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  • HFTP Research Report: Pre-opening Expenditures in Hospitality

    A study of the pre-opening budget; the timeline for these expenditures; timeline for onboarding of staff; and the selection, installation and training of the technology component. By Agnes DeFranco, Ed.

  • New Global Directors Join the 2018-2019 HFTP Board

    The HFTP 2018-2019 Global Board of Directors was installed during the association's 2018 Annual Convention and introduces new directors Toni Bau, Carson Booth, CHTP and Mark Fancourt. These extensive director profiles give insight into the distinguished professions and personal goals of HFTP's newest association leaders.

  • Letter from the HFTP Global President: At the End of the Year, We Reflect on the Best of the Year

    As we prepare to transition to the new HFTP Global board at the 2018 Annual Convention in October, I would like to take the time to reflect on my year serving as HFTP Global president.

  • Members Only: 2018 HFTP Compensation and Benefits Report

    By Tanya Venegas, MBA, MHM, CHIA. Results to the biannual survey conducted by Hospitality Financial and Technology Professionals (HFTP). Information includes data on compensation and benefits trends for finance and technology professionals in the club and lodging industries.

Maine Colonial Inn joins the By Magnuson Worldwide Collection

Magnuson ·11 January 2019
London UK/Spokane WA - At Magnuson Worldwide, America's fastest growing hotel brand, we are proud to announce the addition of the Colonial Inn Ellsworth in Ellsworth, Maine to the By Magnuson Worldwide Collection.The Colonial Inn Ellsworth is a 5-minute walk from the Stanwood Wildlife Sanctuary and is 7.7 miles from Mount Desert Island and 15 miles from Acadia National Park.Rooms offer free Wi-Fi and cable TV and suites and upgraded rooms have kitchenettes and/or sitting areas with sofa beds. Children aged 11 and under stay at no charge with a parent.Additional amenities at the propertly include complimentary parking, a heated indoor pool and a hot tub. There's also a casual Thai restaurant featuring a terrace for guests who want a delightful on-site dining experience.Thomas Magnuson, CEO of Magnuson Worldwide says: "We are delighted to be welcoming the team at the Colonial Inn Ellsworth to the Magnuson family."

Amanda Fox Appointed Head of Marketing at Magnuson Worldwide

Magnuson ·20 December 2018
Fox will be responsible for spearheading both consumer and business development campaigns for the global hotel chain as they continue their international expansion.Responsible for 500 hotels within the Magnuson portfolio as well as Magnuson's network of partner hotels Fox will be focusing on unifying the customer experience and driving engagement. Formally, Senior Marketing Manager, Fox oversaw the consumer marketing programme and Magnuson Rewards loyalty programme. Fox also held the position of Group Loyalty Programme Administrator for Aspers Casino Group where she championed the UK loyalty programme across all gaming venues.Originally from Florida, USA Fox has been resident in the UK for 6 years. Fox is also a regular YouTube contributor and podcast speaker.

Minnesota's Morris Hotel & Convention Center joins the By Magnuson Worldwide Collection

Magnuson ·27 November 2018
Nov 27, 2018 London UK/Spokane WAAt Magnuson Worldwide, America's fastest growing hotel brand, we are proud to announce the addition of the Morris Hotel & Convention Center to the new By Magnuson Worldwide Collection.The Morris Hotel & Convention Center is located on Highway 28 within easy distance of the Stevens County Historical Museum and PRCA-Morris downtown art store.Guests staying at the Morris Hotel & Convention Center will quickly realise that it's more than just rooms in a building, it's a getaway. As the only full-service hotel in Morris guests are taken care of from morning to night. Whether enjoying a dip in the hot tub or an afternoon snack at The Brickhouse there's something for everyone. Plus the property boasts a cocktail lounge and banquet room for celebrations.Thomas Magnuson, CEO of Magnuson Worldwide says: "We are delighted to be welcoming the team at The Morris Hotel & Convention Center to the Magnuson family."

