Cookies on HFTP Bytes

This site uses cookies to store information on your computer. Some are essential to make our site work; others help us give you the best possible user experience.
By using the site, you consent to the placement of these cookies. However, you can change your cookie settings at any time. Read our Privacy Notice to learn more.

I understand
  • New Global Directors Join the 2018-2019 HFTP Board

    The HFTP 2018-2019 Global Board of Directors was installed during the association's 2018 Annual Convention and introduces new directors Toni Bau, Carson Booth, CHTP and Mark Fancourt. These extensive director profiles give insight into the distinguished professions and personal goals of HFTP's newest association leaders.

  • Letter from the HFTP Global President: At the End of the Year, We Reflect on the Best of the Year

    As we prepare to transition to the new HFTP Global board at the 2018 Annual Convention in October, I would like to take the time to reflect on my year serving as HFTP Global president.

  • Members Only: 2018 HFTP Compensation and Benefits Report

    By Tanya Venegas, MBA, MHM, CHIA. Results to the biannual survey conducted by Hospitality Financial and Technology Professionals (HFTP). Information includes data on compensation and benefits trends for finance and technology professionals in the club and lodging industries.

  • IT Spending in the Lodging Industry Three-year Analysis: 2015–2017

    By Agnes DeFranco, Ed.D., CHAE; Arlene Ramirez, CHE, CHAE; and Tanya Venegas, MBA, MHM, CHIA. PART II: An analysis of IT spending data in the lodging industry based on reporting in the new USALI Schedule 6 — Information and Telecommunications Systems.

Caribbean Tourism Organization To Publish Disaster Risk Management Guide For Caribbean Tourism

Caribbean Tourism Organization (CTO) ·27 November 2018
The Caribbean Tourism Organization (CTO), the regions tourism development agency, is soon to publish a disaster risk management (DRM) guide for the regions tourism sector as part of its objective to foster a culture of preparedness in destination management.The publication, which targets tourism businesses and policymakers, will help guide the tourism sectors preparedness, response and recovery from the multiplicity of hazards that impact and/or potentially threaten the region. The manual will provide guidelines for climate change mitigation and adaptation, showcase regional and international best practices in comprehensive disaster management, and present strategies for effective response protocols before, during and after a disaster.The current and future impacts of climate variability and climate change which includes an increase in the frequency and severity of extreme weather events, such as hurricanes, flood and droughts, among others, make it imperative that countries, particularly the regional tourism sector, be equipped to adequately prepare for, respond to and recover from climate related hazards, Amanda Charles, the CTOs sustainable tourism development specialist.The handbook, which is expected to be finalised next month and launched early 2019, is one component of the ongoing project, Supporting a Climate Smart and Sustainable Caribbean Tourism Industry (CSSCTI).This project includes a series of training workshops in disaster risk management and climate resilience, aimed as sharing knowledge and best practices on strategies related to climate change mitigation and adaptation, as well as identifying sound DRM approaches, to enhance tourism sector preparedness, response and resilience to climate-related hazards.A team of consultants from the University of Technology of Jamaica (UTech) has been engaged by the CTO to produce the Disaster Risk Management Guide for the Caribbean Tourism Sector: A Practical Handbook for Tourism Business and Policymakers, and to facilitate the workshops - two days of training on DRM followed by a one-day training programme for trainers to help build local capacity. The target audiences are tourism practitioners and decision-makers from the public and private sectors, and representatives from key ancillary sectors such as air and sea port authorities and disaster management agencies who play a key role in tourism disaster management. In this first phase, five countries: The Bahamas, Belize, Dominica, Haiti and Jamaica are benefiting from this training, with workshops having already been held in the Bahamas, Belize Haiti and Jamaica, while the workshop for Dominica will be held in the coming weeks. Given the vulnerability of the tourism sector to climate-related disruptions, the CTO is pleased to deliver this training to our member countries as part of efforts to support climate sensitisation and capacity enhancement in disaster management.As we move towards realising the vision of an industry that is climate smart and resilient, we must make every effort to reduce the risks of climate change and related hazards by effecting the necessary policies and being trained to respond swiftly and efficiently to manage and mitigate risks said Hugh Riley, CTOs secretary general.The CSSCTI project is funded by the Caribbean Development Bank (CDB) through resources allocated under the African, Caribbean and Pacific (ACP)- European Union (EU)- CDB Natural Disaster Risk Management (NDRM) in CARIFORUM countries programme. CDB recognises the enormous contribution of the tourism sector to the socio-economic development of the Caribbean and is pleased to support CTOs initiatives to promote a climate smart and sustainable Caribbean tourism industry.The recent Intergovernmental Panel on Climate Change Special Report-Global Warming of 1.5 0C underscores that climate change impacts on natural and human systems have already been observed as a result of approximately 1.0 0C of global warming from human activities, and climate-related risks to health, livelihoods, food security, water supply, human security and economic growth are projected to increase with global warming of 1.5 0C and increase further with 2 0C. Therefore, building local, national and regional capacities of key tourism stakeholders is crucial to enhance resilience to climate-related risks and to ensure the sustainability of the tourism sector, said Dr. Yves Robert Personna, project manager ACP-EU-CDB NDRM programme.Other activities of the CSSCTI project include updating the Caribbean Sustainable Tourism Policy Framework and producing a compendium of Best Practices in Sustainable Tourism; an ongoing regional tourism education and awareness campaign delivered through social media and a televised video series; and a feasibility study to inform the needs related to climate services in tourism.In addition, a regional workshop was held last month, which brought together hotel and tourism association executives and officials from ministries of tourism and tourism authorities from CTO member countries. The workshop facilitated the review and validation of the disaster risk management guide, the updated Caribbean sustainable tourism policy framework and other project related manuals, by the tourism sector decision-makers, which aimed to obtain their input, enhance awareness and foster utilisation of the updated manuals. The project is expected to be concluded by mid-2019.

