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  • Members Only: IT Spending in the Lodging Industry Three-year Analysis: 2015–2017

    By Agnes DeFranco, Ed.D., CHAE; Arlene Ramirez, CHE, CHAE; and Tanya Venegas, MBA, MHM, CHIA. PART II: An analysis of IT spending data in the lodging industry based on reporting in the new USALI Schedule 6 — Information and Telecommunications Systems.

  • HITEC Special: Revenue Strategy: Not Just a Fancy New Name for Revenue Management

    By Cindy Estis Green. A strategic view of revenue calls for proactive business mix planning and decision-making around deployed resources, well beyond reacting to what comes over the transom. Excerpt from the 2018 HITEC Bytes Special Report.

  • HITEC Special: Forecasting Accuracy: The Living Forecast

    By Jill Wilder. Forward-looking, continuously updated statistical trend analysis is emerging as a strategic tool that performs the practical magic of creating an accurate forecast you can take to the bank.

  • Members Only: IT Spending in the Lodging Industry

    HFTP Research Report: The new USALI Schedule 6 — Information and Telecommunications Systems and the effects thus far on the industry. An analysis of IT spending data in the industry and compliance practices by lodging executives.

Windmill Inn Lynden joins the By Magnuson Worldwide Collection

Magnuson ·17 July 2018
London UK/Spokane WAAt Magnuson Worldwide, America's fastest growing hotel brand, we are proud to announce the addition of the Windmill Inn Lynden to the new By Magnuson Worldwide Collection. Just minutes from Bellingham, the Windmill Inn of Lynden is just a short walk to the Northwest Washington Fair, and just a short drive to Berthusen's Memorial Park, golfing, museums, parks, hiking trails and much more. Guests of this Magnuson Hotels affiliate will enjoy free wireless internet.Thomas Magnuson, CEO of Magnuson Worldwide says: "We are delighted to be welcoming the team at Windmill Inn of Lynden to the Magnuson family."

Lucky Vista Motel joins the By Magnuson Worldwide Collection

Magnuson ·10 July 2018
London UK/Spokane WA -- At Magnuson Worldwide, America's fastest growing hotel brand, we are proud to announce the addition of the Lucky Vista Motel to the new By Magnuson Worldwide Collection. The Lucky Vista Motel is in the heart of Central Kentucky, with easy access to Highway 55. Adjacent to the Amazon Fulfillment Center, and less than 5 miles from Miller Park, the Lucky Vista provides comfort and Southern hospitality at an affordable price. This motel is the closest to Green River Lake.Each ground level room offers free high speed wireless internet, cable TV, and recliners. Pets are welcome with an additional fee. There is plenty of parking space for your boat and trucks, with plugs ins available for boat refrigerators.Thomas Magnuson, CEO of Magnuson Worldwide says: "We are delighted to be welcoming the team at The Lucky Vista Motel to the Magnuson family."

Blue Mist Motel Florence joins the By Magnuson Worldwide Collection

Magnuson · 3 July 2018
London UK/Spokane WA -- At Magnuson Worldwide, America's fastest growing hotel brand, we are proud to announce the addition of the Blue Mist Motel Florence to the new By Magnuson Worldwide Collection. The Blue Mist Motel is located near the Casa Grande Ruins National Monument, Pinal County Fairgrounds, Central Arizona College Signal Peak, Arizona Renaissance Festival, Arizona State University Polytechnic and Williams Air Force Base.The Blue Mist Motel offers guests an outdoor pool, free high-speed wireless Internet access, fax/copy service, and free parking with room for large vehicles.Thomas Magnuson, CEO of Magnuson Worldwide says: "We are delighted to be welcoming the team at The Blue Mist Motel to the Magnuson family."

Yuma Airport Inn joins the By Magnuson Worldwide Collection

Magnuson ·26 June 2018
London UK/Spokane WA -- At Magnuson Worldwide, America's fastest growing hotel brand, we are proud to announce the addition of the Yuma Airport Inn to the new By Magnuson Worldwide Collection. The Yuma Airport Inn is less than 1 mile from the Yuma International Airport, with free airport transportation available. There is plenty to do in Yuma, AZ, and the Yuma Airport Inn places guests nearby all the popular attractions including Yuma Prison State Historical Park, Martha's Gardens, and Castle Dome Mines Museum and Ghost Town.Guests of the Yuma Airport Inn By Magnuson Worldwide can start each day with a free breakfast, relax at the outdoor pool, and stay connected with free high speed internet access. This pet friendly hotel also has a guest laundry facility, business center, and free parking. Long term airport parking is also available.Thomas Magnuson, CEO of Magnuson Worldwide says: "We are delighted to be welcoming the team at The Yuma Airport Inn to the Magnuson family."

