time to resolve service issues and acquire the rights to use user-generated content.About Local MeasureLocal Measure is the leading customer intelligence platform in the tourism and hospitality sectors. Local Measure's clients include many of the world's largest tourism and hospitality brands. The company merges local content, social media and mobile technology, to provide customers with live access to operationalize customer data, rich content and analytics at a local level. For more information about Local Measure, visit our website and follow us on Instagram and Facebook.Contact:Michael Frenkel, MFC PR(201) 317-7035/Michael@mfcpr.com
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Hotel Social Intelligence Provider Local Measure Helps Hotels Grow Loyalty, Guest Engagement in 8 Countries in South America

Local Measure - 19 December 2016
Miami and Sydney -- Local Measure, the leading location-based social platform for hotels, closed 2016 with a burst of growth in South America, and now has hotel partners in eight countries, including Antigua, Argentina, Brazil, Chile, Colombia, Jamaica, Mexico and Uruguay. Local Measure has a unique geo-location technology that marshals social media data to help hotels spot guest problems and negative reviews before they reach user sites, help property management correct the problems, and often, create surprised, delighted guests.Resort and downtown hotels throughout the hemisphere have built loyalty, promoted positive guest engagement and generated higher ADR through Local Measure's social media intelligence platform.Evan Crawford, Regional Director of Marketing for Benchmark Resorts and Hotels, said, "Our work with Local Measure has made a measurable and impactful difference in how we promote user generated content and how we interact with our customer engagement. The feedback from our team at Santa Barbara Beach & Golf Resort in Curacao has been excellent - and we look forward to developing our work with this unique intelligence platform in the year ahead."Local Measure's location-based technology is tailor-made for hotels, providing end-to-end product features to promote gathering accurate, real-time intelligence. It is fully automated, easy to integrate, and low cost - helping hotels connect and engage with guests and deliver a fully personalized guest experience at scale.For more on the results the company has generated for many of the world's leading hotel brands, visit https://www.localmeasure.com/resources/case-studies/solution/accor-pacific.Among others, in South America Local Measure partners with Hard Rock Hotels, Intercontinental, Sofitel and Club Med."We are happy to acknowledge our rapid expansion in South America," said Ian-Michael Farkas, VP Americas at Local Measure. "In just over a year, we have partnered with some of the finest hotels in the region, and have set our sights on rapid expansion throughout the hemisphere, including the United States, in 2017. We expect to reach 1000 hotels in the Americas very quickly, and are seeing similar growth in Europe and Asia. We appreciate all our hotel partners and look forward to a year of even more rapidly accelerating growth."About Local MeasureHeadquartered in Australia with offices in Europe, Asia and The United States, Local Measure is the leading customer intelligence platform in the tourism and hospitality sectors. Local Measure's clients include many of the world's largest tourism and hospitality brands. The company merges local content, social media and mobile technology, to provide customers with live access to operationalize customer data, rich content and analytics at a local level. For more information about Local Measure, visit our website and follow us on Instagram and Facebook.###

Here's What You Can Learn from Last Month's 6,796 Social Media Posts at Your Hotel

