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  • Members Only: 2018 HFTP Compensation and Benefits Report

    By Tanya Venegas, MBA, MHM, CHIA. Results to the biannual survey conducted by Hospitality Financial and Technology Professionals (HFTP). Information includes data on compensation and benefits trends for finance and technology professionals in the club and lodging industries.

  • IT Spending in the Lodging Industry Three-year Analysis: 2015–2017

    By Agnes DeFranco, Ed.D., CHAE; Arlene Ramirez, CHE, CHAE; and Tanya Venegas, MBA, MHM, CHIA. PART II: An analysis of IT spending data in the lodging industry based on reporting in the new USALI Schedule 6 — Information and Telecommunications Systems.

  • Letter from the HFTP Global President: Budgeting and Planning are Integral to Success

    HITEC Houston, which attracted HFTP’s largest event attendance in history, may now be behind us but the year is far from over. At the end of this month on July 28 is the new Club Forum in Sarasota, Florida USA.

  • HITEC Special: Revenue Strategy: Not Just a Fancy New Name for Revenue Management

    By Cindy Estis Green. A strategic view of revenue calls for proactive business mix planning and decision-making around deployed resources, well beyond reacting to what comes over the transom. Excerpt from the 2018 HITEC Bytes Special Report.

Article by Frances Kiradjian

Dissecting the Relationship Between Universities and Boutique Hotels

BLLA · 7 September 2018
Boutique hotels are "it". After a struggle to be taken seriously as a hospitality vertical, boutique hotels are ahead of every curve when it comes to modern day lodging. Now more than ever there is a steep demand for accommodations that one can take back home with them in the form of a story. It makes sense then, that college towns (areas with particularly high volume of travelers whether they are students, prospective students, professors & staff or parents of students) are adapting and implementing boutique in their own ways.Prestigious schools are using hotels as their "best foot forward." Because the university typically has direct control of the property, they can establish vibe and aesthetic that echoes that of the school. Immersing potential incoming students and their families in boutique-type luxury makes an excellent first impression, and the consistency in quality gives prospective student's (and more importantly their parents) peace of mind.Any hotelier will tell you location is key - this is another factor that lends to the success of boutique hotels in university towns. Not only do campus hotels maintain a very high occupancy during the school session, but the addition of bespoke lodging accommodations means the facilities are able to earn revenue from non-scholastic endeavors year-round. This makes them more resilient than most in this particular marketplace.But why are boutique hotel developers finding a home in campus towns? Wouldn't an Extended Stay get the job done? We think not! Franchise models are largely unsuccessful because they do not allow for the flexibility needed to meet a campus-hotel's diverse goals and in addition, the tastes of the modern traveler have evolved by leaps and bounds. These contain lots of academic initiatives whereasthe main focus of most properties is heavily weighted on occupancy only.Some boutique hotel brands like Graduate Hotels immerse their image and branding in collegiate pride, while others like the Luskin Center and Hotel at UCLA poise themselves to reap the benefits of appealing to people traveling for both scholastic and non-scholastic reasons. The latter properties are designed to keep the sophisticated traveler of today engaged, but not to overwhelm with school spirit. Luskin also includes a state-of-the-art conference center housed in the same building.Managers of college properties often must tow a fine line between using the property as a hands-on learning institution and a money-making business. Properties are used as learning arenas for hospitality programs hosted by the universities, leaving more opportunity for losses due to inexperienced staff. However, we found that the benefits of a bespoke hotel near or directly on-campus vastly outweigh the potential lapses in operations.Prestigious colleges and universities are known as much for their high tuition as their academic rigor nowadays. Boutique hotels are the perfect properties to usher in the next demographic that will stimulate the local economy. Boutiques are representatives of their communities, specialize in high-level service and typically provide a more fun experience for the occupant. With their swift climb to popularity, it only makes sense they have seen such great success in their introduction to college towns. It's been on the tongue of many a boutique hotelier over the years but is only now really picking up traction.

The Economy of Goodwill: How Values Can Impact Business Across The Globe

The Boutique & Lifestyle Lodging Association Blog·15 August 2018
The term 'citizen of the world' has never been more prevalent than it is today.
Article by Frances Kiradjian

The Evolution of the Hotel Lobby

BLLA · 3 August 2018
Hotel lobbies have evolved from portals where travelers are introduced to their lodging accommodations to places people gather to immerse themselves in culture and merriment. The evolution of the hotel lobby has been gradual, but the proliferation of lifestyle and boutique properties have shifted the design away from clinical hotel lobbies.Much like the sitting room in your childhood home where sitting was forbidden, lobbies formerly existed to curate good first impressions, and not much else. Nowadays, the opposite is true. Highly designed lobbies are more prevalent than ever before, but design has evolved to facilitate lifestyles and culture immersion. Evolved from conveyor belts for weary travelers, the modern hotel entrance invites crowds, spurs socialization and sparks imagination.A far cry from a Starbucks and a puffy-eyed concierge, hotel lobbies now play host to art galleries, award winning food and beverage venues, boutique retailers, coffee artisans, breweries, and more. The list is limited only by vision (and maybe a few fire codes).These are a few of BLLA and Stay Boutique's favorite experiential lobbies:The New York Public HotelThe Rosewood Hotel de Crillon Paris The ART, a hotel in Denver Co - awarded 2017 Branded Boutique Hotel of the year by Stay BoutiqueHotel Eden Rome, Dorchester CollectionThe Breakers Hotel Palm BeachGiving your patrons the chance to buy work from local artists not only stimulates economies, it engages communities and elevates a hotel from a building with rooms to a hub where life happens and memories are created. Bespoke cocktails from an experienced barista gives me a story to take back home. An inviting atmosphere, high design, and functionality are of utmost importance for any thriving hotel. Investing in facets of design, management and operations that facilitate experiences will benefit hoteliers greatly as there has never been as much value on differentiation in your lobbies than right now.How are you pushing the boundaries?

BLLA Abroad - The world's leading boutique association launches exclusive Boutique Social Club dinner series in London

BLLA ·11 July 2018
New York -- Since the beginning, the Boutique and Lifestyle Leaders Association's (rebranded from Boutique and Lifestyle Lodging Association) presence has been global. From our international members and early conferences in Paris and London, we have garnered support and cultivated communities all around the globe. Two recent excursions over the pond have solidified our foothold on the boutique community and will foster boutique developments in tomorrow's most sought-after vacation destinations.On May 1st, 2018 we successfully launched the first installment of the Stay Boutique Social Club Dinner Series. A series aimed at gathering the minds pushing boutique forward in an intimate, comfortable setting, thus bolstering the community we represent. In a collaboration with Sharan Pasricha at The Hoxton Hotel, ten of boutique's brightest broke bread over their shared passion for our rapidly expanding sector.BLLA's COO, Ariela Kiradjian, produced the dinner series and stated, "This first event in London showcases the importance of connecting with like-minded professionals desirous of reaching out beyond their own industries and being open to new relationships and new ways of thinking. We are extremely proud and excited that everyone had such a good time. They basically came to the dinner as strangers and left as friends. What could be better than that!"Emma Hartland-Mahon, UK Director at J Public Relations, Gigi Vega, GM at Nobu Hotel Shoreditch, Sophie McElligott, Head of Communications at Dazed Media, Sue Walter, Ex-CEO at Hospital Club, Tessy Antony de Luxembourg, Director of VICE IMPACT EMEA Regions, Romilly Martin, Brand Director at Hoxton Hotels, John Green, Managing Director at JG Collection, Hannah Burden, Marketing Manager at Our Vodka and Filip Boyen, CEO at Small Luxury Hotels all joined BLLA COO Ariela Kiradjian for an unforgettable night of conversation, networking, and fun. The promising start of our invite-only dinner series points to a fervent interest in the initiatives of BLLA by respected, global boutique brands.Equally as inspiring was a recent Scottish excursion hosted by Scottish Development International. Michael Schroeder, Vice President, a long time attendee and supporter of BLLA's events and conferences, invited Ariela Kiradjian (COO at BLLA) along with Salt Hotels owner David Bowd, Phillip Allen, General Counsel at 21c Museum Hotels, Mostafa Abdella, Managing Director at Ace Hotel London Shoreditch, Darrell Slomiany, Director of Development at BLVD Hospitality, Jason Wischoff, VP Development UK, Europe & Africa at Dream Hotels and Miranda Mancuso, VP Development at Standard Hotels to take in all Scotland has to offer."We were delighted to host the US Boutique hotel operators in Scotland where they visited Edinburgh and Glasgow," stated Schroeder. "Each city offers a distinctive experience to discerning visitors from across the globe, and they both provide a great opportunity for unique boutique hotel operators like them to build their business in a setting that complements their authentic brands.""Tourism is one of Scotland's key sectors, currently contributing PS6 billion to our economy every year, and SDI, along with our partners, welcome the opportunity of working with them & the BLLA to achieve even greater success. We hope that we can all capitalize on the synergies between their brands and our national and city tourism destination strategies"Ariela stated, "Michael and his team did an outstanding job at coordinating this amazing trip and itinerary and I am ecstatic about the opportunities for our boutique brands to discover new destinations and to also be a part of it all."The country is ripe for boutique development as evidenced by the growing number of independent and lifestyle facing businesses. Representatives from the arms of Scottish government along with hotel developers presented on their city plans and opportunities for hotel development through a series of presentations over the course of the trip, supplemented of course with castle visits and whisky tastings.Boutique hotels succeed because they envelop their patrons in culture and immerse them in novel experiences. Edinburgh is a city with rich history, stunning architecture and sprawling views. These are the building blocks from which it will establish itself as a force in the boutique sphere.Additionally, BLLA is working with other Economic Development Organizations to help bring attention to their destinations for some of the world's best boutique and lifestyle hotel brands. BLLA is a great partner to navigate this special hospitality sector as we have a very specific 30,000 ft. view of the industry which brings a wealth of knowledge to both developers and countries.About the Boutique & Lifestyle Leaders Association (BLLA)The world's most innovative and progressive organization dedicated to the luxury independent boutique and lifestyle industries. The association connects the world's most dynamic executives with cutting edge business and operational insight. BLLA's membership benefits allow access to the world's leading minds in the space through events, research and education. Our mission is to provide leadership and opportunities for global recognition and connections to the world's best hotels, vendors and manufacturers. All resulting in strategic interactions and access to information that helps people and organizations thrive. Join the movement that BLLA gave birth to in 2009 and become a part of something that is truly unique, exciting and inspirational. www.blla.org
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Boutique Hotel Sentiment 2018

