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Magnuson Hotels offers UK not a brand, but a platform

Magnuson ·13 March 2018
Courtesy of HotelManagement.net by Katherine Doggrell Berlin DE/London, UK -- Magnuson Hotels is expanding into the UK, and CEO Tom Magnuson is promising owners there not another brand, but a platform.At the IHIF Conference last week in Berlin, Magnuson described the need for independent hotels to compete not only with the corporate brands but the sharing economy as the country's market undergoes fundamental changes."Fundamental industry changes have been taking place in the UK," Magnuson said. "Eight or nine years ago, it was 80 percent or 90 percent unbranded. People didn't want to think about a brand--but there has been a huge increase in brands with Travelodge and Premier Inn, and now that 80 percent to 90 percent is 49 percent. The brands are tipping the scale."The average 70-room UK hotel, operating at 70 percent occupancy and PS70 average daily rate, could see a three-year net profit increase of PS624,654 by joining Magnuson's platform, Magnuson said. The company charges 5 percent of gross room revenues for the first year and includes membership in the marketing alliance of more than 8,000 hotels and 800,000 rooms across 50 countries with Louvre Hotels Group and Jin Jiang Hotels.Moderated by Philip Ward - CEO Hotels & Hospitality Group EMEA, JLL. Pictured left to right; David Etmenan - CEO, Novum Hospitality, Raul Gonzalez - CEO, Barcelo, Thomas Magnuson - CEO & Co-Founder, Magnuson Hotels, Pierre-Frederic Roulot - CEO, Louvre Hotels Group, Michelle Woodley - President of Preferred Hotels & Resorts.Magnuson acknowledged the UK's long history of affiliation and association brands. "There are many classic affiliations in the UK--some of them are suffering from inflated fee structures. Our brand accommodates the uniqueness of hotels because they don't need a standardized fit-out. It's not so much that owners need another brand, [but that] they need a platform partner to compete against the advance of corporate brands and the impact of Airbnb," he said. "If you have a hotel in the market in the UK you need a strength, you need more than a channel manager and an [online travel agency]. Independent hoteliers in the UK can benefit from this change. All hotels need help. If they are in a franchise they are often suffering under crushing property improvement plans, so now they can divest themselves of this fee structure."Customers are rejecting standardization. They are rejecting this marketing. If you can magnify your strength with a platform and make a point for uniqueness at a lower cost, then that is what we are proposing."Airbnb and its IlkMagnuson's comments came after the Hotel Alternatives Event 2018, hosted in London by Hotel Analyst, at which BDRC director Tim Sanders told delegates a survey by the marketing group had found that 21 percent to 52 percent of hotel guests in the UK had used Airbnb. "These are drawing demand away from hotels," Sanders said. "For some guests, brands have lost the local connection. The concept of consistency has become toxic. Airbnb is the fifth most-recognized accommodation brand amongst British business travelers. The comfort of a home was the top reason for using Airbnb, for business and leisure travelers, over cost. This is an area where the industry really needs to get its act together.Sanders said a sense of adventure also is a factor."They don't just want accommodation; they want an experience, personality, authenticity," he said.The sector is being forced to appreciate that Airbnb and its ilk are now the competition. Working out how to address issues such as comfort and personality, while also competing with the distribution of the brands, is creating a niche that Magnuson Hotels hopes to fill.

Leading Hotel Brand Predicts More Travellers Will Book Authentic Experiences Further Afield in 2018

Magnuson · 6 March 2018
The experts at Magnuson, which is one of the world's fastest growing hotel brands, have noted a rise in travellers venturing further afield, keen to explore exotic locations and to fully experience everything the local culture has to offer. To grow their audience hotels can benefit from working with an international brand, Magnuson explains. Through being part of an hotel group that can tap into an extensive customer base, hotels can take advantage of the growing trend and boost reservations coming from international tourists.Thomas Magnuson, CEO of Magnuson Hotels, said, "Every hotelier knows how important it is to keep on top of the latest trends within the industry. The increase in international travel means that hotels have an opportunity to welcome guests from all over the world, particularly if they market themselves as delivering real, authentic experiences as part of their offering."There are challenges that hotels need to contend with too. Travellers from different cultures can have very different expectations. Hotel managers and staff need to be aware of this if they're to continue growing, receiving excellent online reviews, and increase the number of repeat bookings they're experiencing."Magnuson is a hotel brand that recognises how important individuality and a local connection has become for travellers around the world. Through its network, hotels working across varied price points are able to access cutting edge technology and dedicated support. Despite being part of the network, hotels still retain their own character and unique charm that attracts travellers.Thomas added, "Moving into 2018, the hospitality industry is going to be no less competitive and having a connection to an establishedinternational brand can provide the extra weight hotels need to increase their bookings."To find out more visit magnusonworldwide.com/.

Choosing a Growing Hotel Chain Could Inject Creativity and Expertise While Still Allowing Input

Magnuson ·27 February 2018
While many management teams can be tempted by established brands, Magnuson argues that their way of working has the potential to offer more to each hotel within its network. Rather than having a rigid system in place, growing chains are still developing, providing hotels with additional flexibility. With creativity and an innovative culture, growing chains offer hotels an alternative to fixed models.Alysha Smith, Global Head of Marketing of Magnuson Hotels, said, "Many chains that hotels can work with already have a strict model in place that doesn't move to reflect the clients or latest trends. In contrast, fast growing chains are still evolving, providing hotels with even more opportunities. Here at Magnuson, we are constantly taking feedback and reviews from customers on board, allowing them to retain input and see the advantages that they can really benefit from. Choosing a developing brand could be exactly what ambitious hotels need to reach their full potential."Magnuson is aiming to change how hotel franchising is operated, a model that's proven after its seen its network soar in recent years. While hotels benefit from brand recognition and industry leading technology, the network delivers a flexible solution that adapts to reflect changing demands. Magnuson offers a low-cost entry point for hotels that are keen to seize the opportunities that joining a chain can bring without sacrificing their individuality.With the Magnuson brand growing and reaching more customers, becoming part of the chain can boost a hotels presence in a highly competitive industry.To find out more visit magnusonworldwide.com/.

