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  • New Global Directors Join the 2018-2019 HFTP Board

    The HFTP 2018-2019 Global Board of Directors was installed during the association's 2018 Annual Convention and introduces new directors Toni Bau, Carson Booth, CHTP and Mark Fancourt. These extensive director profiles give insight into the distinguished professions and personal goals of HFTP's newest association leaders.

  • Letter from the HFTP Global President: At the End of the Year, We Reflect on the Best of the Year

    As we prepare to transition to the new HFTP Global board at the 2018 Annual Convention in October, I would like to take the time to reflect on my year serving as HFTP Global president.

  • Members Only: 2018 HFTP Compensation and Benefits Report

    By Tanya Venegas, MBA, MHM, CHIA. Results to the biannual survey conducted by Hospitality Financial and Technology Professionals (HFTP). Information includes data on compensation and benefits trends for finance and technology professionals in the club and lodging industries.

  • IT Spending in the Lodging Industry Three-year Analysis: 2015–2017

    By Agnes DeFranco, Ed.D., CHAE; Arlene Ramirez, CHE, CHAE; and Tanya Venegas, MBA, MHM, CHIA. PART II: An analysis of IT spending data in the lodging industry based on reporting in the new USALI Schedule 6 — Information and Telecommunications Systems.

How to Future-Proof Your Payments Infrastructure

Sertifi Blog·15 November 2018
Have you ever visited a psychic or had someone use tarot cards to predict your future? Whether you are a believer or a skeptic of the supernatural, you can’t deny that there is something alluring about knowing what the future could hold for you.
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Maximize Your Investment of Amadeus' Advanced Module with Sertifi

Sertifi Blog· 8 November 2018
With a streamlined digital process – you’re sure to close deals faster, secure payments faster, and reduce the risk of getting lost in a “waiting game.”

Hotel Budget Planning: What to Examine for 2019

Sertifi · 6 November 2018
Hotel budget season is the perfect time for you and your team to evaluate the need for new technology. However, before you move forward with purchasing new software, take a step back, and look at your existing budget. Should you reduce spend in one area and reallocate that money in another area? Do you need to increase your overall budget? These are normal questions to think about. One of the best investments you make for your team and hotel is in new technology to maintain a competitive advantage.I recently went through the process of reevaluating my own personal budget when I became a first-time homeowner. Making the transition from renting to ownership meant a new set of responsibilities. I took a closer look at my current budget and determined where I needed to curtail expenses and shift money around to purchase additional items. Additionally, I kept in mind that whatever I bought should be a long-term investment without compromising on quality and what I liked aesthetically.If you're still focused on hotel budget planning, here are 5 key factors to examine so you'll have a successful upcoming year.1) Look Around Your IndustryWhen it came to furnishing my new home, I looked to the current home decor trends to determine what I'd like to invest in. Some trends were timeless, but there were other ideas that I knew would never suit me. While I'm still on the fence about which specific style I'll incorporate throughout my home, it's been helpful doing the research because I'm learning about colors, patterns, and how best to utilize different spaces. I want my home to grow alongside me so when the time comes to sell it, the home value will have appreciated.Regardless of what industry you work in, it's always a good idea to pay attention to what's trending in your respective space. Those trends can dictate where your hotel's team should concentrate their resources and efforts to better communicate and connect with your guests. If you want your hotel to be viewed as an innovative property, then it's essential to keep investing in new technology that enhances the guest experience and increases your team's efficiency.For example, AI technology is continuing to weave itself into different areas of our lives and will continue to fundamentally change the customer service experience. As of this year, 15% of American adults indicated that they've used a chatbot to interact with a company. Several hotels have embraced chatbot technology including the Cosmopolitan of Las Vegas, AccorHotels Mercure brand, and Intercontinental Hotel Group's Hotel Indigo providing a quicker, on-demand guest experience. Chatbots aren't likely to replace human interaction though. Instead, hotels can utilize this tool for handling repetitive customer inquiries freeing up staff to focus more on creating personal connections.2) Receive Guest FeedbackWhen I was in the process of purchasing my home, I subscribed to several different interior design and home decor blogs as well as online furniture stores. The amount of emails that I received was exciting, but also overwhelming because everything sounded like a wonderful idea to me. Additionally, I received all types of advice from friends and family. Their feedback has been valuable because some of the tips are relevant to my current situation. And some of the other feedback will be beneficial when I move again the future.Guest feedback is another source to examine during the hotel budget planning process. While some feedback may not be insightful, there will be instances when you extract some valuable information that helps determines where to invest in new technology.For example, let's say that your guests have commented on how the check-in process is inconvenient because they can't do it using their smart phone. Today's hotel guests are tech-savvy and heavily rely on their smart phones to perform day-to-day tasks. Considering that the average person checks their phone every 12 minutes, offering mobile-check can be a worthwhile investment. Keep in mind that when you offer an electronic method that it's user-friendly, so it isn't disruptive to the guests. And continue offering the existing method as well. Going back to the check-in example, there will always be people who prefer face-to-face interaction so offer that option alongside mobile check-in.3) Find Out Your Hotel's Goals for the Upcoming YearBefore you can determine what technology, you want to invest in, you need to have a clear understanding of your hotel's goals for the upcoming year. Here are a handful of questions you can ask yourself and your team: What areas can you improve the guest experience? What are the KPIs your team measures their success against? What are your departmental goals? Do these goals align with your hotel's goals? Once you have the answers to these questions, you can decide whether a new software solution is essential in helping you attain those goals.Another way to identify your hotel's goals is to look at your Property Management System (PMS). There should be historical data residing in there, such as your previous year's bookings and revenue numbers. By reviewing historical data, you can forecast some realistic revenue goals that you want to achieve for the upcoming year.Of course, relying on historical data and analytics isn't enough. Initiating interdepartmental collaboration and meeting with your team will help you determine what's a priority for the upcoming year and what can be put on the backburner.Additionally, think about your existing hotel technology stack. Does your hotel use several different software platforms that aren't seamlessly connected? Take advantage of software solutions that integrate easily into multiple systems to reduce operational inefficiencies. Ideally, look for tools that integrate into your PMS to reduce manual processes. Investing in hotel technology will give your property a competitive edge in an oversaturated market.4) Improve Current Business ProcessesWhen I was filling out the paperwork to buy my new place, it was a manual process that consisted of printing, scanning, and faxing various documents. At times, it was time-consuming and disruptive because I had to go out of my way to send this paperwork back to the realtor and lawyers I was working with.There are some manual tasks that can be crippling to your productivity, which in turn impacts the guest experience. While that varies with each organization and department, take time to evaluate the manual processes that exist within your team. See if there is a way to take a specific process and automate it so that your team can focus on more pressing matters. Productivity isn't the only advantage in streamlining processes. Repetitive tasks can lead to human error but automating certain tasks can reduce the likelihood of that occurring. For example, rekeying guest credit card information is a manual task that can be eliminated if you have a payment solution that integrates into your PMS. Or let's say your hotel uses paper-based credit card authorization forms. There's a lot of administrative work that goes into sending and receiving paperwork. Your team can create a more seamless process by choosing a technology solution that digitizes those tasks.5) Conduct a Security AuditOne area that your hotel's team should continually scrutinize is where there's a possibility for a data breach. As technology continues to evolve, so does the likelihood for cybersecurity threats. According to the Verizon's 2018 Payment Security Report, the hospitality industry fell behind at 38.5% for maintaining PCI-compliant standards. It's up to your hotel to keep cybersecurity high on their radar, and you can do this by investing in software that protects credit card data, so your team doesn't have to store it on-site or in emails. All it takes is one incident to lose the trust of your guests and create a negative perception of your hotel which could result in a loss of revenue and potential new sales. Take proactive steps to combat any potential threats. While it's easy to convince yourself that it couldn't possibly happen at your hotel, the unfortunate reality is that anyone can be exploited.ConclusionInvest in tools that help your team be proactive versus reactive. Take time to research what's going to provide a better guest experience, improve internal workflows, and enforce PCI compliance and security. It's easy to get drawn in by all the available solutions out there but find a tool that will benefit both your hotel and customers. Ultimately, investing in the right technology is what will propel your hotel forward.2019 Hotel Budget PlanningIs your hotel still busy with budget planning for 2019? If you're looking to propose a business case for new technology, then download the business case template for this hotel budget season and beyond.DOWNLOAD THE BUSINESS CASE TEMPLATEThis post was originally published on Sertifi's blog.