Idaho's Stardust Motel Wallace joins the By Magnuson Worldwide Collection

Magnuson ·20 November 2018
Nov 20, 2018 London UK/Spokane WAAt Magnuson Worldwide, America's fastest growing hotel brand, we are proud to announce the addition of The Stardust Motel Wallace to the new By Magnuson Worldwide Collection.The Stardust Motel Wallace combines the scenic Northwest's mountains with the amenities of an upscale economy motel. The Stardust Motel is located off I-90, approximately 11 miles from Silver Mountain Ski Resort and Lookout Pass Ski and Recreation Area, the Route of Hiawatha mountain biking and hiking trail, and the Silver Country 1000 Mile Trail System. It also provides easy access to snowmobiling, ATV's and thrilling mountain biking trails.Guests of the pet friendly Stardust Motel Wallace can enjoy clean, well-maintained accommodations along with genuine service and mountain hospitality second to none. Small pets are allowed with an extra fee of $20 per pet, per day.Thomas Magnuson, co-owner of the Stardust Motel says: "We are delighted to be incorporating our own property into the By Magnuson Worldwide brand."About Magnuson Worldwide: Since its launch fifteen years ago, Magnuson Worldwide has become America's fastest growing hotel brand and a top 15 global chain, marketing over 1,000 hotels across six countries and three continents. Magnuson Worldwide's newly formed distribution partnership with Chinese operator Jin Jiang Hotels and Europe's Louvre Hotels is the world's largest hotel alliance, forming a consortium of over 8,000 hotels and 800,000 rooms worldwide, equal to the size of a top 2 global hotel chain.For more information: info@Magnusonhotels.com US 509.747.8713 UK (+44) 020 3051 2724.

Ohio's Columbus North Inn joins the By Magnuson Worldwide Collection

Magnuson ·13 November 2018
At Magnuson Worldwide, America's fastest growing hotel brand, we are proud to announce the addition of the Columbus North Inn to the new By Magnuson Worldwide Collection.The Columbus North Inn is located off Interstate 71 and is 6 miles from the Ohio State University campus and 9 miles from downtown Columbus.Guests of the Columbus North Inn can enjoy free Wifi and TVs with premium cable channels. Microwaves and mini fridges are also available for a small surcharge. Guests start the day right with a continental breakfast and can make themselves at home with guest laundry facilities and free on-site parking.Thomas Magnuson, CEO of Magnuson Worldwide says: "We are delighted to be welcoming the team at the Columbus North Inn to the Magnuson family."

Indiana's Motel Forrest Rockville joins the By Magnuson Worldwide Collection

Magnuson · 6 November 2018
Nov 6th, 2018 London UK/Spokane WAAt Magnuson Worldwide, America's fastest growing hotel brand, we are proud to announce the addition of the Motel Forrest Rockville to the new By Magnuson Worldwide Collection.The Motel Forrest Rockville is located in Parke County, the Covered Bridge Capital. There are over 51 covered bridges in this area and other attractions include the Mordecai "Three Finger" Brown Memorial, Ernie Plye Home and Museum, and the Bridgeton Mill, Dam and Historic District. If guests are looking for outdoor fun, they can try canoeing on Sugar Creek, visiting Raccoon Lake or the Turkey Run State Park.The pet friendly Motel Forrest of Rockville offers guests free parking and free high speed internet access. Front desk hours are 8am to 11 pm daily. All guest rooms feature free high speed internet access, microwave, mini fridge, free local calls, cable TV, and individually controlled heat and air.Thomas Magnuson, CEO of Magnuson Worldwide says: "We are delighted to be welcoming the team at Motel Forrest of Rockville to the Magnuson family."About Magnuson Worldwide: Since its launch fifteen years ago, Magnuson Worldwide has become America's fastest growing hotel brand and a top 15 global chain, marketing over 1,000 hotels across six countries and three continents. Magnuson Worldwide's newly formed distribution partnership with Chinese operator Jin Jiang Hotels and Europe's Louvre Hotels is the world's largest hotel alliance, forming a consortium of over 8,000 hotels and 800,000 rooms worldwide, equal to the size of a top 2 global hotel chain.For more information: info@Magnusonhotels.com US 509.747.8713 UK (+44) 020 3051 2724.