New competition offers UK hotels a chance to rebrand free for one year

Magnuson ·22 February 2018
London, UK/Spokane,WA -- Following extensive success with their brand membership platform overseas, the US's fastest growing hotel chain, Magnuson Hotels, is launching a range of brand membership opportunities tailored for the UK hotel market.This new launch offers the chance for five lucky hotels to rebrand as a Magnuson Hotel without paying the customary 5% membership fee for the first year, as well as gaining access to a wide-range of hotel marketing and revenue-boosting tools."UK hotel owners are facing some of the biggest challenges in generations," states company CEO Thomas Magnuson. "Airbnb now counts for 22% of total UK room supply and corporate giants like Travelodge and Premier Inn represent an additional 20%. In 2018, major brands will achieve a combined 51% market share in the UK."Based on 15 years of success stories in the USA, Magnuson reports that the average 70 room UK hotel, operating at 70% occupancy and PS70 ADR can see a 3-year net profit increase of PS624,654. This is because Magnuson's low-cost global brand and distribution marketing platform does not mandate expensive PIPs (property improvement plans) and provides a lucrative loyalty program free-of-charge, partnered with Amazon.com.Affiliation with Magnuson includes membership in a powerful international marketing alliance of over 8000 hotels and 800,000 rooms across 50 countries with Louvre Hotels Group, one of Europe's largest operators and Jin Jiang Hotels, China's largest hotel company.The free brand membership package up for grabs includes a year of brand services, connection to the global reservation system, access to a personal revenue manager and a dedicated marketing fund to promote each hotel locally and globally."We're changing hotel franchising for good," adds Magnuson. "Whether you're an independent hotel operating alone, a franchised hotel needing to operate at lower costs or a consortia member needing a boost, Magnuson can help."To find out more about Magnuson Hotels, visit the official website at www.magnusonworldwide.com/gifts or contact gifts@magnusonhotels.com to be in with a chance of winning.Some of Magnuson's top branded hotels can be found here

Magnuson Hotels CEO to address industry challenges at Berlin investor conference

Magnuson ·19 February 2018
As seen in Hotel Management Online by David Eisen | Feb 15, 2018Tom Magnuson, CEO of the eponymous Magnuson Hotels, is as opinionated as a hotel company CEO comes. He'll be a featured speaker at the International Hotel Investment Forum, March 5-7 at the InterContinental Berlin. At IHIF, Magnuson will join other global CEOs on the big stage to discuss the hottest hotel markets and where the development opportunities lie. In this Q&A, he takes the large hotel franchise companies to task, tackling OTAs, Airbnb, how independent hotels can survive, consolidation and the technology arms race.1. What hospitality trends and storylines will dominate discussion at IHIF and why?At IHIF, there will be much discussion around the emergence of new competitive forces, and how hotel owners can compete more profitably. Hotel competition and the rise in hotel supply are two important topics. Four years ago, an IHG global hotel census counted 325,000 hotels--these defined as 20-plus rooms in developed markets. Today, Booking.com states an inventory of 1.5 million properties worldwide. Meanwhile, founded in 2008, Airbnb lists 3 million properties. The emergence of Airbnb is requiring independent and branded hotel owners to look for low cost, high-performance response strategies. In the UK, Airbnb already represents 22 percent of the national lodging supply. In New York, Airbnb will represent nearly 10 percent of total 2018 revenue. In very little time, this will be a case of OTAs replacing traditional travel agencies. Note that in 2001, OTAs were less than 1.4 percent of total bookings; today, they are about 50 percent. Consolidation is also a dominant topic of discussion. How can individual and independent hoteliers compete with the 'rush to scale' by massive consolidators, such as Marriott? Our answer was a global hotel alliance with Louvre Hotels Group, owned by China's Jin Jiang Hotels. This hotel version of an airlines marketing alliance includes 8,000 hotels and 800,000 rooms, which equates into the second-largest worldwide hotel group. Early website results are already seeing an 18.1-percent affiliate conversion rate across our website, the same affiliate conversion rate as tech giants Amazon and Apple iTunes.2. What are the markets/countries that you looking at for future development and what makes them an attractive investment?There are so many good markets, but our favorites are the U.S. and UK. The former is a top brand conversion market, and still the world's biggest hotel market, but PIPs, a 10-percent franchise supply increase and new brands have created a midscale Main Street national occupancy of 55 percent that requires owners to look for lower cost operating models. According to Lodging Econometrics, 600,000 new rooms are being built in the U.S. At 80 rooms average, that represents 7,500 new hotels, a 10-percent increase in supply. In the UK, there is the opportunity for the independent market to become branded. The 'Americanization' of the world via global branding is transforming a UK national landscape that was 70-percent independent only eight years ago into one where brands are the majority of UK supply in 2018.3. With so many brands in the marketplace, what makes them a success and are they differentiated enough in the market? Do both customers and developers understand the differences?By the number of properties represented and number of users (140 million, by some accounts), the clearest emerging brand success story is Airbnb, which proves that consumers are rejecting traditional brand standardization in favor of uniqueness and localization. It is our premise that this disruption is presenting new opportunities for independent hotel owners who have struggled against the might of traditional franchise brands. While some see this as a case of weaker demand chasing more rooms, we see this market transformation as a breakthrough opportunity for independent hoteliers who can benefit from the investment Airbnb is making toward educating the world that uniqueness is desirable by consumers.4. What are the strategies hotels are employing now to boost revenue and curb costs?The main strategy hoteliers are increasingly using to boost revenue and curb costs is to ask at the outset of a project, 'What platform do I truly need for this situation?' For customer acquisition, should it be independent, a network (affiliation) brand or a franchise? The costs range from very little to 15 percent of your GRR plus PIPs. As U.S. franchise fees have outpaced U.S. room revenue growth by nearly 20 percent (6.5 vs 5.5) over the past five years, hoteliers are increasingly challenging the effectiveness of platforms offered. For an 80-room midscale franchise hotel, owners may ask if it's worth paying $140,000 a year for a loyalty program when direct bookings have fallen 40 percent in the last five years? The good news: there have never been more platform options for hoteliers, and at $570 billion for 2017, the global hotel industry is growing about 4 percent per year, greatly outpacing the 2.4-percent global GDP.5. What has been keeping you busy in the past year and what will you be focusing on in the year to come?Magnuson's 2018 focus is on staying ahead in the arms race of technology by introducing a single-solution hotel technology platform that unites complex and costly systems of PMS, CRS, channel manager, revenue management, review manager and reporting, into one low-cost 'hotel in a box.' Additional benefits of the system are automation of revenue management functions and our global Magnuson Rewards loyalty partnership with Amazon.com. In the year ahead, it's all about driving continued profitable growth for our hotel owners.The International Hotel Investment Forum is March 5-7, 2018, at the InterContinental Berlin. Find out more at ihif.com.