The Boutique & Lifestyle Lodging Association Blog· 3 July 2018
As the authority on the modern boutique movement, we see it as our duty at BLLA to survey our network of hospitality vets each year to gain an accurate read on the direction of our industry. We look to the executives powering the latest boutique trends to relay their visions and needs for the future. Our fervent activity in the community perfectly positions us to gather accurate, invaluable information on the sector, and relay our findings and help boutique break even more boundaries.
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Hoteliers and Technologists: A Love Story

The Boutique & Lifestyle Lodging Association Blog·21 June 2018
Hospitality and tech. A topic that deserves to be highly discussed. And is. With our annual investment conference fresh on the brain, and the big HFTP (Hospitality Financial and Technology Professionals) slowly but surely approaching, the status of technology as it pertains to the boutique, lifestyle, and lodging industries is definitely the source of buzz.

BLLA Conference touts boutique hotels' faster technology adoption at annual investment conference

BLLA ·19 June 2018
Conference panelists from companies such as tech giant LG Electronics, video-content provider Enseo and cloud-based hotel-technology company KEYPR also all touted the boutique hotel operators' ability to connect more closely to their guests than larger lodging providers in order to better gauge which technologies to either add or avoid. Carolyn Kremins, president of Skift, moderated the panel.Panelist Mike Kosla, vice president of hospitality at LG Electronics, cited hotels' adoption rates of flat-panel televisions of a prime example of boutique hotels staying ahead of larger chain operators when it came to adopting technologies sought after by guests. "Between 2003 and 2006, we were all putting thin-panel TVs in [boutique] hotels, while [chain] hotels were still using the boxes," said Kosla. "The first properties to use that technology were the boutiques. It was fun to watch."One advantage boutique hotels have over larger companies when it comes to new technology adoption is the fewer number of decision-makers, said the panelists."The larger brands have these huge organizations that are silos," said Enseo CEO Vanessa Ogle, adding that larger companies often have different people deciding amenities related to video content, guest messaging and staff safety. "Boutique hotels can pick a platform that will do more than one service. This is a unique opportunity for boutique hotels to jump ahead of their competitors at a fraction of the price.""Boutiques can be more nimble," added panelist Robert Stevenson, CEO at KEYPR. "They can discover what needs to be done, and you don't have to solve it over 50 hotels at the same time." Video-content delivery, keyless room-entry features and revenue-management systems were among the subjects the panelists addressed when talking about how boutique hotels can better serve their guests by using new technologies.Stevenson talked about how San Francisco's Hotel Via addressed the challenge of serving the crush of guests that typically check in just prior to Giants baseball games at nearby AT&T Park by adding keyless entry systems. "By [having guests] bypassing the front desk, staff can save a ton of time. It was a massive win," said Stevenson. "Then the question becomes, 'how can take that staff time we saved and repurpose it?'"As for video content, Kosla stressed the importance of staying up to date on both hardware and software. "What drives me nuts is when we delivery beautiful high-definition televisions, and there's not beautiful high-definition content," he said. "Get a great content provider.""We worked with a small boutique hotel called Hotel Park City. Instead of doing a big network upgrade, we talked to them, and they used our new entertainment solution," added Ogle. "We added Netflix in each room and personalized WiFi for each guest. They saw [average room rates] go up, saw a change in their asset value, and saved about $4 million in renovations."For the back of the house, the boutique hotels' need to maximize room revenue via algorithm-based automated pricing systems becomes all the more vital because of the smaller number of rooms, said panelist Connie Rheams, vice president of hospitality at digital-workplace application maker Beekeeper. "I come from the airline industry, and airlines would never imagine that a person could determine the price of a particular seat," said Rheams. "For corner rooms with extra windows, you should get a system that allow you to differentiate your product."Additionally, boutique hotels have an opportunity to customize guest services by using technology to collect more detailed data about their guests, said panelist Tammy Farley, president of Rainmaker, which builds cloud-based revenue-management systems. "Don't underestimate the power you have by being able to own the customer and use that data," Farley told the conference audience.The subjects of both capital improvements, particularly on the technological front, and revenue management is particularly topical as U.S. hotels continue to achieve record-high occupancy levels and hotel owners look to best capitalize on higher demand. Last year, U.S. hotels boosted capital expenditures by 3.8% to a record $6.85 billion, or about $1,400 per available room, said Bjorn Hanson, clinical professor at NYU School of Professional Studies' Jonathan M. Tisch Center for Hospitality and Tourism, in a report published last October.In addition to items such as new lobby designs and restaurant concepts, Hanson said hotels were spending more on items such as high-speed Internet capacity, technology related to supporting social media, larger flat-screen TVs and improved audio-visual equipment for meeting rooms. Capital-expenditures at U.S. hotels has more than doubled since 2010, Hanson said.As a result, boutique hotels would be well-advised to designate an on-staff technology expert to track new technologies, said Rheams. "Having these big investments in legacy systems and trying to bolt on solutions is very difficult," added Rheams. "You have to have someone in your organization who's up to date on trends and is constantly evaluating software vendors.First-time conference attendee Brett Jones, an associate with San Francisco-based David Baker architects, agreed with the panelists who said that boutique hotels' additional nimbleness would outweigh the impact of limited resources when it came to finding and implementing new technologies. "By having a smaller organization, it's going to be easier to stay one step ahead," Jones said.The BLLA, which was founded in 2009, also announced at the conference that it was changing its name to the Boutique & Lifestyle Leaders Association from the Boutique & Lifestyle Lodging Association to reflect the expanding influence of its members' design and service philosophy. The trade group, whose annual New York investment conference attracted more than 350 attendees, also said that its Stay Boutique conference will be renamed Stay Boutique Live and will next be held in the Los Angeles area next February.###