Clatskanie River Inn joins the By Magnuson Worldwide Collection

Magnuson ·30 October 2018
London UK/Spokane WA -- At Magnuson Worldwide, America's fastest growing hotel brand, we are proud to announce the addition of the Clatskanie River Inn to the new By Magnuson Worldwide Collection.The Clatskanie River Inn is a beautiful property just off the Columbia River and only 35 minutes from the beautiful Oregon coast city of Astoria and 60 miles to Portland. The Port of Astoria, Columbia River Maritime Museum, and world class fishing are all near the Clatskanie River Inn.The Clatskanie River Inn comes with a beautiful indoor pool and spa for guests to relax in all year round. The hotel also has the ability to host conferences as large as 100 attendees.Each guest is treated to a complimentary 5-star continental breakfast each morning. Each room comes furnished with a refrigerator, microwave, hair dryer, coffee maker, and alarm clock/radio. Guests will have access to free wireless Internet, free local calls, and premium television channels.Thomas Magnuson, CEO of Magnuson Worldwide says: "We are delighted to be welcoming the team at The Clatskanie River Inn to the Magnuson family."

Magnuson CEO to address consolidation by technology at Eye for Travel-North America 2018

Magnuson ·15 October 2018
Planning on attending the Eye for Travel in Las Vegas on the 18th and 19th October 2018? Be sure to join the 18th October afternoon discussion: Catapult Your Profits Through Industry Partnerships. Our CEO Thomas Magnuson will be looking at the power of consolidation and the benefits of having a wide partner platform via newest technology advances. Panel attendees will leave the session with a solid understanding of the strength of affiliations and global reach.Joining Magnuson will be hotel technology industry leaders:Julie Jackson; Partner Marketing Manager of Booking.com, a leading global travel website featuring nearly 30 Million listings in 230 countries.Zdenek Komenda; Chief Business Development Officer of Kiwi.com, an online flight aggregator of over 700 global airline companies.Blake O'Rafferty; Head of Partnerships - Americas of HotelsCombined.com, which operates in over 42 languages, handles 130 different currencies and aggregates more than 2 million deals from hundreds of travel sites and hotel chains.Thomas co-founded Magnuson Hotels, America's fastest growing hotel brand as a US based business with his wife Melissa in 2003. Today, Magnuson Hotels is a top 15 global hotel chain with 1000 hotels across 3 continents. Magnuson Hotels has also recently formed the world's largest hotel marketing alliance of nearly 9000 hotels, 900,000 rooms with Jin Jiang Hotels, China's largest hotel group and Louvre Hotel Group, one of Europe's largest hotel companies.

Nacogdoches Quality Inn rebrands as Magnuson Hotel Nacogdoches

Magnuson ·24 July 2018
London UK/Spokane WA -- At Magnuson Worldwide, America's fastest growing hotel brand, we are proud to announce the branding of the Magnuson Hotel Nacogdoches.The Magnuson Hotel Nacogdoches offers a range of amenities to guests of the hotel, such as a ballroom, a BBQ/picnic area and a lake. It offers 102 rooms, all of which are fitted with a refrigerator, cable/satellite channels and tea and coffee making facilities. They are also equipped with a hair dryer, a washing machine and a radio.Formerly a Quality Inn, Magnuson Hotel Nacogdoches will upgrade its market position to attract travellers via an affiliation with Magnuson Worldwide's international portfolio of over 1,000 hotels and state-of-the-art, global distribution platform.Thomas Magnuson, CEO of Magnuson Worldwide says: "We are delighted to be welcoming the team at the Magnuson Hotel Nacogdoches to the Magnuson family."