Best Western Property Enhances PCI Compliance Using Sertifi eAuthorize

Sertifi Blog·22 October 2018
Western Hotels & Resorts is an award-winning brand that operates hotels in over 100 countries. While each brand has its own unique personality and flavor, all Best Western hotels are committed to providing exceptional customer service and the most up-to-date conveniences. The Best Western brand is always looking to continually shape the guest experience and streamline behind-the-scenes processes.

Sertifi Goes International for HTNG's European Conference

Sertifi Blog·17 October 2018
It’s no secret that Sertifi has been on the move this year. From enjoying the sunshine in San Juan with IHG, to running around Bourbon Street in New Orleans with Interstate, and everywhere in between – the Sertifi team has been all over the United States (and its territories) engaging with the hospitality industry and all the wonderful, friendly people who make it so exciting!
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5 Ways a Knowledge Base Empowers Both Your Business and Customers

Sertifi Blog·24 August 2018
Do you have an Online Knowledge Base? What was the last thing you searched for in Google? Were you able to find what you needed? Whether you’re an avid user of Google or another search engine, it’s empowering to know that you can easily find the answers to your questions at your own time. Having a search engine right at your fingertips is incredibly useful, and it’s hard to remember a time when you didn’t have it.
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Sertifi Achieves Oracle Validated Integration with Oracle Hospitality OPERA