BLLA Conference highlights common vision between boutique hotels and fashion

BLLA ·18 June 2018
The Boutique & Lifestyle Leaders Association, more commonly known as BLLA, featured fashion designer John Varvatos, Anine Bing Co-Founder Annika Meller and Baja East Co-Founder John Targon testifying about the strengthening bond between the fashion and hospitality industries at the BLLA's annual Boutique Hotel Investment Conference at The Times Center in New York on Wednesday, June 6th.The BLLA, the trade group whose members include many of the world's most prominent boutique and lifestyle hotels, also announced that it was changing its name to the Boutique & Lifestyle Leaders Association from the Boutique & Lifestyle Lodging Association to reflect how the concept of "staying boutique" applies to sectors such as fashion, retail and media, in addition to hospitality.Varvatos, who worked with fashion icons such as Ralph Lauren and Calvin Klein before founding his own company in 1999, was interviewed by Lisa Smilor, executive vice president of the Council of Fashion Designers of America, as part the conference's "The Influence of Fashion" session that was hosted by the CFDA. Varvatos detailed how his decision to open a store at the site of New York's iconic CBGB music club strengthened his brand's longstanding association with the music industry. He added that he believed his company's attention to detail creates a retail environment where guests want to stay and shop."Boutique hotels, they feel like what we try to create in our stores, which is a place where people want to come in and hang out," said Varvatos, who added that he was in discussions to partner on a small hotel project in Malibu, Calif. "I want to be in a place where I can hang and where I can connect on many levels."Meller, who co-founded Scandinavian-influenced fashion brand and retailer Anine Bing in 2012, advised boutique hotel operators about the value of working with authentic influencers and brand advocates while echoing Varvatos's sentiments about creating a uniquely welcoming environment. "We really want any customer to feel like it's a home away from home," said Meller, whose company has eight stores and is slated to add its second Los Angeles outlet in September. She also highlighted the value of gathering customer information and preferences to ratchet up the service quality. "It's really utilizing the data we gather to create that personalized experience."Targon, who spoke of the benefit of creating fashion "through a genderless lens," said that boutique hotels, like fashion brands, work best when they represent their creators' values in addition to merely being popular. He added that, among lodging establishments, he was particularly fond of Soho House Berlin. "It's the ability and creativity to excite 10 more people on your journey," said Targon, who, along with Scott Studenberg, each co-founded Baja East with a $90,000 investment in 2013. "Transparency is often what's winning most with businesses."As with fashion, such an approach goes far beyond aspects such as a hotel's logo or color scheme, said conference panelist Jeff Carvalho, managing director at streetwear blog Highsnobiety. "You can get a vibe on who they're trying to reach based on the magazines or the type of water they have in the room," said Carvalho. "It's about how you elevate that experience before they go to the beach, bar or rooftop."The conference highlighted a bond between hospitality and fashion that's strengthened in recent years as hotel operators have looked to capitalize on the popularity and cultural cache of some luxury fashion brands, albeit with mixed degrees of success.Marriott International is the most prominent example of this trend, debuting its Bulgari Hotels & Resorts brand in Milan in 2004 and since opening four more hotels. Marriott is slated to debut another four Bulgari properties worldwide by 2022. Additionally, fashion icon Karl Lagerfeld announced his own hotel brand in 2016 and has earmarked Macau's Grand Lisboa Palace for his first property. Versace's Palazzo Versace brand has hotels in Dubai and Australia's Gold Coast, and is also planning a site at Macau's Grand Lisboa Palace.Meanwhile, Missoni, which at one time had two branded hotels under a licensing agreement with Carlson Rezidor (now Radisson Hotel Group), discontinued that pact in 2014, and ended plans for Missoni hotels in Oman, Qatar, Turkey, Brazil and Mauritius. Miami's Raleigh Hotel was at one time earmarked to become the first property branded under a Tommy Hilfiger hotel badge, while Armani has opened just two hotels - in Dubai and Milan - since that brand was founded in 2010.Going forward, though, the link between hospitality and fashion is poised to be strengthened through a younger, more street-oriented audience, said the BLLA conference's fashion contingent. "People want to look good and want to be surrounded by good things. They're spending their money on experiences," said Carvalho, whose company was founded in 2005. "What they walk into is just as important on what they wear."As for the chain-based brands' strategy to court fashion and social influencers, Targon discounted the effectiveness of such efforts by the larger, more standardized hotel operators, noting that he hadn't stayed in a chain hotel in about 15 years. "Loyalty points?" Targon asked, rhetorically. "I think that's what AMEX is for."Varvatos added that the chain operators' emphasis on larger hotels works against the approach championed by both boutique-hotel operators and fashion companies that emphasizes personalization and individuality. "It's not about having 800 rooms. It's about a more limited number of rooms that you have to make work," Varvatos said. As for his own inspirations, he noted: "I don't look to other brands for ideas. I look within."Conference sponsors included: Two Roads Hospitality, The Gettys Group, Sideways, Elavon, Ivvy, The Rainmaker Group, Avendra, Greenberg Traurig, Suitelife by Venture Insurance, Keypr, Enseo, LG, Meridith Baer Home, La Colombe, JLT, Berdon LLP, Menin Hospitality, Jampro, Tambourine, Direct TV, Arlo Hotels, Newmark Knight Frank, Trump Hotels, Scion Hotels, S'well, Anine Bing, CFDA, Pressreader, ITM Mobile, Amsterdam Hospitality, The Well Traveled Trunk, JMBM, Beekeeper, Peerless AV, The Lodging Conference, Vox Media, Boutique Design, Hospitality Design, Lodging Magazine, NEWH, Hotel Online, Hotel Executive, Hotel News Now, eHotelier, RE Alert, Hospitality Net, Hotel Business, Today's Hotelier, Travel And Tour World, Justin's, Bai, Voss Water, Hooch, barkTHINS, SkinnyPop, Hippeas, Sunraysia, Vita Coco, Massoni, Rice and Gold, Talde, Toby's Coffee.The BLLA, which was founded in 2009, also announced at the conference that it was changing its name to the Boutique & Lifestyle Leaders Association (from the Boutique & Lifestyle Lodging Association) to reflect the expanding influence of its members' design and service philosophy. The trade group, whose annual New York investment conference attracted more than 350 attendees, also said that its Stay Boutique conference will be renamed Stay Boutique Live and will be held in the Los Angeles area in February 2019.

BLLA Conference touts boutique sector's successes as trade group announces name change

BLLA ·12 June 2018
The nine-year-old organization, which touted the success of its members' individualized approach to hospitality at the conference, also announced that it was changing its name to the Boutique & Lifestyle Leaders Association from the Boutique & Lifestyle Lodging Association to reflect the expanding influence of its members' design and service philosophy.Pomeranc, who co-founded Thompson Hotels in 2001 and is Founder and CEO of Sixty Hotels, highlighted how the growing popularity of boutique and lifestyle hotels has forced their larger, branded competitors to copy the boutique hotels' design approach to guestrooms and public spaces. "There's been a seismic shift in the perception of what acceptable and creative lodging is," said Pomeranc, who sold Thompson Hotels in 2004 to what is now Two Roads Hospitality. "The smart guys at the big companies started to follow that playbook. It pushes us as independent operators to change the parameters of what we do."Meanwhile, Varvatos, Nelson and Carmichael all spoke of the concept of boutique as a common thread that applies to fashion, retail and media as well as the food and beverage industry.Varvatos, who said he was in discussions to partner on a small hotel project in Malibu, Calif., spoke of his appreciation of boutique hotels because of what he said was their attention to detail. "It's about creating your brand, DNA and soul that gives someone a reason to want to come back. It's something that's yours that's identifiable," said Varvatos. "It's what separates us from the mire that's out there, and the sameness."Nelson said the same approach applies to Vox, whose industry-specific websites include Curbed and Eater. "People want curation. They want life to be simplified," she said. "The danger brands find themselves in is trying to do it all, so you end up with this very thin strategy. You've got to pick a zone and lean really hard into it."Carmichael said such a specialized approach applies to coffee roasting as well and has allowed him to charge more than three times what many of his competitors charge because of his product's higher quality. "The word I use is authenticity," said Carmichael. "'Industrialized' is a thing that's our parents' generations. You don't want to feel like you're in an airport. You want that feeling you get creating those micro experiences."With such a broader scope in mind, BLLA Chief Operating Officer, Ariela Kiradjian, announced that the company, which was founded by her mother Frances Kiradjian in 2009 and boasts more than 850 member hotels as well as more than 100 designers, suppliers and other purveyors, is changing its name from the Boutique & Lifestyle Lodging Association to the Boutique & Lifestyle Leaders Association."The word 'lodging' didn't describe our association anymore," said Ariela Kiradjian, citing the common philosophy the BLLA's members had with coffee shops, fitness studios, restaurants and art galleries. "No longer is boutique just a category within hospitality. We're our own industry."Kiradjian also said that the BLLA's Stay Boutique conference will be renamed Stay Boutique Live and will next be held in the Los Angeles area next February.The conference, which attracted more than 350 attendees, feted a swath of the lodging industry that continues to outperform the overall hotel sector. Last year, rooms at U.S. boutique hotels fetched $221 a night, 74% more than the overall U.S. average, while boutique hotels' 74% occupancy rate was eight percentage points ahead of the overall average, according to STR.As a result, financial institutions that formerly regarded boutique hotels as a riskier play than branded properties, have evolved to recognize such higher demand levels for boutique properties, said conference panelist Thomas Fuchsman, vice president at J.P. Morgan. "It's never been a better time to be a borrower in the boutique-hotel industry," Fuchsman said. "Slowly, the debt markets have recognized the place the boutique hotels have in the market."Such success within the boutique and lifestyle sectors not only helped the redeveloper of Washington, D.C.'s Watergate Hotel raise the funding necessary to buy and rebuild the iconic property but gave it the confidence to reopen without the association of a larger brand, said panelist Jacques Cohen, founder of Watergate Hotel owner Euro Capital Properties. "The original vision was, 'Wow, this was the prime address in D.C. and it became that terrible building, and we can bring it back to better than it ever was,'" said Cohen, whose company reopened the Watergate Hotel in 2016 after a nine-year closure and a $200 million renovation. "We can bring that great energy of lifestyle luxury into D.C., and there's no other project that's tapped into this market."Meanwhile, the early success of New York-based boutique chainlet Arlo Hotels is fueling its expansion efforts, said panelist and managing director Javier Egipciaco. He announced on stage that the company will build its third and largest hotel at New York's Hudson Yards project. "We employ individuals that live the brand," said Egipciaco. "We always say, 'Everything is fair game.' Even if someone's done it before, it's how you execute it."Cohen's recounting of the Watergate Hotel redevelopment resonated especially well with first-time conference attendee Cindy Hamilton, vice president of Philadelphia-based Heritage Consulting Group, who said she found many of the conference's speakers -"dynamic." "The boutique industry recognizes opportunities with historic buildings, and they're willing to let the building help shape the story and identity," she added.Additionally, Carmichael's efforts to have his company's cafes be an integral part of their local neighborhoods and his willingness to serve customers in need for free struck a chord with first-time conference attendee Brett Jones, an associate with San Francisco-based David Baker Architects. "I appreciated his wanting to be part of the community," said Jones. "I was inspired."

Boutique Hotel Group's Investment Conference Celebrates Sector's Success, Name Change