Caribbean Hotel Programme Wins Best Energy Efficiency Project For 2018 At Caribbean Renewable Energy Forum

Caribbean Tourism Organization (CTO) ·22 November 2018
The Caribbean Hotel Energy Efficiency Action Programme (CHENACT), created by the Caribbean Tourism Organization (CTO), the Caribbean Hotel & Tourism Association (CHTA), and the InterAmerican Development Bank (IDB) to propel the Caribbean hotel sector towards energy efficiency, has won Best Energy Efficiency Project for 2018 at the Caribbean Renewable Energy Forum (CREF) in Miami.The awards recognize the leaders in the Caribbean energy sector who have made a profound impact on the region's clean energy development.CHENACT aims to improve the competitiveness of small and medium sized hotels (less than 400 rooms) in the Caribbean region through improved use of energy with the emphasis on energy efficiency, renewable energy and micro-generation.Conceptualised in 2009 and completed earlier this year, the initiative has helped over 150 hotels in seven countries receive detailed investment grade energy audits and realize potential savings of 30-50% in energy and up to 50% in water. The project also provided workshops and training tools to hotels. The programme was a joint venture of the CTO and CHTA Caribbean Alliance for Sustainable Tourism (CAST) and was funded by The Inter American Development Bank (IDB), Centre for Development Enterprise (CDE), German Corporation for International Cooperation (GIZ) and United Nations Environment Programme (UNEP)CHENACT resources are available on CHTA's website and www.chenact.com.

Brand Specialist Says HR Can Unlock A Stronger Caribbean Tourism Identity

Caribbean Tourism Organization (CTO) ·29 October 2018
The conference will be held under the theme 'Building a Resilient, High-performing and Sustainable Caribbean Tourism Workforce for Global Competitiveness'.Johnson will present a masterclass on 'Branding and HR Sitting in a Tree' on Friday 30 November."Taking an approach that branding starts on the inside of the organisation - not the outside - and having your branding and HR teams work more closely together, represents an opportunity for Caribbean tourism stakeholders to build stronger brands and stronger businesses, which can lead to Caribbean tourism being more competitive on the world stage," said Johnson.Johnson and his team of brand specialists at Blueprint Creative work with chief executives, marketing teams and human resources departments to help solve their brand-related business challenges. He has advised clients in several industries, including energy, banking, insurance, convenience retailing, accounting and security. At the conference he will engage with educators, trainers, human resource managers and consultants, students, Caribbean tourism practitioners, policymakers, tourism development agencies and academicians.The branding specialist, who describes HR professionals as 'branding superheroes in disguise', said it's important to get the message across at the macro and micro levels."The potential gains for tourism include the ability for individual organisations in the industry to build stronger brands and stronger businesses; and collectively, the ability to build a much stronger industry and be able to compete more effectively on the global market," Johnson said.He warns that the consequences of not heeding the message could mean falling behind the rest of the world in areas such as branding, human resources, customer experience and overall competitiveness.In the masterclass at the conference, Johnson will explain why branding must begin internally."Even the most clever advertising campaigns can be derailed by disengaged employees delivering poor customer service," said Johnson."Companies want customers to love their brands, but that won't happen unless their employees love the brand first. It can be very dangerous for companies to try to build a strong customer-facing brand when they have a weak employee-facing brand." This will be one of two masterclasses at this year's three-day intensive programme of activities, with the other focusing on unlocking the potential of employees and amplifying performance across the workplace by using a strengths approach.The CTO's 9th Tourism Human Resources Conference seeks to provide an exciting and educational forum for human resource professionals to gain new knowledge and acquire the necessary skills to help them achieve excellent performance in their organisations. It also discusses pertinent issues impacting on, and relating to, the human resource element of tourism in the region; exposes human resource practitioners to good tourism practices in a tourism environment, and provides an opportunity for professional networking.The conference is sponsored by the Cayman Islands Department of Tourism and Dart, the Cayman Islands-headquartered global organisation whose portfolio of companies include real estate, hospitality, retail, entertainment, finance and biotech"We believe this conference will help re-energise Caribbean Tourism HR professionals, inspiring them to focus on people initiatives which support an engaged, high performing and resilient workforce," said Juliet Du Feu, Dart's senior vice president of human resources.For further details on the conference, including how to register, visit https://www.onecaribbean.org/events-calendar/tourism-hr-conference-2018/.And for a welcome message from minister of tourism Moses Kirkconnell, click here.About The Cayman IslandsLocated 480 miles south of Miami in the vibrant tranquillity of western Caribbean, this trio of tiny islands is a premier destination for discriminating travellers, divers, honeymooners and families. World-renowned for its idyllic beaches and recognised as a sophisticated, diverse and memorable tourist destination, the Cayman Islands offers spectacular recreational opportunities along with warm, impeccable service. To learn more about the Cayman Islands, please go to visitcaymanislands.com or www.divecayman.ky or call your local travel agent.From large-group trips and business-focused getaways to ultra-luxurious escapes and multi-generational family vacations, the Cayman Islands provides every element needed to keep guests coming back for more. With an abundance of world-class dining options, a host of adventure activities - including snorkelling, diving, jet skiing, caving, and nature trails - and a variety of meeting spaces for groups large and small, the Cayman Islands is well-poised to host any type of traveller or special occasion.