Local Measure - 29 November 2016
Research from Local Measure, the leading location-based social platform for hotels and the tourism industry, found that guest's social media posts - via Facebook, Instagram, Twitter and Weibo - can total more than 200 a day, providing a hotel with valuable guest profile, data and preference information unavailable anywhere else.Marshalling that data, understanding it and using it as a basis for guest interaction, can build loyalty, positive guest engagement and higher ADR in ways that were impossible prior to the proliferation of online social media communication.Case in point, Local Measure found that 4,946 people posted 6,976 times from within the Plaza Hotel in NYC in March, 2016, and "checked-in" 27,845 times. Using its unique location-based technology, Local Measure analyzed the posts - all of which were in the public domain, and found, for example, that 7% of the posts mentioned food - and that the Plaza's afternoon tea was among the most photographed food at the hotel. It also identified the guest that posted most frequently, which online communicator was most influential on social networks . . . and which one posted the most content.Using this kind of information, hotels are able to spot guest problems and negative reviews before they reach TripAdvisor; let property management correct the problems, and often, create surprised, delighted guests."At one of our partner properties earlier this month, a guest shared an Instagram post from the hotel's iconic bar, tagging the hotel in the post and indicating that she was celebrating her 21st birthday with a friend," said Jonathan Barouch, Local Measure's Founder and CEO. "We passed that information back to the hotel, and within minutes, he had a birthday cake delivered to the guest - which inspired her to tweet her amazing experience to thousands of followers."He concluded, "Social media is the present reality of on-property communication, and the future of hotel guest service. We are delighted to work with hundreds of hotel groups around the world to help them build loyalty and guest engagement in new and valuable ways."Local Measure's location-based technology is tailor-made for hotels, providing end to end product features to promote gathering accurate, real-time intelligence. It is fully automated, easy to integrate, and low cost - helping hotels connect and engage with guests and deliver a fully personalized guest experience at scale.Among others, Local Measure partners with Accor Hotels, Virgin Hotels, Hard Rock Hotels and Dubai Tourism.More information on the company's social intelligence platform can be found at https://www.localmeasure.com/features.About Local MeasureHeadquartered in Australia with offices in Europe, Asia and The United States, Local Measure is the leading customer intelligence platform in the tourism and hospitality sectors. Local Measure's clients include many of the world's largest tourism and hospitality brands. The company merges local content, social media and mobile technology, to provide customers with live access to operationalize customer data, rich content and analytics at a local level. For more information about Local Measure, visit our website and follow us on Instagram and Facebook.
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Local Measure Wins the Phocuswright Emerging Innovator Award at The Travel Innovation Summit 2016

Local Measure - 16 November 2016
Local Measure, the leading location-based social platform for hotels and the tourism industry, won the award as top innovator among emerging companies at The Travel Innovation Summit. Each year, dozens of innovative companies are selected to demonstrate groundbreaking applications and solutions that are set to change the travel industry. The winners represent the best of this elite group.This year, the top innovator was not a traditional "booking funnel" company - but one focused on helping hospitality providers deliver outstanding, personalized service for their guests to generate loyalty."There's no more pressing issue for the hospitality industry than creating loyal customers," said Jonathan Barouch CEO and Founder of Local Measure. "While hotel professionals have known this for years, with Local Measure they finally have the tools to achieve it - thanks to technology that lets them understand their guest's needs, and deliver personalized, exemplary service at every turn. Social media provides the link - and we are honoured to have been recognized by the top minds in the industry for providing solutions that help hoteliers and destinations leverage it to their full advantage, and the delight of their customers."Having won numerous accolades in its home city of Sydney, Australia, Local Measure participated as an Innovator at the annual event, which covers the worldwide travel industry. Winners were chosen by a panel of judges comprised of travel and technology experts, who determine the top innovation in each of three categories - startup, emerging and established."Hoteliers are often not aware that 80% of guest feedback on social media doesn't mention the name of the hotel," said Ian-Michael Farkas, VP of Americas for Local Measure. "Our platform captures that feedback, allowing hoteliers to engage with more of their guests and provide personalised experiences as well as recovering from service issues in real-time. We have proven that guests engaged by Local Measure are 40% more likely to return. "Local Measure's presentation at The Travel Innovation Summit focused on how brands are using geo-location to create unique experiences from the moment customers arrive on property, until the moment they leave.Phocuswright is the unrivaled provider of travel, tourism and hospitality market research. It provides access to travel industry research, reports, analysis, events and trend forecasting. Their annual conference is the largest event at the intersection of digital and travel.

Engaged Guests are More Likely to Return

Local Measure - 25 August 2016
Local Measure a market leading customer intelligence platform for hotels recently released results from a study it conducted with over 16 months worth of data at 75 hotels. The aim of the study was to assess the impact of during stay engagement with guests over social media on their loyalty and repeat visitation."The study clearly demonstrated the positive impact on repeat visitation for innovative hoteliers who used our platform to connect with their guests" said Local Measure CEO, Jonathan Barouch. "There is so much competition from OTAs through to your competitors' loyalty programs all trying to convince your customers to book via their channels. However, from the moment a guest walks through your doors until the moment they checkout you own the experience and have the ability to really drive genuine loyalty" he added.The study focused on hotels in the APAC region and demonstrated that the return rate for guests who were engaged during the stay by the hotel were up to 40% more likely to return to that hotel or brand.

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