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  • HITEC Special: Revenue Strategy: Not Just a Fancy New Name for Revenue Management

    By Cindy Estis Green. A strategic view of revenue calls for proactive business mix planning and decision-making around deployed resources, well beyond reacting to what comes over the transom. Excerpt from the 2018 HITEC Bytes Special Report.

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    By Jill Wilder. Forward-looking, continuously updated statistical trend analysis is emerging as a strategic tool that performs the practical magic of creating an accurate forecast you can take to the bank.

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    HFTP Research Report: The new USALI Schedule 6 — Information and Telecommunications Systems and the effects thus far on the industry. An analysis of IT spending data in the industry and compliance practices by lodging executives.

  • Primary Club Metrics

    Survey results identify which metrics are most often used to determine performance. By Agnes DeFranco, Ed.D., CHAE; Tanya Venegas, MBA, MHM, CHIA; and Amanda Belarmino

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Nor1 and FirstView Announce Strategic Partnership Focused on Converting 3D, Virtual Reality and 360deg Hotel Content into Revenue

Nor1 ·13 June 2018
Silicon Valley, CA -- Nor1, the leader in hospitality merchandising technology and FirstView, a VR & 360deg content production studio are partnering to provide the hospitality industry with a perfect blend of room category and property-based rich content that highlights value and experience, with intelligent pricing and merchandising offers.Nor1 will embed FirstView's 3D Tours and Virtual Reality experiences with the goal of increasing the hotel guest's ability to quickly appreciate the value of every intelligently generated offer. All Nor1 products, including eStandby Upgrade, eXpress Upgrade, CheckIn Merchandising and eReach now have the ability to leverage this high quality immersive content."The future of hotel merchandising, especially for room categories, will rely on generating intelligent offers that quickly drive guest engagement and interest," said Jason G. Bryant, Nor1's Founder and CEO. "We are excited to partner with FirstView and to jointly create offers that are personalized based on product, price and also the presentation layer. Different types of guests are driven by different types of media, some it's still photography others 3D walk-through tours and others animated views.""The type of content travelers expect is changing. Our partnership with Nor1 allows Hotel clients the ability to easily and efficiently create, manage and leverage 3D, 360deg, and VR content and immediately drive revenue and guest satisfaction," stated Antonio Batanero, FirstView's Co-Founder and CEO. "The early results on this approach are compelling, 4.5X more time spent on the hotel's website with a 128% Increase in web conversion on guest transactions."For more information about how your hotel can leverage 3D Tours and VR experiences to increase merchandising revenue and guest engagement, please visit www.nor1.com/VirtualReality.About Nor1, Inc. Nor1, Inc. is the leader in hospitality merchandising technology. Headquartered in Silicon Valley, with offices in Las Vegas, Germany, Spain, Mexico, Singapore and India, Nor1 provides data-driven pricing and merchandising solutions to maximize incremental revenues for hotels and resorts worldwide, such as Hilton, IHG, Radisson Hotel Group, Accor, and Wyndham.Nor1's patented, dynamic decisions intelligence engine PRiME powers Nor1's Pricing & Merchandising Intelligence Platform, which includes its signature eStandby Upgrade, eXpress Upgrade, CheckIn Merchandising, eReach, and eDirect products.Nor1 is creating the fusion between technology and guest experience. This combination of expertise and skill has set Nor1 apart as a leader in hospitality upgrade, upsell, and merchandising technology and continues to attract distinguished investors, such as Concur Technologies, Goldman Sachs, and Accel Partners.For more information, please contact sales@nor1.com or visit www.nor1.com.About FirstView FirstView is a diverse group of hoteliers, digital media specialists, producers, and media managers providing a completely new form of immersive 3D & VR media that invites hotel guests to explore a hotel as if they were really there. They create interactive experiences that not only engage hotel guests by bringing hotels to life but increase revenue and guest satisfaction as well. For more information, please visit www.firstview.us.
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Nor1, Inc. Acquires Stay Delightful to Further Enhance its Ability to Engage and Interact with Hotel Guests In Real-time Throughout the Reservation Lifecycle

Nor1 ·11 April 2018
Based in Denver, CO, Stay Delightful enables hotels to connect with guests pre-, during, and post-stay over SMS and communicate across their teams through a web interface and mobile app. Stay Delightful will be rebranded as eDirect and complement Nor1's existing suite of industry-leading merchandising and pricing solutions.Jason G. Bryant, CEO of Nor1 stated, "eDirect, integrated directly into our existing upsell and upgrade platform, provides an exciting opportunity for Nor1 to strengthen and expand offers with real-time staff-to-guest mobile communication." Bryant added, "This real-time communication platform has shown to increase a hotel's engagement with guests by up to 300% and upsell conversion by up to 40%. Clearly this supports every hotel's mission to deliver relevant upsell and upgrade offers to the right guest at the right price at the right time, throughout the entire reservation life-cycle."Jonathan Lee, CEO of Stay Delightful, stated, "Stay Delightful - now eDirect - is the ideal addition to Nor1's product portfolio. eDirect's real-time guest engagement platform, powered by Nor1's patented PRiME intelligence and decision engine, will enable Nor1's clients to simultaneously generate more revenue and enhance their ability to offer a great experience to their guests."Lee joins Nor1 as Vice President of Global Sales and Product Marketing to drive the adoption of Nor1's Upsell, Upgrade and Merchandising Platform. Previous to founding Stay Delightful, Lee led new business development at Booking.com (NASDAQ: BKNG) and earned an MBA from The Fuqua School of Business at Duke University.About Nor1, Inc.Nor1 is the Leader in Hospitality Merchandising Technology. Headquartered in Silicon Valley with offices in Las Vegas, Germany, Spain, Mexico, Singapore, and India, Nor1 provides data-driven pricing and merchandising products that maximize incremental revenues for hotels and resorts worldwide, such as Hilton, IHG, Radisson Hotel Group, Accor, and Wyndham.Nor1's patented, dynamic decisions intelligence engine PRiME powers Nor1's Pricing & Merchandising Intelligence Platform, which includes its signature eStandby Upgrade, eXpress UpgradeTM, CheckIn MerchandisingTM, eReachTM, and eDirect products.Nor1 is creating the fusion between technology and guest experience. This combination of expertise and skill has set Nor1 apart as a leader in hospitality upgrade, upsell, and merchandising technology and continues to attract distinguished investors, such as Concur Technologies, Goldman Sachs, and Accel Partners.For more information, please contact sales@nor1.com or visit www.nor1.com.
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Nor1 Welcomes Hospitality Industry Veteran Stuart Derricott as Director of Business Development, UK and Ireland to Expand and Strengthen Client and Industry Relationships in the Region

Nor1 ·20 March 2018
"I am very excited to be working with Nor1's amazingly versatile product suite and great team of dedicated professionals" said Stuart Derricott, Director of Business Development, UK and Ireland. "I'm eager to expand the partnerships with our existing client base and help new clients realize how dramatically the Nor1 Pricing & Merchandising Intelligence Platform can increase revenue and guest satisfaction for their properties."Mr. Derricott most recently held positions as VP Global Sales in the Connectivity and Channel Management sectors of the Hospitality Industry and previously had an extensive career in senior management roles in the Retail Supply sector. Mr. Derricott holds a degree in Business Management and has gained many years of experience in Sales and Marketing though developing the UK market for both Multinational and Startup businesses."We are very pleased and excited to welcome Stuart to the Nor1 Team," said Jason G. Bryant, Nor1's Founder and CEO. "We are confident that his knowledge, leadership ability and variety of experience in the Hospitality Industry and Hospitality Technology Sales will not only be a great asset to Nor1 by expanding adoption of the Nor1 Pricing & Merchandising Intelligence Platform throughout the UK and Ireland, but also to hoteliers in the region by helping them maximize revenue, enhance guest satisfaction and create operation efficiencies at their properties."About Nor1, Inc. Nor1, Inc. is the leader in hospitality merchandising technology. Headquartered in Silicon Valley, with offices in Germany, Mexico, Singapore and India, Nor1 provides data-driven pricing and merchandising solutions to maximize incremental revenues for hotels and resorts worldwide such as Hilton, IHG, Radisson Hotel Group, Accor, and Wyndham. Nor1's patented, dynamic decisions intelligence engine PRiME, powers Nor1's Merchandising Platform including its signature eStandby Upgrade, eXpress Upgrade, CheckIn Merchandising, and eReach products.Nor1 is creating the fusion between technology and guest experience. It's that combination of expertise and skill that have set Nor1 apart and continues to attract technology's most distinguished investors such as Concur Technologies, Goldman Sachs and Accel Partners. For more information, please visit www.nor1.com.
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Nor1 Deploys CheckIn Merchandising at Foxwoods Resort Casino, Expanding Adoption of the Nor1 Pricing & Merchandising Intelligence Platform