Keystone Boardwalk Inn and Suites joins the By Magnuson Worldwide Collection

Magnuson ·19 June 2018
London UK/Spokane WA -- At Magnuson Worldwide, America's fastest growing hotel brand, we are proud to announce the addition of the Keystone Boardwalk Inn and Suites to the new By Magnuson Worldwide Collection. Located 2 miles from Mount Rushmore, in the heart of Keystone this property puts guests right next to the Rushmore Tramway, 1880 Train, Borglum Museum, restaurants and shopping. This hotel is a short drive to Custer State Park, Mount Rushmore Cave, and Reptile Gardens.Along with a great location, guests will enjoy a free breakfast each morning, free parking, and can stay connected with free high speed internet access. All guest rooms are comfortably equipped with free wifi, cable TV, free local calls, ensuite bath, alarm clock radio, and individually controlled heat and air.Thomas Magnuson, CEO of Magnuson Worldwide says: "We are delighted to be welcoming the team at The Keystone Inn & Suites to the Magnuson family."

Ticaboo Lodge Lake Powell joins the By Magnuson Worldwide Collection

Magnuson ·12 June 2018
London UK/Spokane WA -- At Magnuson Worldwide, America's fastest growing hotel brand, we are proud to announce the addition of the Ticaboo Lodge Lake Powell to the new By Magnuson Worldwide Collection. The Ticaboo Lodge Lake Powell is located minutes from the shores of Lake Powell, in the spectacular Grand Circle Region, making it the perfect base camp to explore the wonders of this region. Fishing, boating, ATVing, hiking and exploring opportunities can be found in the red rock canyons and Glen Canyon National Recreation Area.The newly renovated Ticaboo Lodge offers a refreshing outdoor swimming pool, picnic areas with BBQ grills. This pet friendly Ticaboo Lodge provides boat, ATV, kayak and razor rentals for a fun day on Lake Powell, and a relaxing on site restaurant and lounge to unwind.Thomas Magnuson, CEO of Magnuson Worldwide says: "We are delighted to be welcoming the team at Ticaboo Lodge to the Magnuson family."

Join Magnuson Hotels at Eye for Travel Europe 2018

Magnuson ·30 May 2018
May 30, 2018London UK/Spokane WAPlanning on attending the Eye for Travel Europe in London on the 4th, 5th and 6th of June 2018? Be sure to join the 5th June afternoon panel discussion: Asian Technologies that Shake the World. Our CEO Thomas Magnuson will be looking at the growing Asian travel market; not just in terms of pure revenue but in innovation and its ability to try the impossible. Panel attendees will leave the session with a solid understanding of the Asian-pioneered OTA marketplace and how it can expend their offering along with tips on adapting to a mobile first market.Thomas co-founded Magnuson Hotels, America's fastest growing hotel brand as a US based business with his wife Melissa in 2003. Today, Magnuson Hotels is a top 15 global hotel chain with 1000 hotels across 3 continents. Magnuson Hotels has also recently begun a marketing alliance with Jin Jiang Hotels, China's largest hotel group and comes with a wealth of knowledge on the marketplace.For those interesting in attending Eye For Travel Europe 2018 more information is available here. Eye For Travel Europe focuses on distribution and partnership, marketing and personalization, travel technology and revenue management and data.

Sun Plaza Motel joins the By Magnuson Worldwide Collection

Magnuson ·29 May 2018
London UK/Spokane WA -- At Magnuson Worldwide, America's fastest growing hotel brand, we are proud to announce the addition of the Sun Plaza Motel to the new By Magnuson Worldwide Collection. The Sun Plaza Motel is located in Silver Springs, Sun Plaza and within a 5-minute walk of Wild Waters Theme Park and Silver Springs Nature Theme Park. Appleton Museum of Art is also only 1.3 mi (2.2 km) away.Guests of the Sun Plaza Motel enjoy coffee/tea in the lobby and a seasonal outdoor pool. There is also free WiFi in public areas and free self parking providing.Thomas Magnuson, CEO of Magnuson Worldwide says: "We are delighted to be welcoming the team at the Sun Plaza Motel to the Magnuson family."

Jasper Ridge Inn Ishpeming joins the By Magnuson Worldwide Collection

Magnuson ·22 May 2018
London UK/Spokane WA -- At Magnuson Worldwide, America's fastest growing hotel brand, we are proud to announce the addition of the Jasper Ridge Inn Ishpeming to the new By Magnuson Worldwide Collection. The Jasper Ridge Inn, a Magnuson affiliate, is located in Ispheming, MI. Ishpeming is the home of the US National Ski Hall of Fame, Cliffs Shaft Mine Museum, and the Michigan Iron Industry Museum. Ishpeming is centrally located to many of the area's lakes, like Teal Lake and Lake Superior. Many of Ispheming's parks are located near the Jasper Ridge Inn, including the Ishpeming Playgrounds, Mother Baseball Diamond, and Al Quaal Recreation Area.Each air-conditioned room is equipped with the essentials. A coffee maker are available to each guest. Each room comes with a hairdryer and an iron with an ironing board. Free local calls are available to the guests and each phone comes with data ports for those who prefer hard-wired Internet access.Thomas Magnuson, CEO of Magnuson Worldwide says: "We are delighted to be welcoming the team at Jasper Ridge Inn to the Magnuson family."