CTO Secretary General Says Complacency Puts Caribbean People, Economies At Risk

Caribbean Tourism Organization (CTO) ·25 October 2018
Secretary General of the Caribbean Tourism Organization (CTO) Hugh Riley has called on Caribbean states to take tsunami preparedness seriously, stating to do otherwise would put the people and regional economies at risk.Speaking in Paris, France, during a discussion organised by the United Nations Educational, Scientific and Cultural Organization (UNESCO) to raise awareness of the threats posed by tsunamis, Riley insisted that Caribbean countries risked paying the price for complacency.He stressed with the Caribbean being comprised mainly of low-lying states, and with most tourism assets and hotel investments located at or near coastal areas, the tourism sector is extremely vulnerable to the threat of tsunamis."Tourism is the main economic driver of the Caribbean, representing 80 percent of the region's gross domestic product and more than one million jobs so we cannot ignore a tsunami risk," he told fellow panellists and the wider audience, which included representatives from Grenada, Saint Lucia and St. Vincent & the Grenadines."Complacency puts us in real danger and we must raise the Caribbean's voice by advocating for our members during this important global forum," he added.The event was held in advance of World Tsunami Awareness Day on 5 Nov. 2018. The secretary general noted that the region had experienced 11 tsunamis in the past, the most recent of which occurred in 2010 and six between 1902 and 1997.He suggested that because there has been no "recent" impact on the region, tsunamis are not considered an imminent threat therefore, they are not given sufficient attention.He called for an increase in tsunami awareness and sensitisation of the tourism sector and the wider Caribbean community, as well as support for training by regional institutions and countries to develop preparedness and response protocols."The CTO recognises that tsunami preparedness is critical, which includes well-established and tested response protocols which will ultimately reduce loss of life and economic damage. We also need to enhance collaboration with countries recently and frequently impacted by tsunami hazards in order to develop best practices."Riley highlighted several CTO members' tsunami readiness initiatives, including Anguilla, the first English-speaking Caribbean island to be recognised as "tsunami ready" in September 2011 and has maintained certification status.Since then the British Virgin Islands and St. Kitts and Nevis have received similar recognition, all having established emergency operating centres, national tsunami plans, public outreach and alert systems, public service information programmes and tsunami preparedness and response protocols. The high-level panel was organised by UNESCO's Intergovernmental Oceanographic Commission (IOC) and the United Nations Office for Disaster Risk Reduction (UNISDR) to discuss policies and practices to reduce tsunami risks in countries highly dependent on tourism revenue.The meeting opened with a minute's silence in memory of the 2,000 confirmed dead and 680 officially missing in the tsunami and earthquake which struck Indonesia on 28 Sept. 2018. The double disaster left almost 70,000 people homeless and 11,000 injured in the Indonesian cities of Palu and Donggala in Central Sulawesi.

Five Allied Members Elected To Round Out CTO Board Of Directors

Caribbean Tourism Organization (CTO) ·11 October 2018
Five candidates of diverse backgrounds out of a record number 13 were elected to represent the allied membership on the Caribbean Tourism Organization's (CTO) board of directors for the 2018-2020 term. The elections were held on 5 Oct. 2018 during the CTO's State of the Tourism Industry Conference (SOTIC) held in the Bahamas.The five representatives elected to CTO's Board of Directors for the two-year term are Barry Brown of AFAR Media, Jule Guaglardi of Zelman Style, Jacqueline Johnson of Global Bridal Group, Barbara Magro of Questex Travel Group and John Lawrence Spears of The Concept Farm."This is the first time we have had more than eight people interested in holding an allied representative position on the CTO Board of Directors. This reflects an overwhelming interest in the industry and contributing to the development of our region," said Sylma Brown, director of CTO USA. "Over the years, the allied members have used their talent and resources to demonstrate their commitment to supporting the growth of the Caribbean tourism industry. We look forward to the impact they will have over the next two years."Notable this year, is that without exception all 13 candidates vying for the five seats pledged their support to the work of the organisation. In the coming weeks, I will contact each person to determine how we can utilise their considerable talents on projects for the region," added Brown.Barry Brown, an allied member for 17 years, is an advertising and publishing professional who has been connected to the region for over 25 years. He also served and continues to serve on the board of the CTO Foundation and was on the Audrey Palmer Hawks Scholarship Foundation Board for many years. Brown has prioritized the education of the next generation of tourism leaders and worked with the CTO to develop the Caribbean Youth Congress. To inspire and reverse declining allied membership, promote advocacy and drive Caribbean tourism are Brown's goals as part of the board of directors.Having spent much of the past 25 years writing and photographing features for 12 different publications to showcase the Caribbean, Jule Guaglardi demonstrates her extensive knowledge of the Caribbean market by promoting the region through her editorial outlets. Currently, she operates a high-end design firm in Florida which employs a talented Caribbean design team, which makes up more than 50 percent of the staff. Guaglardi started to expand her work into the Caribbean by re-designing prestigious buildings as well as helping to facilitate Florida building codes in the Caribbean to hurricane standards in an effort to help ensure a more economically stable and sustainable tourism product across the region. Guaglardi plans to open a Caribbean office in order to work alongside local contractors and new rising Caribbean design students eager to learn necessary building standards along with the fundamentals of fine design.Jacqueline Johnson is a pioneer in the publishing industry as the only minority to head up her own media company. As an expatriate, Johnson believes she owes it to the region to put her extensive networking resources to work to improve the quality of life for people in the Caribbean through tourism. During her more than 20 years as an allied member, Johnson served on the CTO Board and on the executive committee and has been Chairman of the CTO Foundation which provides scholarships to Caribbean students, and donates a substantial amount of her time to Caribbean Week and other CTO events. For her contributions and involvement in the Caribbean, CTO awarded Johnson the Outstanding Service Award. Johnson plans to create programmes and provide market research to contribute to the development of Caribbean tourism.Barbara Magro has worked in advertising sales for premier food and travel magazines in the United States and Australia and is currently the Florida & Caribbean Director of Business Development with Questex Media Group for Luxury Travel Advisor, Travel Agent print and digital products, Travel Agent University e-learning and loyalty platform along with Travel Industry Exchange and Ultra Summit leisure events. During the last two years on the CTO Board of Directors she has given a generous amount of money to promote CTO's travel agent trade shows, worked with Tourism Cares and ran free banners ads on how to donate to hurricane relief funds during the hurricanes of 2017 along with other forward-thinking actions. Magro plans to continuously give the Caribbean the exposure it needs to the travel trade through the various opportunities that occur within her organisation.With 17 years of tourism experience, John Lawrence Speers has developed strategic marketing plans, communication strategies and digital innovations across many creative platforms for tourism boards in the Caribbean and other destinations. Having a particular passion for sustainable tourism, Speers recently worked in the hinterlands of Guyana with the indigenous people, creating deeper connections to ensure local cultural traditions prevail and flourish. Speers plans on using his international marketing expertise to connect Caribbean communities both digitally and physically with travellers from North America and beyond.