Nor1 ·16 January 2018
Santa Clara, CA -- Foxwoods Resort Casino, the largest resort casino in North America, capped a successful 2017 by launching Nor1's CheckIn Merchandising resort-wide at its four towers. CheckIn Merchandising puts machine learning and predictive analytics at Foxwoods front-desk agents' fingertips, and empowers them to merchandise premium inventory upon arrival to enhance their guests' stays."We are extremely honored to have such an enthusiastic and forward-thinking partner in Foxwoods Resort Casino," said Pavan Kapur, Senior Vice President, Global Gaming, at Nor1. "We expect CheckIn Merchandising to generate considerable demand for premium inventory at the front desk to bolster their already successful eStandby Upgrade program.""We launched CheckIn Merchandising nearly thirty days ago, and in a short time have seen amazing results," stated Nick Meier, Director of Revenue Management at Foxwoods Resort Casino. "The program has created operational efficiencies for our team, and our agents have seized the opportunity to generate additional revenue for our resort while providing an even more personalized check-in experience."The Nor1 Pricing & Merchandising Intelligence Platform provides solutions at every stage of the reservation lifecycle that enable hospitality companies to create more meaningful interactions with their guests, building loyalty and driving long-term revenue.About Nor1, Inc. Nor1, Inc. is the leader in hospitality merchandising technology. Headquartered in Silicon Valley, Nor1 provides data-driven pricing and merchandising solutions to maximize incremental revenues for hotels and resorts worldwide such as Hilton, IHG, Carlson Rezidor, Accor, and Wyndham. Nor1's patented, dynamic decisions intelligence engine PRiME, powers Nor1's Pricing & Merchandising Intelligence Platform including its signature eStandby Upgrade, eXpress Upgrade, CheckIn Merchandising, and eReach products.Nor1 is creating the fusion between technology and guest experience. It's that combination of expertise and skill that have set Nor1 apart and continues to attract technology's most distinguished investors such as SAP, Goldman Sachs and Accel Partners. For more information, please visit www.nor1.com.About Foxwoods Resort CasinoSince 1992, Foxwoods Resort Casino has offered guests The Wonder Of It All as the premier resort destination in the Northeast. As the largest resort casino in North America, Foxwoods offers a vast array of gaming in six casinos; AAA Four-Diamond hotels, restaurants from gourmet to quick service, world-renowned spas, award-winning golf, state-of-the-art theaters, exclusive retailers and free-to-play online casino games at FoxwoodsONLINE.com. Perfect for both recreation and business, Foxwoods provides modern and versatile convention and meeting space to infuse new life into any meeting or event. Foxwoods Resort Casino is owned and operated by the Mashantucket Pequot Tribal Nation. For a comprehensive look at Foxwoods Resort Casino and Mashantucket Pequot Tribal Nation visit Foxwoods.com.
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Nor1 and Lindner Hotels & Resorts Expand Their Partnership to Utilize the Full Nor1 Merchandising Platform Product Suite Across Lindner's Portfolio

Nor1 ·27 July 2017
Santa Clara, CA -- Nor1 and Lindner Hotels & Resorts announced their agreement to expand utilization of the Nor1 Merchandising Platform to include eXpress Upgradetm and CheckIn Merchandisingtm, in addition to eStandby Upgrade(r), already in use throughout the Lindner group of 37 outstanding European hotels. "We are very pleased that Lindner has embraced the use of the full Nor1 Merchandising Platform across their portfolio to enhance guest experience and maximize revenue opportunities for their premium inventory," said Jason G. Bryant, Nor1's Founder and CEO. "We are confident that our products will not only achieve those goals, but will also create operational efficiencies that will free up their staff to even better serve their guests.The Nor1 Merchandising Platform maximizes revenue and guest satisfaction for hotels and resorts worldwide with its mobile-first, data-driven solutions by utilizing machine learning and predictive analytics to make highly relevant offers when guests are ready and willing to buy the products and services that will enhance their trip."Nor1 has proven to be a great and accommodating partner for Lindner during our use of eStandby Upgrade(r). That, along with the successes that we've enjoyed in maximizing revenue for our premium inventory; and ancillary products and services made complete sense for us to see how much further expanding our partnership to include eXpress Upgradetm and CheckIn Merchandisingtm could take our hotels," stated Insa Becker, Corporate Rooms Division and Central Project Management, Lindner Hotels & Resorts. "The significant increases in incremental revenue and guest satisfaction achieved after integrating both products into our daily processes at three of our properties, confirmed our expectations and we couldn't wait to implement at the rest of our hotels.""By empowering our front desk staff to quickly and easily upsell guests to our premium inventory, CheckIn Merchandising(r) has had a very positive impact on them," said Peter Wirbelauer, Front Office Manager, Lindner Congress Hotel, Frankfurt. "The Nor1 Merchandising Platform has created operational efficiencies for many of our other staff members as well."About Nor1, Inc. Nor1, Inc. is the leader in hospitality merchandising technology. Headquartered in Silicon Valley, Nor1 provides data-driven pricing and merchandising solutions to maximize incremental revenues for hotels and resorts worldwide such as Hilton, IHG, Carlson Rezidor, Accor, and Wyndham. Nor1's patented, dynamic decisions intelligence engine PRiME(r), powers Nor1's Merchandising and Intelligence Platform including its signature eStandby Upgrade(r), eXpress Upgradetm, CheckIn Merchandisingtm, and eReachtm products.Nor1 is creating the fusion between technology and guest experience. It's that combination of expertise and skill that have set Nor1 apart and continues to attract technology's most distinguished investors such as SAP, Goldman Sachs and Accel Partners. For more information, please visit www.nor1.com.About Lindner Hotels & Resorts37 hotels and resorts in seven European countries - that is the basis for the ambitious and innovative concepts of Lindner Hotels AG. The family-managed company is one of the leading hotel chains in Germany. 19 hotels in major cities, 11 spa and sport resorts (1 in development) and a holiday park belong to Lindner Hotels & Resorts. In 2016 the new brand me and all hotels was launched - 6 hotels (5 in development) belong to Lindner Hotels AG as well.Each hotel has its own unmistakeable character and offers its guests lifestyle perfect in every way. Some hotels were taken on when they were experiencing financial difficulties and have been successfully repositioned on the market. In recent times, franchises have been added. Like the group's existing hotels, these offer individual holiday concepts, excellent quality, and innovative spa experiences. Exceptional locations, stylish architecture and great attention to detail make Lindner Hotels AG a unique mixture of many-sided holiday hotels and exclusive business addresses. CEO Otto Lindner has received several awards for his pioneering approaches and hotel concepts. For the Lindner Hotel BayArena, the first stadium hotel, he garnered the "Hotelier of the Year Award". For the Lindner Park-Hotel Hagenbeck in Hamburg he received the European award "Hotel Property of the Year 2009". His way of management was also awarded several times in the domains of human resources, leadership and personnel development.Website: www.Lindner.de / English: www.Lindner.de/en.htmlMedia Content: www.lindner.de/bilderTwitter: twitter.com/lindner_hotelsInstagram: instagram.com/lindnerhotelsFacebook: facebook.com/LindnerHotels
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Nor1 to Host Three Information Packed Workshops at HSMAI ROC 2017 In Toronto, Canada

Nor1 ·20 June 2017
Santa Clara, CA -- Nor1, the leader in hospitality merchandising technology, is pleased to announce it will host three free workshops as part of this year's HSMAI Revenue Optimization Conference in Toronto, Canada on June 27, 2017. "I am extremely gratified that Nor1's commitment to education has allowed us these opportunities to share leading edge ideas with the best and most innovative in the hospitality industry," said Jason G. Bryant, Nor1's Founder & CEO.Filled with timely and compelling content, all three workshops will offer invaluable educational opportunities to hospitality revenue and operational professionals looking to drive incremental revenue while providing superior guest experience. The workshops will be held at the Metro Toronto Convention Centre, SOUTH Building (222 Bremner Blvd), Room 711.Workshops hosted by Nor1:Successful Merchandising: The Happy Confluence of Revenue Management and Digital MarketingIdentifying upselling opportunities and creating compelling offers is only half the merchandising battle; guests must be presented with offers to be able to buy them. Revenue management must work hand-in-hand with digital marketing to ensure compelling offers are displayed to prove the value to the guest and the hotel. Where do guests want to see offers and what's the best way to present an offer to enhance CTR and conversion to prove the value of the offer?Workshop details:Tuesday, June 27th, 2017 | 1:30 - 2:20pmModerated by Pavan Kapur, SVP Global Gaming, Nor1Speakers:Chris LaRose, Vice President, Marketing Support Services, Hilton Hotels & ResortsAlex Kadota, Director of Revenue Management, Downtown Grand HotelLori Kiel, Chief Revenue and Marketing Officer, The Kessler CollectionA Great Guest Experience: Successfully Operationalizing Upselling and MerchandisingA revenue management commitment to a merchandising program is just the start. Now revenue management needs to work with rooms, reservations and operations to make sure the brand or property keeps its promises to guests. What does it take to successfully deliver great guest experiences and drive revenue in the cross-functional world of hotel merchandising?Workshop details:Tuesday, June 27th, 2017 | 2:30 - 3:20pmModerated by Sharon Duffy, SVP Global Business Development, Nor1Speakers:Sue Murphy, Director of Revenue Management, Pinnacle EntertainmentColin Jones, Director of Revenue Management Development, AccorHotelsImtiaz Ali, Regional Director of Revenue and Distribution, Highgate HotelsWho Buys What? The Impact of Market Segment, Source of Business and Loyalty Programs on Upselling and MerchandisingDirect-booking leisure travelers aren't the only guests who respond to merchandising offers; third party bookers, business travelers, group attendees and members of loyalty programs all want to enhance their stay, and are willing to pay for it too. How can a successful merchandising program design offers for different segments while taking into account contractual obligations and program entitlements?Workshop details:Tuesday, June 27th, 2017 | 3:30 - 4:20pmModerated by Valyn Perini, VP Strategic Relationships, Nor1Speakers:Kathleen Mallery, Senior Director Revenue Optimization Americas, Carlson Rezidor Hotel GroupMichelle Woodley, Executive Vice President, Preferred Hotels & ResortsFor further information, contact Valyn Perini at Valyn.perini@nor1.com.Register for our free Pre-ROC Workshops here.Visit us at Booth 21 during ROC on June 28th.Meet with us during HITEC June 26th - 29th. Contact Sales@nor1.com to schedule an appointment.About Nor1, Inc. Nor1, Inc. is the leader in hospitality merchandising technology. Headquartered in Silicon Valley, Nor1 provides data-driven pricing and merchandising solutions to maximize incremental revenues for hotels and resorts worldwide such as Hilton, IHG, Carlson Rezidor, Accor, and Wyndham. Nor1's patented, dynamic decisions intelligence engine PRiME(r), powers Nor1's Merchandising and Intelligence Platform including its signature eStandby Upgrade(r), eXpress Upgradetm, CheckIn Merchandisingtm and eReachtm products.Nor1 is creating the fusion between technology and guest experience. It's that combination of expertise and skill that have set Nor1 apart and continues to attract technology's most distinguished investors such as SAP, Goldman Sachs and Accel Partners. For more information, please visit www.nor1.com.
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Nor 1 and MP-Network GmbH Partner to Provide Email Upgrade Offers With RIMS