Join Magnuson Hotels at the 2018 Hotel Operations Conference

Magnuson ·18 May 2018
London UK/Spokane WA -- Planning on attending the Hotel Operations Conference in London on the 23rd May 2018? Be sure to join the panel discussion at 12:10 exploring whether franchise and management contracts are still fit for purpose? Our CEO Thomas Magnuson sits on the panel with 3 other seasoned hotel professionals discussing whether this age old institution is still fit for purpose. With changing consumer attitudes, the rise of the sharing economy and new competitor entrants like Airbnb stealing 22% of UK market share this panel really questions the very notion of hotel franchising as we know it.For those interesting in attending the Hotel Operations Conference this is an event that focuses on management across all aspects of the hotel business and how those aspects will deliver the best results. It truly helps to transform businesses. More information available here.

East Carolina Inn Greenville joins the By Magnuson Worldwide Collection

Magnuson ·15 May 2018
London UK/Spokane WA -- At Magnuson Worldwide, America's fastest growing hotel brand, we are proud to announce the addition of the East Carolina Inn Greenville to the new By Magnuson Worldwide Collection. Located across the street from the Pitt County Memorial Hospital, the East Carolina Inn offers clean, comfortable and affordable accommodations with southern hospitality to their guests. The East Carolina Inn is within 5 miles of East Carolina University, Pitt Community College, Ironwood Golf Course, and the Greenville Convention Center. Both Minges Coliseum and Dowdy- Ficklen Stadium are 2.5 miles from this Greenville, North Carolina hotel.The East Carolina Inn's amenities include free continental breakfast, free wireless internet, free parking, and a business center. All guest rooms are comfortably furnished with standard features of free high speed wireless internet access, hair dryer, coffee maker, microwave, mini fridge, free local calls, cable TV with extra stations, alarm clock radio, air conditioning, and electronic door locks.Thomas Magnuson, CEO of Magnuson Worldwide says: "We are delighted to be welcoming the team at East Carolina Inn to the Magnuson family."

Magnuson Hotels CEO to speak at Majorca International Hotel Technology Forum 2018

Magnuson ·12 May 2018
Planning on attending the International Hotel Technology Forum in Spain on the 15th-17th May 2018? Be sure to join our CEO Thomas Magnuson's session as he discusses some of the most pressing issues facing franchise and independent hotel owners alike.A panel discussion, Dancing With The C-Suite: How To Be Better Equipped When Asking For Investment From The Board, will be held Tuesday May 15 at 5PM, with a Focus on strategic technology decisions which will drive revenue and reduce costs. Participants include:Thomas Magnuson, CEO, Magnuson HotelsRaul Gonzalez, CEO, Barcelo GroupSteve Waldron, CFO, The Grange HotelsRufino Perez, Chief Operations Officer & Global Transformation Leader, NH HotelsJavier Cedillo Espin, CEO, OnefinestayFor those interesting in attending the International Hotel Technology Conference more information is available here. Over the course of 3 days, attendees can expect to hear over 50 presenters tackle the most pressing issues facing the industry. Attendees enjoy interactive experiences, workshops, debates, round-tables, case studies and interviews.

Sunrise Inn Williamstown joins the By Magnuson Worldwide Collection

Magnuson · 8 May 2018
Sunrise Inn Williamstown is located 2 miles from downtown Williamstown, Kentucky, right off Interstate 75 and across the street from The Ark Encounter. Just 40 miles from downtown Cincinnati, a stay in Williamstown lets guests experience true Southern Hospitality. Guests can enjoy the outdoors with a stroll in one of the many state parks, or fishing at the area lakes. For history buffs, the William Arnold Log House is a true find.Thomas Magnuson, CEO of Magnuson Worldwide says: "We are delighted to be welcoming the team at Sunrise Inn Williamstown to the Magnuson family."

Inn of Loudon joins the By Magnuson Worldwide Collection

Magnuson · 1 May 2018
London UK/Spokane WA -- At Magnuson Worldwide, America's fastest growing hotel brand, we are proud to announce the addition of the Inn of Loudon to the new By Magnuson Worldwide Collection. The Inn of Loudon has easy access to Interstate 75, with many dining options within walking distance, and downtown Knoxville is a short 30 minute drive. Nearby attractions include Hiwassee College, Craighead Caverns, and Neyland Stadium. The Sugarlimb Industrial Park and the Tellico Industrial Park are both less than 15 miles from the Inn of Loudon.Guests of the pet friendly Inn of Loudon can start each day with a complimentary breakfast and stay connected with free high speed internet service. All guestrooms are well equipped with standard amenities that include free high speed internet access, hair dryer, coffee maker, microwave, mini fridge, free local calls, alarm clock radio, safe, cable TV, and individually controlled heat and air conditioning.Thomas Magnuson, CEO of Magnuson Worldwide says: "We are delighted to be welcoming the team at The Inn of Loudon to the Magnuson family."