BLLA ·12 June 2018
New York - Boutique & Lifestyle Leaders Association's (BLLA) annual Boutique Hotel Investment Conference last week featured testimonies about "staying boutique" from fashion leader John Varvatos, lifestyle hotel pioneer Jason Pomeranc, streetwear guru Jeff Carvalho and high-end coffee roaster Todd Carmichael, while announcing a name change to the nine-year-old trade organization.The conference, which attracted more than 350 hoteliers, lifestyle executives, fashion icons and other attendees to Manhattan's The Times Center on June 6, highlighted the common philosophy between boutique hospitality and the fashion, retail, wellness and technology industries. The event's 40-plus speakers and panelists included Vox Media Chief Commercial Officer Lindsay Nelson and Plated Co-Founder and CEO Josh Hix, in addition to Varvatos, Pomeranc, Carvalho, who is a Partner from Highsnobiety and Carmichael, who is Co-Founder and CEO of La Colombe Coffee Roasters.Panelists and attendees conducted lively discussions about entrepreneurship, the next generation of boutique money and how the concept of boutique is shifting beyond hospitality. With that in mind, the BLLA announced its name change from the Boutique & Lifestyle Lodging Association to the Boutique & Lifestyle Leaders Association."We noticed that the word 'lodging' didn't describe our organization anymore," said Ariela Kiradjian, COO of BLLA. "What we realized is that our association gathered all of the fantastic global minds of boutique."Among other conference highlights was Arlo Hotels Managing Director Javier Egipciaco's announcement that a new Arlo Hotel will be developed at New York's Hudson Yards, with other potential sites in Washington D.C., Los Angeles and Boston.Pomeranc, who co-founded Thompson Hotels in 2001 and is the founder and owner of SIXTY Hotels, talked about how boutique-hotel investment activity was poised to increase in regions such as the Pacific Northwest and Texas as well as how older buildings can be repositioned to create a new lifestyle experience. Jacques and Rakel Cohen, whose Euro Capital Properties reopened the Watergate Hotel in 2016, detailed the fascinating story behind redeveloping the iconic and infamous Washington, D.C. property.Meanwhile, Menin Hospitality's Jared Galbut and Keith Menin talked about the rise in Miami's stature as a boutique-hotel mecca as well as potential areas of development throughout the city.Technology was also an ongoing theme throughout the all-day conference, with many panelists discussing the advantages smaller companies have over larger organizations when it comes to implementing new systems and amenities. "Smaller boutique brands can make decisions substantially faster in tech than larger organizations, putting them at a huge advantage," sad LG Electronics' Vice President Mike Kosla. "Boutiques can be more nimble," added KEYPR CEO Robert Stevenson. "They can discover what needs to be done, and you don't have to solve the problem over 50 hotels at the same time."Additionally, Shannon L. McLay of The Financial Gym and Siobhan O'Leary of Convene explored the importance of financial wellness. "Design your culture and benefits platform the way you design services in hotels" said O'Leary.BLLA also announced that Stay-Boutique.com, the world's first and only direct booking platform for boutique and lifestyle hotels, will officially re-launch this fall. For more information, click here globalboutiquedomination.com.

Next week's Boutique Hotel Investment Conference

BLLA ·29 May 2018
New York, NY - NEXT GEN BOUTIQUE MONEY - the concept of a hotel is being redefined. With lodging accommodations being reshaped by industries such as wellness, fashion, fitness, nightlife, and food & beverage, it is important to pause and take an aerial view of the direction of our sector.BLLA exists as the go-to resource for all things boutique. Our events and conferences are an extension of our efforts to push the most exciting sector in lifestyle and lodging into the future. In its sixth iteration, the Boutique Hotel Investment Conference now focuses on the hospitality adjacent industries powering the modern boutique movement. Our agenda includes boutique hoteliers and veterans. We'll hear from one of the founders of the modern boutique movement, Jason Pomeranc. The CFDA will join us to touch on the influence of fashion, and we will hear from Jacques and Rakel Cohen, responsible for the most infamous luxury hotel in the world, The Watergate. Our agenda is influenced by professionals outside of hospitality because that's where the pendulum is swinging. BLLA tapped into boutique's broadening horizons last year when we changed our catchphrase, "Boutique is not just a hotel, it's an experience!" We firmly believe anyone with a thorough understanding of today's traveler can exemplify boutique. With this meeting of the minds, we light the way into the future.Attendees will have the pleasure of enjoying refreshments all day by La Colombe Coffee, HOOCH, Bai, Justin's, GTS, Skinny Pop, Voss, Hippeas, BarkThins, Vita Coco and Sunraysia and a fabulous gourmet lunch sponsored by the Three Kings Restaurant Group (Massoni, Rice and Gold, and Talde).We could not do what we do without the support of the professionals who help power not only our association, events, and conferences but the entire hospitality industry! Thank you to our Headline sponsors Avendra, Elavon, Greenberg Traurig, iVvy, LG Electronics, Rainmaker, Sideways, Suitelife, Enseo, The Gettys Group, Two Roads Hospitality, and Keypr. A huge thank you to our amazing furniture sponsor, Meridith Baer. Meridith Baer is the premier staging company in the nation.Our Boutique sponsors, Berdon LLP, Tambourine, Menin Hospitality, JLT and Jampro Trade & Investment help make the coolest investment conference possible. We're so grateful for our Lifestyle sponsors, Direct TV, Trump Hotels and Scion Hotels & Resorts. And finally, for their support, we thank Arlo Hotels, Newmark Knight Frank, Swell, Anine Bing, The Well-Traveled Trunk, JMBM, The Lodging Conference, Amsterdam Hospitality, Interactive Sites, The CFDA, Peerless-AV, Beekeeper, and ITM Mobile.The new direction of the boutique niche has blown the door of opportunity wide open. BLLA sees it as our duty to usher in a new, fun, cool era in bespoke hospitality. If you are a boutique believer, we look forward to seeing you back at the Times Center in NYC on June 6th 2018.
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To Deliver on Wellness, Think Outside of the Box By: Adam Glickman

The Boutique & Lifestyle Lodging Association Blog·28 May 2018
Even if you have a small boutique inn and think you’re maxed out on space, there are still ways to deliver on wellness experiences for your guests. Likely, your property is already differentiating itself from larger properties by using intimacy to your advantage. This same intimacy can be applied toward creating mindful guest experiences on your property or off-site, through partnerships with local wellness focused businesses or locally sourced products.
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The Gen Z Influence

The Boutique & Lifestyle Lodging Association Blog·25 April 2018
Every generation is shaped by a few consistent, major factors. The state of the economy makes sense to mention first, but other elements like technological developments, changes in legislation, even climate can affect the makeup of a generations’ demographics. The status of our society moulds money making and spending habits. Advertisers who are in tune with the lifestyles of their target audience have a track record of maintaining wider profit margins and see higher ROIs.

BLLA's Boutique Hotel Investment Conference Returns June 6 with Who's Who of Hospitality & Beyond

BLLA ·19 April 2018
New York -- Boutique & Lifestyle Lodging Association's (BLLA) most acclaimed event of the year, the Boutique Hotel Investment Conference, returns June 6 for a powerhouse lineup at The Times Center in New York. This year's distinguished conference brings together industry's most elite hoteliers, C-level executives, entrepreneurs and investors as well as the most creative minds in the general boutique space for a day of analysis and networking. As the clear leaders in the boutique lifestyle space, BLLA's mission is to globally connect independent, upscale hoteliers and businesses with fellow industry innovators, discerning consumers and global educators.More than 40 speakers representing the boutique, lifestyle, wellness and fashion spaces will discuss industry successes and challenges, while also exploring the next generation of boutique money. Speakers include: CMO Lindsay Nelson of Vox Media; Founder Jayma Cardoso of The Surf Lodge; Managing Director Javier Egipciaco of Arlo Hotels; Managing Director Jeff Carvalho of Highsnobiety; COO Annika Meller of Anine Bing; Rob Cartwright, Co-Working Hospitality Executive."The industry is ever-changing and BLLA is at the forefront of that movement as we continue to elevate, connect and educate the community on the space," says BLLA Founder and CEO Frances Kiradjian. "Our annual Investment conference sets industry trends for the year ahead while connecting true hospitality visionaries.""We've created an experience to gather the money in boutique and move hospitality forward. BLLA isn't afraid to do what's different, we thrive because of that," says BLLA COO Ariela Kiradjian.Javier Egipciaco of Arlo Hotels, New York's hottest new micro-lifestyle concept, will explore how boutique hotels are maintaining cultural relevancy by creating immersive experiences. As the fashion industry continues to merge into the world of boutique, Annika Meller of Anine Bing will speak to powering an international lifestyle brand centered around boutique, while Jeff Carvehlo of Highsnobiety will delve into how he transformed a blog into a media empire and became the voice of authority on urban luxury.Following the panels and several power networking sessions with the most sought-after financiers and hotel luminaries, will be The Stay Boutique After-Party hosted by BLLA. Also included in ticket registration is a welcome breakfast and gourmet lunch.For tickets, sponsorship options and additional information, please head over to BLLAnewyork.com. Follow BLLA on Instagram, @StayBoutique_Conference Sponsors include: Elavon, Ivvy, The Rainmaker Group, Avendra, Greenberg Traurig, Suitelife, Enseo, LG, The Gettys Group, Two Roads Hospitality, Sideways, La Colombe, Havana Coffee, JLT, Menin Hospitality, Tambourine, Neuhouse, Arlo Hotels, Meridith Baer Home, Anine Bing, CFDA, Amsterdam Hospitality, The Well Traveled Trunk, JMBM, The Lodging Conference.Media Sponsors include:Hotel Business, LODGING, Hotel-Online, Hotel Executive, HospitalityNet, eHotelier, Vox Media, Hospitality Design, Boutique Design, NEWH. About the Boutique & Lifestyle Lodging Association (BLLA)The world's most innovative and progressive organization dedicated to the luxury independent boutique lodging and lifestyle industries. The association connects the world's most dynamic executives with cutting edge business and operational insight. BLLA's membership benefits allow access to the world's leading minds in the space through events, research and education. Our mission is to provide leadership and opportunities for global recognition and connections to the world's best hotels, vendors and manufacturers. All resulting in strategic interactions and access to information that helps people and organizations thrive. Join the movement that BLLA gave birth to in 2009 and become a part of something that is truly unique, exciting and inspirational. www.blla.org###