Nor1 ·30 May 2017
Santa Clara, CA -- Nor1 today announced their technology partnership with MP-Network GmbH, the inventor of RIMS, the Reservation Information Management System, to provide state-of-the-art email guest communication for hotels and hotel chains. RIMS and Nor1 will work together to add the NOR1 eStandby Upgrade(r) offer to reservation confirmation and pre-arrival emails sent to guests. The pilot implementation of the two company's solutions took place at the luxury Hotel Palace Berlin, a member of The Leading Hotels of the World. "Nor1 has more than 50 active integration partners in the hotel industry, and we're pleased to add RIMS to the list," said Jason G. Bryant, Nor1's founder and CEO. "Working with companies like MP-Network means we can drive revenue for our hotel customers while allowing them to communicate with their guests in an effective and meaningful way."MP-Network and Nor1 expect to work together to serve independent and branded hotels in Europe, the Middle East and Asia.Benjamin Lindner, founder and CEO of MP-Network, highlights: "All of us at MP-Network are excited about the partnership with NOR1 and the synergies for our joint customers. With RIMS we are not only dramatically improving the quality of all email sent to the guests directly from PMS, but also helping the hotels to increase the exposure of their professional NOR1 upgrade solution to create an additional revenue stream."About Nor1, Inc.Nor1, Inc. is the leader in hospitality merchandising technology. Headquartered in Silicon Valley, Nor1 provides data-driven pricing and merchandising solutions to maximize incremental revenues for hotels and resorts worldwide such as Hilton, IHG, Carlson Rezidor, Accor, and Wyndham. Nor1's patented, dynamic decisions intelligence engine PRiME(r), powers Nor1's Merchandising Platform including its signature eStandby Upgrade(r), eXpress Upgradetm, CheckIn Merchandisingtm, and eReachtm products.Nor1 is creating the fusion between technology and guest experience. It's that combination of expertise and skill that have set Nor1 apart and continues to attract technology's most distinguished investors such as SAP, Goldman Sachs and Accel Partners. For more information, please visit www.nor1.com.About MP-Network GmbH:Established in 2012 by Benjamin Lindner, today MP-Network GmbH is one of the leading hotel guest communication providers internationally. MP-Network's solution RIMS, is based on latest technologies and the operational understanding of guests' and hotels' requirements for a professional email communication.RIMS as a hosted Software-as-a-Service (SaaS) solution works seamlessly with major Front Office systems and does not require an interface from the PMS vendor.The satisfied RIMS family members are based all over the world from the USA to Europe, Middle East, Asia until Australia including world leading hotels and chains, such as: Hotel Palace Berlin, Plaza Athenee New York, Lancaster London, IHG, AHORN Hotels & Resorts, K+K Hotels a brand of Highgate Hotels, Far East Hospitality Group, Swire Hotels, Dogus Tourism Group, Nira Hotels & Resorts, etc. For more information, please visit www.hotel-rims.com.
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Nor1 Partners with HBD to Create Global Solutions Partnership, Extending the Nor1 Merchandising and Intelligence Platform Throughout the Spanish Speaking Market and Establishing Local Presence in Spain

Nor1 · 2 May 2017
"We are extremely proud and excited to partner with and represent Nor1 throughout Spain and the Spanish speaking world," stated Alejandro Francino, HBD's CEO. "Adding the industry-leading Nor1 Merchandising and Intelligence Platform to our client offerings not only expands our value to our clients, but also furthers our ability to help our clients enhance their guest's stay while optimizing revenue throughout the reservation lifecycle and guest journey."About Nor1, Inc. Nor1, Inc. is the leader in hospitality merchandising technology. Headquartered in Silicon Valley, Nor1 provides data-driven pricing and merchandising solutions to maximize incremental revenues for hotels and resorts worldwide such as Hilton, IHG, Carlson Rezidor, Accor, and Wyndham. Nor1's patented, dynamic decisions intelligence engine PRiME(r), powers Nor1's Merchandising and Intelligence Platform including its signature eStandby Upgrade(r), eXpress Upgradetm, CheckIn Merchandisingtm, and eReachtm products.Nor1 is creating the fusion between technology and guest experience. It's that combination of expertise and skill that have set Nor1 apart and continues to attract technology's most distinguished investors such as SAP, Goldman Sachs and Accel Partners. For more information, please visit www.nor1.com.About HBD Consulting Partners S.L. HBD Consulting Partners S.L. provides world-class training and consulting services and solutions to the hospitality industry. Headquartered in Barcelona, Spain with offices in Dubai and Peru, HBD offers revenue-centric upselling and cross-selling programs for the front-desk, food and beverage, and reservations personnel.HBD's programs are focused on increasing the bottom line and KPIs of their clients, are based on state-of-the-art methodologies and learning techniques, are cross-culturally aware and are offered in 7 languages. HBD's team of experienced former hoteliers has trained more than 25,000 hotel personnel in 16 countries. For more information, please visit upsellingsolutions.com.
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Nor1 to Introduce Innovative Machine Learning Pricing Methodology at INFORMS 2017 Business Analytics Conference

Nor1 ·23 March 2017
Santa Clara, CA and Las Vegas, NV -- Nor1's Vice President, Technology, Kirby Bosch and Senior Vice President, Global Gaming, Pavan Kapur will illustrate this leading-edge approach during their presentation "Practical Approaches Using Customer Web Behavior to Maximize Hospitality and Gaming Revenue" on Monday, April 3 from 11:30 am - 12:20 pm at the INFORMS 2017 Business Analytics Conference, Caesars Palace, Las Vegas.Under the "Revenue Management and Pricing" Track, this informative session will focus on the business opportunity for individualized pricing as well as the technology stack needed to put the practice into production. It will also highlight the use of machine learning algorithms to calculate consumer price elasticity in real time to boost hotel room revenue."Comprehensive utilization of the abundance of data that can be captured during a customer's website visit is key to empowering hotels to tailor relevant, enticing, individualized offerings to each consumer through optimized pricing and personalized promotions", said Pavan Kapur, SVP of Global Gaming at Nor1."Given our extensive experience in pricing premium hotel room inventory using our patented machine learning technology, Nor1 is proud to introduce this state-of-the-art pricing methodology that influences customer behavior at the top of the booking funnel", said Kirby Bosch, VP of Technology at Nor1.The full abstract for this presentation can be read at meetings2.informs.org.About Kirby Bosch Kirby Bosch, Nor1's Vice President of Technology is responsible for managing Nor1's skilled engineering, product, and data sciences teams globally, as well as leading product design, development and launch for all of Nor1's Merchandising Technology solutions. Kirby's positive attitude and strong work ethic, in addition to his communication and analytical skills, and insight into customer needs help position Nor1's solutions as market leaders in Upsell Merchandising Technology for the Hospitality and Travel industries. Prior to joining Nor1 as a Product Manager, Kirby spent more than 6 years as a computer engineer at FAAC Incorporated where he managed software development teams in the design, implementation, and delivery of tactical training systems for military personnel and consulted on product development and strategy. Kirby earned his BSE in Computer Engineering from University of Michigan and his MBA in Corporate Innovation & Finance from Indiana University - Kelley School of Business.About Pavan Kapur Pavan Kapur is Senior Vice President, Global Gaming, at Nor1. Mr. Kapur is responsible for the leadership of the Global Gaming team and driving sales of the Nor1 Merchandising Platform throughout the Global Gaming Industry. Mr. Kapur has most recently held positions as SVP, Analytics and Revenue Optimization at Atlantis, Paradise Island, Bahamas; and VP of Revenue Optimization, Enterprise Analytics at Caesars Entertainment Corporation. He received his MBA in Finance from Florida Atlantic University and a BS in Statistics from the University of Florida. In addition to his expertise with Revenue Optimization and Analytics, Mr. Kapur has an extensive background in predictive modeling, optimization, data mining, business intelligence, customer behavior analysis and competitive intelligence.About Nor1, Inc. Nor1, Inc. is the leader in hospitality merchandising technology. Headquartered in Silicon Valley, Nor1 provides data-driven pricing and merchandising solutions to maximize incremental revenues for hotels and resorts worldwide such as Hilton, IHG, Carlson Rezidor, Accor, and Wyndham. Nor1's patented, dynamic decisions intelligence engine PRiME(r), powers Nor1's Merchandising Platform including its signature eStandby Upgrade(r), eXpress Upgradetm, CheckIn Merchandisingtm, and eReachtm products.Nor1 is creating the fusion between technology and guest experience. It's that combination of expertise and skill that have set Nor1 apart and continues to attract technology's most distinguished investors such as SAP, Goldman Sachs and Accel Partners. For more information, please visit www.nor1.com.
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Nor1 and AccorHotels Announce Expanded Global Partnership to Increase Guest Satisfaction and Upgrade Revenue using Nor1's Merchandising Platform