Windmill Inn Lynden joins the By Magnuson Worldwide Collection

Magnuson ·17 July 2018
London UK/Spokane WAAt Magnuson Worldwide, America's fastest growing hotel brand, we are proud to announce the addition of the Windmill Inn Lynden to the new By Magnuson Worldwide Collection. Just minutes from Bellingham, the Windmill Inn of Lynden is just a short walk to the Northwest Washington Fair, and just a short drive to Berthusen's Memorial Park, golfing, museums, parks, hiking trails and much more. Guests of this Magnuson Hotels affiliate will enjoy free wireless internet.Thomas Magnuson, CEO of Magnuson Worldwide says: "We are delighted to be welcoming the team at Windmill Inn of Lynden to the Magnuson family."

Lucky Vista Motel joins the By Magnuson Worldwide Collection

Magnuson ·10 July 2018
London UK/Spokane WA -- At Magnuson Worldwide, America's fastest growing hotel brand, we are proud to announce the addition of the Lucky Vista Motel to the new By Magnuson Worldwide Collection. The Lucky Vista Motel is in the heart of Central Kentucky, with easy access to Highway 55. Adjacent to the Amazon Fulfillment Center, and less than 5 miles from Miller Park, the Lucky Vista provides comfort and Southern hospitality at an affordable price. This motel is the closest to Green River Lake.Each ground level room offers free high speed wireless internet, cable TV, and recliners. Pets are welcome with an additional fee. There is plenty of parking space for your boat and trucks, with plugs ins available for boat refrigerators.Thomas Magnuson, CEO of Magnuson Worldwide says: "We are delighted to be welcoming the team at The Lucky Vista Motel to the Magnuson family."

Blue Mist Motel Florence joins the By Magnuson Worldwide Collection

Magnuson · 3 July 2018
London UK/Spokane WA -- At Magnuson Worldwide, America's fastest growing hotel brand, we are proud to announce the addition of the Blue Mist Motel Florence to the new By Magnuson Worldwide Collection. The Blue Mist Motel is located near the Casa Grande Ruins National Monument, Pinal County Fairgrounds, Central Arizona College Signal Peak, Arizona Renaissance Festival, Arizona State University Polytechnic and Williams Air Force Base.The Blue Mist Motel offers guests an outdoor pool, free high-speed wireless Internet access, fax/copy service, and free parking with room for large vehicles.Thomas Magnuson, CEO of Magnuson Worldwide says: "We are delighted to be welcoming the team at The Blue Mist Motel to the Magnuson family."

Yuma Airport Inn joins the By Magnuson Worldwide Collection

Magnuson ·26 June 2018
London UK/Spokane WA -- At Magnuson Worldwide, America's fastest growing hotel brand, we are proud to announce the addition of the Yuma Airport Inn to the new By Magnuson Worldwide Collection. The Yuma Airport Inn is less than 1 mile from the Yuma International Airport, with free airport transportation available. There is plenty to do in Yuma, AZ, and the Yuma Airport Inn places guests nearby all the popular attractions including Yuma Prison State Historical Park, Martha's Gardens, and Castle Dome Mines Museum and Ghost Town.Guests of the Yuma Airport Inn By Magnuson Worldwide can start each day with a free breakfast, relax at the outdoor pool, and stay connected with free high speed internet access. This pet friendly hotel also has a guest laundry facility, business center, and free parking. Long term airport parking is also available.Thomas Magnuson, CEO of Magnuson Worldwide says: "We are delighted to be welcoming the team at The Yuma Airport Inn to the Magnuson family."

Keystone Boardwalk Inn and Suites joins the By Magnuson Worldwide Collection

Magnuson ·19 June 2018
London UK/Spokane WA -- At Magnuson Worldwide, America's fastest growing hotel brand, we are proud to announce the addition of the Keystone Boardwalk Inn and Suites to the new By Magnuson Worldwide Collection. Located 2 miles from Mount Rushmore, in the heart of Keystone this property puts guests right next to the Rushmore Tramway, 1880 Train, Borglum Museum, restaurants and shopping. This hotel is a short drive to Custer State Park, Mount Rushmore Cave, and Reptile Gardens.Along with a great location, guests will enjoy a free breakfast each morning, free parking, and can stay connected with free high speed internet access. All guest rooms are comfortably equipped with free wifi, cable TV, free local calls, ensuite bath, alarm clock radio, and individually controlled heat and air.Thomas Magnuson, CEO of Magnuson Worldwide says: "We are delighted to be welcoming the team at The Keystone Inn & Suites to the Magnuson family."