2018 TIEWN Conference Mobilizes Women In Hospitality & Travel On International Women's Day

BLLA ·14 March 2018
Los Angeles, California -- The Travel Industry Executive Women's Network (TIEWN), a global networking association with over 10,000 members, held their fifth annual educational and motivational conference at the SLS Hotel in Beverly Hills, California on March 8, 2018. Timed to International Women's Day, the event celebrated female leaders across several industries, sharing successes and challenges to motivate and encourage progressive change within the hospitality and tourism sectors. Organized by TIEWN and BLLA Founder and CEO Frances Kiradjian, and her daughter, BLLA COO Ariela Kiradjian, the confab brought together an impressive roster of speakers who addressed almost 200 attendees from all segments of the travel and hospitality industries.Leaders in the hotel & lodging sector, airlines, cruise lines, corporate and leisure travel management, technology and tour operation, covered a variety of topics that included collaboration as a successful management tool (a feminine strength) and turning complaints into positive action. Leadership effectiveness, they said, is often predicated on three actions: creating and embracing a vision for the future, building deep alignment around the vision, and enabling the right conditions for successful execution. Participants were encouraged to seek and provide mentorship to bring women executives as a class to a stronger position.Attendees also commented on the event anonymously. "There were lots of forward-thinking ideas in the panel discussions, and I felt that I made meaningful connections with others in the industry. The shared experience of being both a leader and a woman made it easy to find common threads."In a world where only 18 nations have female heads of state, only 5% of travel and tourism companies have women at the CEO level; although women are making inroads. As many of the day's speakers emphasized, the power of women, alongside a feminine perspective enhances leadership effectiveness and increases the bottom line. Companies with a high percentage of women in senior positions, outperform other companies. In the tourism realm, this makes perfect sense. It is estimated that 85% of all tourism purchases are made by women. Who better to understand the market than other women?Women on Boards was one subject hailed by Frances Kiradjian during her opening speech which was focused on the themes of believing, together - we are unstoppable, female power is rising and empowerment. "I believe there could never be a better time for women to take action immediately to be considered by the world's Boards, particularly those that are looking at the make-up of their Board members and rising up to meet the diversity issues by including more women who closely match their needs (as well as ensuring the Board reflects the company's customer base). But it's not going to just magically appear in your inbox; you need to reach out and showcase your capabilities and experience." She also announced a collaboration with FIU (Florida International University) who has already produced a study entitled "Still Pounding on the Glass Ceiling - a study of female leaders in hospitality, travel and tourism management."The hospitality, travel and tourism industries benefit immensely from the efforts of women who contribute to the workforce through dedication, passion and hard work. In our decades of navigating these spheres, BLLA has found the efforts, changes, and accomplishments in our sector inspired by women, so often go overlooked. The association continues to push the conversation forward, and hone in on what these changes in climate and landscape mean for our industry.BLLA's Frances Kiradjian moderated the "Luxury Redefined" panel with leaders from Ponant Cruises, Rosewood Hotels and Preferred Hotel Group, that explored the definition of luxury from a female perspective as well as how we are nurturing the next generation of luxury travelers. The panel ended with Frances announcing the winner of the TIEWN group's 1st Female Empowerment Award to Edie Rodriguez, America's Brand Chairman & Corporate Special Advisor for Ponant Cruises.Futurist Anne Boysen helped participants understand what the tourism market will look like beyond the Millennials. The airline panel, composed of Atmosphere Research, JetBlue Technology Ventures and Delta Airlines, reiterated that a diverse leadership chain that contains women is more effective and stronger by better representing the airlines' diverse clientele. BLLA's Ariela Kiradjian moderated the final panel, that highlighted companies with a social conscience, featuring Kind Traveler, Impact Travel Alliance and Wanderlust.Headline sponsors of the event included Avendra, Elavon, Frontline PG, Gettys Group, Gillis Consulting & Training, Greenberg Traurig, iVvy, LG, Rainmaker, Red Lion Hotels, Sideways, Suitelife Insurance and Two Roads Hotels.About the Travel Industry Executive Women's Network (TIEWN)Founded in 2008 by Frances Kiradjian, Founder & Chair of the Boutique & Lifestyle Lodging Association (BLLA), the Travel Industry Executive Women's Network (TIEWN) was created to facilitate global connections between female hospitality and tourism executives, both online and face-to-face at conferences and events. TIEWN's more than 10,000 global members make significant contributions in hotel & lodging, airlines, cruise lines, car rental, travel agencies, corporate travel management, tour operation, rail and travel technology. With a goal of collaboration and mutual support, TIEWN is in sync with other tourism organizations working to improve the industry through the dynamic participation of professional women. TIEWN.com
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Women on Boards in Travel & Hospitality

The Boutique & Lifestyle Lodging Association Blog·26 February 2018
Women’s equality has been put into the spotlight recently including the subject around the #MeToo movement, and the response has been tremendous, with an increase in the number of female-focused conferences and meetups. While the issue has been taken out of the dark and into the public eye, there is still a need for change within in the corporate setting, primarily within positions of power such as top executives and public and private boards.

Boutique & Lifestyle Lodging Association (BLLA) Announces new Inner Circle Club Members who have joined for 2018

BLLA ·14 February 2018
It is with extreme pride that BLLA announces its newest Inner Circle Club (ICC) members. They join the association in a much-esteemed Club that already contains some of the nations top organizations. They have proven to be a force in the boutique sector and a supporter of the association. This year, they'll be joined by brands we hold in the same regard."2018 is poised to be a historic year for BLLA as we have grown our network and reach like never before," stated Frances Kiradjian, CEO of BLLA. "With the induction of the following members into the Inner Circle Club by BLLA, there is no area of hospitality we don't touch."We're elated to announce Elavon as our newest merchant service provider. As clients of this international payment powerhouse ourselves, we can attest to the highly personalized ethos this group has curated on such a grand scale."We know that hotels can have a complex matrix of systems. That's why it's important that your payment solutions provider has extensive hospitality experience combined with the right payment solutions, strategy and skill. It's for these reasons that hotel owners and operators choose Elavon as the single source for everything payments including processing, gateway and cardholder data protection solutions. We've helped launch EMV at over 8,000 hotel properties and are continually developing and expanding valuable solutions for our hotel clients." Pelwasha Faquiryan, SVP, Strategic MarketsOur next ICC addition is a company familiar to tens of millions of people across the globe for its innovative mobile phones, home appliances and consumer electronics products - LG Electronics. In the United States, LG is the undisputed leader in hospitality TV technologies and the fastest-growing player in digital signage displays. We're delighted to have the opportunity to help this already renowned brand become even more of a force in the lodging, luxury, travel, tourism and hospitality verticals."Joining BLLA's most prized membership program is consistent with LG's commitment to leadership in the premium hospitality market with advanced business solutions including hospitality TVs, digital signage displays, information displays and monitors, all built to withstand the daily demands of business environments." Mike Kosla, VP - HospitalityiVvy Marketplace was the next to join the Inner Circle Club. iVvy is revolutionizing the Meetings and Events industry through its technology platform and distribution engine. iVvy's solutions enable venues to publish live availability, rates and inventory of function and meeting space, F&B and group accommodation online with real-time bookings."iVvy is committed to working closely with the Boutique and Lifestyle hospitality market to help drive revenue growth, profitability and efficiencies all round. By joining the inner circle of BLLA further validates our commitment to this industry and to be the catalyst of change for the future." Lauren Hall, President & CEOOur final announcement is dedicated to Two Roads Hospitality. Two Roads exemplifies what it is to be boutique as well as lifestyle. A champion of individuality, each property under the Two Roads umbrella is known for its distinct personality and embodying the local community in which it is located. The Two Roads development team are some of the best and brightest in the industry."Two Roads Hospitality is the leading operator of independent and lifestyle hotels with more than 85 properties in 7 countries. Our properties create distinct experiences from the moment you check in. We are comprised of Joie de Vivre Hotels, Thompson Hotels, Destination Hotels, tommie and Alila Hotels & Resorts, including an extensive roster of award-winning restaurants and bars, stunning vacation residences, world-class golf courses, and indigenous spa and wellness offerings." Todd Wynne-Parry, EVP, Global Acquisitions & Development___________________________________________________________________________________All ICC Members and their exclusive category represented in the association's Inner Circle Club (in Alphabetical Order):Avendra - Hotel Food and Beverage ProcurementElavon - Merchant ServicesGreenberg Traurig - Hospitality LawThe Gettys Group - Design & Development FirmLG Electronics USA - Hotel TV's and Digital SignageRainmaker - Revenue ManagementSuiteLife Insurance - Hospitality InsuranceTwo Roads Hospitality - ICC Hotel MemberAdditional companies joining the Inner Circle Club to be announced shortly. ICC members have exclusivity in the Club, although suppliers in the same categories can also join the association by registering for membership at blla.org/membership.____________________________________________________________________________________Please join us in welcoming these new members. Leaders in their respective spaces, BLLA's Inner Circle Club is comprised of outliers whose influence will only serve to accelerate the rate at which the association (and hospitality as a whole) progress. ICC membership includes top sponsorship of BLLA events and conferences, Board participation, advertising and marketing and much more. Contact info@blla.org for more information.About the Boutique & Lifestyle Lodging Association (BLLA)The Boutique & Lifestyle Lodging Association (BLLA) is the first and only alliance association dedicated to uniting the world's independent boutique and lifestyle hotels and small brands. BLLA was created to be the unifying voice of this distinctive subset within the hospitality industry. With members from global destinations and more joining daily, BLLA's goal is to connect the growing community of boutique entities and provide unique education to those seeking to join the community. BLLA offers their members the opportunity to successfully compete on a level playing field with major companies. The association arms members with tools in order to market themselves to meet the ever-increasing demand from discerning boutique-seeking clients. Follow us on Instagram. For more information, or to become a member visit www.blla.org. ###

The Power of Press

The Boutique & Lifestyle Lodging Association Blog·31 January 2018
At the basis of all marketing, PR, advertising, and campaign creation, there exists the fundamental need to broadcast a message to a specific audience in order to create business. Click here to distribute your press releases in BLLA’s BOUTIQUE WEEKLY newsletter distributed to more than 150K. Some professional teams are more successful than others in ensuring their message is absorbed. These teams see higher customer engagement, return business, profits and ROI due to their efforts. All responsible business owners, hoteliers, owners, operators, and every staff member will facilitate the success of their brand by remaining dedicated to a few key marketing principals.