Magnuson Hotels & RG Management continue to deliver exponential growth

Magnuson ·13 February 2018
Magnuson Hotels, America's fastest growing hotel brand and RG Hotels, the leading hotel management company today announced that the Magnuson Grand Memphis Airport Hotel, has seen a 328% increase in revenue since January 2017.Thomas Magnuson, CEO of Magnuson Hotels commented, "We are thrilled with the result and believe this is testament to our effective method of collaboration with RG Hotels. Leveraging the right technology and continuing to employ effective revenue management and optimization has enabled us to achieve a 230% increase in occupancy further supported by increased ADR and available rooms".Jean Francois Mourier CEO & Co-Founder of RG Hotels stated, "We have ambitious plans for the property and continue to work closely with Tom and his team to ensure that the Magnuson Grand Memphis Airport reaches its potential. It's rare to find a brand partner that so easily accommodates owner preferences while driving continued growth and optimization".Both companies continue to attribute the strong performance to the creation of new revenue streams using comprehensive revenue optimization and strategy management, innovative smart pricing RMS software and the continued expansion of the Magnuson brand's consumer awareness both internationally and domestically.Some of the highest performing branded hotels in 2017 include; Magnuson Grand Memphis Airport TN and Magnuson Hotel Clearwater Central FL.About Magnuson Hotels:Since its launch fifteen years ago, Magnuson Hotels has become America's fastest growing hotel brand and a top 15 global chain, marketing over 1,000 hotels across six countries and three continents. Magnuson Hotels' newly formed distribution partnership with Chinese operator Jin Jiang Hotels and Europe's Louvre Hotels is the world's largest hotel alliance, forming a consortium of over 8,000 hotels and 800,000 rooms worldwide, equal to the size of a top 2 global hotel chain.For more information, visit magnusonworldwide.com or email info@magnusonhotels.comAbout RG Hotels:From luxury urban landmarks to upscale boutique resorts and branded properties, RG HOTELS is a revolutionary hotel management company, currently providing services to some of the most distinguished hotel and resort properties around the world.For more information, visit www.rghotels.com or email info@rghotels.com

Magnuson Hotels offers easiest and most economical rewards platform for customers

Magnuson · 6 February 2018
London UK/Spokane WA -- Magnuson Hotels, America's fastest growing brand and the world's largest independent hotel group, recently announced the launch of their new Magnuson Rewards loyalty program. Giving members a $25 Amazon.com gift card for every 10 nights they stay; the move away from the traditional points structure has prompted many other hotel chains to follow suit.Most recently Hilton Honors has reconsidered the stagnated approach to customer reinvestment, now allowing their customers to redeem points for Amazon credit. However according to the information available on their website, in order to return $25 worth of points with Hilton Honors base earning, a guest would need to stay 10 nights in a $125 a night room. Conversely, the average room at Magnuson Hotels is $50 a night and after 10 nights direct - in any of their participating hotels- Magnuson Rewards members earn a $25 Amazon.com Gift Card.Chief Executive Officer Thomas Magnuson comments, "Hotel chains cannot continue to re-invest less and less in the customer while increasing their loyalty fee structures for their franchises. The complexity of points programmes along with the typical small print that confuses customers is exactly the reason we opted to change our rewards programme. We want to provide real value for all customers; not just those spending the most".Majority of traditional hotel brands and franchises are financed by fees ranging from 2% to 6% of reservation revenue. With Magnuson Rewards, partners enjoy all the upside without any extra overheads. Magnuson Rewards is included FREE as standard. Plus Magnuson Rewards customers enjoy higher reinvestment levels on their money spent.