Ticaboo Lodge Lake Powell joins the By Magnuson Worldwide Collection

Magnuson ·12 June 2018
London UK/Spokane WA -- At Magnuson Worldwide, America's fastest growing hotel brand, we are proud to announce the addition of the Ticaboo Lodge Lake Powell to the new By Magnuson Worldwide Collection. The Ticaboo Lodge Lake Powell is located minutes from the shores of Lake Powell, in the spectacular Grand Circle Region, making it the perfect base camp to explore the wonders of this region. Fishing, boating, ATVing, hiking and exploring opportunities can be found in the red rock canyons and Glen Canyon National Recreation Area.The newly renovated Ticaboo Lodge offers a refreshing outdoor swimming pool, picnic areas with BBQ grills. This pet friendly Ticaboo Lodge provides boat, ATV, kayak and razor rentals for a fun day on Lake Powell, and a relaxing on site restaurant and lounge to unwind.Thomas Magnuson, CEO of Magnuson Worldwide says: "We are delighted to be welcoming the team at Ticaboo Lodge to the Magnuson family."

Join Magnuson Hotels at Eye for Travel Europe 2018

Magnuson ·30 May 2018
May 30, 2018London UK/Spokane WAPlanning on attending the Eye for Travel Europe in London on the 4th, 5th and 6th of June 2018? Be sure to join the 5th June afternoon panel discussion: Asian Technologies that Shake the World. Our CEO Thomas Magnuson will be looking at the growing Asian travel market; not just in terms of pure revenue but in innovation and its ability to try the impossible. Panel attendees will leave the session with a solid understanding of the Asian-pioneered OTA marketplace and how it can expend their offering along with tips on adapting to a mobile first market.Thomas co-founded Magnuson Hotels, America's fastest growing hotel brand as a US based business with his wife Melissa in 2003. Today, Magnuson Hotels is a top 15 global hotel chain with 1000 hotels across 3 continents. Magnuson Hotels has also recently begun a marketing alliance with Jin Jiang Hotels, China's largest hotel group and comes with a wealth of knowledge on the marketplace.For those interesting in attending Eye For Travel Europe 2018 more information is available here. Eye For Travel Europe focuses on distribution and partnership, marketing and personalization, travel technology and revenue management and data.

Sun Plaza Motel joins the By Magnuson Worldwide Collection

Magnuson ·29 May 2018
London UK/Spokane WA -- At Magnuson Worldwide, America's fastest growing hotel brand, we are proud to announce the addition of the Sun Plaza Motel to the new By Magnuson Worldwide Collection. The Sun Plaza Motel is located in Silver Springs, Sun Plaza and within a 5-minute walk of Wild Waters Theme Park and Silver Springs Nature Theme Park. Appleton Museum of Art is also only 1.3 mi (2.2 km) away.Guests of the Sun Plaza Motel enjoy coffee/tea in the lobby and a seasonal outdoor pool. There is also free WiFi in public areas and free self parking providing.Thomas Magnuson, CEO of Magnuson Worldwide says: "We are delighted to be welcoming the team at the Sun Plaza Motel to the Magnuson family."