Nor1 · 2 March 2017
Santa Clara, CA -- Nor1 and AccorHotels today announced an expanded partnership to deploy Nor1's merchandising tools across the AccorHotels portfolio of upscale and luxury hotels. "The addition of the former FRHI brands into the AccorHotels portfolio, presented a unique opportunity to extend the usage and reach of our merchandising platform", said Jason Bryant, Nor1's Founder and CEO. He concluded, "We are thrilled to continue working with this hospitality leader and the growing portfolio of AccorHotels".The partnership calls for a further rollout of eStandby Upgrade(r), Nor1's marquee upgrade product, as well as usage of other Nor1 merchandising products."Working together, Nor1 and AccorHotels are providing our properties with the strategic approach and tools they need to maximize the value of premium inventory" said Bela Nagy, AccorHotels' VP of Revenue Management and Pricing. By utilizing the Nor1 Merchandising Platform, AccorHotels continues to reinforce its capacity to reach guests with personalized offers and recommendations relative to the individual traveler and their specific trips."About Nor1, Inc. Nor1, Inc. is the leader in hospitality merchandising technology. Headquartered in Silicon Valley, Nor1 provides data-driven pricing and merchandising solutions to maximize incremental revenues for hotels and resorts worldwide such as Hilton, IHG, Carlson Rezidor, Accor, and Wyndham. Nor1's patented, dynamic decisions intelligence engine PRiME(r), powers Nor1's Merchandising Platform including its signature eStandby Upgrade(r), eXpress UpgradeTM, CheckIn MerchandisingTM, and eReachTM products.Nor1 is creating the fusion between technology and guest experience. It's that combination of expertise and skill that have set Nor1 apart and continues to attract technology's most distinguished investors such as SAP, Goldman Sachs and Accel Partners. For more information, please visit www.nor1.com.Visit us at ITB Berlin 2017, March 8-12 - Hall 6.1, Stand 135About AccorHotelsAccorHotels is a world-leading travel & lifestyle group and digital innovator offering unique experiences in more than 4,000 hotels, resorts and residences, as well as in over 2,500 of the finest private homes around the globe. Benefiting from dual expertise as an investor and operator through its HotelServices and HotelInvest divisions, AccorHotels operates in 95 countries. Its portfolio comprises internationally acclaimed luxury brands including Raffles, Fairmont, Sofitel Legend, SO Sofitel, Sofitel, onefinestay, MGallery by Sofitel, Pullman and Swissotel; as well as the popular midscale and boutique brands of Novotel, Mercure, Mama Shelter and Adagio; the in-demand economy brands including ibis, ibis Styles, ibis budget and the regional brands Grand Mercure, The Sebel and hotelF1. With an unmatched collection of brands and a rich history spanning close to five decades, AccorHotels, along with its global team of more than 240,000 dedicated women and men, has a purposeful and heartfelt mission: to make every guest Feel Welcome. Guests enjoy access to one of the world's most rewarding hotel loyalty programs - Le Club AccorHotels. AccorHotels is active in its local communities and committed to sustainable development and solidarity through PLANET 21, a comprehensive program that brings together employees, guests and partners to drive sustainable growth.For more information and reservations visit accorhotels-group.com or accorhotels.com.
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Nor1's CheckIn Merchandising Solution Deployed at Atlantis Paradise Island, Bahamas to Enhance Guest Experience and Optimize Revenue from Premium Inventory

Nor1 ·23 January 2017
Santa Clara, CA -- The adoption of Nor1's Merchandising Platform has been expanded to include CheckIn Merchandising at Atlantis, the Bahamas based 3,500 room mega-resort to enable their front-desk agents to merchandise their premium inventory and enhance their guests' stay upon arrival."We were very excited to get CheckIn Merchandising up and running quickly after seeing how well eStandby Upgrade performed in helping us enhance our guests' experiences while increasing demand and optimizing revenue for our premium inventory," stated Lynda Kopecki, Executive Director, Revenue Management and Distribution at Atlantis, Paradise Island. "By empowering our front-desk team to offer every guest a unique, personalized experience, CheckIn Merchandising now allows us to enhance the experience of virtually all our guests, regardless of booking channel.""We are extremely delighted to have such a great and enthusiastic partnership with Atlantis," said Jason Bryant, Nor1's Founder and CEO. "We are confident that the Nor1 Merchandising Platform is capable of meeting and exceeding their expectations and are committed to working with them to further expand our relationship and the confidence they have in our solutions."About Nor1, Inc. Nor1, Inc. is the leader in hospitality merchandising technology. Headquartered in Silicon Valley, with offices in Germany, Mexico and India, Nor1 provides data-driven pricing and merchandising solutions to maximize incremental revenues for hotels and resorts worldwide such as Hilton, IHG, Carlson Rezidor, Accor, and Wyndham. Nor1's patented, dynamic decisions intelligence engine PRiME, powers Nor1's Merchandising Platform including its signature eStandby Upgrade, eXpress UpgradeTM, CheckIn MerchandisingTM, and eReachTM solutions.Nor1 is creating the fusion between technology and guest experience. It's that combination of expertise and skill that have set Nor1 apart and continues to attract technology's most distinguished investors such as Concur Technologies, Goldman Sachs and Accel Partners. For more information, please visit www.nor1.com.About Atlantis, Paradise Island, BahamasAtlantis, Paradise Island is the world-renowned family vacation destination in The Bahamas, where water meets wonder. An ocean-themed resort on Paradise Island, Atlantis features a variety of accommodations built around a 141-acre waterscape, which includes fresh and saltwater lagoons, pools, marine habitats, as well as thrilling water slides and river rides for all ages. Encouraging adventure and inspiring exploration and curiosity, Atlantis' marine habitats and experiences are unrivaled. Home to one of the largest open-air marine habitat in the world, Atlantis has over 50,000 marine animals and 250 species throughout its numerous habitats. Dolphin Cay, the resort's interaction and education center, enlightens and allows visitors to discover the wonders of these remarkable ocean inhabitants in a hands-on experience. In addition to the Atlantis Casino, Atlantis boasts four alternate gaming venues; an impressive collection of luxury boutiques and shops; restaurants from first-class chefs including Nobu Matsuhisa, Jean-Georges Vongerichten, and Todd English; and the largest cohesive conference center, meeting and convention facilities in The Caribbean. With endless activities providing the means to live a legend, Atlantis is the expert in creating extraordinary memories for children, teens, and adults.The Cove Atlantis, a 600-room resort, features an open-air lobby and oversized suites designed by acclaimed interior architects Jeffrey Beers and David Rockwell. Guests of The Cove are privy to unprecedented services and amenities, breathtaking views of the ocean, an exclusive experience encompassing an adults-only ultra-pool with outdoor gaming, lavish cabanas, and more.For further information about Atlantis, Paradise Island, visit AtlantisBahamas.com. For reservations, call 800-ATLANTIS.Atlantis can be found on Facebook at www.facebook.com/Atlantis, on Twitter at www.twitter.com/AtlantisResort, and on Instagram at www.instagram.com/AtlantisResort.
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Nor1 Adds Mobile Based Confirmed Upsell Through Its eXpress Upgrade Product

Nor1 ·19 January 2017
Silicon Valley, CA -- Continuing its mission to provide upsell opportunities throughout the hotel booking lifecycle, Nor1 introduces eXpress Upgrade, which offers guests confirmed upgrades based on real-time inventory with pricing and merchandising through Nor1's patented PRiME engine and works seamlessly with all other Nor1 Merchandising Platform products."eXpress Upgrade is the next piece in our vision of offering the right upgrade at the right time at the right price," said Jason Bryant, CEO and founder of Nor1. "We see great potential in eXpress Upgrade for mobile users. It continues to build out our vision of offering upgrades and optimizing revenue throughout the booking lifecycle."The industry leader in upsell, Nor1 now offers hotels the ability to engage the guest throughout the reservation:Offer upgrades on a standby basis through eStandby Upgrade, used by Hilton, Accor, IHG, Carlson/Rezidor, Caesars and many more.Offer confirmed upgrades closer to the time of arrival through eXpress Upgrade.Offer front-desk upgrades through its Checkin Merchandising product.eXpress Upgrade requires two-way integration with the Nor1 partner, which provides access to real-time rates and inventory, and the ability to modify bookings. eXpress Upgrade can be configured to be presented to the guest via booking channels or time-based rules. All offers are powered by Nor1's PRiME engine for pricing and merchandising."The ability for a guest to confirm an upgrade in real-time via eXpress Upgrade opens up another level of opportunity for our customers," said Norm Shaw, Senior Director of Product and Integration at Nor1. "With the increased emphasis on digital check-in in the industry, we think eXpress Upgrade is the perfect tool to capture upsell revenue with no additional work required by the property."About Nor1, Inc. Nor1, Inc. is the leader in hospitality merchandising technology. Headquartered in Silicon Valley, with offices in Germany, Mexico, Singapore and India, Nor1 provides data-driven pricing and merchandising products to maximize incremental revenues for hotels and resorts worldwide such as Hilton, IHG, Carlson Rezidor, Accor, and Wyndham. Nor1's patented, dynamic decisions intelligence engine PRiME, powers Nor1's Merchandising Platform including its signature eStandby Upgrade, eXpress UpgradeTM, CheckIn MerchandisingTM, and eReachTM products.Nor1 is creating the fusion between technology and guest experience. It's that combination of expertise and skill that have set Nor1 apart and continues to attract technology's most distinguished investors such as SAP, Goldman Sachs and Accel Partners. For more information, please visit www.nor1.com.
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Nor1 Opens Las Vegas Office, Brings Pavan Kapur Onboard to Lead Global Gaming