Remarks By Hugh Riley, Secretary General Of The Caribbean Tourism Organization

Caribbean Tourism Organization (CTO) · 9 October 2018
I'm excited at the prospects for the CTO and the critical role it can play in unifying the Caribbean, not simply as a tourism destination, but as a people destined for greatness.I'm convinced that a well-supported, well-funded, CTO can take its place alongside other venerable institutions to lift the people of the Caribbean to incredible heights that are attainable but not yet achieved.The Organisation's leadership in tourism and its contribution to the development of our human resources will help drive strong economies and build reliable, competent and productive workforces and Caribbean populations that are ready to face an ever-changing global environment.The CTO's leadership was on full display this week through the experts we brought together to share insights into how we can better build a lasting and sustainable tourism sector that will benefit every individual, every community, every country in this region.We dared to challenge the region to build better, not just the infrastructure, but the entire industry. We explored applicable recommendations for the use of technology, not only to improve the visitors' experience, but our lot as a people. We boldly tackled controversial issues such as commoditizing our cultures without exploiting them and embracing the Caribbean as a region of roots.We brought these issues to the forefront not because they're popular, but because we are convinced they must be successfully addressed sooner rather than later, if we are to truly build a Caribbean tourism industry for the future. And there's no better way to shape the future than to involve our young people. There isn't a single person among those who were in the room for yesterday's youth congress, or among the approximately three thousand people who watched it live on the CTO Facebook page, who will disagree with me when I say we have some of the most creative, imaginative and smartest young people anywhere.They are the ones who will be challenged to continue building the tourism industry on the foundation that has been laid by today's leaders and yesterday's pioneers. Based on the strength of their performances yesterday, I'm confident that the future of tourism is bright.In this context, allow me to congratulate the youth congress winner, Jamaica's Bryanna Hylton, as well as St. Maarten's Kiara Meyers and Caroline Pain of Martinique, who placed in the top three. I know you'd also like an update on our The Rhythm Never Stops campaign; I'm happy to advise that the campaign will be launched this coming Monday, thanks to the public- and private sector stakeholders who contributed to this important first phase.On the region's tourism performance, it has been a tale of two situations. On the one hand, we have robust growth in countries that were not affected by last year's hurricanes. On the other, we have seen dramatic decreases in arrivals to those hit by the storms, although the performances of these countries are steadily improving. Of the 22 reporting destinations, 13 of them registered increases in tourist arrivals during the first half of the year, ranging from 1.7 percent to 18.3, while seven recorded decreases of between a negligible -0.3 percent and 71 percent.The top performing destination during this period were Guyana at 18.3 percent, Belize at 17.1 percent, the Cayman Islands at 15.9 percent, and Grenada at 10.7 percent and the Bahamas at 10.2 percent. These individual results substantiate the regional messaging of the openness of the destinations for business and the confidence in destinations to deliver quality experiences. The performances of the key source markets varied considerably, with some destinations recording strong growth, while others registered declines. In the US market, for example, while Jamaica reported growth of 8.4 percent, the Dominican Republic was up by 6.3 percent and 11 other destinations achieved growth, six of which were by double digits, the Caribbean received Seven million visits from the US during the first half of the year.This was a 15.8 percent decrease when compared to the corresponding period last year, due mainly to a 54.6 percent fall in arrivals to Puerto Rico and decreases in arrivals to Cuba. On the other hand, there was a new record in arrivals from Canada for this time of year, with 2.4 million overnight international tourists, representing a 4.7 percent increase. Arrivals from Europe also increased, though marginally at 0.3 percent, with three million tourists visiting the Caribbean during the first half of the year. Belize led the way with 24.3 percent growth, followed by Guyana at 9.4% percent, Curacao 6.2 percent and Saint Lucia at 4.5 percent. However, overall growth was impacted by steep falls in arrivals to Anguilla, Puerto Rico and Bermuda.There was also a marginal decline of 0.5 percent in cruise visits, although there are signs of improvement. Of the 23 reporting destinations, 15 realized improvement upon their 2017 performances with Trinidad & Tobago registering increases of 166 percent, St. Vincent & the Grenadines up by 84 percent and Martinique at 54.7 percent, leading on growth rates. However, this was countered by declines of nearly 90 percent in the British Virgin Islands, Dominica was down by 88.4 percent, St. Maarten down 27.5 percent, and the US Virgin Islands decreased by 22.5 percent. Puerto Rico, though hurricane-impacted, posted a 1.1 percent increase during the period. The region's competitive advantages of a diverse tourism product and safety and security are still intact. Destinations are rebuilding, and new tourism products and services are being restored daily in the destinations impacted by last year's hurricanes.Our research department anticipates an overall decline of between three and four percent this year, but predicts a 4.3 percent increase next year. Cruise, on the other hand, is projected to grow by five percent to six percent this year. Let me take the opportunity to thank Minister Dionisio D'Aguilar, director general Joy Jibrilu and team at the Bahamas ministry of tourism, as well as our own CTO staff for working so hard to pull off a wonderful State of the Tourism Industry conference, and I thank you for your participation.