New competition offers UK hotels a chance to rebrand free for one year

Magnuson ·30 January 2018
Spokane,WA / London, UK -- Following extensive success with their brand membership platform overseas, the US's fastest growing hotel chain, Magnuson Hotels, is launching a range of brand membership opportunities tailored for the UK hotel market.This new launch offers the chance for five lucky hotels to rebrand as a Magnuson Hotel without paying the customary 5% membership fee for the first year, as well as gaining access to a wide-range of world-beating hotel marketing and revenue-boosting tools.Partnering with the Magnuson chain comes with many benefits, as hoteliers who have already joined the franchise know all too well. In the wake of Brexit and amid the current economic uncertainly faced by UK-based hoteliers, joining an established, well-respected group such as Magnuson offers a tried and tested means of entering new markets, battling against decreasing revenues and winning bookings against emerging competitors such as AirBnB.Bringing over a decade of experience to the hotel industry, Magnuson has helped forge global success stories including the Magnuson Grand Memphis Airport, who have saved themselves over $90k in branding expenses since joining the group, with expected future savings of approximately $360k over the next four years. Since becoming part of Magnuson, the Bridge Point Inn has likewise tripled their revenue and seen around an 192% growth of their business, as well as increased trust from their customers as a result of being part of such a well-respected international brand."The brand membership package up for grabs includes the chance to win Magnuson brand usage for one year, as well as connection to the brand's global reservation system, which will allow winning hotels to access 100% of the travel market instantly," says Thomas Magnuson, CEO of Magnuson Hotels. "The offer also includes 24-hour support from a personal revenue manager, and a local marketing fund to help promote selected hotels so they can meet their true potential."To find out more about Magnuson Hotels, visit the official website at https://magnusonworldwide.com/gifts/ or contact gifts@magnusonhotels.com to be in with a chance of winning.About the company: Magnuson Hotels are the fastest growing hotel chain in the US. Newly arrived in the UK, the company are offering 5 hotels the chance to win brand membership for a year completely free of charge.About Magnuson Worldwide:Since its launch fifteen years ago, Magnuson Worldwide has become America's fastest growing hotel brand and a top 15 global chain, marketing over 1,000 hotels across six countries and three continents. Magnuson Worldwide's newly formed distribution partnership with Chinese operator Jin Jiang Hotels and Europe's Louvre Hotels is the world's largest hotel alliance, forming a consortium of over 8,000 hotels and 800,000 rooms worldwide, equal to the size of a top 2 global hotel chain.For more information, visit magnusonworldwide.com or email info@magnusonhotels.com

Effective Partnership Between Hotel Brands and Management Companies Essential as Customer Expectations Grow

Magnuson ·23 January 2018
Spokane,WA / London, UK -- Consumer expectations for the travel industry have been growing but with effective partnerships forged, hotel brands and management firms can both improve their slice of the market. Magnuson Hotels, a leading and fast expanding hotel brand, explains that through working together businesses can ensure they have all the necessary skills, expertise, and facilities to deliver offerings that are fit for the modern traveler.There's no longer a one size fits all approach when it comes to delivering holiday experiences that will match a range of traveller expectations. The demand for personalisation and a unique experience is creating challenges for management companies and hotel brands alike. But travel experts and industry leaders at Magnuson argue that partnerships that consider what each party brings to the table and aim to work effectively together from the outset, including providing support where it's needed, is the way forward. The forward-thinking approach has proven a success so far, with the Magnuson hotel brand becoming the fastest growing in history.Thomas Magnuson, Chief Executive Officer at Magnuson Hotels, said, "The travel industry encompasses so many different areas to ensure that a customer leaves satisfied, from the streamlined online booking process to the extra mile the staff at the front desk go to recommend local sights. As customer expectations continue to grow when they part with their hard-earned money to travel, it's more important than ever before that businesses within the travel sector work well together to deliver superior experiences for guests"."Management companies and hotel brands working closely together can significantly improve customer outcomes, benefitting both businesses and increasing the chances of repeat business or recommendations."Magnuson Hotels is a leading brand that's grown substantially in the last decade, creating a successful consortium of over 8,000 hotels worldwide. Working in partnership with a variety of businesses, Magnuson helps grow brand recognition, instil global technology, and offer 24/7 support to a range of hotel owners and management teams, supporting ambitions to welcome more customers. Magnuson's communicative way of working has led to hotels around the world benefitting from its expertise.To find out more visit magnusonworldwide.com/.

Louisiana Motel 6 rebrands as Magnuson Hotel Baton Rouge East

Magnuson ·16 January 2018
London UK/Spokane WA -- At Magnuson Worldwide, America's fastest growing hotel brand, we are proud to announce the branding of the Magnuson Hotel Baton Rouge East, Louisiana.The Magnuson Hotel Baton Rouge East is located off I-12, 7 miles from the University of Baton Rouge, and 10 miles south of the Baton Rouge Airport. The Mall of Louisiana, Baton Rouge Medical Center and Our Lady of the Lake Regional Medical Center are all nearby.Formerly a Motel 6, Magnuson Hotel Baton Rouge East will upgrade its market position to attract travelers via an affiliation with Magnuson Worldwide's international portfolio of over 1,000 hotels and state-of-the-art, global distribution platform.Thomas Magnuson, CEO of Magnuson Worldwide says: "We are delighted to be welcoming the full team at the Magnuson Hotel Baton Rouge East to the Magnuson family."About Magnuson Worldwide:Since its launch fifteen years ago, Magnuson Worldwide has become America's fastest growing hotel brand and a top 15 global chain, marketing over 1,000 hotels across six countries and three continents. Magnuson Worldwide's newly formed distribution partnership with Chinese operator Jin Jiang Hotels and Europe's Louvre Hotels is the world's largest hotel alliance, forming a consortium of over 8,000 hotels and 800,000 rooms worldwide, equal to the size of a top 2 global hotel chain.For more information:info@Magnusonhotels.comUS 509.747.8713UK (+44) 020 3051 2724.