Nor1 ·17 January 2017
Santa Clara, CA and Las Vegas, NV -- Nor1, the leader in hospitality merchandising technology is proud to welcome Pavan Kapur as Senior Vice President of Global Gaming. Mr. Kapur will be responsible for the leadership of the Global Gaming team and driving sales of the Nor1 Merchandising Platform throughout the Global Gaming Industry. Mr. Kapur will oversee the opening of a Nor1 office in Las Vegas to address the strong demand for the Nor1 Merchandising Platform. These investments underscore Nor1's commitment to the Gaming industry and will allow Nor1 to extend its presence, service and support to their growing list of Gaming clients in Las Vegas and internationally."I am extremely excited to join Nor1. After working with the Nor1 team as a client, I experienced first-hand how accommodating they are and how easy and quick their solutions are to implement, "said Pavan Kapur, Nor1's SVP, Global Gaming. "With our partnership, I was able to grow revenue substantially at our properties utilizing their technology and I am eager to help other gaming brands do the same."Mr. Kapur has most recently held positions as SVP, Analytics and Revenue Optimization at Atlantis, Paradise Island, Bahamas; and VP of Revenue Optimization, Enterprise Analytics at Caesars Entertainment Corporation. He received his MBA in Finance from Florida Atlantic University. Mr. Kapur has a proven record of facilitating long term business relationships with customers and industry leaders. In addition to his expertise with Revenue Optimization and Analytics, Mr. Kapur has an extensive background in predictive modeling, optimization, data mining, business intelligence, customer behavior analysis and competitive intelligence."We are thrilled to have Pavan on the Nor1 Team," said Jason Bryant, Nor1's Founder and CEO. "We are confident that his experiences at Atlantis and Caesars Entertainment, both Nor1 gaming clients, will most certainly give us insight into how we can make the Nor1 Merchandising Platform even more powerful and that his enthusiasm to share his experiences will expand our client base across the Gaming segment."About Nor1, Inc. Nor1, Inc. is the leader in hospitality merchandising technology. Headquartered in Silicon Valley, with offices in Germany, Mexico, Singapore and India, Nor1 provides data-driven pricing and merchandising solutions to maximize incremental revenues for hotels and resorts worldwide such as Hilton, IHG, Carlson Rezidor, Accor, and Wyndham. Nor1's patented, dynamic decisions intelligence engine PRiME(r), powers Nor1's Merchandising Platform including its signature eStandby Upgrade(r), eXpress UpgradeTM, CheckIn MerchandisingTM, and eReachTM solutions.Nor1 is creating the fusion between technology and guest experience. It's that combination of expertise and skill that have set Nor1 apart and continues to attract technology's most distinguished investors such as Concur Technologies, Goldman Sachs and Accel Partners. For more information, please visit www.nor1.com.
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Nor1 Releases Universal Upsell Management Portal

Nor1 · 1 November 2016
With a modernized and optimized interface, improved functionality and built-in access to help and training, the new management portal assures hoteliers have the ability to strategically and intelligently manage every aspect of upsell revenue optimization."For 2016, our data scientists have determined guest demand for upgraded inventory to be greater than $25 per booking for full service hotels. We designed and have built the Nor1 Universal Upsell Management Portal to allow hoteliers the ability to both capture this demand and to increase it," said Jason Bryant, Nor1's Founder and CEO. "The Nor1 vision is that every upsell offer, whether at booking, via a mobile offer prior to arrival or via the check-in process, should all be managed by the same intelligence and delivery platform to best optimize revenue."All Nor1 Merchandising Platform products; eStandby Upgrade(r), Confirmed Upgrade, CheckIn Merchandisingtm, eReachtm and the upsell intelligence engine PRiME(r) are coordinated into this powerful revenue management tool. Its responsive design also allows their hotel partners to access and conveniently manage all of their Nor1 products from anywhere, at any time and from any computer, tablet or mobile device with an internet connection.Whether you need to manage offer content, business rules, or pricing & merchandising intelligence for any upsell offer across the reservation life-cycle, Nor1's Universal Upsell Management Portal provides a true "one-stop shop" for all upsell administration.About Nor1, Inc. Nor1, Inc. is the leader in hospitality merchandising technology. Headquartered in Silicon Valley, Nor1 provides data-driven pricing and merchandising solutions to maximize revenues for hotels and resorts worldwide such as Hilton, IHG, Carlson Rezidor, Accor, and Wyndham. Nor1's patented, dynamic decision intelligence engine PRiME(r), powers Nor1's Merchandising Platform including its signature eStandby Upgrade(r), Confirmed Upgrade, CheckIn MerchandisingTM, and eReachTM solutions. Nor1 is creating the fusion between technology and guest experience. It's that combination of expertise and skill that have set Nor1 apart and continues to attract technology's most distinguished investors such as Concur Technologies, Goldman Sachs and Accel Partners. For more information, please visit www.nor1.com.
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Nor1 and Movenpick Hotels and Resorts Announce an Expanded Worldwide Partnership to Increase Upsell Revenue and Enhance Guest Satisfaction using Nor1's eStandby(r) Product

Nor1 ·26 July 2016
Nor1 and Movenpick Hotels & Resorts today announced a deeper commitment to deploy Nor1's eStandby Upgrade(r) product across the entire Movenpick portfolio. Movenpick and Nor1 have long partnered to assist many properties in merchandising their premium room types by offering guests relevant and timely upsell offers. This partnership will now encompass all Movenpick hotels and resorts around the globe."Nor1 and Movenpick are working together to enhance the guest experience by providing upgrade opportunities at our hotels. We are delighted to be able to expand our partnership with Nor1 and offer even more guests an opportunity to enhance their stay in our hotels and resorts," said Etienne Faisandier, Movenpick's Vice President of Revenue Management and Business Intelligence."The very first hotel on the Nor1 platform was launched in October, 2005 - The Movenpick Hotel and Casino, Geneva," said Jason Bryant, Nor1's Founder and CEO. He concluded, "We are thrilled that Movenpick continues to value our partnership and look forward to continuing to exceed all expectations for the eStandby(r) product, and with other products on the Nor1 Merchandising Platform."About Movenpick Hotels & Resorts:Movenpick Hotels & Resorts, an international upscale hotel management company with over 16,000 staff members, is represented in 24 countries with 83 hotels, resorts and Nile cruisers currently in operation. Around 20 properties are planned or under construction, including those in Chiang Mai (Thailand), Bali (Indonesia) and Marrakech (Morocco).Focusing on expanding within its core markets of Europe, Africa, the Middle East and Asia, Movenpick Hotels & Resorts specialises in business and conference hotels, as well as holiday resorts, all reflecting a sense of place and respect for their local communities. Of Swiss heritage and with headquarters in central Switzerland (Baar), Movenpick Hotels & Resorts is passionate about delivering premium service and culinary enjoyment - all with a personal touch. Committed to supporting sustainable environments, Movenpick Hotels & Resorts has become the most Green Globe-certified hotel company in the world.The hotel company is owned by Movenpick Holding (66.7%) and the Kingdom Group (33.3%). For more information, please visit www.movenpick.com.About Nor1, Inc. Nor1, Inc. is the leader in hospitality merchandising technology. Headquartered in Silicon Valley, Nor1 provides data-driven pricing and merchandising solutions to maximize incremental revenues for hotels and resorts worldwide such as Hilton, IHG, Carlson Rezidor, Accor, and Wyndham. Nor1's patented, dynamic decisions intelligence engine PRiME(r), powers Nor1's Merchandising Platform including its signature eStandby Upgrade(r), eReachTM, and CheckIn MerchandisingTM solutions.Nor1 is creating the fusion between technology and guest experience. It's that combination of expertise and skill that have set Nor1 apart and continues to attract technology's most distinguished investors such as Concur Technologies, Goldman Sachs and Accel Partners. For more information, please visit www.nor1.com.
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Nor1 Implements its New CheckIn Merchandising Solution at the Legendary Knickerbocker Hotel in the Heart of New York's Times Square.

Nor1 ·14 June 2016
Santa Clara, CA -- Nor1, the leader in hospitality merchandising technology, announced today that CheckIn Merchandising, the latest addition to the Nor1 Merchandising Platform, is now empowering front desk personnel at The Knickerbocker Hotel to give each of their customers a better experience while boosting the property's bottom-line."We are excited to have CheckIn Merchandising in our front desk's tool set. Our success with Nor1's eStandby Upgrade has proven that Nor1's merchandising solutions not only boost guest satisfaction and generate additional revenue for us, they also make our jobs easier by tailoring offers to each guest's unique preferences. We are confident that CheckIn Merchandising will enhance all of this and more by empowering our front desk agents to efficiently and effectively deliver more of our hotel's offerings to our guests" stated Leilani Nocon, Director of Front Office, The Knickerbocker.CheckIn Merchandising increases revenue and enhances guest satisfaction by allowing properties to present intelligent offers in real-time at check-in to virtually all guests. Additionally, the CheckIn Merchandising Tracking and Management System provides properties with "one-touch" audits, commission reporting and performance tracking, allowing hotels to better track the success of their incentive programs, as well as building greater loyalty among their client bases."We are thrilled to have The Knickerbocker, one of the New York's premiere luxury hotels, on the Nor1 Merchandising Platform." said Jason Bryant, Nor1's Founder and CEO. "We are confident that adding CheckIn Merchandising to its workflow will allow The Knickerbocker to maximize the yield on their premium room inventory, generate revenue from ancillary offers and fortify guest intelligence."To sign up now for Nor1 CheckIn Merchandising or for more information, visit www.nor1.com.About Nor1, Inc. Nor1, Inc. is the leader in hospitality merchandising technology. Headquartered in Silicon Valley, Nor1 provides data-driven pricing and merchandising solutions to maximize incremental revenues for hotels and resorts worldwide such as Hilton, IHG, Carlson Rezidor, Accor, and Wyndham. Nor1's patented, dynamic decisions intelligence engine PRiME, powers Nor1's Merchandising Platform including its signature eStandby Upgrade, eReachTM, and CheckIn MerchandisingTM solutions.Nor1 is creating the fusion between technology and guest experience. It's that combination of expertise and skill that have set Nor1 apart and continues to attract technology's most distinguished investors such as Concur Technologies, Goldman Sachs and Accel Partners. For more information, please visit www.nor1.com.About The Knickerbocker HotelTo learn more about The Knickerbocker Hotel, please visit www.TheKnickerbocker.com.
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Nor1 to Host Hospitality Merchandising Workshop at HSMAI ROC