Proud Bahama Prime Minister opening SOTIC2018 with a lot of culture included

Caribbean Tourism Organization (CTO) · 3 October 2018
The Bahamas is the Center of the Caribbean this week, but it appears not all Caribbean regions much noticeable Jamaica are not represented.The Hon. Dr. Hubert A. Minnis, a proud Bahama prime minister delivered the keynote opening address at SOTIC2018 at the Atlantis Resort in the Bahamas.This is the State of the Caribbean Tourism Industry event by the Caribbean Tourism Organization with all Caribbean member states showing flags, sending candidates including ministers and exchange ideas.The PM emphasized the importance of tourism for the region, was outspoken to environmental issues, including pollution by US Navy ships in the Bahamas. Together with Joy Jibrulu, Director General Ministry of Tourism the PM pointed out the importance of culture referring to the Colours Junkanoo Group from the Bahamas performing.Ms. Jibrilu thanked her team to have worked tireless for 9 months in putting SOTIC 2018 together.Also taken the stage was the Hon. Dionisio D'Aguilar, minister of tourism for the Bahamas, the new CTO Secretary General from St. Lucia, all under the directive of Mr. Kerry Fountain, the director of Ceremonies and executive director Bahamas Out Islands Promotion Group.It was a colorful and fun night, and the variety of different Bahamian food offered to delegates at the end along with Bahamian reggae made the evening a night to remember.The presentation of the national flags and the singing of Bahamas National Anthem by Mr John Darville was amazing according to many attending the evening.

Students Colloquium To Feature Rising Stars In Caribbean Tourism During Caribbean Week New York

Caribbean Tourism Organization (CTO) ·10 May 2017
NEW YORK, NY -- During Caribbean Week New York, the Caribbean Tourism Organization (CTO) will host its seventh annual Caribbean Students Colloquium on Wednesday, June 7, 2017, from 5:30 - 8:30 p.m. at the Wyndham New Yorker (481 Eighth Ave., New York). The Colloquium - an event where students are challenged to present well-researched, practical and financially viable sustainable tourism projects - is dubbed "Students Taking Center Stage: A Forum for Rising Stars in Caribbean Tourism." This event is open to the public and free to registered attendees (click here to register). The Colloquium brings together students enrolled in tourism and hospitality programs who have a devotion to the Caribbean and are eager to make a contribution to its sustainable development. There will be a selection process based on submitted presentations with a maximum of five teams vying to capture the coveted title of 2017 Student Colloquium Champions. These free-style presentations will be judged by a panel of sustainable tourism practitioners, including: Hugh Hough, Partner and President, GreenTeam Global, NY; Dr. Debra Blair, Associate Professor and the Director of Assessment in the School of Tourism and Hospitality Management, Temple University, PA; and Salli Felton, Chief Executive Officer, The Travel Foundation, UK. Five schools will participate in this year's contest - The College of the Bahamas (COB) - Nassau, Bahamas (@UniversityOfTheBahamas); Monroe College - New York (@monroe_college); Turks and Caicos Islands Community College (TCI) - Turks and Caicos Islands; The University College of the Cayman Islands (UCCI), School of Hospitality - Grand Cayman (@UCCICayman); and University of the Virgin Islands (UVI) - St. Thomas (@UVI_edu). Each member of the first place winning team will received complimentary registration for the 2017 Sustainable Tourism Conference in St. Kitts and the coveted winner's trophy. "Tourism education is a critical element of sustainability in the Caribbean and the CTO is committed to ensuring that the brightest and best lead the tourism industry into the future. The Students Colloquium is one of the ways in which we do this," said Sylma Brown, Director, CTO-USA., adding: "The Colloquium allows students to shine and share their best ideas and original case studies." The competitors will receive words of inspiration from Randy Alleyne, president of Liberty Travel. A strong and powerful voice in the industry, Alleyne has a proven record in sales growth initiatives and operational optimization of retail businesses and has achieved measurable market share growth, strengthened travel agent relationships, increased sales revenue and more. Alleyne's entrepreneurial style and strategic brand-building campaigns, in tandem with his best practice applications, have proven marked and measurable results for the companies that he has worked with. Alleyne's track record in elevating organizations into top revenue-generators and tremendous knowledge and hands-on knowhow in retail merchandising, marketing, online services, multi-unit operations and customer experience platforms, helps him lead the Liberty Travel team in providing personalized travel planning and insight into the newest travel trends and destinations. Caribbean Week (www.CaribbeanWeek.com) New York (#CWNY17) will come alive in the Big Apple when tourism officials, industry executives, media, Caribbean Diaspora, travel agents, consumers and students come together to participate in a calendar of activities that showcase the best of Caribbean tourism. Taking place June 4-10, 2017, as a celebration of the sights, sounds, color and culture of the Caribbean, the week combines business sessions and consumer-oriented events with Caribbean-inspired food, lively entertainment and networking opportunities. Caribbean Week New York is supported by: Academy Engraving, Anguilla, Antigua & Barbuda, Anse Chastanet & Jade Mountain Saint Lucia, Barbados, Caribbean Airlines, Castles in Paradise Villa Resort - Saint Lucia, Cayman Islands, Cholula Food Company, Cititech Solutions, Delta Air Lines, Dominica, FlightCentre, Grenada, Guyana, Jamaica, Martinique, Paradise Island Promotion Board, Pleasant Holidays, Questex, Saint Lucia, St. Vincent & the Grenadines, Spice Island Beach Resort, Sugar Beach-A Viceroy Resort, Travel Impressions and Travel + Leisure.

Industry Leaders To Address Tourism Marketing Conference On Thurs., June 8, During Caribbean Week Ny