Magnuson Hotels offers UK not a brand, but a platform

Magnuson ·13 March 2018
Courtesy of HotelManagement.net by Katherine Doggrell Berlin DE/London, UK -- Magnuson Hotels is expanding into the UK, and CEO Tom Magnuson is promising owners there not another brand, but a platform.At the IHIF Conference last week in Berlin, Magnuson described the need for independent hotels to compete not only with the corporate brands but the sharing economy as the country's market undergoes fundamental changes."Fundamental industry changes have been taking place in the UK," Magnuson said. "Eight or nine years ago, it was 80 percent or 90 percent unbranded. People didn't want to think about a brand--but there has been a huge increase in brands with Travelodge and Premier Inn, and now that 80 percent to 90 percent is 49 percent. The brands are tipping the scale."The average 70-room UK hotel, operating at 70 percent occupancy and PS70 average daily rate, could see a three-year net profit increase of PS624,654 by joining Magnuson's platform, Magnuson said. The company charges 5 percent of gross room revenues for the first year and includes membership in the marketing alliance of more than 8,000 hotels and 800,000 rooms across 50 countries with Louvre Hotels Group and Jin Jiang Hotels.Moderated by Philip Ward - CEO Hotels & Hospitality Group EMEA, JLL. Pictured left to right; David Etmenan - CEO, Novum Hospitality, Raul Gonzalez - CEO, Barcelo, Thomas Magnuson - CEO & Co-Founder, Magnuson Hotels, Pierre-Frederic Roulot - CEO, Louvre Hotels Group, Michelle Woodley - President of Preferred Hotels & Resorts.Magnuson acknowledged the UK's long history of affiliation and association brands. "There are many classic affiliations in the UK--some of them are suffering from inflated fee structures. Our brand accommodates the uniqueness of hotels because they don't need a standardized fit-out. It's not so much that owners need another brand, [but that] they need a platform partner to compete against the advance of corporate brands and the impact of Airbnb," he said. "If you have a hotel in the market in the UK you need a strength, you need more than a channel manager and an [online travel agency]. Independent hoteliers in the UK can benefit from this change. All hotels need help. If they are in a franchise they are often suffering under crushing property improvement plans, so now they can divest themselves of this fee structure."Customers are rejecting standardization. They are rejecting this marketing. If you can magnify your strength with a platform and make a point for uniqueness at a lower cost, then that is what we are proposing."Airbnb and its IlkMagnuson's comments came after the Hotel Alternatives Event 2018, hosted in London by Hotel Analyst, at which BDRC director Tim Sanders told delegates a survey by the marketing group had found that 21 percent to 52 percent of hotel guests in the UK had used Airbnb. "These are drawing demand away from hotels," Sanders said. "For some guests, brands have lost the local connection. The concept of consistency has become toxic. Airbnb is the fifth most-recognized accommodation brand amongst British business travelers. The comfort of a home was the top reason for using Airbnb, for business and leisure travelers, over cost. This is an area where the industry really needs to get its act together.Sanders said a sense of adventure also is a factor."They don't just want accommodation; they want an experience, personality, authenticity," he said.The sector is being forced to appreciate that Airbnb and its ilk are now the competition. Working out how to address issues such as comfort and personality, while also competing with the distribution of the brands, is creating a niche that Magnuson Hotels hopes to fill.

Leading Hotel Brand Predicts More Travellers Will Book Authentic Experiences Further Afield in 2018

Magnuson · 6 March 2018
The experts at Magnuson, which is one of the world's fastest growing hotel brands, have noted a rise in travellers venturing further afield, keen to explore exotic locations and to fully experience everything the local culture has to offer. To grow their audience hotels can benefit from working with an international brand, Magnuson explains. Through being part of an hotel group that can tap into an extensive customer base, hotels can take advantage of the growing trend and boost reservations coming from international tourists.Thomas Magnuson, CEO of Magnuson Hotels, said, "Every hotelier knows how important it is to keep on top of the latest trends within the industry. The increase in international travel means that hotels have an opportunity to welcome guests from all over the world, particularly if they market themselves as delivering real, authentic experiences as part of their offering."There are challenges that hotels need to contend with too. Travellers from different cultures can have very different expectations. Hotel managers and staff need to be aware of this if they're to continue growing, receiving excellent online reviews, and increase the number of repeat bookings they're experiencing."Magnuson is a hotel brand that recognises how important individuality and a local connection has become for travellers around the world. Through its network, hotels working across varied price points are able to access cutting edge technology and dedicated support. Despite being part of the network, hotels still retain their own character and unique charm that attracts travellers.Thomas added, "Moving into 2018, the hospitality industry is going to be no less competitive and having a connection to an establishedinternational brand can provide the extra weight hotels need to increase their bookings."To find out more visit magnusonworldwide.com/.

Choosing a Growing Hotel Chain Could Inject Creativity and Expertise While Still Allowing Input

Magnuson ·27 February 2018
While many management teams can be tempted by established brands, Magnuson argues that their way of working has the potential to offer more to each hotel within its network. Rather than having a rigid system in place, growing chains are still developing, providing hotels with additional flexibility. With creativity and an innovative culture, growing chains offer hotels an alternative to fixed models.Alysha Smith, Global Head of Marketing of Magnuson Hotels, said, "Many chains that hotels can work with already have a strict model in place that doesn't move to reflect the clients or latest trends. In contrast, fast growing chains are still evolving, providing hotels with even more opportunities. Here at Magnuson, we are constantly taking feedback and reviews from customers on board, allowing them to retain input and see the advantages that they can really benefit from. Choosing a developing brand could be exactly what ambitious hotels need to reach their full potential."Magnuson is aiming to change how hotel franchising is operated, a model that's proven after its seen its network soar in recent years. While hotels benefit from brand recognition and industry leading technology, the network delivers a flexible solution that adapts to reflect changing demands. Magnuson offers a low-cost entry point for hotels that are keen to seize the opportunities that joining a chain can bring without sacrificing their individuality.With the Magnuson brand growing and reaching more customers, becoming part of the chain can boost a hotels presence in a highly competitive industry.To find out more visit magnusonworldwide.com/.