Sertifi ·15 August 2018
Chicago -- Sertifi, a Gold level member of Oracle PartnerNetwork (OPN), today announced it has achieved Oracle Validated Integration of Sertifi with Oracle Hospitality OPERA, eliminating paper authorization forms and the manual entry of payments into OPERA altogether. The new integration automates the payment and authorization process for front desk, reservations and sales and catering groups, while minimizing PCI scope with PCI compliance and validating payments in real time at the time of online capture.To achieve Oracle Validated Integration, Oracle partners are required to meet a stringent set of requirements that are based on the needs and priorities of the customers. With Sertifi, hotel guests and meeting planners can conveniently submit payments online, taking an average of five minutes instead of 90 minutes with paper-based processes. The integration removes human touch from the payment collection phase, eliminating the risk of re-keying errors, sensitive data exposure, and laborious administration duties for everyone involved."Sertifi is a recognized eSignature and payments solution in the hospitality industry and collaborating with Oracle Hospitality strengthens both solutions because we're removing manual paper-based methods that increase PCI risk and slow down processing transactions. From a customer's perspective, they experience an easier way to submit payments because it's digitized, which works for their busy lifestyles," says Nick Stojka, Co-Founder of Sertifi."Achieving Oracle Validated Integration gives our customers confidence that the integrations between Sertifi and Oracle Hospitality OPERA Kiosk Interface and Oracle Hospitality OPERA Property for Hospitality Version 2 and Oracle Hospitality OPERA Property Kiosk Interface and OPERA 5 Property (Premium/Standard/Light 5.5x) is functionally sound and performs as tested," said David Hicks, vice president, Worldwide ISV, OEM and Java Business Development, Oracle. "For solutions deployed on-premises, in the cloud, or both, Oracle Validated Integration applies a rigorous technical review and test process that helps to reduce deployment risk and improves the user experience of the partner's integrated offering."Sertifi is used by thousands of organizations and more than 8.7 million users around the world to close business in a safe, secure, and swift manner. The company provides the hospitality industry with the means to capture signed agreements via eSignatures and secure payments and authorizations in a way that meets today's digital lifestyles. Sertifi is partnered with major payment gateways. All payments are captured in a secure and PCI-compliant manner, tokenized, and validated in real time, using CVV or AVS verification. Sertifi users report the following major benefits:Expedite the payment process by more than 90 percentReduce costly chargebacks by 86 percentEliminate 80 percent of the work associated with payment executionDelight guests and meeting planners alike with a convenient and digital way to sign and payAbout Oracle Validated IntegrationOracle Validated Integration, available through the Oracle PartnerNetwork (OPN), gives customers confidence that the integration of a complementary partner software product with an Oracle "on-premises" Application has been validated and the products work together as designed. This can help customers reduce risk, improve system implementation cycles, and provide for smoother upgrades and simpler maintenance. Oracle Validated Integration applies a rigorous technical process to review partner integrations and partners who successfully complete the program are authorized to use the "Oracle Validated Integration" logo. For more information, please visit Oracle.com at https://solutions.oracle.com/scwar/scr/AboutPartners/validated-integration/index.htmlAbout Oracle PartnerNetworkOracle PartnerNetwork (OPN) is Oracle's partner program that provides partners with a differentiated advantage to develop, sell and implement Oracle solutions. OPN offers resources to train and support specialized knowledge of Oracle's products and solutions and has evolved to recognize Oracle's growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to be recognized and rewarded for their investment in Oracle Cloud. Partners engaging with Oracle will be able to differentiate their Oracle Cloud expertise and success with customers through the OPN Cloud program - an innovative program that complements existing OPN program levels with tiers of recognition and progressive benefits for partners working with Oracle Cloud. To find out more visit: http://www.oracle.com/partners.###Trademarks Oracle and Java are registered trademarks of Oracle and/or its affiliates.
Sertifi eAuthorize for Eliminating Paper Authorization Forms
PRODUCT FEATURE – Sertifi
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What It's Like to Intern at Sertifi

Sertifi Blog·31 July 2018
The Sertifi team had their first-ever intern join the Marketing team this summer. We were thrilled to have Grace Fessler on our small but mighty team as our Marketing and Graphic Design Intern, and it’s been awesome having her here. Over the course of the summer, Grace had the opportunity to work on a variety of projects to support the Marketing team and collaborate with cross-functional teams as well. Curious to know what she was up to while at Sertifi, her thoughts on the Tech industry, and what’s next for her? Check out the video below!
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Sertifi Takes on HITEC 2018

Sertifi Blog·29 June 2018
Sertifi headed down to Houston for the hospitality technology conference of the year. The Sertifi team had the pleasure of attending the Hospitality Industry Technology Exposition and Conference (HITEC) in Houston, which just recently wrapped up. Our team has been attending the HITEC conference for several years now, but this year was especially exciting for us because we had a much bigger presence than in year’s past.
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A New Way for Sales and Catering Teams to Save Time

Sertifi Blog· 7 June 2018
Planners’ expectations are continuously evolving with an ever-increasing need for faster responses, supreme organization, thorough detail, and flawless execution. Sales teams need to view updated availability at the touch of a button, respond immediately to inquiries for a chance to win the business, and get contracts out faster than ever before. And, of course, every event needs to be communicated precisely across all team members without missing a single detail.
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Sertifi's Q1 Quests

Sertifi Blog·11 April 2018
Everyone on the Sertifi team would agree that Q1 was anything but boring. With the release of Sertifi for Salesforce CPQ, new product features, and the long list of exciting events we’ve sponsored, our team over here in Chicago was constantly on the move! Among all of the exciting happenings we had in Q1, though, one of our favorites was getting out of the office and meeting our customers, colleagues, and partners in person.
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InterContinental Buckhead Atlanta Reduces Costly Chargebacks with Sertifi