Boutique & Lifestyle Lodging Association ( BLLA ) Connects Travel and Hospitality Industry Executives for 5th Annual Executive Women's Conference in Los Angeles

BLLA · 8 January 2018
Los Angeles, CA -- BLLA is pleased to announce the fifth installment of the Executive Women's Conference, focusing on elevating the voice of women in an industry that benefits so much from their impassioned efforts. The event is taking place on March 8th which is International Women's Day. After the Golden Globe Awards Sunday night in Los Angeles and the 'Times Up' message and action, this conference is perfectly positioned to bring together professional women who work in travel and hospitality.International Women's Day campaign's, #BeBoldforChange as well as #PressforProgress are supported by the BLLA Women's Network #TravelLadiesWhoLead. The strength of this global network of women are the force behind the shattered glass ceiling which is now old news.Our agenda for the day will cover a range of topics pertinent to those who have experience navigating the travel and hospitality industries. BLLA Founder and CEO Frances Kiradjian will be joined by Edie Rodriguez, Americas Brand Chairman at Ponant Luxury Cruises, Caroline MacDonald, VP of Sales at Rosewood Hotels, and Cadence Travel (a Virtuoso agency) Founder, Wendy Burk, to name just a few. These industry veterans, along with many others, will lead a series of thought-provoking panels, keynotes and interviews, sure to inspire forward motion in both the travel and hospitality sectors."We are committed to creating a forum to encourage discussion of issues pertaining to women in tourism & hospitality," noted BLLA Founder and CEO Frances Kiradjian. "Our Executive Women's Conference continues to highlight and project the success of leading industry females of today and tomorrow."Since its founding in 2009, BLLA has hosted events aimed at educating and connecting independent hoteliers and the professionals who help them function. Powered by the association, the Travel Industry Executive Women's Network (TIEWN) aims to do the same for executive level ladies in the travel, hospitality and tourism sectors.Since its genesis, BLLA has been witness to countless innovations and obstacles that have affected our ever-changing industry. Most recently, progress has been driven by exponential advances in technology, groundbreaking business partnership ventures, shifts away from conventional marketing methods, and the demand for continuity in people's daily routines while away from home. Wholesome experiences that facilitate lifestyles will continue to be the foundation for success in 2018. All this and more to be examined over the course of our day at the SLS Hotel in Beverly Hills.In addition to learning from the illustrious line up of panelists we're curating for the day, attendees will have the chance to participate in networking sessions, working breaks and lunches as well as a cocktail hour at the conclusion of our sessions. Please visit www.TIEWN.com to learn more about the conference, attending, and sponsorship opportunities.To purchase tickets to the 2018 Executive Women's Conference, please register here.About the Boutique & Lifestyle Lodging Association (BLLA)The Boutique & Lifestyle Lodging Association (BLLA) is the first and only alliance association dedicated to uniting the world's independent boutique and lifestyle hotels and small brands. BLLA was created to be the unifying voice of this distinctive subset within the hospitality industry. With now members from global destinations and more joining daily, BLLA's goal is to unite the world's collection of boutique & lifestyle properties and the suppliers that sustain them. BLLA offers their members the opportunity to successfully compete on a level playing field with major hotel companies. The association educates members in order to market themselves to meet the ever-increasing demand from discerning boutique-seeking clients. For more information, or to become a member visit www.blla.org.About the Travel Industry Executive Women's Network (TIEWN)Founded in 2008 by Frances Kiradjian, Founder & Chair of the Boutique & Lifestyle Lodging Association (BLLA), this network is about forming connections globally both online at LinkedIn and offline through conferences and events. The more than 10,000 global members are executive women who make significant contributions to all the categories within the travel industry including hotel & lodging, airlines, cruise lines, car rental, tourism, travel agency, corporate travel manager, tour operator, rail, travel technology. They are professional women who have chosen the travel, tourism or hospitality sector and who make it their life's work and passion. This group supports all organizations in this industry who work at organizing professional women.###
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Welcome to BLLA 2018!

The Boutique & Lifestyle Lodging Association Blog· 2 January 2018
Happy New Year everyone! We couldn’t be more excited to take 2018 by storm. When BLLA first opened its’ doors nine years ago, we were basically the only one of just a few entities championing the cause of boutique & lifestyle hotels, but even we didn’t foresee just how endless the opportunities are for our sector of the lodging and lifestyle industries.

Educating the Boutique Community: Take-Aways from Stay Boutique Leadership Conference

BLLA ·22 December 2017
Major take-aways from the three-day meeting:A leader not only leads his team to success on paper, but fosters an environment where his or her employees feel proud of and invested in the work they are producing.The tech renaissance the hotel industry is experiencing will be met with some push back from the market while hoteliers aim to strike the balance between what technologies are appropriate or burdensome for their properties.Out of the box collaborations open the door to markets left untapped by conventional marketing tools and channels. The coming year will surely see more and more innovative partnerships that build bridges to new markets.When approaching design, it will no longer suffice to supply Avant Garde art pieces and secret staircases to nowhere simply for aesthetics. Design and functionality should exist in a happy marriage and serve as facilitators of immersive experiences.Shopping experiences will be shaped by the communal, multi-use spaces developers are implementing in many if not all developments.Food and beverage needs are shifting as hotels and their neighborhoods work more in collaboration than ever to ensure the best stays for their guests.Hotels will increasingly play a role in aiding their guests extracurriculars while on their trip. This is in stark contrast to the philosophy that keeping your guests on site is the way to success.Attendees of our October event will attest to the fact that the speaker panels and keynote sessions were filled with invaluable insights. At BLLA, we pride ourselves on our ability to procure line-ups of knowledgeable speakers from all parts of hospitality. The boutique hotel sector has grown by leaps and bounds in the recent years, and is poised to continue its upward trajectory. Be sure to visit the Stay Boutique Leadership Conference Vimeo channel so you too can head into the new year armed with new knowledge to take your brand to new heights.BLLA will gather top level ladies in the travel and tourism sector at the Travel Industry Executive Women's Conference March 8th at the SLS Hotel in Beverly Hills. Find out more here.The Boutique Hotel Investment Conference returns to the New York Times Center June 6th, 2018. Learn more here.Don't forget, association members get discounted rates to all BLLA events! Learn more about membership here.See you in 2018!

The California Fires

The Boutique & Lifestyle Lodging Association Blog·12 December 2017
The hearts of the BLLA family go out to everyone effected by the relentless California wildfires. Our state has been hit particularly hard these last few months. But through trial comes triumph. Our community answers tragedy with community and resilience. This week, one of our contacts in Santa Barbara broached the subject of what it truly means to be a ‘full service, luxury’ hotel. In the face of all their neighboring properties (Four Seasons Biltmore Santa Barbara, the Belmond El Encanto Hotel, the San Ysidro Ranch and the Ojai Valley Inn) closing business due to safety concerns, The Hotel Californian stepped up its services instead and provided necessities like smoke masks for guests, transportation to the hospital for those with asthma issues and even providing on-site medical care when necessary. Luxury boutique hotels go above and beyond every day of the week to ensure their hotel guests are taken care beyond their expectations. However, we all know talking about it and putting words into action are two different things. The Californian Hotel is recognized by the association for their astute sense of hospitality in such a precarious and dire situation. Bravo to Carlos Lopes, Managing Director, Warren Nocon General Manager and their entire team who stated, “This is a new chapter to our business.”