Caribbean Tourism Organization (CTO) ·10 May 2017
NEW YORK, NY -- Caribbean tourism marketers, policymakers and practitioners will be privy to the latest expert tactics and best practices in marketing and brand reputation at the marketing conference during Caribbean Week (www.CaribbeanWeek.com) New York. Themed Marketing Caribbean Tourism in the New "Ab"Normal, the event will take place Thursday, June 8, 2017, 8:00 a.m. - noon at the Wyndham New Yorker (481 Eighth Avenue).During the event, some of the most influential travel industry experts in the U.S. will provide detailed guidance about how to select and leverage well-known tools and platforms during times of constant change, to encourage travel and loyalty to the region.Now in its 21st year, the conference - which is organized and hosted by the CTO Allied members - will be attended by ministers, commissioners, directors of tourism, and other members of the tourism sector. The Caribbean Tourism Marketing Conference, which includes breakfast and lunch, is open to the public. To register, visit http://www.caribbeanweek.com/registration/.Presenting the keynote address, Scott Wiseman, President of Travel Impressions, will speak on the topic: "Charting a Course for Caribbean Success."A lifelong hospitality executive, Wiseman (pictured below) leverages a uniquely balanced background in sales, marketing, and operations for his responsibilities as President of Travel Impressions. In what is one of North America's largest and most prominent agent-only, high-end global tour operators, Wiseman's deeply ingrained emphasis on customer service - developed throughout decades in leadership roles in hospitality - is one that resonates strongly with the brand and its customers.Wiseman's range of experience has spanned multiple decades and responsibilities. Past appointments have included executive positions at various luxury tour operators, his most recent role being President of Cox & Kings, The Americas. Prior to that, Wiseman served as President of luxury adventure safari provider Abercrombie & Kent USA. Wiseman's medley of experience has made him a valuable board member for the United States Tour Operator Association (USTOA) as well as an in-demand public speaker on matters of the industry.A panel discussion will follow Wiseman's keynote presentation and Q&A session. Panelists and topics include the following:Airline industry consultant Thomas Bacon of Tom Bacon Consulting, LLC. will talk about "Travel Distribution in the Age of Disruption."Offering industry and business insight, Michael Kraabel, VP, Creative + User Experience, Bolin Marketing, will speak about "Marketing in a Time of Chaos and Change."SK+G's Chief Innovation Officer Claud Monro and Chief Creative Officer Marc Lindevelt will discuss "The Art of Science and Marketing."About the PanelistsBacon has a track record of dramatically improving profitability through innovative revenue strategies. He holds 30 years experience in a variety of travel companies and business situations, including leading the successful restructuring initiatives at American Airlines, SABRE, American Eagle, Bombardier Flexjet, and, through bankruptcy, Frontier Airlines. His experience extends through an array of airline industry sectors including travel agency distribution, regional airlines, fractional airlines, international airlines and domestic low-cost carriers. He is currently an independent consultant to airlines across the globe, helping companies cope with the continuous change in markets, competition and technology.Kraabel has a deep passion for travel, which is rooted in his love of cinematic storytelling and vintage travel books. Over the years, he explored film making as a means to challenge his creative philosophy and approach, combining his talents as a writer with his love for adventure. Kraabel has worked with Fortune 500 brands such as Microsoft, Honeywell, Ecolab, Target, and Cargill, directing and producing films, photography, content, and campaigns in over a dozen countries. He has been fortunate to combine his appetite for travel and tourism with his talents as a creative leader having worked with the Pilot Guide's GlobeTrekker television series, Northwest Airlines, Delta Vacations, and Kauai Coffee Company. In his current role as Vice President, Creative + User Experience at Bolin Marketing, he has led the creative work for Discover Dominica Authority for several years, also creating and serving as the Executive Producer of the Dominica Film Challenge.SK+G is a premier leisure, luxury and lifestyle marketing agency providing strategic branding, advertising and creative expertise to leading companies throughout the U.S and internationally.Monro began his career in marketing after relocating to the US (from England) launching new products for Formica Corporation. He joined SK+G's direct marketing division in 2010 where he introduced multi-channel segmentation loyalty programs across the country for clients such as Wolfgang Puck, Esquire Magazine, and PBS. Sprouting from his experience early on in the restaurant business, Monro believes that all customers should be treated as individuals with personalized preferences and desires. His ability to translate big data into real-life situations and human experiences makes him an exceptional strategist in today's multi-faceted world and has positioned him as a sought after speaker and industry expert.Lindevelt brings 24 years of experience developing highly successful global marketing and branding campaigns for The Coca-Cola Company, Sony, Volkswagen, BMW, Levi's and many other iconic brands. He has won awards at Cannes Lions, D&AD, Clio Awards, The One Show, The Art Directors Club of NY, The Loeries, Epica and Dubai Lynx Awards and has opportunities to judge some of his industry's most esteemed award shows, including Cannes Lions, the Art Director's Club of New York, Clio Awards, the Loerie Awards, Campaign, Meribel Ad Festival, Miami and Austin Addy Awards.Caribbean Week (www.CaribbeanWeek.com) New York (#CWNY17) will come alive in the Big Apple when tourism officials, industry executives, media, Caribbean Diaspora, travel agents, consumers and students come together to participate in a calendar of activities that showcase the best of Caribbean tourism. Taking place June 4-10, 2017, as a celebration of the sights, sounds, color and culture of the Caribbean, the week combines business sessions and consumer-oriented events with Caribbean-inspired food, lively entertainment and networking opportunities. Caribbean Week New York is supported by: Academy Engraving, Anguilla, Antigua & Barbuda, Anse Chastanet & Jade Mountain Saint Lucia, Barbados, Caribbean Airlines, Castles in Paradise Villa Resort - Saint Lucia, Cayman Islands, Cholula Food Company, Cititech Solutions, Delta Air Lines, Dominica, FlightCentre, Grenada, Guyana, Jamaica, Martinique, Paradise Island Promotion Board, Pleasant Holidays, Questex, Saint Lucia, St. Vincent & the Grenadines, Spice Island Beach Resort, Sugar Beach-A Viceroy Resort, Travel Impressions and Travel + Leisure.