Jasper Ridge Inn Ishpeming joins the By Magnuson Worldwide Collection

Magnuson ·22 May 2018
London UK/Spokane WA -- At Magnuson Worldwide, America's fastest growing hotel brand, we are proud to announce the addition of the Jasper Ridge Inn Ishpeming to the new By Magnuson Worldwide Collection. The Jasper Ridge Inn, a Magnuson affiliate, is located in Ispheming, MI. Ishpeming is the home of the US National Ski Hall of Fame, Cliffs Shaft Mine Museum, and the Michigan Iron Industry Museum. Ishpeming is centrally located to many of the area's lakes, like Teal Lake and Lake Superior. Many of Ispheming's parks are located near the Jasper Ridge Inn, including the Ishpeming Playgrounds, Mother Baseball Diamond, and Al Quaal Recreation Area.Each air-conditioned room is equipped with the essentials. A coffee maker are available to each guest. Each room comes with a hairdryer and an iron with an ironing board. Free local calls are available to the guests and each phone comes with data ports for those who prefer hard-wired Internet access.Thomas Magnuson, CEO of Magnuson Worldwide says: "We are delighted to be welcoming the team at Jasper Ridge Inn to the Magnuson family."

Join Magnuson Hotels at the 2018 Hotel Operations Conference

Magnuson ·18 May 2018
London UK/Spokane WA -- Planning on attending the Hotel Operations Conference in London on the 23rd May 2018? Be sure to join the panel discussion at 12:10 exploring whether franchise and management contracts are still fit for purpose? Our CEO Thomas Magnuson sits on the panel with 3 other seasoned hotel professionals discussing whether this age old institution is still fit for purpose. With changing consumer attitudes, the rise of the sharing economy and new competitor entrants like Airbnb stealing 22% of UK market share this panel really questions the very notion of hotel franchising as we know it.For those interesting in attending the Hotel Operations Conference this is an event that focuses on management across all aspects of the hotel business and how those aspects will deliver the best results. It truly helps to transform businesses. More information available here.

East Carolina Inn Greenville joins the By Magnuson Worldwide Collection

Magnuson ·15 May 2018
London UK/Spokane WA -- At Magnuson Worldwide, America's fastest growing hotel brand, we are proud to announce the addition of the East Carolina Inn Greenville to the new By Magnuson Worldwide Collection. Located across the street from the Pitt County Memorial Hospital, the East Carolina Inn offers clean, comfortable and affordable accommodations with southern hospitality to their guests. The East Carolina Inn is within 5 miles of East Carolina University, Pitt Community College, Ironwood Golf Course, and the Greenville Convention Center. Both Minges Coliseum and Dowdy- Ficklen Stadium are 2.5 miles from this Greenville, North Carolina hotel.The East Carolina Inn's amenities include free continental breakfast, free wireless internet, free parking, and a business center. All guest rooms are comfortably furnished with standard features of free high speed wireless internet access, hair dryer, coffee maker, microwave, mini fridge, free local calls, cable TV with extra stations, alarm clock radio, air conditioning, and electronic door locks.Thomas Magnuson, CEO of Magnuson Worldwide says: "We are delighted to be welcoming the team at East Carolina Inn to the Magnuson family."

Magnuson Hotels CEO to speak at Majorca International Hotel Technology Forum 2018

Magnuson ·12 May 2018
Planning on attending the International Hotel Technology Forum in Spain on the 15th-17th May 2018? Be sure to join our CEO Thomas Magnuson's session as he discusses some of the most pressing issues facing franchise and independent hotel owners alike.A panel discussion, Dancing With The C-Suite: How To Be Better Equipped When Asking For Investment From The Board, will be held Tuesday May 15 at 5PM, with a Focus on strategic technology decisions which will drive revenue and reduce costs. Participants include:Thomas Magnuson, CEO, Magnuson HotelsRaul Gonzalez, CEO, Barcelo GroupSteve Waldron, CFO, The Grange HotelsRufino Perez, Chief Operations Officer & Global Transformation Leader, NH HotelsJavier Cedillo Espin, CEO, OnefinestayFor those interesting in attending the International Hotel Technology Conference more information is available here. Over the course of 3 days, attendees can expect to hear over 50 presenters tackle the most pressing issues facing the industry. Attendees enjoy interactive experiences, workshops, debates, round-tables, case studies and interviews.