BLLA's 2017 Stay Boutique Awards Presented to Industry Executives & Innovators

BLLA ·24 October 2017
Each fall, the boutique community comes together to honor the finest people and projects on their contributions that are disrupting the industryLos Angeles, October 19, 2017 - The Boutique and Lifestyle Lodging Association (BLLA) presented the 8th annual Boutique and Lifestyle Lodging Awards at a ceremony and celebration on October 5th during the organization's annual Stay Boutique Leadership Conference. The Awards, now branded as the Stay Boutique Awards, recognize leaders, innovators and icons in every corner of the boutique, lifestyle and luxury worlds.Founded in 2010, the Stay Boutique Awards originally served to recognize leaders of independent hotels globally and the properties themselves. However, with the advent of new technologies, the boutique sector is now open and accessible to everyone. Frances Kiradjian, CEO of BLLA stated, "We have become an inclusive community. Gone are the days when boutique simply meant intimate. Candy shops, coffee houses and even fitness studios have tapped into the potential of boutique, and BLLA is here to distinguish the outliers. We are grateful to the Judges for this year's Awards as well as to all who nominated or submitted an entry." The reality is that new technologies and an increasingly connected community allow business owners to facilitate wholesome experiences to any demographic, no matter the establishment or product being vended.The winners of the 2017 Stay Boutique Awards are reinvigorating their respective spaces with novel approaches to marketing, innovative collaborations and by embracing change. We at BLLA are honored to present them with this recognition and thoroughly look forward to what they have in store next!A special thank you to the Judges: Paula Argento of Argento Hospitality Ventures, Marjorie Feltus Hawkins of FH Design, Stina Funch of Atwater Inc. Studio and Annika Sandberg of Hospitality Turnkey.Winning an award is very valuable in the marketing of an independent boutique property, restaurant, bar, spa or anything considered boutique these days. The importance of such international awards and recognition is at the top of the list when it comes to establishing yourself as a force in your niche. Being selected is a high honor for recognizable achievements and influence in the industry. All awards come with global recognition through BLLA's PR reach into the marketplace.BLLA is pleased to present the Winners for the 2017 Stay Boutique Awards!BOUTIQUE HOTEL AWARDThe Woodmark Hotel & Still Spa, Kirkland, Washington"On behalf of The Woodmark Hotel & Still Spa, we are honored and thankful to be recognized with both the 2015 and 2017 Boutique Hotel of the Year Award. We are thrilled to be considered among such a variety of first class luxury hotels and true innovators in the industry associated with BLLA. We want to thank our ownership for the dedicated commitment to The Woodmark experience, our team members for delivering incredible service with a story, and our Two Roads Hospitality family as a whole for the support to truly serve from our heart."Max Roth, Director of Sales and MarketingLIFESTYLE HOTEL AWARDthe ART, a hotel, Denver, Colorado"The ART, a hotel, is very honored and proud to be the recipient of the BLLA's Lifestyle Hotel of the year. Being in the downtown Denver Cultural district, the hotel's programming efforts strive to offer a "distinct sense of place". Guests enjoy guided ART runs that highlight public art in the neighborhood and finish with drinks on the roof top FIRE Terrace bar. The social interaction and hotel vibe this creates is awesome!"Aaron Coburn, General ManagerSOFT-BRANDED BOUTIQUE HOTEL AWARDHotel Beaux Arts Miami, Autograph Collection, Miami, Florida"Hotel Beaux Arts Miami An Autograph Collection Hotel, is thrilled to be recognized by BLLA for Branded Boutique Hotel of the Year". The value of inclusion of our boutique hotel in the branded Autograph Collection is immeasurable and this award demonstrates the opportunity independent hotels have in this soft brand strategy. Our guests benefit from an authentic independent hotel experience as we maintain our unique standard of service, and we benefit from the global exposure.Florencia Rotemberg, General ManagerSOFT-BRANDED LIFESTYLE HOTEL AWARDHotel LeVeque, Autograph Collection, Columbus, Ohio"Hotel LeVeque is a truly unique property and we are proud to provide memorable experiences to our guests every day. We're honored to receive such a prestigious award," said Robert Habeeb, president and CEO of First Hospitality Group. "It is no easy task to take such an iconic and historic landmark and reinvent it into a modern hotel, while ensuring the integrity of the space remains, but Hotel LeVeque shines as a world-class hotel that is uniquely Columbus--and our guests appreciate that."Robert Habeeb, president and CEO, First Hospitality Group (Hotel LeVeque)"It is an honor to receive this recognition for Hotel LeVeque in partnership with Autograph Collection and First Hospitality Group. The project allowed The Gettys Group to showcase a harmonious integration of our branding and interior design capabilities and tell a compelling story that distinguishes the property and delights its guests, said Andrew Fay, president of The Gettys Group. "I'm very proud of our team. They truly brought the history of the iconic LeVeque Tower to life, reinvigorating the star of the Columbus, Ohio skyline as a true beacon of hospitality."Andrew Fay, President, Gettys GroupBOUTIQUE HOTELIER AWARDBrendan Gresham, Charlestowne Hotels"It has been the highlight of my career to be named "Hotelier of the Year" by the Boutique & Lifestyle Lodging Association. I can only compare it to winning a big championship in sports, as it takes love for what you do, having perseverance to overcome failures and challenges, and working together as a team to be the very best. I am truly humbled to receive such a high honor from this prestigious association."Brendan Gresham, Area Manager, Charlestowne HotelsBOUTIQUE RETAILERTuft & Needle, Phoenix, Arizona"We're constantly striving to provide the best possible customer experience with our brand, both in-store and online. We're honored to be recognized for this award."Nick Arambula, COO, Tuft & NeedleBOUTIQUE RESTAURANTRUKA Restobar, Boston, Massachusetts"The hospitality design team at Bergmeyer is thrilled to have RUKA recognized. This project is one in which the client's creative vision was a labor of love and our team rose to the occasion to bring their vision to life. RUKA being chosen to receive a Stay Boutique Best Boutique Restaurant Award is such an honor, and an honor to be among other great restauranteurs and project teams."S. Rhiannon Hayes, Director, BergmeyerBOUTIQUE COMMUNITY CONNECTORCasea Collins-Wright, Honolulu, HawaiiDirector of Experience at The Surfjack Hotel & Swim Club"Engaging and supporting our local communities is of the upmost importance when running a lifestyle business, and it is wonderful to see an organization like BLLA recognizing that connection to community is what brings authenticity to hospitality. I am honored to have received the 2017 Boutique Community Connector Award."Casea Collins-WrightBOUTIQUE SOCIAL CLUBThe Hospital Club, London, U.K."We are delighted to have received the 2017 Best Boutique Social Club Award at the prestigious BLLA Stay Boutique Awards in LA. It is testament to the team at The Hospital Club who are so passionate about providing the best possible guest experience each and every time. The Los Angeles community has been overwhelming positive about our club concept and we are really excited and looking forward to opening our second Club, h.Club LA, in Hollywood in 2018."Sue Walter, CEO, The Hospital ClubOTHER AWARDS:BOUTIQUE LOUNGEPoppy, West Hollywood, CaliforniaBOUTIQUE WELLNESS FACILITYBasecamp at the Whitney Peak Hotel, Reno, NevadaBOUTIQUE THINKERJohn Terzian, H.Wood Group, Nightlife EntrepreneurBOUTIQUE COLLABORATORThe High Line Hotel, New YorkBOUTIQUE BRANDING STRATEGYAbsolut Elyx, New YorkBOUTIQUE DESIGNERPatrick Sutton, Baltimore, Maryland (for the Sagamor Pendry Hotel)SOCIAL MEDIA INFLUENCER AWARDRoza Sinaysky, Tel Aviv, IsraelBOUTIQUE INSTAGRAM ACCOUNT AWARDJamie Beck for Ann Street StudiosBOUTIQUE HOTEL RESTAURANTCasa Amate at Andaz Mayakoba Riviera Maya, Mexico