Nor1 ·24 May 2016
- Santa Clara, CA - Nor1, the leader in hospitality merchandising technology, is pleased to announce it will host a merchandising workshop as part of the HSMAI Revenue Optimization Conference in New Orleans, LA on June 21, 2016.Filled with timely and compelling content, the workshop, "The (R)Evolution of Merchandising in the Hospitality Industry", will offer an invaluable education to hospitality revenue and operational professionals looking to drive incremental revenue. The featured session will include a self-assessment exercise to help attendees discover merchandising opportunities within their own hotels or hotel groups, based on Nor1's customers' extensive experience and expertise in upselling in the hospitality industry.Workshop agenda:Trends in MerchandisingThis session will feature an analysis of merchandising data generated during the last few years, illustrating what types of products and services hotel guests buy, and through what channels.Merchandising Best Practices Case StudiesSeveral hotel revenue professionals will share their best practices for how to effectively monetize a hotel or hotel group's products and services; what works, what doesn't and what they're thinking of next.Merchandising Self-Assessment Exercise and ChecklistWondering how to get started? We'll show you how! Attendees will walk away with a method to assess their own property's offerings, and a checklist to use once they get back to their properties.Moderated by hotel marketing and technology strategist Robert Cole, attendees will leave the session well prepared to make a difference in their companies' merchandising strategies.Workshop details:Location: Astor Crowne Plaza - New Orleans French QuarterDate and time: Tuesday June 21 2016, 1:30pm-4:30pmRegistration: Click here to registerFor further information, contact Valyn Perini at Valyn.perini@nor1.com.About Nor1, Inc. Nor1, Inc. is the leader in hospitality merchandising technology. Headquartered in Silicon Valley, Nor1 provides data-driven pricing and merchandising solutions to maximize incremental revenues for hotels and resorts worldwide such as Hilton, IHG, Carlson Rezidor, Accor, and Wyndham. Nor1's patented, dynamic decisions intelligence engine PRiME(r), powers Nor1's Merchandising Platform including its signature eStandby Upgrade(r), eReachTM, and CheckIn MerchandisingTM solutions.Nor1 is creating the fusion between technology and guest experience. It's that combination of expertise and skill that have set Nor1 apart and continues to attract technology's most distinguished investors such as Concur Technologies, Goldman Sachs and Accel Partners. For more information, please visit www.nor1.com.
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Nor1 Expands Partnership with Eldorado Resorts, Inc. to Further Deploy the Nor1 Merchandising Platform at Circus Circus Resort Casino Reno and Eldorado Resort Casino Reno

Nor1 ·18 May 2016
Fueled by the success of Nor1's eStandby Upgrade(r) product, Eldorado Resorts, Inc. has signed to bring Nor1's Merchandising Platform to their other holdings, Eldorado Resort Casino and Circus Circus Resort Casino."Eldorado Resorts, Inc. has over 4,000 rooms in Reno with countless amenities ranging from in-room spa tubs to fabulous mountain views. Our Resorts are known for award-winning dining and world class entertainment" said Glenn Carano, General Manager for the Eldorado and Silver Legacy. "We have seen great success through combined efforts with Nor1 and the Silver Legacy, including increased guest satisfaction and revenues, which are top priorities for us. Likewise, it has improved operational efficiencies for our staff. We are pleased to expand our partnership and hope to see that same success at the Eldorado and Circus Circus.""We are delighted to welcome Eldorado Resort Casino and Circus Circus Resort Casino to our partnership with Eldorado Resorts. We look forward to bringing our solutions and expertise to the table and working together to make dynamic, individually customized, merchandising offers that will strengthen their relationship with their guests as well as their bottom lines" said Jason Bryant, Nor1's Founder and CEO.About Nor1, Inc. Nor1, Inc. is the technology leader in travel merchandising. Headquartered in Silicon Valley, Nor1 provides data-driven pricing and merchandising solutions to maximize incremental revenues for hotels and resorts worldwide such as Hilton, IHG, Carlson Rezidor, Accor, and Wyndham. Nor1's patented, dynamic decisions intelligence engine PRiME(r), powers Nor1's Merchandising Platform including its signature eStandby Upgrade(r), eReachTM, and CheckIn MerchandisingTM solutions.Nor1 is creating the fusion between technology and guest experience. It's that combination of expertise and skill that have set Nor1 apart and continues to attract technology's most distinguished investors such as Concur Technologies, Goldman Sachs and Accel Partners. For more information, please visit www.nor1.com.About Eldorado Resorts, Inc. Eldorado Resorts is a casino entertainment company that owns and operates seven properties in five states, including the Eldorado Resort Casino, the Silver Legacy Resort Casino and Circus Circus Resort Casino in Reno, NV; the Eldorado Resort Casino in Shreveport, LA; Scioto Downs Racino in Columbus, OH; Mountaineer Casino Racetrack & Resort in Chester, WV; and Presque Isle Downs & Casino in Erie, PA. For more information, please visit www.eldoradoresorts.com.
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Nor1's New CheckIn Merchandising Technology Selected by Highgate for Portfolio-Wide Implementation

Nor1 ·10 May 2016
SANTA CLARA, California -- Nor1, the technology leader in travel merchandising, announced today that the newest addition to its Merchandising Platform, CheckIn Merchandising, will be implemented across Highgate's portfolio of 100 hotels and 27,000 rooms in key gateway markets worldwide. The implementations, which commenced in January with Highgate's Stanford Court Hotel in San Francisco and The Quin in Midtown Manhattan, will now be extended across the rest of the portfolio over the next few months. Highgate's many distinctions include its status as the largest manager of hotel rooms in Manhattan, operating 10 percent of the total inventory."We are extremely excited to further our partnership with Highgate," said Jason Bryant, Founder and CEO of Nor1. "They truly are innovators in the industry and consistently among the first to adopt new technologies and methods. CheckIn Merchandising will allow Highgate to maximize the yield on its premium room inventory, generate revenue from ancillary offers and to fortify guest intelligence."As a compliment to eStandby Upgrade, CheckIn Merchandising increases revenue and enhances guest satisfaction by allowing properties to present intelligent offers in real-time at check-in to virtually all guests. Additionally, the CheckIn Merchandising Tracking and Management System provides properties with "one-touch" audits, commission reporting and performance tracking, allowing hotels to better track the success of their incentive programs, as well as building greater loyalty among their client bases."We've had great success across our portfolio utilizing Nor1's eStandby Upgrade and believe that CheckIn Merchandising is the ideal solution to expand on that success," said Kerry Mack, EVP of Revenue & Distribution at Highgate. "With the help of this program our front desk associates can more easily deliver offers and opportunities tailored to each guest's unique preferences allowing us to more efficiently serve our clientele and bolster each hotel's key amenities."For more information on Nor1 CheckIn Merchandising visit www.nor1.com.ABOUT NOR1, INC. Nor1, Inc. is the technology leader in travel merchandising. Headquartered in Silicon Valley, Nor1 provides data-driven pricing and merchandising solutions to maximize incremental revenues for hotels and resorts worldwide such as Hilton, IHG, Carlson Rezidor, Accor, and Wyndham. Nor1's patented, dynamic decisions intelligence engine PRiME, powers Nor1's Merchandising Platform including its signature eStandby Upgrade, eReachTM, and CheckIn MerchandisingTM solutions.Nor1 is creating the fusion between technology and guest experience. It's that combination of expertise and skill that have set Nor1 apart and continues to attract technology's most distinguished investors such as Concur Technologies, Goldman Sachs and Accel Partners. For more information, please visit www.nor1.com.ABOUT HIGHGATE Highgate is a premier hospitality investment and management company widely recognized as an innovator in the industry. Highgate is the dominant player in U.S. gateway markets including New York, Boston, Miami, San Francisco and Honolulu. Highgate also enjoys an expanding presence in key European markets through properties in London, Paris, Barcelona, Vienna and Prague. Highgate's portfolio of global properties represents an aggregate asset value exceeding $10B and generates over $2B in cumulative revenues. The company provides expert guidance through all stages of the hospitality property cycle, from planning and development through recapitalization or disposition. Highgate also has the creativity and bandwidth to develop bespoke hotel brands and utilizes industry leading proprietary revenue management tools that identify and predict evolving market dynamics to drive outperformance and maximize asset value. With an executive team consisting of some of the industry's most experienced hotel management leaders, the company is a trusted partner for top ownership groups and major hotel brands. Highgate maintains corporate offices in London, New York, Dallas, and Seattle.
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Nor1 signs agreement with Atlantis, Paradise Island, Bahamas to adopt the Nor1 Merchandising Platform