Sertifi ·21 March 2018
Since implementing Sertifi eAuthorize, the hotel property has significantly reduced the number of chargeback cases each month and has better control of fraudulent activity. The technology has decreased the number of non-refundable chargeback fees from the hotel's acquiring bank as well as employee time spent on filing and following up on fraud-related cases.All payment authorization forms are now sent to guests via email to complete securely online in a PCI-compliant manner. Each form includes an eSignature from the cardholder to further help reduce the number of disputes, strengthen protection from scams, and prevent revenue loss.Collects Valid Authorizations the First Time, Every Time In addition to significantly reducing expensive chargebacks, the hotel now collects accurate payment authorizations on the first attempt opposed to only 60 percent of the time when using the traditional method of print, sign, and fax.Sertifi helps the property combat incomplete forms such as those missing address information, erroneous forms containing all sorts of mistakes, and illegible forms. Beforehand, these types of issues created prolonged delays and led to employees spending countless hours on follow ups."Sertifi eAuthorize lets us take an actual authorization on the guest's card - it validates through the cardholder's address and allows our team to be more productive on the job," says Jennifer Lombard Knight, director of front office operations, InterContinental Buckhead Atlanta.Guests Spend Five Minutes Completing Forms vs 1.5 HoursSince introducing Sertifi eAuthorize, the total working time required of a guest is 18 times faster. Guests are no longer hassled with locating a functioning printer and fax machine. On-the-move guests can sign anywhere, anytime!The overall turnaround time dropped from an average of two days to merely minutes, allowing hotel employees to focus on what matters most - creating extraordinary guest experiences."IHG has a wide array of strong hotel brands, including thousands of properties around the world, and we look forward to continuing our partnership with this diverse, international brand. We believe happy guests and paper forms simply don't mix and Sertifi eAuthorize brings efficiency, convenience, and compliance to hotel properties around the world that need to collect secure payment authorizations from their guests," says John Stojka, co-founder, Sertifi.About the HotelInterContinental Buckhead Atlanta offers sophisticated business and leisure travelers a host of quality facilities. Southern hospitality is assured in our unique event spaces, including two opulent ballrooms and the breathtaking Windsor Garden. Reconnect with a range of holistic therapies and treatments from around the world at Jurique Spa. Let award-winning chef Art Smith astonish you at the hotel's exquisite Southern Art restaurant, followed by a nightcap of fine whiskey at Bourbon Bar.
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Best Western, Select-Service Hotel, Eliminates Paper Authorizations with Sertifi

Sertifi ·27 February 2018
The Best Western Plus Gateway Inn and Suites, located in Aurora, Colo., takes extraordinary pride in serving countless guests visiting world-renowned medical facilities nearby including the University of Colorado Hospital, Anschutz Medical Campus, Fitzsimmons Medical Complex, Medical Center of Aurora, and Denver Children's Hospital. Nearly 40% of their guests are visiting medical centers in the community. Commonly, guests are patients themselves, visiting patients, health professionals, or medical students."They're already dealing with appointments, extensive paperwork, and stress - we don't want to add to that," says Kyle Murray, general manager of the well-reviewed hotel.With Sertifi eAuthorize, the property eliminated troublesome paper authorization forms and saw many other benefits such as:Reduced PCI Scope - all payment authorizations are stored on the cloud with zero paper trail, boosting PCI compliance and securityConfirmed Authorizations in 3 Hours verses 4 Days - payment authorizations are collected significantly faster and verified instantly at the time of online capture with Address Verification System (AVS) checkUpgraded Guest Experience - a smooth and seamless process for collecting payment authorizations online, delighting guests in today's digital worldGained 25 Hours per Month - employees are relieved of manual paper work and administration responsibilities, enabling them to focus extra time on creating memorable guest experiences"Sertifi eAuthorize offers a modern, convenient, and secure way to capture payment authorizations from guests," says John Stojka, cofounder at Sertifi."The solution heightens PCI compliance and security, ensures hotel staff is operating at peak efficiency, and builds trust and credibility between guests and property."About the HotelVisit Best Western Plus Gateway Inn and Suites online or call them directly at 720.748.4800.
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SAVOR... Chicago Increases Efficiency by 50% with Sertifi

Sertifi · 4 October 2017
SAVOR... Chicago, the exclusive food and beverage provider to the nation's largest convention center, McCormick Place, can now seamlessly, securely, and quickly manage the high volume of contracts and payments that the company collects from their clients.SAVOR... Chicago provides food and beverage services to the 2.6 million square foot campus of McCormick Place. Utilizing Sertifi, SAVOR can now collect event contracts and client payments 100 percent digitally. Sertifi has also enabled SAVOR to modernize and simplify their process of maintaining PCI compliance, so employees are no longer burdened with inefficient fax machines, paper storage methods, and paper shredders.SAVOR... Chicago uses Sertifi Closing Pro+ for its eSignature and online payment technology. The solution has made business frictionless at Savor...Chicago, allowing the company to:Reduce the time spent on contract and payment execution by 50%Schedule automatic reminders to clients for eSignature and payment, allowing more time for sales teams to focus on revenue-generating tasksDigitizes methods of PCI compliance, adding an extra layer of securityThe efficiency and security of Sertifi is celebrated by SAVOR employees and clients alike.Rayva Myles, SAVOR... Chicago's Assistant Sales and Catering Director says, "In the past, a lot of our clients have had concerns about sending credit card information via fax. With Sertifi, they're confident their payment data is protected. Their information is encoded and encrypted, and no one is seeing it who shouldn't be seeing it."SAVOR... Chicago sales and events team members now send all contracts and payment requests through Sertifi's easy-to-use web portal which is custom branded. Clients immediately receive a Savor-branded email enabling them to electronically sign the contract and submit payment details online.In addition to a heightened level of security, with Sertifi's modern methods of PCI compliance, as well as increased efficiency, with Sertifi's digitization of the contract execution process- SAVOR employees now have more time to focus on client relationships.Stephanie Dorsey, SAVOR... Chicago's Regional Director of Finance says, "Sertifi helps employees have seamless relationships with our clients. Automatic reminders reduce follow up time and decrease accounts receivable. This, in turn, increases the time sales teams have available for clients and customer service."Connect with SertifiSchedule a time to talk with Sertifi and learn more about how you can achieve frictionless business like SAVOR... Chicago.About SAVOR... ChicagoAs the Western Hemisphere's largest convention center, McCormick Place welcomes 3 million international and domestic visitors every year. As the exclusive food and beverage provider at McCormick Place, SAVOR...Chicago is very serious about providing an exceptional food experience. SAVOR is backed by the resources of parent company, SMG, the world leader in venue management, marketing, and development.
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The Average Cost of a Data Breach is $3.62 Million