Caribbean Tourism Officials Undertake high-level Mission To Brussels In A Bid To Strengthen Relations With European Partners

Caribbean Tourism Organization (CTO) ·21 March 2017
BRIDGETOWN, Barbados -- With the United Kingdom scheduled to officially advise the European Union next Wednesday of its intention to leave the EU, triggering two years of Brexit negotiations, Caribbean tourism officials recently undertook a mission to the European capital, Brussels, for a series of meetings with senior parliamentarians and officials in the European Parliament, the European Commission, the CARIFORUM ambassadors, and other key stakeholders and influencers.The mission, led by secretary general of the Caribbean Tourism Organization (CTO) Hugh Riley, in collaboration with president of the Caribbean Hotel and Tourism Association (CHTA) Karolin Troubetzkoy, was held in recognition of the importance of engaging and strengthening relations with both the UK and the EU and to glean a better understanding of how this change will impact the Caribbean tourism industry, its engagement with political leaders, and its access to potential funding."We recognise that while the Caribbean tourism sector has had its successes - and we are certainly proud to celebrate those successes - we are also aware of the challenges which continue to stymie our growth," Riley said. "We are aware that we have friends and willing partners in Europe who share our conviction that the future success of tourism in the Caribbean is key to creating new jobs, growth and prosperity in the region and we look forward to continue to build on the already strong relationships we have in the UK, France, Spain, the Netherlands and with the EU institutions," he added.Among the many areas of interest for the CTO were access to funding for tourism development programmes under the 11th European Development Fund (EDF) and future UK-Caribbean bilateral funding programmes.The mission, which included Hon. Shamfa Cudjoe, the Minister of Tourism for Trinidad & Tobago, and Marie-Line Lesdema, the first Vice-President of the Martinique Tourism Committee, was able to determine that funds for private sector growth programmes in the tourism sector continue to be available, but that there was ever more competition for the funds; the most successful projects would be those which demonstrated their ability to deliver demonstrable development benefits.The Caribbean team also discussed with the European Commission's Directorate-General for International Cooperation and Development (DG DEVCO) initiatives to support environmentally sustainable tourism within local communities, along with training and education, including new possible partnerships for tourism training initiatives."Collaboratively, the CTO and the CHTA are always looking for avenues to maximize the economic development potential of the tourism industry to reduce the region's unemployment, enhance our competitive position and bolster the Caribbean's financial security. Our meetings in Brussels were an important step toward ensuring the prosperity of the region and continuity of private and public sector partnerships within the UK and EU," Troubetzkoy said.

CTO Council Of Ministers Discusses Best Practices, Sustainable Tourism Efforts; Endorse Hosting UN World Tourism Conference

Caribbean Tourism Organization (CTO) ·15 February 2017
Paradise Island, The Bahamas -- Hon. Obie Wilchcombe, Chairman of the Caribbean Tourism Organization (CTO), chaired his first meeting of the Council of Tourism Ministers and Commissioners since being elected Chairman last September, resulting in positive discussions on best practices, funding cooperative regional activities and hosting the UN World Tourism Organization (UNWTO) Global Conference on Building Partnerships for Sustainable Tourism for Development next November. The Council of Ministers meeting took place during the recently completed Caribbean Travel Marketplace on Paradise Island, Bahamas. As the policy-making body of the CTO, the Council of Ministers worked as a team during the January meeting to decide on matters related to funding on behalf of the Organization's Dutch, English, French and Spanish-speaking members. The Minister also discussed using the latest technology for more effective passenger facilitation, and maximizing the benefits of public sector/private sector partnerships to improve the Caribbean's competitive position. The meeting also determined the way forward in regard to championing the cause of Caribbean tourism at the highest levels in the Caribbean and around the world.Committing to Sustainable TourismThe Council of Ministers then endorsed the hosting of the United Nations World Tourism Organization (UNWTO) Global Conference on Building Partnerships for Sustainable Tourism for Development and will have the event for the first time in the Caribbean on Nov. 27 - 29, 2017 in Montego Bay, Jamaica. "We are pleased Jamaica will serve as the host destination for the event. This UNWTO global conference is a first for the Americas and will bring together high-level decision-makers from 157 countries. The Secretary-General of the United Nations is scheduled to address the gathering," said Minister Obie Wilchcombe. "While all nations face common global challenges, CTO fully supports practices to cooperatively sustain the livelihood of our tourism product through protecting social, economic, and environmental developments," he added. This important conference comes at a time when CTO is celebrating 2017 as the Caribbean Year of Adventure, which coincides with the UNWTO celebrating 2017 as the International Year of Sustainable Tourism. "The Caribbean's active role in the UNWTO provides an opportunity for our members to access a range of essential resources and to form partnerships with tourism leaders from every Continent. We commend Jamaica for its role in securing this event for the region" added Minister Wilchcombe. "We also are pleased that Jamaica will serve as the host destination for such an important gathering of public and private sector representatives dedicated to sustainable tourism in the Caribbean - and the world," said Edmund C. Bartlett, Minister of Tourism for Jamaica. "As this is the first time that this global conference will be held in the Caribbean, it is crucial that all our member nations bring their best to the deliberations next November," Bartlett added. "The strong support of this event from Tourism Minister Edmund Bartlett and Jamaica is an indication of their commitment to sustainable tourism and protection of the environment for citizens in Jamaica and tourists alike," said Hugh Riley, Secretary General of the Caribbean Tourism Organization.The Global Conference on Building Partnerships for Sustainable Tourism for Development is designed with the following overall goals:Share replicable best practices of partnerships in/for tourismDevelop list of international development and funding opportunities and share worldwideProvide governments enhanced development/investment roadmaps to enhance success with donors/investorsFoster exchange among governments, investors and donors to identify priorities/obstaclesSupport governments in preparing investment opportunities to announce worldwideAttendees will be able to participate in sessions designed to educate about sustainable partnerships with the following topics:Inclusive and sustainable economic growthSocial inclusiveness, employment and poverty reductionResource efficiency, environmental protection and climate changeCultural values, diversity and heritageMutual understanding, peace and securityPresentation of investment project opportunities will be featured focusing on the following central themes:Tourism infrastructure (e.g. BOT)Privatization (e.g. parks, heritage, airports, etc.)ConcessionsVisitor Services & Destination ManagementFor more information about the UNWTO Global Conference on Building Partnerships for Sustainable Tourism for Development, visit http://know.unwto.org/event/unwto-global-conference-building-partnerships-sustainable-tourism-development.For more information on the Caribbean Tourism Organization please visitwww.OneCaribbean.org. Get the latest CTO updates on Twitter athttp://www.twitter.com/ctotourism. Connect with CTO on Facebook athttp://www.facebook.com/CaribbeanTourismOrganization.