Soaring Costs and High Competition Severely Affecting Boutique and Independent Hoteliers

Magnuson · 9 January 2018
Spokane,WA / London, UK -- Owners of boutique hotels are facing an uphill battle when it comes to revenue as costs continue to rise and competition within the industry remains fierce, according to leading brand Magnuson Hotels. Despite a growing trend for travellers to choose independent hotels for an authentic experience, owners of these businesses are facing significant challenges as they strive to compete with large, established chains, hampering revenue streams.According to experts at Magnuson, hardworking hotel owners are being forced to give away significant chunks of their profit just to be able to compete in the market. Whether it's through making payments to be part of a franchise, with the costs potentially outweighing the benefits, to the large sums of commission they must pay out to list rooms on digital booking platforms, the skewed landscape of the hotel market is hampering the potential of boutique options.Stephan Fortier, Business Development Manager of Magnuson Hotels, said, "The hotel industry is tough but the amount of money independent hotel owners are being forced to pay out frequently means they're finding it difficult to keep up. These small but successful businesses need to increase their brand awareness, digital accessibility, and online booking process to attract customers, but they require investment. The need to pay for franchise options and online travel agents puts further pressure on budgets, meaning hotels will potentially fall further behind over the long-run too"."With travellers regularly choosing to stay at boutique accommodation options for a better, local experience, it would be a real shame if these hotel owners were pushed out of the industry. They're a vital part of the sector that truly offers something unique to guests that chains simply can't compete with."Magnuson was created to offer independent hotels an alternative to the usually costly franchise model. Designed with affordability in mind, the Magnuson brand gives hoteliers the power, awareness, and expertise that chains benefit from. However, unlike other franchise options, the brand recognises the importance of retaining a hotel's identity and delivering the services that they need, noting there's no one size fits all approach to running a successful hotel business. Through forging close partnerships, Magnuson gives hotel owners the tools they need to retain and even grow their slice of the hospitality market even as competition intensifies.To find out more visit magnusonworldwide.com/.

Arkansas Studio 6 Little Rock rebrands as M Star Little Rock

Magnuson ·19 December 2017
London UK/Spokane WA -- At Magnuson Worldwide, America's fastest growing hotel brand, we are proud to announce the branding of the M Star Hotel Little Rock, Arkansas.The M Star Hotel Little Rock is located off I-430, just a short trip to all the area attractions. Market Street, the Little Rock Zoo, and the War Memorial Stadium are all within 5 miles. Outdoor activities at the Big Dam Bridge or the Kanis Park area are less than 10 minutes from the hotel.Formerly a Studio 6, M Star Little Rock will upgrade its market position to attract travelers via an affiliation with Magnuson Worldwide's international portfolio of over 1,000 hotels and state-of-the-art, global distribution platform.Thomas Magnuson, CEO of Magnuson Worldwide says: "We are delighted to be welcoming the full team at the M Star Little Rock to the Magnuson family."About Magnuson Worldwide:Since its launch fourteen years ago, Magnuson Worldwide has become America's fastest growing hotel brand and a top 15 global chain, marketing over 1,000 hotels across six countries and three continents. Magnuson Worldwide's newly formed distribution partnership with Chinese operator Jin Jiang Hotels and Europe's Louvre Hotels is the world's largest hotel alliance, forming a consortium of over 8,000 hotels and 800,000 rooms worldwide, equal to the size of a top 2 global hotel chain.For more information:info@Magnusonhotels.comUS 509.747.8713UK (+44) 020 3051 2724.

Michigan Best Western rebrands as Magnuson Hotel Birch Run

Magnuson ·12 December 2017
London UK/Spokane WA -- At Magnuson Worldwide, America's fastest growing hotel brand, we are proud to announce the branding of the Magnuson Hotel Birch Run, located in Michigan.The Magnuson Hotel Birch Run is located off I-75, a five minute walk from the Premium Outlet Mall. You will be 2 miles from the Expo Center and Wilderness Zoo. This Magnuson Hotel features an indoor pool and hot tub, along with a fitness center.Formerly a Best Western, Magnuson Hotel Birch Run will upgrade its market position to attract travelers via an affiliation with Magnuson Worldwide's international portfolio of over 1,000 hotels and state-of-the-art, global distribution platform.Thomas Magnuson, CEO of Magnuson Worldwide says: "We are delighted to be welcoming the full team at the Magnuson Hotel Birch Run to the Magnuson family."About Magnuson Worldwide: Since its launch fourteen years ago, Magnuson Worldwide has become America's fastest growing hotel brand and a top 15 global chain, marketing over 1,000 hotels across six countries and three continents. Magnuson Worldwide's newly formed distribution partnership with Chinese operator Jin Jiang Hotels and Europe's Louvre Hotels is the world's largest hotel alliance, forming a consortium of over 8,000 hotels and 800,000 rooms worldwide, equal to the size of a top 2 global hotel chain.For more information: info@Magnusonhotels.com US 509.747.8713 UK (+44) 020 3051 2724.

Indiana Howard Johnson rebrands as Magnuson Hotel Fort Wayne North

Magnuson ·21 November 2017
London UK/Spokane WA -- At Magnuson Worldwide, America's fastest growing hotel brand, we are proud to announce the branding of the Magnuson Hotel Fort Wayne North. The Magnuson Hotel Fort Wayne North is near the Allen County War Memorial Coliseum giving patrons easy access to a number of concerts and events. Plus shopping and dining options are numerous, with both the Northcrest Shopping Center and Glenbrook Square Shopping Mall a short walk away. And for families and students Indiana University Purdue and Fort Wayne Zoo are less than 2 miles from this Magnuson Hotel property.Formerly a Howard Johnson, the Magnuson Hotel Fort Wayne North will upgrade its market position to attract travelers via an affiliation with Magnuson Worldwide's international portfolio of over 1,000 hotels and state-of-the-art, global distribution platform.Thomas Magnuson, CEO of Magnuson Worldwide says: "We are delighted to be welcoming the full team at the Magnuson Hotel Fort Wayne North to the Magnuson family."