New competition offers UK hotels a chance to rebrand free for one year

Magnuson ·22 February 2018
London, UK/Spokane,WA -- Following extensive success with their brand membership platform overseas, the US's fastest growing hotel chain, Magnuson Hotels, is launching a range of brand membership opportunities tailored for the UK hotel market.This new launch offers the chance for five lucky hotels to rebrand as a Magnuson Hotel without paying the customary 5% membership fee for the first year, as well as gaining access to a wide-range of hotel marketing and revenue-boosting tools."UK hotel owners are facing some of the biggest challenges in generations," states company CEO Thomas Magnuson. "Airbnb now counts for 22% of total UK room supply and corporate giants like Travelodge and Premier Inn represent an additional 20%. In 2018, major brands will achieve a combined 51% market share in the UK."Based on 15 years of success stories in the USA, Magnuson reports that the average 70 room UK hotel, operating at 70% occupancy and PS70 ADR can see a 3-year net profit increase of PS624,654. This is because Magnuson's low-cost global brand and distribution marketing platform does not mandate expensive PIPs (property improvement plans) and provides a lucrative loyalty program free-of-charge, partnered with Amazon.com.Affiliation with Magnuson includes membership in a powerful international marketing alliance of over 8000 hotels and 800,000 rooms across 50 countries with Louvre Hotels Group, one of Europe's largest operators and Jin Jiang Hotels, China's largest hotel company.The free brand membership package up for grabs includes a year of brand services, connection to the global reservation system, access to a personal revenue manager and a dedicated marketing fund to promote each hotel locally and globally."We're changing hotel franchising for good," adds Magnuson. "Whether you're an independent hotel operating alone, a franchised hotel needing to operate at lower costs or a consortia member needing a boost, Magnuson can help."To find out more about Magnuson Hotels, visit the official website at www.magnusonworldwide.com/gifts or contact gifts@magnusonhotels.com to be in with a chance of winning.Some of Magnuson's top branded hotels can be found here

Magnuson Hotels CEO to address industry challenges at Berlin investor conference

Magnuson ·19 February 2018
As seen in Hotel Management Online by David Eisen | Feb 15, 2018Tom Magnuson, CEO of the eponymous Magnuson Hotels, is as opinionated as a hotel company CEO comes. He'll be a featured speaker at the International Hotel Investment Forum, March 5-7 at the InterContinental Berlin. At IHIF, Magnuson will join other global CEOs on the big stage to discuss the hottest hotel markets and where the development opportunities lie. In this Q&A, he takes the large hotel franchise companies to task, tackling OTAs, Airbnb, how independent hotels can survive, consolidation and the technology arms race.1. What hospitality trends and storylines will dominate discussion at IHIF and why?At IHIF, there will be much discussion around the emergence of new competitive forces, and how hotel owners can compete more profitably. Hotel competition and the rise in hotel supply are two important topics. Four years ago, an IHG global hotel census counted 325,000 hotels--these defined as 20-plus rooms in developed markets. Today, Booking.com states an inventory of 1.5 million properties worldwide. Meanwhile, founded in 2008, Airbnb lists 3 million properties. The emergence of Airbnb is requiring independent and branded hotel owners to look for low cost, high-performance response strategies. In the UK, Airbnb already represents 22 percent of the national lodging supply. In New York, Airbnb will represent nearly 10 percent of total 2018 revenue. In very little time, this will be a case of OTAs replacing traditional travel agencies. Note that in 2001, OTAs were less than 1.4 percent of total bookings; today, they are about 50 percent. Consolidation is also a dominant topic of discussion. How can individual and independent hoteliers compete with the 'rush to scale' by massive consolidators, such as Marriott? Our answer was a global hotel alliance with Louvre Hotels Group, owned by China's Jin Jiang Hotels. This hotel version of an airlines marketing alliance includes 8,000 hotels and 800,000 rooms, which equates into the second-largest worldwide hotel group. Early website results are already seeing an 18.1-percent affiliate conversion rate across our website, the same affiliate conversion rate as tech giants Amazon and Apple iTunes.2. What are the markets/countries that you looking at for future development and what makes them an attractive investment?There are so many good markets, but our favorites are the U.S. and UK. The former is a top brand conversion market, and still the world's biggest hotel market, but PIPs, a 10-percent franchise supply increase and new brands have created a midscale Main Street national occupancy of 55 percent that requires owners to look for lower cost operating models. According to Lodging Econometrics, 600,000 new rooms are being built in the U.S. At 80 rooms average, that represents 7,500 new hotels, a 10-percent increase in supply. In the UK, there is the opportunity for the independent market to become branded. The 'Americanization' of the world via global branding is transforming a UK national landscape that was 70-percent independent only eight years ago into one where brands are the majority of UK supply in 2018.3. With so many brands in the marketplace, what makes them a success and are they differentiated enough in the market? Do both customers and developers understand the differences?By the number of properties represented and number of users (140 million, by some accounts), the clearest emerging brand success story is Airbnb, which proves that consumers are rejecting traditional brand standardization in favor of uniqueness and localization. It is our premise that this disruption is presenting new opportunities for independent hotel owners who have struggled against the might of traditional franchise brands. While some see this as a case of weaker demand chasing more rooms, we see this market transformation as a breakthrough opportunity for independent hoteliers who can benefit from the investment Airbnb is making toward educating the world that uniqueness is desirable by consumers.4. What are the strategies hotels are employing now to boost revenue and curb costs?The main strategy hoteliers are increasingly using to boost revenue and curb costs is to ask at the outset of a project, 'What platform do I truly need for this situation?' For customer acquisition, should it be independent, a network (affiliation) brand or a franchise? The costs range from very little to 15 percent of your GRR plus PIPs. As U.S. franchise fees have outpaced U.S. room revenue growth by nearly 20 percent (6.5 vs 5.5) over the past five years, hoteliers are increasingly challenging the effectiveness of platforms offered. For an 80-room midscale franchise hotel, owners may ask if it's worth paying $140,000 a year for a loyalty program when direct bookings have fallen 40 percent in the last five years? The good news: there have never been more platform options for hoteliers, and at $570 billion for 2017, the global hotel industry is growing about 4 percent per year, greatly outpacing the 2.4-percent global GDP.5. What has been keeping you busy in the past year and what will you be focusing on in the year to come?Magnuson's 2018 focus is on staying ahead in the arms race of technology by introducing a single-solution hotel technology platform that unites complex and costly systems of PMS, CRS, channel manager, revenue management, review manager and reporting, into one low-cost 'hotel in a box.' Additional benefits of the system are automation of revenue management functions and our global Magnuson Rewards loyalty partnership with Amazon.com. In the year ahead, it's all about driving continued profitable growth for our hotel owners.The International Hotel Investment Forum is March 5-7, 2018, at the InterContinental Berlin. Find out more at ihif.com.