Sertifi Blog·29 September 2017
$3.62 million dollars is nothing to shrug off and, according to Ponemon Institute’s 2017 Cost of a Data Breach Report, the probability that a company in the U.S. will experience a data breach involving a minimum of 10,000 records is 26.8%.
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Reasons Companies Switch to Sertifi

Sertifi Blog·14 September 2017
Whether our customers have switched to Sertifi from a messy, paper-based process or from the other guys who offer traditional eSignature solutions with less functionality and ignore the payment collection piece altogether, one thing is clear – our customers never look back.
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Hyatt Hotels Corporation Closes Deals 250 Percent Faster with Sertifi

Sertifi ·15 August 2017
Hyatt Hotels Corporation, a leading global hospitality company with over 250 full-service hotels, utilizes Sertifi to securely collect signed event contracts and guest payments 100 percent digitally at all full-service properties in North America. Hyatt is no longer hassled with print, sign, and fax regarding paper contracts and credit card authorization forms. The company also eliminates the excessive costs of maintaining and securely storing payment data on site at each property.Hyatt delivers frictionless business to both its guests and colleagues through Sertifi.Hyatt colleagues no longer spend 30% of their time chasing paperwork. Sertifi cuts this number in half, allowing sales and events teams to dedicate more time to their guests.Hyatt reports that it has reduced the time it takes to close business from 48 hours to just 10.5 hours, enabling the company to recognize revenue faster.In addition to taking 80% of the work out of the overall contract and payment process, Sertifi has also modernized Hyatt's methods of maintaining PCI compliance."Our security team was incredibly impressed with the level of PCI compliance and the security of guest data," said Steve Enselein, Hyatt's SVP of Global Events.Hyatt sales and events team members now send all contracts and payment requests through Sertifi's easy-to-use web portal which is custom branded for each Hyatt property. Guests immediately receive an email enabling them to electronically sign the contract and submit payment details online. Sertifi is integrated with Merchant Link (Hyatt's payment gateway) and Oracle Hospitality's OPERA (Hyatt's property management system), enabling payments to process and post in real time, without manual entry of credit card data.By Winter 2017, Hyatt will launch Sertifi globally to swiftly collect guest payments regardless of country and currency. Through Sertifi's integration with CyberSource (a Visa company), Hyatt can collect payments in more than 190 countries and territories. Hyatt is committed to expanding the guest convenience experienced in North America around the globe.Co-Founder of Sertifi, John Stojka, says "Frictionless business revolves around the ability to do business anywhere, at any time, without any hassle. Expanding Sertifi on a global scale will enhance this ability. We're very excited that Hyatt will be taking our solution to properties around the world and we look forward to continuing an excellent partnership."Connect with SertifiSchedule a time to talk with Sertifi and learn more about how you can achieve frictionless business like Hyatt.About Hyatt Hotels CorporationHyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company with a portfolio of 13 premier brands. As of June 30, 2017, the Company's portfolio included 731 properties in 56 countries. The Company's purpose to care for people so they can be their best informs its business decisions and growth strategy and is intended to create value for shareholders, build relationships with guests and attract the best colleagues in the industry.
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Sertifi Takes Frictionless Business Global with International Payments via CyberSource Payment Management Platform

Sertifi ·29 June 2017
Sertifi Closing Pro+ picks up where traditional eSignatures leave off by allowing hotel properties and other hospitality businesses to quickly capture signed agreements and secure guest payments within minutes online. By adding the payment component to Sertifi Closing Pro+, the closing process is simple and secure for guests.Sales contracts, banquet event orders (BEOs), and other documents are completed by means of eSignature. After signing, guests are promptly directed to submit payment online, and the funds are collected immediately.Now - via the integration with CyberSource - Sertifi customers can swiftly collect signed agreements and guest payments regardless of country and currency, making the solution perfect for sales and catering groups worldwide."We're happy to integrate with CyberSource and enhance our global capabilities and reach for customers. Given CyberSource's global footprint, we can now provide customers the opportunity to connect with nearly 100 acquirers and processors in more than 190 countries and territories so they can quickly close business anywhere, anytime, in multiple currencies," said Nick Stojka, Co-Founder at Sertifi.Through the combined sign-and-pay process with Sertifi, hospitality companies gain many benefits including:Elimination of paper authorization formsReduced PCI scopeShortened sales process and greater efficiencyReduced costs from print, sign, and faxConvenience for on-the-go guests"Hotel properties are rapidly moving away from traditional means of collecting written signatures and sensitive payment information for bookings. In today's digital economy, they are looking to make eSignatures and secure digital payments the norm," said Andre Machicao, senior vice president, CyberSource. "Our payment management capabilities, coupled with Sertifi's eSignature tool, are empowering hospitality businesses to quickly deliver innovative and frictionless booking services to their customers globally."
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LBA Hospitality Celebrates an Extra Level of Security with Sertifi