Florida Super 8 rebrands as Magnuson Hotel Jacksonville Downtown

Magnuson ·14 November 2017
London UK/Spokane WA -- At Magnuson Worldwide, America's fastest growing hotel brand, we are proud to announce the branding of the Magnuson Hotel Jacksonville Downtown.The Magnuson Hotel Jacksonville Downtown is located close to Everbank Field, home of the Jacksonville Jaguars. Guests can easily visit the Jacksonville Zoo and Gardens or shop in the San Marco District filled with boutiques, cafes and nightlife.Formerly a Super 8 property, the Magnuson Hotel Jacksonville Downtown will upgrade its market position to attract travelers via an affiliation with Magnuson Worldwide's international portfolio of over 1,000 hotels and state-of-the-art, global distribution platform.Guests can start each day with a free breakfast, take a refreshing dip in the seasonal outdoor pool, and stay connected with free WiFi throughout the hotel. Other amenities include free parking, guest laundry facilities and the convenience of a 24 hour front desk.Thomas Magnuson, CEO of Magnuson Worldwide says: "We are delighted to be welcoming Kirtibhai Master, Jiten Master and the full team at the Magnuson Hotel Jacksonville Downtown to the Magnuson family.

Texas Clarion rebrands as Magnuson Grand Desoto

Magnuson ·31 October 2017
London UK/Spokane WA -- At Magnuson Worldwide, America's fastest growing hotel brand, we are proud to announce the branding of the Magnuson Grand Desoto.Located off I35 and 11 miles from Downtown Dallas and 22 miles from Arlington, the Magnuson Grand DeSoto is near the Dallas Convention Center, Cowboys Stadium, Six Flags Over Texas and Six Flags Hurricane Harbor.Formerly a Clarion Hotel, Magnuson Grand Desoto will upgrade its market position to attract travelers via an affiliation with Magnuson Worldwide's international portfolio of over 1,000 hotels and state-of-the-art, global distribution platform.The Magnuson Grand DeSoto offers guests free breakfast, free high speed internet access, and free parking. There is an indoor pool, whirlpool, fitness center, a relaxed restaurant and a lounge bar. The hotel also has a business center, guest laundry facilities, and meeting space.Thomas Magnuson, CEO of Magnuson Worldwide says: "We are delighted to be welcoming the full team at the Magnuson Grand Desoto to the Magnuson family."

Why putting your own twist on hotel design could increase customers

Magnuson ·30 October 2017
If you're still on the fence about acting on your own vision when it comes to hotel design, these five reasons might change your mind.Stand out from the crowdWhen hotel chains are largely following the same cookie cutter style, it pays to be different. When travellers are trawling through pages of hotels that all look the same, yours will stand out from the crowd for being unique. With some great photographs, you can drive up traffic looking at your hotel, giving you a better opportunity to convert those heading to your area into customers.Consumers want experiencesThere's a bigger trend here that you can capitalise on. Consumers in general are buying less items and are more interested in having experiences. A hotel with a twist plays perfectly into this growing mentality. It's a particularly powerful way to attract millennial consumers who are truly embracing experiences. And with spending power that tops $65 billion annually, the millennial market is well worth tapping into.Travellers want a local vibeWhen travelling, consumers are increasingly demanding an authentic vibe across the whole of their holiday. Overall, tourists are less satisfied with staying in a hotel that looks exactly the same as one in their home town than they have previously been. Letting your local knowledge influence aspects of the design can be an excellent way to get more customers through your doors.Reach a new audienceIf your clientele is typically similar looking but you're wanting to grow into new markets, a style overhaul could be just what you need. Assess the type of tourism your area attracts and figure out what their priorities are to pull in new customers. It could mean going for a bold, playful design for young families or a muted, comfortable look for professionals.Improve word of mouth bookingsIf your hotel is just like hundreds of others it's not going to be worth talking about. But if you've got something a bit quirky about your design, guests will be informing their family and friends. Don't underestimate the power of word of mouth, it's just as valuable as marketing campaigns.

How to manage your hotel's online reputation

Magnuson ·25 October 2017
Those hotels that fail to manage their online reputation can seriously harm the number of reservations they're achieving. It's not an area that you can afford to skip on. The sheer number of holidays and reservations made online should give you an indication of why your digital reputation should be among your top priorities.If you don't have a clue about where to start managing your online reputation and how to use it to secure customers, we've got the practical tips that you need.Google your hotel - The first step that you should be taking is to Google yourself. It'll give you an idea of what potential customers are seeing about your hotel and give you a baseline to build your success from.Respond to feedback - In might seem like a time-consuming task but it's one that can have a very positive impact. Review sites like Trip Advisor draw in a huge number of people every day so ranking well is crucial. Where good feedback is left, a simple, professional thank you message will be appreciated. If you've received critical feedback it's crucial that you respond. You don't want to appear that you're making excuses but you should directly address any issues outlined, including how you're going to make improvements.Encourage reviews - As well as responding to reviews, you want to encourage them. Up to date reviews could tip the scale in your favour if someone is deciding whether to make a booking. It can be as simple as mentioning it when your guests check out or you could offer an incentive to really boost numbers.Engage on social media - Social media has become a core marketing strategy for hoteliers and is an effective way to build engagement, staying in the minds of potential guests. While you can have a friendly persona on social media platforms it's typically best to keep it professional, viewing it as an extension of your other customer service aspects.Refresh your listings - When you come across a listing for any business that's outdated it can be frustrating and off putting. Regularly go through the online listings for your hotels to ensure it has fresh pictures, data, and more. It'll show that you're a business that take a proactive approach.