Magnuson Hotels & RG Management continue to deliver exponential growth

Magnuson ·13 February 2018
Magnuson Hotels, America's fastest growing hotel brand and RG Hotels, the leading hotel management company today announced that the Magnuson Grand Memphis Airport Hotel, has seen a 328% increase in revenue since January 2017.Thomas Magnuson, CEO of Magnuson Hotels commented, "We are thrilled with the result and believe this is testament to our effective method of collaboration with RG Hotels. Leveraging the right technology and continuing to employ effective revenue management and optimization has enabled us to achieve a 230% increase in occupancy further supported by increased ADR and available rooms".Jean Francois Mourier CEO & Co-Founder of RG Hotels stated, "We have ambitious plans for the property and continue to work closely with Tom and his team to ensure that the Magnuson Grand Memphis Airport reaches its potential. It's rare to find a brand partner that so easily accommodates owner preferences while driving continued growth and optimization".Both companies continue to attribute the strong performance to the creation of new revenue streams using comprehensive revenue optimization and strategy management, innovative smart pricing RMS software and the continued expansion of the Magnuson brand's consumer awareness both internationally and domestically.Some of the highest performing branded hotels in 2017 include; Magnuson Grand Memphis Airport TN and Magnuson Hotel Clearwater Central FL.About Magnuson Hotels:Since its launch fifteen years ago, Magnuson Hotels has become America's fastest growing hotel brand and a top 15 global chain, marketing over 1,000 hotels across six countries and three continents. Magnuson Hotels' newly formed distribution partnership with Chinese operator Jin Jiang Hotels and Europe's Louvre Hotels is the world's largest hotel alliance, forming a consortium of over 8,000 hotels and 800,000 rooms worldwide, equal to the size of a top 2 global hotel chain.For more information, visit magnusonworldwide.com or email info@magnusonhotels.comAbout RG Hotels:From luxury urban landmarks to upscale boutique resorts and branded properties, RG HOTELS is a revolutionary hotel management company, currently providing services to some of the most distinguished hotel and resort properties around the world.For more information, visit www.rghotels.com or email info@rghotels.com

Magnuson Hotels offers easiest and most economical rewards platform for customers

Magnuson · 6 February 2018
London UK/Spokane WA -- Magnuson Hotels, America's fastest growing brand and the world's largest independent hotel group, recently announced the launch of their new Magnuson Rewards loyalty program. Giving members a $25 Amazon.com gift card for every 10 nights they stay; the move away from the traditional points structure has prompted many other hotel chains to follow suit.Most recently Hilton Honors has reconsidered the stagnated approach to customer reinvestment, now allowing their customers to redeem points for Amazon credit. However according to the information available on their website, in order to return $25 worth of points with Hilton Honors base earning, a guest would need to stay 10 nights in a $125 a night room. Conversely, the average room at Magnuson Hotels is $50 a night and after 10 nights direct - in any of their participating hotels- Magnuson Rewards members earn a $25 Amazon.com Gift Card.Chief Executive Officer Thomas Magnuson comments, "Hotel chains cannot continue to re-invest less and less in the customer while increasing their loyalty fee structures for their franchises. The complexity of points programmes along with the typical small print that confuses customers is exactly the reason we opted to change our rewards programme. We want to provide real value for all customers; not just those spending the most".Majority of traditional hotel brands and franchises are financed by fees ranging from 2% to 6% of reservation revenue. With Magnuson Rewards, partners enjoy all the upside without any extra overheads. Magnuson Rewards is included FREE as standard. Plus Magnuson Rewards customers enjoy higher reinvestment levels on their money spent.