Sertifi ·28 June 2017
LBA Hospitality (LBA), a hotel management company that oversees 65 properties from a variety of top hotel brands, reduced the time it takes to collect signed contracts and secure guest payments from an average of two to three days to merely a few hours with Sertifi, greatly enhancing guest convenience and security.With Sertifi, guests now receive an email directing them to easily sign and submit payment online. Once received, guests are guided step-by-step to required fields, ensuring all data is entered. Once the documents have been signed, finalized PDFs of the contracts and/or banquet event orders (BEOs) are sent out to everyone via email. The new process takes only minutes for guests to complete online. Prior to Sertifi, LBA had a manual process for executing contracts and BEOs. Sales teams would draw up a contract, send it via email, and request that the guest print, sign, and scan the contract back. One challenge with this process was the inconvenience for their busy, on-the-go guests who didn't have time to find a printer, much less a scanner or a fax machine.LBA's commitment of exceeding guest expectations is among the many reasons why the company made the choice to sign on for frictionless business with Sertifi. By early March 2017, LBA implemented Sertifi as a company-wide solution. Today, sales directors at all 65 properties are using Sertifi to eliminate the complications associated with physical paperwork out of their day-to-day operations."Sertifi makes LBA a company that's easier to do business with, especially in today's digital age," says Judy Cluck, Vice President of Sales and Marketing at LBA.What matters most to LBA, though, is the security and convenience that Sertifi provides for their guests. "We follow PCI to the letter," Cluck says. With Sertifi, LBA can celebrate an added level of security, further enhancing PCI compliance.Additional benefits include properties cutting excessive costs of paper and ink, significantly reducing the administrative work that takes time away from creating memorable guest experiences, and having in-depth visibility of sales performance with advanced reporting capabilities.Connect with SertifiHospitality professionals attending HITEC 2017 in Toronto June 26-29 can meet the Sertifi team at booth #1338 or simply sign up for a short Sertifi demo online.About LBA Hospitlaity Founded in 1973, LBA Hospitality is a full-scale hotel management, development and consulting firm. With more than 65 properties in 10 states, LBA Hospitality is the premier hotel operator and developer for the Southeast. For more information, visit www.lbahospitality.com.
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Sertifi Helps John Q. Hammons Hotels & Resorts Speed Meeting and Event Turnaround Time by 85%

Sertifi · 2 November 2016
Across the hospitality industry, forward-thinking properties and property management companies choose Sertifi to help them close business quickly, recognize revenue faster, and collect signed agreements in a secure, PCI compliant manner.John Q. Hammons Hotels & Resorts (JQH) is one of the most recognized and award-winning companies in the hotel industry, hosting numerous meetings and events across its portfolio of hotels, resorts, convention centers, golf courses, entertainment venues, and spas. JQH turned to Sertifi to help them tackle some of their biggest challenges around meetings and events - considerable time spent managing paper agreements, and the security risks inherent in capturing customer payments."Sertifi has reduced the time it takes to get agreements signed from three days to just 11 hours" said Kelly Burke, JQH's Director of Sales Systems. "We've limited client credit card data access to only our Accounting Director. In most cases, no one has access since it's never stored."For John Q. Hammons Hotels & Resorts and other Sertifi customers, the benefits are clear:Deliver on Customer Expectations - Signing contracts and submitting secure payments is simple and straightforward, even for large, complex events.PCI Compliance for the Modern Era - Storing and securing credit card data onsite becomes a thing of the past, and the risk of exposing sensitive customer information is diminished.Recognize Revenue Faster - Customers submit payments seconds after signing, reducing turnaround time for meetings and events from days to just a few hours.Increased Productivity - Inventory is locked in sooner, which means your sales team can make business decisions more quickly, according to availability and demand."We built our closing solution to address the concerns that keep hospitality leaders awake at night" said Sertifi Co-founder John Stojka. "By choosing Sertifi, properties and property management companies can realize significant cost savings by automating their contract and payment workflow, all while increasing productivity and improving security and PCI compliance. It's about delivering real results across the organization - from the sales and catering teams to the finance and accounting teams."Sertifi to Sponsor HUG 2016Sertifi will be an exhibitor at the upcoming Host Users Group (HUG) Conference, November 6-10 at the Innisbrook Golf & Spa Resort near Tampa Bay, Florida. Are you headed to HUG 2016? Visit Sertifi at Table #17 or call 1.866.983.8877 to schedule a demo ahead of the show.
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Jefferson Hotel and Keswick Hall Reduce PCI Scope By Using Sertifi

Sertifi ·26 May 2015
One of the biggest nightmares for a hotel is a credit card data breach. The Jefferson Hotel and Keswick Hall and Golf Club addressed this issue head-on in June of 2014 by implementing Sertifi. With Sertifi, the properties adhere to PCI Security Standards when collecting all guest credit card payments and automate core business processes. Sertifi helped the properties abolish sluggish paper-based processes within several groups including Sales and Catering, Reservations, Front Desk and the Retail Shop."Multiple departments within a hotel can utilize Sertifi to establish paperless workflows and do away with jeopardous credit card paper trails," said John Stokja, Co-Founder of Sertifi."By using Sertifi, hotels also create more memorable guest experiences by offering a convenient method for guests to securely sign and pay within an integrated online experience."Walter Zalewski, IT Manager of The Jefferson Hotel said, "Our third party PCI auditors love the new process of allowing guests to sign and pay electronically. They even call it 'Genius!' "Leading benefits of utilizing Sertifi within the properties include:Reduces PCI Scope - all guest payments are collected in a PCI-compliant manner, protecting data and preventing theft and fraud.Streamlines Sales Process - Sales and Catering collect signed documents and guest payments within two days instead of eight daysReduces High Costs - costs associated with storing credit card authorization forms (secure filing cabinets, bar locks, pricey security cameras, etc.). are eliminatedBuilds Business Reputation - PCI auditors and Hospitality professionals praise the properties for their corporate-wide PCI compliance initiative and innovative solution Delights Guests and Strengthens Relationships - guests can quickly sign and pay electronically, eliminating the burden of printing and faxing documents. Guests feel confident when submitting payment and trust that their sensitive data won't end up in the hands of credit-card thieves.Connect with Sertifi at HFTP's HITEC 2015 Sertifi is a sponsor of HITEC, the world's largest Hospitality show, being held in Austin, TX on June 15 - 19, 2015. The company will be exhibiting at booth #1926 and is offering attendees that sign up for a demo before the show a $25 Dave and Buster's Gift Card. About SertifiSertifi helps organizations accelerate the last mile of the sales process by providing an integrated solution to send agreements, collect eSignatures, and capture PCI-compliant payments. The solution allows sales teams to securely close deals and capture revenue faster, while delighting customers with a more convenient way to sign agreements and pay for products or services.Sertifi is redefining the sales process by delivering innovative solutions that speed close times, reduce costs, increase security and compliance, and offer an easier way for people to conduct business with one another. Leading organizations worldwide including Pitney Bowes, Dolce Hotels & Resorts, Ritz-Carlton, CareerBuilder and Cricket Communications use Sertifi.Visit www.sertifi.com or call 866.983.8877 to schedule a one-on-one demo or trial the solution.
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Dolce Hayes Mansion Closes Sales & Catering Deals 96 Percent Faster