Sunrise Inn Williamstown joins the By Magnuson Worldwide Collection

Magnuson · 8 May 2018
Sunrise Inn Williamstown is located 2 miles from downtown Williamstown, Kentucky, right off Interstate 75 and across the street from The Ark Encounter. Just 40 miles from downtown Cincinnati, a stay in Williamstown lets guests experience true Southern Hospitality. Guests can enjoy the outdoors with a stroll in one of the many state parks, or fishing at the area lakes. For history buffs, the William Arnold Log House is a true find.Thomas Magnuson, CEO of Magnuson Worldwide says: "We are delighted to be welcoming the team at Sunrise Inn Williamstown to the Magnuson family."

Inn of Loudon joins the By Magnuson Worldwide Collection

Magnuson · 1 May 2018
London UK/Spokane WA -- At Magnuson Worldwide, America's fastest growing hotel brand, we are proud to announce the addition of the Inn of Loudon to the new By Magnuson Worldwide Collection. The Inn of Loudon has easy access to Interstate 75, with many dining options within walking distance, and downtown Knoxville is a short 30 minute drive. Nearby attractions include Hiwassee College, Craighead Caverns, and Neyland Stadium. The Sugarlimb Industrial Park and the Tellico Industrial Park are both less than 15 miles from the Inn of Loudon.Guests of the pet friendly Inn of Loudon can start each day with a complimentary breakfast and stay connected with free high speed internet service. All guestrooms are well equipped with standard amenities that include free high speed internet access, hair dryer, coffee maker, microwave, mini fridge, free local calls, alarm clock radio, safe, cable TV, and individually controlled heat and air conditioning.Thomas Magnuson, CEO of Magnuson Worldwide says: "We are delighted to be welcoming the team at The Inn of Loudon to the Magnuson family."

Magnuson Hotels offers UK not a brand, but a platform

Magnuson ·13 March 2018
Courtesy of HotelManagement.net by Katherine Doggrell Berlin DE/London, UK -- Magnuson Hotels is expanding into the UK, and CEO Tom Magnuson is promising owners there not another brand, but a platform.At the IHIF Conference last week in Berlin, Magnuson described the need for independent hotels to compete not only with the corporate brands but the sharing economy as the country's market undergoes fundamental changes."Fundamental industry changes have been taking place in the UK," Magnuson said. "Eight or nine years ago, it was 80 percent or 90 percent unbranded. People didn't want to think about a brand--but there has been a huge increase in brands with Travelodge and Premier Inn, and now that 80 percent to 90 percent is 49 percent. The brands are tipping the scale."The average 70-room UK hotel, operating at 70 percent occupancy and PS70 average daily rate, could see a three-year net profit increase of PS624,654 by joining Magnuson's platform, Magnuson said. The company charges 5 percent of gross room revenues for the first year and includes membership in the marketing alliance of more than 8,000 hotels and 800,000 rooms across 50 countries with Louvre Hotels Group and Jin Jiang Hotels.Moderated by Philip Ward - CEO Hotels & Hospitality Group EMEA, JLL. Pictured left to right; David Etmenan - CEO, Novum Hospitality, Raul Gonzalez - CEO, Barcelo, Thomas Magnuson - CEO & Co-Founder, Magnuson Hotels, Pierre-Frederic Roulot - CEO, Louvre Hotels Group, Michelle Woodley - President of Preferred Hotels & Resorts.Magnuson acknowledged the UK's long history of affiliation and association brands. "There are many classic affiliations in the UK--some of them are suffering from inflated fee structures. Our brand accommodates the uniqueness of hotels because they don't need a standardized fit-out. It's not so much that owners need another brand, [but that] they need a platform partner to compete against the advance of corporate brands and the impact of Airbnb," he said. "If you have a hotel in the market in the UK you need a strength, you need more than a channel manager and an [online travel agency]. Independent hoteliers in the UK can benefit from this change. All hotels need help. If they are in a franchise they are often suffering under crushing property improvement plans, so now they can divest themselves of this fee structure."Customers are rejecting standardization. They are rejecting this marketing. If you can magnify your strength with a platform and make a point for uniqueness at a lower cost, then that is what we are proposing."Airbnb and its IlkMagnuson's comments came after the Hotel Alternatives Event 2018, hosted in London by Hotel Analyst, at which BDRC director Tim Sanders told delegates a survey by the marketing group had found that 21 percent to 52 percent of hotel guests in the UK had used Airbnb. "These are drawing demand away from hotels," Sanders said. "For some guests, brands have lost the local connection. The concept of consistency has become toxic. Airbnb is the fifth most-recognized accommodation brand amongst British business travelers. The comfort of a home was the top reason for using Airbnb, for business and leisure travelers, over cost. This is an area where the industry really needs to get its act together.Sanders said a sense of adventure also is a factor."They don't just want accommodation; they want an experience, personality, authenticity," he said.The sector is being forced to appreciate that Airbnb and its ilk are now the competition. Working out how to address issues such as comfort and personality, while also competing with the distribution of the brands, is creating a niche that Magnuson Hotels hopes to fill.