New competition offers UK hotels a chance to rebrand free for one year

Magnuson ·30 January 2018
Spokane,WA / London, UK -- Following extensive success with their brand membership platform overseas, the US's fastest growing hotel chain, Magnuson Hotels, is launching a range of brand membership opportunities tailored for the UK hotel market.This new launch offers the chance for five lucky hotels to rebrand as a Magnuson Hotel without paying the customary 5% membership fee for the first year, as well as gaining access to a wide-range of world-beating hotel marketing and revenue-boosting tools.Partnering with the Magnuson chain comes with many benefits, as hoteliers who have already joined the franchise know all too well. In the wake of Brexit and amid the current economic uncertainly faced by UK-based hoteliers, joining an established, well-respected group such as Magnuson offers a tried and tested means of entering new markets, battling against decreasing revenues and winning bookings against emerging competitors such as AirBnB.Bringing over a decade of experience to the hotel industry, Magnuson has helped forge global success stories including the Magnuson Grand Memphis Airport, who have saved themselves over $90k in branding expenses since joining the group, with expected future savings of approximately $360k over the next four years. Since becoming part of Magnuson, the Bridge Point Inn has likewise tripled their revenue and seen around an 192% growth of their business, as well as increased trust from their customers as a result of being part of such a well-respected international brand."The brand membership package up for grabs includes the chance to win Magnuson brand usage for one year, as well as connection to the brand's global reservation system, which will allow winning hotels to access 100% of the travel market instantly," says Thomas Magnuson, CEO of Magnuson Hotels. "The offer also includes 24-hour support from a personal revenue manager, and a local marketing fund to help promote selected hotels so they can meet their true potential."To find out more about Magnuson Hotels, visit the official website at https://magnusonworldwide.com/gifts/ or contact gifts@magnusonhotels.com to be in with a chance of winning.About the company: Magnuson Hotels are the fastest growing hotel chain in the US. Newly arrived in the UK, the company are offering 5 hotels the chance to win brand membership for a year completely free of charge.About Magnuson Worldwide:Since its launch fifteen years ago, Magnuson Worldwide has become America's fastest growing hotel brand and a top 15 global chain, marketing over 1,000 hotels across six countries and three continents. Magnuson Worldwide's newly formed distribution partnership with Chinese operator Jin Jiang Hotels and Europe's Louvre Hotels is the world's largest hotel alliance, forming a consortium of over 8,000 hotels and 800,000 rooms worldwide, equal to the size of a top 2 global hotel chain.For more information, visit magnusonworldwide.com or email info@magnusonhotels.com

Effective Partnership Between Hotel Brands and Management Companies Essential as Customer Expectations Grow

Magnuson ·23 January 2018
Spokane,WA / London, UK -- Consumer expectations for the travel industry have been growing but with effective partnerships forged, hotel brands and management firms can both improve their slice of the market. Magnuson Hotels, a leading and fast expanding hotel brand, explains that through working together businesses can ensure they have all the necessary skills, expertise, and facilities to deliver offerings that are fit for the modern traveler.There's no longer a one size fits all approach when it comes to delivering holiday experiences that will match a range of traveller expectations. The demand for personalisation and a unique experience is creating challenges for management companies and hotel brands alike. But travel experts and industry leaders at Magnuson argue that partnerships that consider what each party brings to the table and aim to work effectively together from the outset, including providing support where it's needed, is the way forward. The forward-thinking approach has proven a success so far, with the Magnuson hotel brand becoming the fastest growing in history.Thomas Magnuson, Chief Executive Officer at Magnuson Hotels, said, "The travel industry encompasses so many different areas to ensure that a customer leaves satisfied, from the streamlined online booking process to the extra mile the staff at the front desk go to recommend local sights. As customer expectations continue to grow when they part with their hard-earned money to travel, it's more important than ever before that businesses within the travel sector work well together to deliver superior experiences for guests"."Management companies and hotel brands working closely together can significantly improve customer outcomes, benefitting both businesses and increasing the chances of repeat business or recommendations."Magnuson Hotels is a leading brand that's grown substantially in the last decade, creating a successful consortium of over 8,000 hotels worldwide. Working in partnership with a variety of businesses, Magnuson helps grow brand recognition, instil global technology, and offer 24/7 support to a range of hotel owners and management teams, supporting ambitions to welcome more customers. Magnuson's communicative way of working has led to hotels around the world benefitting from its expertise.To find out more visit magnusonworldwide.com/.