Sertifi ·10 February 2015
CHICAGO - Today, Sertifi announced that Dolce's sales and catering group utilizes its integrated eSignature and payment solution to significantly speed the sales process, while reducing the risk and liability of security data breaches.Prior to Sertifi, Dolce used a paper-based process to collect and store signed contracts. On average, it took five days for customers to fax back signed contracts. Event deposits weren't paid until three days later and required multiple phone calls requesting payment. The process lacked the ability to track and manage deals.With Sertifi, Dolce enables customers to conveniently sign and pay at once. Customer credit card payments are processed in a PCI-compliant manner, protecting sensitive cardholder data. Sertifi integrates with Dolce's existing payment gateway to provide a seamless process and easy way to track, report, issue refunds, and charge remaining balances."In addition to the shortened sales process and reduced risk of security breaches, Sertifi helps us recognize revenue faster with its scheduled payments feature, track and manage deals across multiple departments, and showcase our commitment to sustainability by reducing paper waste," said John Edwards, Vice President of Information Technology, Dolce Hotels and Resorts.Webinar Invitation: Dolce will present on the How to Collect Signed Contracts and Payments within Hours webinar being held on Tuesday, February 17 at 2 p.m. EST. The 30-minute webinar will be presented by Sertifi and Newmarket International, Inc.About Dolce Hotels and ResortsDolce Hotels and Resorts was founded with a specific vision - to create inspiring environments that bring people together. From inception in 1981 to being considered a leading company in hospitality management, the company strives to assure that every detail is covered - so all guests are rewarded. The company does this with the help of more than 4,000 employees working at 23 properties worldwide - all with the common goal as their focus.
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Sertifi and Shift4 Partner to Provide Combined eSignature & Payment Solution

Sertifi · 3 November 2014
Sertifi, a leading electronic signature provider, announced that it has completed integration with Shift4 Corporation, provider of the world's largest independent payment gateway, to provide a complete solution for quickly capturing customer signatures and secure payments online.The new integration will enable organizations to streamline the contract and payment process, while addressing concerns of PCI compliance. Organizations are no longer burdened with credit card authorization forms, secure fax lines, or fear of a credit card data breach. The solution offers a convenient way for customers to electronically sign and pay within just a couple of minutes!The Jefferson Hotel in Richmond, Va. and Keswick Hall and Club in Keswick, Va. have selected the integrated solution to automate the contract process and adhere to PCI compliance standards. Walter Zalewski, Director of Information Technology of both hotel properties shared, "To meet the demands of PCI compliance while providing a simple-to-use solution for our guests and staff, we chose to go with Sertifi. Their great customer service and willingness to help us customize down to the individual departments rather than pushing a 'one size fits all' solution was another reason for our decision."For Shift4, the addition of the Sertifi interface is another step toward creating a "no card data environment" for their merchant customers. Reducing exposure to sensitive payment card data simplifies PCI compliance efforts and drastically reduces potential exposure to costly data breaches. "As a current customer of Shift4, this new interface with Sertifi allows us to centrally audit and batch our catering payments along with the front-desk, spa, and food & beverage transactions from across our enterprise all from a single DOLLARS ON THE NET login," Zalewski said. "And best of all, we know that all of these transaction will be processed quickly and securely." Sertifi and Shift4 will host an informational webinar on Tuesday, November 18, 2014, at 11 a.m. PST. The 30-minute webinar is complimentary and will include a live demonstration and customer testimonial. Register now while webinar seats are still available.About SertifiSertifi helps organizations accelerate the last mile of the sales process by providing an integrated solution to send agreements, collect eSignatures, and capture PCI compliant payments. The closing solution allows sales teams to securely close deals and capture revenue faster, while delighting customers with a more convenient way to sign agreements and pay for products or services. Sertifi is redefining the sales process by delivering innovative solutions that speed close times, reduce costs, increase security and compliance, and offer an easier way for people to conduct business with one another. Leading organizations worldwide including Pitney Bowes, Dolce & Resorts, Ritz-Carlton, CareerBuilder and Cricket Communications use Sertifi. For more information, visit www.sertifi.com.About Shift4Shift4 Corporation makes it simple for merchants across all industries to securely process credit, debit, and gift card transactions. With connections to nearly every bank and processor in North America and integrations to hundreds of PMS/POS systems, Shift4's DOLLARS ON THE NET(r) is the world's largest independent payment gateway. Shift4 provides pre- and post-settlement auditing capabilities, fraud prevention tools, support for emerging technologies like EMV and mobile payments, and security solutions such as TrueTokenization(r) and P2PE, which drastically simplify PCI compliance - all for just pennies per transaction. Shift4 is a proud merchant advocate, maintaining complete bank and processor neutrality to ensure that their customers have the freedom to switch banks and processors as needed. For more information, visit www.shift4.com.