BLLA Presented the 2017 Stay Boutique Awards to Industry Executives & Innovators

BLLA ·20 October 2017
Los Angeles, October 19, 2017 - The Boutique and Lifestyle Lodging Association (BLLA) presented the 8th annual Boutique and Lifestyle Lodging Awards at a ceremony and celebration on October 5th during the organization's annual Stay Boutique Leadership Conference. The Awards, now branded as the Stay Boutique Awards, recognize leaders, innovators and icons in every corner of the boutique, lifestyle and luxury worlds.Founded in 2010, the Stay Boutique Awards originally served to recognize leaders of independent hotels globally and the properties themselves. However, with the advent of new technologies, the boutique sector is now open and accessible to everyone. Frances Kiradjian, CEO of BLLA stated, "We have become an inclusive community. Gone are the days when boutique simply meant intimate. Candy shops, coffee houses and even fitness studios have tapped into the potential of boutique, and BLLA is here to distinguish the outliers. We are grateful to the Judges for this year's Awards as well as to all who nominated or submitted an entry." The reality is that new technologies and an increasingly connected community allow business owners to facilitate wholesome experiences to any demographic, no matter the establishment or product being vended.The winners of the 2017 Stay Boutique Awards are reinvigorating their respective spaces with novel approaches to marketing, innovative collaborations and by embracing change. We at BLLA are honored to present them with this recognition and thoroughly look forward to what they have in store next!A special thank you to the Judges: Paula Argento of Argento Hospitality Ventures, Marjorie Feltus Hawkins of FH Design, Stina Funch of Atwater Inc. Studio and Annika Sandberg of Hospitality Turnkey.Winning an award is very valuable in the marketing of an independent boutique property, restaurant, bar, spa or anything considered boutique these days. The importance of such international awards and recognition is at the top of the list when it comes to establishing yourself as a force in your niche. Being selected is a high honor for recognizable achievements and influence in the industry. All awards come with global recognition through BLLA's PR reach into the marketplace.BLLA is pleased to present the Winners for the 2017 Stay Boutique Awards!BOUTIQUE HOTEL AWARDThe Woodmark Hotel & Still Spa, Kirkland, Washington"On behalf of The Woodmark Hotel & Still Spa, we are honored and thankful to be recognized with both the 2015 and 2017 Boutique Hotel of the Year Award. We are thrilled to be considered among such a variety of first class luxury hotels and true innovators in the industry associated with BLLA. We want to thank our ownership for the dedicated commitment to The Woodmark experience, our team members for delivering incredible service with a story, and our Two Roads Hospitality family as a whole for the support to truly serve from our heart."Max Roth, Director of Sales and MarketingLIFESTYLE HOTEL AWARDthe ART, a hotel, Denver, Colorado"The ART, a hotel, is very honored and proud to be the recipient of the BLLA's Lifestyle Hotel of the year. Being in the downtown Denver Cultural district, the hotel's programming efforts strive to offer a "distinct sense of place". Guests enjoy guided ART runs that highlight public art in the neighborhood and finish with drinks on the roof top FIRE Terrace bar. The social interaction and hotel vibe this creates is awesome!"Aaron Coburn, General ManagerSOFT-BRANDED BOUTIQUE HOTEL AWARDHotel Beaux Arts Miami, Autograph Collection, Miami, Florida"Hotel Beaux Arts Miami An Autograph Collection Hotel, is thrilled to be recognized by BLLA for Branded Boutique Hotel of the Year". The value of inclusion of our boutique hotel in the branded Autograph Collection is immeasurable and this award demonstrates the opportunity independent hotels have in this soft brand strategy. Our guests benefit from an authentic independent hotel experience as we maintain our unique standard of service, and we benefit from the global exposure.Florencia Rotemberg, General ManagerSOFT-BRANDED LIFESTYLE HOTEL AWARDHotel LeVeque, Autograph Collection, Columbus, Ohio"Hotel LeVeque is a truly unique property and we are proud to provide memorable experiences to our guests every day. We're honored to receive such a prestigious award," said Robert Habeeb, president and CEO of First Hospitality Group. "It is no easy task to take such an iconic and historic landmark and reinvent it into a modern hotel, while ensuring the integrity of the space remains, but Hotel LeVeque shines as a world-class hotel that is uniquely Columbus--and our guests appreciate that."Robert Habeeb, president and CEO, First Hospitality Group (Hotel LeVeque)"It is an honor to receive this recognition for Hotel LeVeque in partnership with Autograph Collection and First Hospitality Group. The project allowed The Gettys Group to showcase a harmonious integration of our branding and interior design capabilities and tell a compelling story that distinguishes the property and delights its guests, said Andrew Fay, president of The Gettys Group. "I'm very proud of our team. They truly brought the history of the iconic LeVeque Tower to life, reinvigorating the star of the Columbus, Ohio skyline as a true beacon of hospitality."Andrew Fay, President, Gettys GroupBOUTIQUE HOTELIER AWARDBrendan Gresham, Charlestowne Hotels"It has been the highlight of my career to be named "Hotelier of the Year" by the Boutique & Lifestyle Lodging Association. I can only compare it to winning a big championship in sports, as it takes love for what you do, having perseverance to overcome failures and challenges, and working together as a team to be the very best. I am truly humbled to receive such a high honor from this prestigious association."Brendan Gresham, Area Manager, Charlestowne HotelsBOUTIQUE RETAILERTuft & Needle, Phoenix, Arizona"We're constantly striving to provide the best possible customer experience with our brand, both in-store and online. We're honored to be recognized for this award."Nick Arambula, COO, Tuft & NeedleBOUTIQUE RESTAURANTRUKA Restobar, Boston, Massachusetts"The hospitality design team at Bergmeyer is thrilled to have RUKA recognized. This project is one in which the client's creative vision was a labor of love and our team rose to the occasion to bring their vision to life. RUKA being chosen to receive a Stay Boutique Best Boutique Restaurant Award is such an honor, and an honor to be among other great restauranteurs and project teams."S. Rhiannon Hayes, Director, BergmeyerBOUTIQUE COMMUNITY CONNECTORCasea Collins-Wright, Honolulu, HawaiiDirector of Experience at The Surfjack Hotel & Swim Club"Engaging and supporting our local communities is of the upmost importance when running a lifestyle business, and it is wonderful to see an organization like BLLA recognizing that connection to community is what brings authenticity to hospitality. I am honored to have received the 2017 Boutique Community Connector Award."Casea Collins-WrightBOUTIQUE SOCIAL CLUBThe Hospital Club, London, U.K."We are delighted to have received the 2017 Best Boutique Social Club Award at the prestigious BLLA Stay Boutique Awards in LA. It is testament to the team at The Hospital Club who are so passionate about providing the best possible guest experience each and every time. The Los Angeles community has been overwhelming positive about our club concept and we are really excited and looking forward to opening our second Club, h.Club LA, in Hollywood in 2018."Sue Walter, CEO, The Hospital ClubOTHER AWARDS:BOUTIQUE LOUNGEPoppy, West Hollywood, CaliforniaBOUTIQUE WELLNESS FACILITYBasecamp at the Whitney Peak Hotel, Reno, NevadaBOUTIQUE THINKERJohn Terzian, H.Wood Group, Nightlife EntrepreneurBOUTIQUE COLLABORATORThe High Line Hotel, New YorkBOUTIQUE BRANDING STRATEGYAbsolut Elyx, New YorkBOUTIQUE DESIGNERPatrick Sutton, Baltimore, Maryland (for the Sagamor Pendry Hotel)SOCIAL MEDIA INFLUENCER AWARDRoza Sinaysky, Tel Aviv, IsraelBOUTIQUE INSTAGRAM ACCOUNT AWARDJamie Beck for Ann Street StudiosBOUTIQUE HOTEL RESTAURANT Casa Amate at Andaz Mayakoba Riviera Maya, MexicoABOUTBLLA is the world's most innovative and progressive organization dedicated to the luxury independent boutique lodging and lifestyle industries. The association connects the world's most dynamic executives with cutting edge business and operational insight. BLLA's membership benefits allow access to the world's leading minds in the space through events, research and education. Our mission is to provide leadership and opportunities for global recognition and connections to the world's best hotels, vendors and manufacturers. All resulting in strategic interactions and access to information that helps people and organizations thrive. Join the movement that BLLA gave birth to in 2009 and become a part of something that is truly unique, exciting and inspirational. www.blla.org

BLLA Redefines the Meaning of Boutique Hospitality at Annual Stay Boutique Leadership Conference, in Los Angeles

BLLA ·11 October 2017
Los Angeles -- Boutique & Lifestyle Lodging Association (BLLA) successfully closed its 2017 Annual Stay Boutique Leadership Conference held at the UCLA Luskin Conference Center last week. Over 230 attendees and 56 speakers came together to dissect the boutique and lifestyle industries and divulge into the boutique movement, by redefining what the industry means and where it is heading in 2018. At the forefront of this movement, BLLA is redefining what hospitality is by further merging the fashion, lifestyle, wellness, design, and food and beverage industries."At this year's leadership conference, we joined together an eclectic line-up of presenters from every area of the hospitality sector, that showed us what it means to be boutique," says BLLA Founder & CEO, Frances Kiradjian. "BLLA has become the industry's go-to source to educate, provide and inspire the world of boutique and we're so excited to have created a community that brings all these sectors together to create the new and enhanced boutique movement."At the helm of this movement is mother-daughter duo, BLLA CEO & Founder, Frances Kiradjian and Vice President, Ariela Kiradjian, who continue to collaborate with the best in the industry to create a world-renowned platform and association to inspire all things boutique. "Boutique is not just a hotel, it's an experience and any industry can join the community" says Ariela, on how the boutique sector has become much more than just a hotel. BLLA is redefining what boutique hospitality means, being at the forefront of taking the industry and integrating it into other sectors like fashion, design, wellness, lifestyle and food & beverage. This year's conference also announced BLLA's Stay Boutique platform, the world's first and only direct booking site for boutique and lifestyle hotels, and a platform for boutique inspiration.The conference addressed and examined the success and challenges of the industry, defined today's luxury traveler and consumer, and strategically assessed how to meet their needs. "Positive disruption is about having the courage to celebrate the intent of the action", said keynoter Bill Walshe, CEO of Viceroy Hotel Group, who spoke on the ideologies of the industry, and the importance of providing a cultural journey to retain consumer loyalty. Founder and CEO Sam Nazarian of sbe, discussed the topic of staying relative in the sector, explaining "it's about more than the design and gimmicks...You have to have culinary and hospitality expertise to make these unique." CEO Sue Walter of The Hospital Club dove into the rise of member clubs and providing exclusive services. The group represented and spoke to the new wave of boutique and lifestyle hospitality, including Co-Founder Rosie O'Neill of Sugarfina, Co-Founder John Terzian of H.Wood Group, CEO Jonas Tahlin of Absolut Elyx, Principle David Fishbein of Runyon Group.The conference also announced this year's BLLA awards, acknowledging the best of 2017 for the following categories:BOUTIQUE HOTEL The Woodmark Hotel & Still Spa, Kirkland, WashingtonLIFESTYLE HOTEL the ART, a hotel, Denver, ColoradoBRANDED BOUTIQUE HOTELHotel Beaux Arts Miami, Autograph Collection, Miami, FloridaBRANDED LIFESTYLE HOTELHotel LeVeque, Autograph Collection, Columbus, OhioSOCIAL MEDIA INFLUENCERRoza Sinaysky, Tel Aviv, Israel ,BOUTIQUE INSTAGRAM ACCOUNTJamie Beck for Ann Street StudiosBOUTIQUE HOTELIERBrendan Gresham, Charlestowne HotelsBOUTIQUE HOTEL RESTAURANT Casa Amate at Andaz Mayakoba Riviera Maya, MexicoBOUTQIUE RETAILERTuft & Needle, Phoenix, ArizonaBOUTIQUE LOUNGEPoppy, West Hollywood, CaliforniaBOUTIQUE WELLNESS FACILITYBasecamp at the Whitney Peak Hotel, Reno, NevadaBOUTIQUE THINKERJohn Terzian, H.Wood Group, Nightlife EntrepreneurBOUTIQUE RESTAURANTRUKA Restobar, Boston, MassachusettsBOUTIQUE COMMUNITY CONNECTORCasea Collins-Wright, Honolulu, Hawaii - Director of Experience at The Surfjack Hotel & Swim ClubBOUTIQUE COLLABORATORThe High Line Hotel, New YorkBOUTIQUE BRANDING STRATEGYAbsolut Elyx, New YorkBOUTIQUE SOCIAL CLUBThe Hospital Club, London, U.K.BOUTIQUE DESIGNERPatrick Sutton, Baltimore, Maryland (for the Sagamore Pendry Hotel)About the Boutique & Lifestyle Lodging Association ( BLLA )The world's most innovative and progressive organization dedicated to the luxury independent boutique lodging and lifestyle industries. The association connects the world's most dynamic executives with cutting edge business and operational insight. BLLA's membership benefits allow access to the world's leading minds in the space through events, research and education. Our mission is to provide leadership and opportunities for global recognition and connections to the world's best hotels, vendors and manufacturers. All resulting in strategic interactions and access to information that helps people and organizations thrive.Join the movement that BLLA gave birth to in 2009 and become a part of something that is truly unique, exciting and inspirational. For more information visit www.blla.org and www.stayboutiquemedia.com.
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BLLA Commentary - Don't ride the wave ... BE the wave!

The Boutique & Lifestyle Lodging Association Blog·20 September 2017
In two short weeks, BLLA will gather the most eclectic mix of superstar speakers from every corner of the hospitality world at the Stay Boutique Leadership Conference! From hidden speakeasies to members only clubs and hotels, our speakers have centuries of executive level experience, and are joining us to usher in the next wave in boutique living.

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