Nor1 ·29 September 2015
Santa Clara, CA - Nor1's Merchandising Platform will be used by Atlantis, the Bahamas based 3,500 room mega-resort to help them price and merchandise their premium inventory, and drive ancillary revenue by offering its guests relevant and timely upsell offers with eStandby Upgrade(r)."Partnering with Nor1 to utilize their Merchandising Platform including the eStandby Upgrade(r) will allow us to better understand our guests so that we can enhance their stay by delivering personalized up-sell offers" stated Pavan Kapur, Senior Vice President, Strategy and Revenue Optimization at Atlantis, Paradise Island."We are extremely proud to have signed Atlantis, one of the world's great resorts and a perfect partner for our merchandising platform." said Jason Bryant, Nor1's Founder and CEO. "We expect to generate considerable demand for their premium inventory as well as collect valuable data to decision on in the future."About Nor1, Inc. Nor1, Inc. is the technology leader in travel merchandising. Headquartered in Silicon Valley, Nor1 provides data-driven pricing and merchandising solutions to maximize incremental revenues for hotels and resorts worldwide such as Hilton, IHG, Carlson Rezidor, Accor, and Wyndham. Nor1's patented, dynamic decisions intelligence engine PRiME(r), powers Nor1's Merchandising Platform including its signature eStandby Upgrade(r), eReachTM, and eFDUTM products.Nor1 is creating the fusion between technology and guest experience. It's that combination of expertise and skill that have set Nor1 apart and continues to attract technology's most distinguished investors such as Concur Technologies, Goldman Sachs and Accel Partners. For more information, please visit www.nor1.com.About Atlantis, Paradise Island, BahamasAtlantis, Paradise Island is the world-renowned family vacation destination in The Bahamas, where water meets wonder. An ocean-themed resort on Paradise Island, Atlantis features a variety of accommodations built around a 141-acre waterscape, which includes fresh and saltwater lagoons, pools, marine habitats, as well as thrilling water slides and river rides for all ages. Encouraging adventure and inspiring exploration and curiosity, Atlantis' marine habitats and experiences are unrivaled. Home to the largest open-air marine habitat in the world, Atlantis has over 50,000 marine animals and 250 species throughout its numerous habitats. Dolphin Cay, the resort's interaction and education center, enlightens and allows visitors to discover the wonders of these remarkable ocean inhabitants in a hands-on experience. In addition to the Atlantis Casino, Atlantis boasts four alternate gaming venues; an impressive collection of luxury boutiques and shops; restaurants from first-class chefs including Nobu Matsuhisa, Jean-Georges Vongerichten, and Todd English; and the largest cohesive conference center, meeting and convention facilities in The Caribbean. With endless activities providing the means to live a legend, Atlantis is the expert in creating extraordinary memories for children, teens, and adults.The Cove Atlantis, a 600-room resort, features an open-air lobby and oversized suites designed by acclaimed interior architects Jeffrey Beers and David Rockwell. Guests of The Cove are privy to unprecedented services and amenities, breathtaking views of the ocean, and Cain at The Cove, an exclusive experience encompassing an adults-only ultra-pool with outdoor gaming, lavish cabanas, and more.For further information about Atlantis, Paradise Island, call 954-809-2000 or visit AtlantisBahamas.com. For reservations, call 800-ATLANTIS or your travel agent.Both low and high resolution color photography of Atlantis, Paradise Island is available at news.atlantis.com. If you are new user to this site, please complete the online registration to be granted access to the online newsroom. Atlantis can be found on Facebook at www.facebook.com/Atlantis, on Twitter at www.twitter.com/AtlantisResort, and on Instagram at www.instagram.com/AtlantisResort.
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Nor1 signs agreement with Hersha Hospitality Management (HHM) to adopt Merchandising Platform

Nor1 ·10 September 2015
- Santa Clara, CA - Nor1's Merchandising Platform will be used by HHM to help them price and merchandise their premium inventory with eStandby Upgrade(r), and engage customers in real-time, with brand-centric offers through eReachtm at their Independent Collection (IC) hotels, which are located in standout neighborhoods of gateway cities across the U.S."Partnering with Nor1 to utilize their Merchandising Platform at our IC properties will help us to deliver on our mission of providing transformative changes that maximize the potential of our independent hotels to offer authentic and memorable travel experiences for their guests while boosting those properties' bottom-lines," stated Sameer Mehra, Chief Revenue Officer (NY & Independent Collection), Hersha Hospitality Management."We are extremely excited to work with HHM in realizing the mission of their Independent Collection. We are confident that eStandby Upgrade(r) and eReachtm, powered by our dynamic decisions intelligence engine PRiME(r), will be a great asset in delivering on their mission," said Jason Bryant, Nor1's Founder and CEO.About Nor1, Inc. Nor1, Inc. is the technology leader in travel merchandising. Headquartered in Silicon Valley, Nor1 provides data-driven pricing and merchandising solutions to maximize incremental revenues for hotels and resorts worldwide such as Hilton, IHG, Carlson Rezidor, Accor, and Wyndham. Nor1's patented, dynamic decisions intelligence engine PRiME(r), powers Nor1's Merchandising Platform including its signature eStandby Upgrade(r), eReachTM, and eFDUTM products.Nor1 is creating the fusion between technology and guest experience. It's that combination of expertise and skill that have set Nor1 apart and continues to attract technology's most distinguished investors such as Concur Technologies, Goldman Sachs and Accel Partners. For more information, please visit www.nor1.com.About HHMHersha Hospitality Management (HHM) operates 115 hotels across the United States including 28 independent hotels ranging from the Rittenhouse Hotel, a AAA Five Diamond property in Philadelphia, to the Larkspur Landing Hotels, all-suite extended stay properties in Northern California and the Pacific Northwest. HHM also provides hotel and asset management to leading full service and select service brands from Marriott, Hilton, Hyatt, Starwood and Intercontinental Hotel Group. HHM's highly experienced team is accustomed to serving as a fiduciary to publicly traded companies, joint ventures, institutional real estate owners and private investors. Additional information can be found at www.hhmhospitality.com.
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Nor1 Reveals the Value of Intelligent Merchandising At HITEC 2015

Nor1 ·15 June 2015
Santa Clara, CA - Nor1, the technology leader in travel merchandising, today revealed the demand generated by hotel guests for timely and relevant merchandising offers before and during their hotel stay.Since 2007, our hotel partners have presented 155 million guests with offers - from room type upgrades to spa services and everything in between.Twenty-nine million of those offers were relevant enough that guests clicked on them. That's a 20% click through rate, a great statistic in any industry.Nearly half of those resulted in a guest accepting an offer, resulting in a cool $210 million in actual revenue for Nor1 customers.Interested in learning more? Come see us at HITEC in Austin, Texas June 16-18 2015 at booth 407, or click here - http://www.nor1.com/making-merchandising-personal/.
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Wyndham to Deliver Personalized, Pre-Arrival Upgrade Offers to Guests Globally

Nor1 ·14 April 2015
e.g. discounted suite upgrades--and as a result, monetize premium inventory and services that may otherwise go unused."In providing this solution to our hotels, we're ensuring that operators have one of the essential tools needed to maximize the revenue streams that stem from their premium offerings and room types," said Kathy Maher, senior vice president of revenue management at Wyndham Hotel Group. "What's more, we're giving those same operators the flexibility to manage when and how upgrades are awarded, leading to meaningful guest interactions that inspire brand confidence and loyalty."Here's how it works: once a guest makes a reservation at a participating hotel, the eStandby Upgrade platform automatically analyzes various data points to determine whether an upgrade should be offered and if so, at what cost. The guest is then notified, either via the booking confirmation page or via the reservation confirmation email, of the upgrade opportunity and given a chance to purchase. If he or she does, the upgrade is conditional upon availability at check-in, meaning the guest pays nothing until he or she arrives at the hotel. Should a purchased upgrade not be available, the original reservation stands and the guest is not charged anything extra. Thus, guests are able to realize significant savings during times of lower occupancy while hotels are able to maximize revenue opportunities for their best offerings.More than 20 Wyndham Hotel Group properties are already taking advantage of the eStandby Upgrade platform--including the Wyndham New Yorker Hotel in New York City, the Wyndham Hamilton Park Hotel and Conference Center in Florham Park, N.J., the Wyndham Grand Orlando Resort Bonnet Creek in Orlando, Fla., and the Shelborne Wyndham Grand South Beach in Miami, Fla. Over the course of the next three months, we hope that more than 500 of the company's managed and franchised hotels, from Boston, Mass. to Santa Monica, Calif. and beyond will explore this opportunity.About Nor1Nor1, Inc. is the technology leader in travel merchandising. Headquartered in Silicon Valley, Nor1 provides data-driven pricing and merchandising solutions to maximize incremental revenues for hotels and resorts worldwide such as Hilton, Hyatt, IHG, and Carlson Rezidor. Nor1's patented, dynamic decisions intelligence engine PRiME(r), powers Nor1's Active Merchandising Platform including its signature eStandby Upgrade(r) ,eReachtm, and eFDUtm products.Nor1 is creating the fusion between technology and guest experience. It's that combination of expertise and skill that have set Nor1 apart and continues to attract technology's most distinguished investors such as Concur (CNQR), Goldman Sachs and Accel Partners. For more information, please visit www.nor1.com.About Wyndham Hotel GroupWyndham Hotel Group is the world's largest hotel company based on number of hotels and is one of three hospitality business units of Wyndham Worldwide (NYSE: WYN). As both a leading hotel brand franchisor and hotel management services provider, the company's global portfolio consists of approximately 7,650 properties and 661,000 rooms in 70 countries under the following brands: Dolce Hotels and Resorts(r) (acquired February 2015), Wyndham Grand(r) Hotels and Resorts, Wyndham Hotels and Resorts(r), Wyndham Garden(r) Hotels, TRYP by Wyndham(r), Wingate by Wyndham(r), Hawthorn Suites by Wyndham(r), Microtel Inn & Suites by Wyndham(r), Ramada Worldwide(r), Baymont Inn & Suites(r), Days Inn(r), Super 8(r), Howard Johnson(r), Travelodge(r) and Knights Inn(r). Wyndham Rewards, the company's guest loyalty program offers more than 38 million members the opportunity to earn and redeem points at thousands of hotels across the world. For more information visit www.wyndhamworldwide.com.
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Nor1 Signs Palms Casino Resort To Utilize Nor1's intelligent, mobile merchandising platform, eReach.