Leading Hotel Brand Predicts More Travellers Will Book Authentic Experiences Further Afield in 2018

Magnuson · 6 March 2018
The experts at Magnuson, which is one of the world's fastest growing hotel brands, have noted a rise in travellers venturing further afield, keen to explore exotic locations and to fully experience everything the local culture has to offer. To grow their audience hotels can benefit from working with an international brand, Magnuson explains. Through being part of an hotel group that can tap into an extensive customer base, hotels can take advantage of the growing trend and boost reservations coming from international tourists.Thomas Magnuson, CEO of Magnuson Hotels, said, "Every hotelier knows how important it is to keep on top of the latest trends within the industry. The increase in international travel means that hotels have an opportunity to welcome guests from all over the world, particularly if they market themselves as delivering real, authentic experiences as part of their offering."There are challenges that hotels need to contend with too. Travellers from different cultures can have very different expectations. Hotel managers and staff need to be aware of this if they're to continue growing, receiving excellent online reviews, and increase the number of repeat bookings they're experiencing."Magnuson is a hotel brand that recognises how important individuality and a local connection has become for travellers around the world. Through its network, hotels working across varied price points are able to access cutting edge technology and dedicated support. Despite being part of the network, hotels still retain their own character and unique charm that attracts travellers.Thomas added, "Moving into 2018, the hospitality industry is going to be no less competitive and having a connection to an establishedinternational brand can provide the extra weight hotels need to increase their bookings."To find out more visit magnusonworldwide.com/.

Choosing a Growing Hotel Chain Could Inject Creativity and Expertise While Still Allowing Input

Magnuson ·27 February 2018
While many management teams can be tempted by established brands, Magnuson argues that their way of working has the potential to offer more to each hotel within its network. Rather than having a rigid system in place, growing chains are still developing, providing hotels with additional flexibility. With creativity and an innovative culture, growing chains offer hotels an alternative to fixed models.Alysha Smith, Global Head of Marketing of Magnuson Hotels, said, "Many chains that hotels can work with already have a strict model in place that doesn't move to reflect the clients or latest trends. In contrast, fast growing chains are still evolving, providing hotels with even more opportunities. Here at Magnuson, we are constantly taking feedback and reviews from customers on board, allowing them to retain input and see the advantages that they can really benefit from. Choosing a developing brand could be exactly what ambitious hotels need to reach their full potential."Magnuson is aiming to change how hotel franchising is operated, a model that's proven after its seen its network soar in recent years. While hotels benefit from brand recognition and industry leading technology, the network delivers a flexible solution that adapts to reflect changing demands. Magnuson offers a low-cost entry point for hotels that are keen to seize the opportunities that joining a chain can bring without sacrificing their individuality.With the Magnuson brand growing and reaching more customers, becoming part of the chain can boost a hotels presence in a highly competitive industry.To find out more visit magnusonworldwide.com/.

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