Rate comparison tools an essential in hotel industry, says Magnuson Worldwide

Magnuson ·24 October 2017
Hotels with ambitious plans to grow their revenue and attract new customers should be investing in a leading rate comparison tool, according to a premium hotel network brand. Magnuson Worldwide, an experienced firm that's helped hundreds of hotels achieve their potential, is urging independent hotel owners to consider making a rate comparison tool part of their core process to take on large chains.For boutique hoteliers, finding the resources and manpower to continually compete against chains can be a challenge. Magnuson Worldwide has pointed out that utilizing leading industry tools could be just what independents need. Through assessing the rates of rivals, a rate comparison procedure can ensure that rooms are always attractively priced for potential customers, taking local and national events into consideration. Rate tracking can not only keep rooms filled but gives hotels a chance to take advantage of opportunities when rates could be increased, maximizing revenue potential.James Manion, Director of Brand Services of Magnuson Worldwide, said, "Growing hotels really need to look at whether they're setting the most attractive rates while increasing earning potential. But trawling through different sites manually is time consuming and ineffective. This is an area that can truly benefit from some technology investment. Automatically keeping hotel rates set at an appealing, profitable level, it's one less task for hotels employees to manage. With the right rates being set across a hotel at any given time, hotels can see their profits soar and develop a loyal customer base."Rate setting is just one of the areas that Magnuson Worldwide help the businesses within their network. Deploying high quality, global technology across its partners, the innovative hotel network can boast helping its members increase revenues by 25% on average. Through effective rate setting, coupled with other principal technology designed to streamline process and daily operations, Magnuson Worldwide helps to unleash potential and meet ambitions within the highly competitive hospitality industry.

5 travelling trends to consider for your 2018 marketing campaign

Magnuson ·17 October 2017
London UK/Spokane WA -- When it comes to marketing a hotel business you're in for some tough competition. Being aware of the wider market trends can help you get ahead of the curve by understanding exactly what holidaymakers are looking for. We've identified the five areas you should be considering now for 2018.1. Foodie tourismPerhaps inspired by mouth-watering snaps on Instagram, foodie tourism is on the rise. It's a simple aspect to demonstrate within your marketing efforts. If you offer great food within your hotel, you could draw in more customers by shouting about it. If food is an area that you struggle with as an establishment, why not try partnering with some of your local restaurants, takeaways, and street food vendors to give travellers what they want.2. Local travelMore people are realising they don't have to travel long haul to have unique and inspiring experiences. It gives you an opportunity to entice travellers that live only a few hours away and are often considering shorter breaks. The trick here is to really enhance what your immediate local area has to offer. It could be beautiful walking trails to attract travellers from a nearby city or a little-known history gem that people will want to see for themselves.3. Solo travellersA few years ago, you might not have seen many solo travellers but the eagerness to try new things and seize the moment means you can expect more lone travellers showing up at your hotel in 2018. For these travellers, safety is often a concern so show off the steps you take to ensure the best possible level of protection for your guests. Having a community area where solo guests can mingle and strike up new friendships is a bonus too.4. Taking controlGone are the days when you have to head to a travel agent to book a holiday. Today's travellers are keen to take full control to create the holiday of their dreams. What does this mean you should be emphasising in your marketing campaign? How simple you make the whole process. Consider your online booking system and how easy it is for customers to navigate. If you can go the extra mile to offer personalised services you'll be one step ahead too.5. Mixing business and pleasureWhile some business people have always mixed business and pleasure, it's set to become an even bigger trend. Employees that are travelling for work still want to experience the local culture and see some of the sights that make the destination stand out. To attract these customers, you'll need to demonstrate that your hotel not only has the business essentials, such as good internet connection and workspace, but is well placed for spending an hour or two exploring the area in the evening.To find out more visit magnusonworldwide.com/.

Magnuson says 'evil OTAs' a fabrication by hotel franchise industry

Magnuson ·16 October 2017
Manchester UK -- In comments to a panel called Make Love Not War - Embrace OTAs for a Brighter Future at the Annual Hotel Conference in Manchester UK, Magnuson Worldwide CEO Thomas Magnuson stated that the 16 year-long demonization of online travel agencies (OTAs) such as Expedia and Booking.com had been originally manufactured by the hotel franchise industry.Responding to panel moderator Michael McCartan, Managing Director of Duetto's question "Is the war between hotel owners and OTAs over?" Magnuson stated "The OTAs are not the baddies. What most people do not realise is that the negative characterisation of OTAs as having too much power and charging excessive commissions had been originally manufactured by the hotel franchise industry. After the slowdown of 9/11, hoteliers took to the new online travel agencies and were amazed how much business they delivered. After the OTA booking volumes increased so quickly, franchises were rocked when hotel owners asked "why do I need a franchise when I could use Expedia?"Magnuson added that the 'evil OTA' label was subsequently perpetuated to draw attention away from much higher franchise costs including an average 12.5% gross fees, large scale standardisation costs borne by hoteliers and the cost of rewards/frequent guest programs which now count for 30% of franchise revenues."There are far bigger concerns for hoteliers than OTA commissions," added Magnuson. "OTAs are as critical to each hotelier's success as the electricity company, they are just one component of an effective platform strategy."Panel participants included Michael McCartan, Managing Director, Duetto; Thomas Magnuson, CEO & Co-Founder, Magnuson Hotels; James Osmond, COO, Triptease; Ryan Pearson, UK Area Manager, Booking.com; David Taylor, Chief Commercial Officer, glh Hotels.

How to make the most of your hotel investment

Magnuson ·16 October 2017
The first thing to do, is work out your investment budget. It'll help you understand the limits and possibilities of what can be achieved, as well as ensuring you have a top figure in mind when you approach suppliers and contractors. The second key area that should influence your hotel investment plans is your typical customer. What a hotel geared towards businesspeople would benefit from investing in and one that's aimed at young people road tripping will be vastly different. Understanding what your customers or the market segment you want to attract want is crucial.Fortunately, there are some areas that you can invest in that will appeal to a broad range of groups. Choosing to improve your value proposition with these investments could lead to improved customer satisfaction and more reservations being made.WiFi - There's no denying that WiFi has become a huge necessity for many people. If connectivity throughout your hotel isn't great, it's well worth spending the time to come up with a better approach. It'll appeal to pretty much anyone travelling, from families with young children through to business travellers.Bedding - If your bedding is a little worn and the linen isn't looking as fresh as it used to, it's definitely time to invest. After all, guests book your hotel to spend the night, they want to be as comfortable as possible. Breathable fabrics, plump pillows, and warming colours are the way forward.Look outside - It's easy to think that it's just your rooms that matter but that's not the case. Your outside is what customers see first. Cleaning up and renovating your building is a great way to give it a fresh look. If you have a tidy, attractive outdoor space for guests to relax you'll attract more clients too.Check in with your guests - This might be an ongoing invest but once it's an established practice it'll become a streamlined process. Don't wait for your guests to tell you if there's a problem, instead, check in with them during the stay and see where you can help. It's also the perfect opportunity to get to know your market better. It'll cost you in terms of man power but it's a worthwhile investment.Something special - If customer satisfaction is important to you - and it should be! - adding something special to each room can really help. From a glass of wine as they arrive to some light snacks, it can really make you stand out when hoteliers are continually competing. It's likely to be something that they mention as they chat to family and friends or leave a review too.