Louisiana Motel 6 rebrands as Magnuson Hotel Baton Rouge East

Magnuson ·16 January 2018
London UK/Spokane WA -- At Magnuson Worldwide, America's fastest growing hotel brand, we are proud to announce the branding of the Magnuson Hotel Baton Rouge East, Louisiana.The Magnuson Hotel Baton Rouge East is located off I-12, 7 miles from the University of Baton Rouge, and 10 miles south of the Baton Rouge Airport. The Mall of Louisiana, Baton Rouge Medical Center and Our Lady of the Lake Regional Medical Center are all nearby.Formerly a Motel 6, Magnuson Hotel Baton Rouge East will upgrade its market position to attract travelers via an affiliation with Magnuson Worldwide's international portfolio of over 1,000 hotels and state-of-the-art, global distribution platform.Thomas Magnuson, CEO of Magnuson Worldwide says: "We are delighted to be welcoming the full team at the Magnuson Hotel Baton Rouge East to the Magnuson family."About Magnuson Worldwide:Since its launch fifteen years ago, Magnuson Worldwide has become America's fastest growing hotel brand and a top 15 global chain, marketing over 1,000 hotels across six countries and three continents. Magnuson Worldwide's newly formed distribution partnership with Chinese operator Jin Jiang Hotels and Europe's Louvre Hotels is the world's largest hotel alliance, forming a consortium of over 8,000 hotels and 800,000 rooms worldwide, equal to the size of a top 2 global hotel chain.For more information:info@Magnusonhotels.comUS 509.747.8713UK (+44) 020 3051 2724.

Soaring Costs and High Competition Severely Affecting Boutique and Independent Hoteliers

Magnuson · 9 January 2018
Spokane,WA / London, UK -- Owners of boutique hotels are facing an uphill battle when it comes to revenue as costs continue to rise and competition within the industry remains fierce, according to leading brand Magnuson Hotels. Despite a growing trend for travellers to choose independent hotels for an authentic experience, owners of these businesses are facing significant challenges as they strive to compete with large, established chains, hampering revenue streams.According to experts at Magnuson, hardworking hotel owners are being forced to give away significant chunks of their profit just to be able to compete in the market. Whether it's through making payments to be part of a franchise, with the costs potentially outweighing the benefits, to the large sums of commission they must pay out to list rooms on digital booking platforms, the skewed landscape of the hotel market is hampering the potential of boutique options.Stephan Fortier, Business Development Manager of Magnuson Hotels, said, "The hotel industry is tough but the amount of money independent hotel owners are being forced to pay out frequently means they're finding it difficult to keep up. These small but successful businesses need to increase their brand awareness, digital accessibility, and online booking process to attract customers, but they require investment. The need to pay for franchise options and online travel agents puts further pressure on budgets, meaning hotels will potentially fall further behind over the long-run too"."With travellers regularly choosing to stay at boutique accommodation options for a better, local experience, it would be a real shame if these hotel owners were pushed out of the industry. They're a vital part of the sector that truly offers something unique to guests that chains simply can't compete with."Magnuson was created to offer independent hotels an alternative to the usually costly franchise model. Designed with affordability in mind, the Magnuson brand gives hoteliers the power, awareness, and expertise that chains benefit from. However, unlike other franchise options, the brand recognises the importance of retaining a hotel's identity and delivering the services that they need, noting there's no one size fits all approach to running a successful hotel business. Through forging close partnerships, Magnuson gives hotel owners the tools they need to retain and even grow their slice of the hospitality market even as competition intensifies.To find out more visit magnusonworldwide.com/.

Arkansas Studio 6 Little Rock rebrands as M Star Little Rock

Magnuson ·19 December 2017
London UK/Spokane WA -- At Magnuson Worldwide, America's fastest growing hotel brand, we are proud to announce the branding of the M Star Hotel Little Rock, Arkansas.The M Star Hotel Little Rock is located off I-430, just a short trip to all the area attractions. Market Street, the Little Rock Zoo, and the War Memorial Stadium are all within 5 miles. Outdoor activities at the Big Dam Bridge or the Kanis Park area are less than 10 minutes from the hotel.Formerly a Studio 6, M Star Little Rock will upgrade its market position to attract travelers via an affiliation with Magnuson Worldwide's international portfolio of over 1,000 hotels and state-of-the-art, global distribution platform.Thomas Magnuson, CEO of Magnuson Worldwide says: "We are delighted to be welcoming the full team at the M Star Little Rock to the Magnuson family."About Magnuson Worldwide:Since its launch fourteen years ago, Magnuson Worldwide has become America's fastest growing hotel brand and a top 15 global chain, marketing over 1,000 hotels across six countries and three continents. Magnuson Worldwide's newly formed distribution partnership with Chinese operator Jin Jiang Hotels and Europe's Louvre Hotels is the world's largest hotel alliance, forming a consortium of over 8,000 hotels and 800,000 rooms worldwide, equal to the size of a top 2 global hotel chain.For more information:info@Magnusonhotels.comUS 509.747.8713UK (+44) 020 3051 2724.

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