Nor1 · 2 March 2015
March 2, 2015 - Santa Clara, CA - After a year of utilizing Nor1's flagship eStandby Upgrade product, used to drive ancillary revenue by offering its guests relevant and timely upsell offers, Palms Casino Resort has deployed eReachTM to further extend their ability to enhance the guest's experience and monetize timely offers.Leveraging Nor1's patented PRiME decision platform, eReachTM harnesses real-time intelligence and optimization algorithms to help hotels target the right guest with the right mobile offers at the right time. In addition to monetizing "in-destination" spend, these offers and communications help hotel companies enforce brand standards around service, delivery and loyalty programs. Randy Benjamin, Vice President of Sales and Revenue for Palms, stated "I'm impressed with how much the eReachTM program has resonated with our customers; the response has been fantastic" He added, "The platform has given us the flexibility to focus on a number of metrics with our campaigns, including email click-through, offer redemption rate, and potential revenue.""We are tremendously excited to announce this expanded partnership with Palms Casino Resort," said Jason Bryant, Nor1's Founder and CEO. He concluded, "Palms is has been a great partner who has recognized the long-term importance of taking a mobile, data-driven approach to guest satisfaction and revenue creation. They will now have an ever maturing ability to make personalized, real-time ancillary offers to guests based on a sophisticated understanding of each guest's history, travel spending patterns and current itinerary."About Nor1, Inc. Nor1, Inc. is the technology leader in travel merchandising. Headquartered in Silicon Valley, Nor1 provides data-driven pricing and merchandising solutions to maximize incremental revenues for hotels and resorts worldwide such as Hilton, Hyatt, IHG, and Carlson Rezidor. Nor1's patented, dynamic decisions intelligence engine PRiME, powers Nor1's Active Merchandising Platform including its signature eStandby Upgrade, eReachTM, and eFDUTM products.Nor1 is creating the fusion between technology and guest experience. It's that combination of expertise and skill that have set Nor1 apart and continues to attract technology's most distinguished investors such as Concur (CNQR), Goldman Sachs and Accel Partners. For more information, please visit www.nor1.com.
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Nor1 and Accor Announce Worldwide Partnership to Increase Guest Satisfaction and Boost Upselling Revenue using Nor1's eStandby Upselling Product

Nor1 ·18 December 2014
Santa Clara, CA - Nor1 and Accor announced a partnership to deploy Nor1's eStandby upselling product across the Accor portfolio of upscale and luxury hotels to help its properties drive ancillary revenue by offering its guests relevant and timely upsell offers. The partnership follows the successful pilot of eStandby across Accor properties in North America, Europe and Asia."Together, Nor1 and Accor are providing our properties with the tools to further delight their valued guests by providing upgrade opportunities to their hotels' premium inventory,' said Agnes Roquefort, Accor's Senior Vice President of Global Revenue Management & Pricing. She concluded, "We are delighted to be working with Nor1 to further enhance our hotels' revenue and operational performance on many levels."Working with the Nor1 Merchandising Platform, and eStandby, Accor reinforces its capacity to reach guests with real-time personalized offers and recommendations based on variables and derived statistics relative to the unique traveler and his/ her trip."We are tremendously excited to announce this partnership with Accor," said Jason Bryant, Nor1's Founder and CEO. He concluded, "We look forward to continuing to exceed all expectations for the eStandby product, and to expanding our partnership with this worldwide hospitality leader in the future."About Nor1, Inc. Nor1, Inc. is the technology leader in travel merchandising. Headquartered in Silicon Valley, Nor1 provides data-driven pricing and merchandising solutions to maximize incremental revenues for hotels and resorts worldwide such as Hilton, Hyatt, IHG, and Carlson Rezidor. Nor1's patented, dynamic decisions intelligence engine PRiME(r), powers Nor1's Merchandising Platform including its signature eStandby Upgrade(r) ,eReach, and eFDU products.Nor1 is creating the fusion between technology and guest experience. It's that combination of expertise and skill that have set Nor1 apart and continues to attract technology's most distinguished investors such as Concur (CNQR), Goldman Sachs and Accel Partners. For more information, please visit www.nor1.com.About AccorAccor, is the world's leading hotel operator, with 470,000 rooms in 3,600 hotels across 14 trusted brands in 92 countries. The company is organized around two distinct divisions, HotelServices, which operates and franchises the hotels and HotelInvest, which is a hotel owner and investor. The Accor hotels sit in three segments from budget to luxury which are constantly reinventing their concept to satisfy the needs of business and leisure customers around the globe. Accor brands include in luxury-upscale; Sofitel, Pullman, MGallery and Grand Mercure, The Sebel, midscale; Novotel, Suite Novotel, Mercure and Adagio and economy; ibis, ibis Styles, ibis budget, adagio access and hotelF1. The Group boasts a powerful digital ecosystem, notably its booking portal accorhotels.com, its brand websites and its loyalty program Le Club Accorhotels.The Group's 170,000 employees benefit from working for a company that believes in progression and has an industry leading training program, the Accor Academie. Since its creation 45 years ago, Accor is making innovation and sustainable hospitality the focus of its strategic vision as well as of its customer-centric approach development and innovation process.
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Nor1 and Rocco Forte Hotels Partner to Delight Guests and Enhance Their Experience With Customized Upsell Opportunities

Nor1 ·15 October 2014
October 15, 2014 - Santa Clara, CA - Nor1, whose upsell solutions have helped thousands of hoteliers worldwide generate ancillary revenue, announced that it has been selected by Rocco Forte Hotels for the implementation of Nor1's eStandby Upgrade solution, providing their iconic hotels in the finest destinations in Europe with the tools to further delight their valued guests by providing upgrade opportunities to their hotels' premium inventory.Christopher Cooper, Director Revenue, Distribution and Digital Strategy at Rocco Forte Hotels, said, "At Rocco Forte, we are fortunate to have some of the world's most desirable hotel properties in amazing locations, which serve discerning and highly selective travelers. We are happy to partner with Nor1 to help our hotels build on their already strong guest relationships, offering highly relevant, customized and targeted upsell offers that enhances our guests stay.He concluded, "For us, eStandby is not only a smart business decision, but another way to bring guests the very best of what Rocco Forte Hotels has to offer and allows them to familiarize and explore accommodation options they have not considered before. We are excited to embark on what we believe will be a long and productive relationship."eStandby is an innovative merchandising solution that helps hotels increase revenue and guest satisfaction via real-time, data-driven predictive targeting.Leveraging the company's patented PRiME decision platform, eStandby Upgrade harnesses real-time intelligence and optimization algorithms to help hotels target the right guest with the right offer at the right time - helping hotel companies, brands and property managers enforce and manage brand standards around service, delivery, and loyalty program conditions as they grow ancillary revenue."We are delighted and appreciative to partner with Rocco Forte Hotel Group," said Jason Bryant, Nor 1's founder and CEO. He concluded, "We look forward to continuing to exceed all expectations for the eStandby Upgrade product, and to expanding our partnership with this distinguished hotel leader in the future."In an era of rising customer acquisition costs, shrinking revenues at the hands of third party intermediaries and eroding guest loyalty, hoteliers have sought a solution to allow them to "push" relevant, timely offers and communications, engaging guests in real-time and generating revenue not just during a hotel stay - but throughout their entire trip.Along with Nor1s recently released eReach product, eStandby provides a solution, allowing hotels to reach guests with personalized offers and recommendations, real-time for each specific traveler, based on variables and derived statistics relative to the unique traveler and her trip.About Nor1, Inc. Nor1, Inc. is the technology leader in upsell solutions. Headquartered in Silicon Valley, Nor1 provides data-driven pricing and merchandising solutions to maximize incremental revenues for hotels and resorts worldwide such as Hilton, Hyatt, IHG, Carlson Rezidor and Kempinski Hotels. Nor1's patented, dynamic decisions intelligence engine, PRiME(r), powers Nor1's scalable upsell platform including its signature eStandby Upgrade(r) and the FrontDesk Upselltm, as well as eReach.Nor1 is creating the fusion between technology and guest experience. It's that combination of expertise and skill that have set Nor1 apart and continues to attract technology's most distinguished investors such as Concur (CNQR), Goldman Sachs and Accel Partners. For more information, please visit www.nor1.com.About Rocco Forte HotelsEstablished by Sir Rocco Forte and sister, Olga Polizzi in 1996, Rocco Forte Hotels is a family of 10 individual hotels and resorts. All of the hotels are landmarks, both old and new, occupying magnificent buildings in exceptional locations. Led by a family who has been in hospitality for four generations, the hotels are united by their distinctive approach to service ensuring guests experience the best of the cities and surrounding areas.Rocco Forte Hotels comprises: Hotel de Russie, Rome; Hotel Savoy, Florence; Verdura Golf & Spa Resort, Sicily; The Balmoral, Edinburgh; Brown's Hotel, London; The Charles Hotel, Munich; Villa Kennedy, Frankfurt; Hotel de Rome, Berlin; Hotel Amigo, Brussels; Hotel Astoria, St Petersburg.Future opening: Jeddahwww.roccofortehotels.com

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