Why matching your hotel brand to your customer persona is important

Magnuson ·11 October 2017
Of course, hotels don't want to limit their customer base by targeting a niche area but those that don't have any indication of who their ideal customer is risk losing direction. When hoteliers have a decision to make, having a clear customer persona in mind can help ensure that the verdict reached was based on informed information. Customer personas are important and they should inform your branding choices too.There are many reasons why the customer is integral to branding. But, most importantly, you want your brand to appeal to those you're aiming to attract. If you fail on this front, the hotel isn't going to entice the customers they're after. The branding of the hotel should signify everything from the price range to the style of the rooms. If you're branding suggests you're a minimalist, high end boutique hotel but your customer persona is actually young families looking for a wallet friendly option, you won't see the reservations you're expecting and risk disappointing customers that have made a booking.

Hotels Should Already be Planning Their 2018 Summer Marketing Campaign, According to Industry Experts

Magnuson ·10 October 2017
London UK/Spokane WA -- High season might have just drawn to a close but hotels should already be planning their marketing campaign for 2018, hospitality expert Magnuson Worldwide says. In a highly competitive sector, independent hoteliers are often too busy focusing on other areas to really put the time and resources necessary into effective marketing strategies. But they have the power to transform a hotel and deliver greater success.The summer months bring a huge number of opportunities for boutique hotels looking to expand their current customer base, with many local areas playing host to events and festivals. However, when competing against chains, it's difficult for independent establishments to get noticed in the crowd of other well-known brand names. Magnuson Worldwide is urging hoteliers to consider the influence and impact their marketing could have now, getting strategies ready to launch for when tourists make their reservations for the 2018 summer months.Alysha Smith, Global Head of Marketing for Magnuson Worldwide, said, "With so many other aspects to running a hotel, marketing can often be left on the back burner when it should be viewed as an essential element. Digital technology is giving hotels, whether they're small, independently run or huge chains, so many ways to connect and attract potential customers from all over the world. Building up a following and brand awareness can really take a hotel to the next level, boosting their revenue and prestige."For many boutique hotels, allocating the funding for marketing activities and finding the people with the right skills can be a challenge. It's an area that Magnuson Worldwide recognized as crucial when developing their supportive offering to the industry. Every hotel that becomes a member of the exciting network benefits from the instant brand recognition that Magnuson Worldwide brings, thanks to its dedicated marketing team and national advertising campaign. However, the service provided by the leading network goes one step further. Understanding the need for targeted, local marketing too, each Magnuson Worldwide partner receives a 20% rebate of their annual fees to invest in local advertising budgets to drive up bookings.

Magnuson says hotel franchise direct booking drive is "war profiteering" at franchisee expense

Magnuson · 6 October 2017
London UK/Spokane WA -- In panel comments this week at London's Hotel Distribution Event, Magnuson Hotels CEO and co-founder Thomas Magnuson stated the recent push by major hotel brands to use frequent guest rewards programs to drive direct bookings may be ineffective and costly to hotel owners.Asked to comment on how hotel franchises are coping with the rising cost of online booking and customer acquisition costs, Magnuson stated, "I'm very concerned about the war profiteering of the brands' consumer rewards programs and 'go direct' efforts. What is presented as a strategy to reduce OTA costs ends up costing a 100 room hotel 1/3 of their franchise fees, up to $100,000 per year." Magnuson added that this amount is twice that of usual reservation fee costs.Magnuson referred to a recent study published by CBRE that says in self-managed and franchised hotels, the greatest share of franchise fees received was from hoteilers paying to use chain brands' frequent guest loyalty programs (30.7%).Magnuson questioned the effectiveness of the initiative, adding that "While most of the major brands have made big news about direct booking campaigns, there has been a 40% drop in direct bookings in the last five years."The panel was moderated by Andrew Sangster, Editorial Director, Hotel Analyst and also included Simon Teasdale, Managing Director, Lapithus Hotel Management and Genevieve Materne, Regional VP of Distribution Strategy, EAME SW Asia & Asia Pacific, Hyatt International.

Oak Inn rebrands as M Star Hotel Atmore

Magnuson · 5 October 2017
London UK/Spokane WA -- At Magnuson Worldwide, America's fastest growing hotel brand, we are proud to announce the branding of the M Star Hotel Atmore. Formerly the Oak Inn, the M Star Hotel Atmore is in downtown Atmore off Main Street, 46 miles from Pensacola, Florida. Wind Creek Casino is 11 miles from the M Star. The property is close to many appealing outdoor activities at Westside Park, Magnolia Branch Wildlife Reserve and the Little River State Forest.Amenities at the M Star Atmore include free breakfast, free high speed wireless internet, free parking, and a seasonal outdoor pool.Thomas Magnuson, CEO of Magnuson Worldwide says: "We are delighted to be welcoming Dipan Patel, Anand Patel and the full team at the M Star Hotel Atmore to the Magnuson family."

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