Sertifi and Cendyn Arcaneo to Host Webinar on eSignature and Payment Integration into eProposal

Sertifi ·22 October 2014
Sertifi, a leading eSignature provider for hospitality organizations, and Cendyn Arcaneo, revolutionizing the way event professionals and suppliers plan, execute and measure meetings and worldwide, will conduct a 30-minute webinar on how the event planning organizations can use Cendyn Arcaneo's eProposal solution to collect signed contracts and customer payments electronically on Wednesday, October 29 at 1 p.m. CST.Presenters of this timely webinar will include John Stojka, Sertifi's Co-Founder, and Melanie Deyo, Product Development Director at Cendyn Arcaneo. Deyo will conduct a live demonstration of the seamless integration into eProposal and Stojka will address all attendee questions surrounding eSignatures, security and PCI compliance. The Q&A session will be followed by an attendee giveaway; one eProposal user will receive a 30-day trial of the Sertifi integration at no cost!Register now while webinar seats are still available."The must-have eProposal tool accelerates your response time, allowing you to respond to RFPs within minutes instead of waiting hours or even days," said Stojka. "The new integration will pick up where eProposal leaves off by automating the contract and payment process, enabling sales to execute deals and recognize revenue faster."Hospitality companies utilizing Sertifi within eProposal gain the following benefits:Increase proposal conversion ratioReceive real-time updates on dealsReduce sales closing timeEliminate costly paper and paper storageAdhere to PCI data security standardsEnhance customer satisfactionAbout SertifiSertifi helps organizations accelerate the last mile of the sales process by providing an integrated solution to send agreements, collect eSignatures, and capture PCI compliant payments. The closing solution allows sales teams to securely close deals and capture revenue faster, while delighting customers with a more convenient way to sign agreements and pay for products or services.Sertifi is redefining the sales process by delivering innovative solutions that speed close times, reduce costs, increase security and compliance, and offer an easier way for people to conduct business with one another. Leading organizations worldwide including Pitney Bowes, Dolce & Resorts, Ritz-Carlton, CareerBuilder and Cricket Communications use Sertifi. About Cendyn ArcaneoHeadquartered in Boca Raton, Florida with offices in Toronto, Canada; and London, England, Cendyn Arcaneo is the new developer of Metrontm Strategic Meetings Management Software which manages over $1 Billion in meeting spend a year. Launched following Cendyn's acquisition of Arcaneo, Cendyn Arcaneo has invested millions in research and development to create the first comprehensive end-to-end solution for the event planning industry. The company develops the innovative marketing tools such as eProposal(r), eMenus(r), eBrochure(r) and getplanningtm that over 22,000 hotels and meeting planners worldwide rely on to close sales, as well as software solutions for planning, executing and measuring meetings. For nearly 20 years, its parent company, Cendyn, has been at the forefront of innovation and now holds three signature enterprises; Cendyn Arcaneo, Cendyn/ONE which is the leading consumer hospitality marketing engine and Cendyn SPACES.
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Sertifi and Merchant Link to Host Webinar on eSignatures and PCI Compliance

Sertifi ·16 September 2014
CHICAGO (September 16, 2014) - Sertifi, a trusted eSignature provider for hospitality, and Merchant Link, a leading payment gateway offering cloud-based cardholder data security solutions, will co-host a timely webinar on how hospitality organizations can use an integrated electronic signature and PCI payment solution to securely close business faster on Thursday, October 2 at 11:30 a.m. EST.The webinar will address how sales and catering groups can utilize an integrated solution to:Speed the sales cycleAdhere to PCI data security standardsReduce paper wasteImprove on-the-job productivityThe webinar will include a live customer testimonial from Full Moon Resort, a year-round mountain resort located in upstate New York. Melanie Warner, Operations Manager, will share Full Moon Resort's experience deploying and utilizing an integrated eSignature and PCI payment solution to collect signatures and event deposits within an average of just 11 hours!Register now while webinar seats are still available."We're excited to join Merchant Link on October 2 to provide hospitality companies with more information on how they can automate the last mile in their sales process by more than 50 percent," said John Stojka, Co-Founder at Sertifi. "Full Moon Resort will kick off the webinar by sharing the benefits they've gained since utilizing the solution and how their customers are reacting to signing and paying at once."About SertifiSertifi accelerates the last mile of the sales process by providing an integrated eSignature and payment solution, enabling organizations to securely close deals faster and offer a more convenient way for customers to sign and pay.Organizations can access Sertifi through its open API, CRM integrations, and Web Portal solution. Leading organizations around the world including Dolce Hotels and Resorts, Ritz-Carlton, Pitney Bowes, CareerBuilder, and Cricket Communications trust Sertifi to close business faster. Visit www.sertifi.com or call 866.983.8877 to schedule a one-on-one demo or trial the solution.About Merchant LinkMerchant Link is a leading provider of cloud-based payment gateway and data security solutions, removing the risk and hassle of payments for more than 300,000 hotel, restaurant and retail locations. Founded in 1993 and headquartered in Silver Spring, MD, we currently enable more than 4 billion transactions annually for some of the world's best-known merchants, providing connectivity to the major U.S. payment card processors. Our mission is to develop secure payment solutions that are flexible, customized and evolving to meet merchants' changing needs and allow them to focus on their core business without worrying about managing cardholder data. TransactionVault(r), our tokenization solution, and TransactionShield(r), our point-to-point encryption solution, mitigate the risk of a data compromise while lowering the cost and effort of PCI compliance. For more information, please visit www.merchantlink.com

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