Caribbean Tourism Organization Enters Partnership With OAG To Help Members With Powerful Market Insights

Caribbean Tourism Organization (CTO) ·13 February 2017
BRIDGETOWN, Barbados -- The Caribbean Tourism Organization (CTO), the Caribbean's tourism development agency, has entered into a marketing partnership with leading air travel data provider OAG to provide members with accurate, timely and actionable insight and analysis to aid decision-making and to spot opportunities in essential markets.The two organizations signed a cooperation agreement yesterday at the CTO's headquarters in Barbados, which provides for frequency and capacity data for the region, along with commentary on significant changes, to be accessible to CTO members. OAG will also provide CTO members with market reviews highlighting key variances as well as analysis identifying unserved markets and examining air traffic volumes throughout the major gateways serving the region. Members will also be able to access on-time performance data for major airlines and airports.As part of the agreement, signed by the CTO's secretary general Hugh Riley and Carolina Maitre, OAG's head of Florida, Latin America and the Caribbean region, all analysis will be accessible free of charge to CTO's members via www.oag.com/CTO. Members will be required to fill out a form and enter a password for first-time access."The air traffic data aggregated by OAG delivers a comprehensive analysis of regional market dynamics that will be a potent resource for our members. Access to on-time performance data will also be a valuable resource for what is becoming an increasingly important aspect of air travel," Hugh Riley, the CTO's secretary general said. "This partnership helps to significantly enhance the value of CTO membership and provides OAG with further exposure throughout the Caribbean, thus extending the reach of this highly respected global brand."OAG has the world's largest network of air travel data including the definitive schedules database of more than 900 airlines and over 4,000 airports. With the most extensive flight status information database in the market, OAG handles approximately 54 million records of flight status updates per year, processes 1.4 billion requests and continues to deliver in excess of 35 million dynamic flight status updates daily."There is no doubt that the accurate, timely analysis resulting from this partnership, will allow CTO members to make more informed decisions about their strategies," said Mike Benjamin, the chief operating officer at OAG. "In partnership, the CTO and OAG are committed to making sure that the organization's members flourish in the coming years."With this new strategic partnership with the CTO, OAG becomes the exclusive provider of schedules, traffic and flight status data on www.OneCaribbean.org.

Caribbean Tourism Organization (CTO) State of the Industry Report 2016 - dissection

Caribbean Tourism Organization (CTO) ·10 February 2017
Overview:I am going to discuss, in greater detail, the Caribbean tourism performance in 2016 and what to expect in 2017. 2016 marked another record-setting year as for the first time in our history we received over 29 million arrivals. This is also the 7th consecutive year of growth and our estimated 4.2% increase in tourism trips is the 3rd consecutive year above the global growth rate. Moreover, the average annual growth rate over the last 7 years slightly exceeded the average annual global growth rate of international trips. The performance in 2016 was primarily supported by sustained economic growth in the US, our main source market, and relatively low oil prices. Following an increase in the Caribbean market share of global visits in 2015, rising by 0.1 percentage points, it remained steady at 2.4% in 2016. Nevertheless, negative events such as a weak Canadian dollar and the most active hurricane season since 2012, especially in October, no doubt contributed to preventing our region from reaching the coveted target of 30 million arrivals. Among the destinations, tourist arrivals showed uneven growth. Of the 28 destinations reporting data for varying periods between January and December, 22 recorded increases ranging from quite modest to a robust 17.5% (the Turks & Caicos Islands), while the remaining six destinations experienced declines. Besides Turks and Caicos Islands, 4 countries, Belize, Cuba, Guyana, and Bermuda reported double digit growth rates. The contributing factors to these performances included greater air access from the source markets to the region and the realization of significant investments to enhance infrastructure (airport redevelopment) and product (hotels). With the exception of the Dutch Caribbean[1] (-5.6%), the major Caribbean sub-regions reported healthy growth. The Other Caribbean[2] countries' market, which accounts for almost half of all arrivals to the region, recorded the fastest growth rate (7.4%) in 2016. The Commonwealth Caribbean[3] and French Caribbean[4] grew by 4.1% and 4.2%, respectively. Market TrendsA further look into the performance of our major source markets reveals that demand for Caribbean vacations rose in all of them, except Canada, which fell by 3.4%. A weak currency and sluggish first half economic output contributed to the decline in Canadian trips to the Caribbean. More than 70% of the reporting destinations reported decreases in arrivals from this market. Consequently, Canadian market share fell to 11.3%. There were over 14.6 million U.S. visits to the region, 3.5% more than the previous year. This performance was attributed to solid economic growth, low unemployment rate and high consumer confidence in the US. In particular, seven destinations recorded double-digit increases within their reporting periods. This group includes Belize, the Turks & Caicos Islands, Bermuda, Antigua & Barbuda, Barbados, Grenada and Montserrat, while declines were recorded in six destinations. Arrivals from the European market totaled 5.6 million and improved by an estimated 11.4%, the strongest growth among the main markets, in spite of terrorist attacks in some countries, the Brexit referendum and mixed economic outcomes across continental Europe. In total, 72% of the reporting destinations registered increases in arrivals from this market. The top performing destinations, which registered double-digit increases, were the Turks & Caicos Islands, St. Maarten, Guyana and Anguilla. Caribbean intra-regional travel broke another record in 2016, as arrivals rose by 3.6% to register just over 1.7 million trips, the second consecutive year of growth. Robust double-digit growth was experienced in Guyana, St. Vincent & the Grenadines and the Turks & Caicos Islands. The region received about 11% fewer tourist arrivals from South America in 2016 compared to 2015. Hotel TrendsThe improvement in arrivals to the Caribbean was not reflected in improved hotel performance. According to Smith Travel Research[5], the primary revenue metrics were slightly down. The average daily rate (ADR) fell by less than a dollar to US$ 201.50 and revenue per available room contracted by 2.6% to US$ 134.48 while occupancy fell by 1.6 percentage points to 66.7%. This outcome reflects the rise of the sharing economy and additional hotel room stock. However, it is important to note that the hotel revenue indicators are still above the performances recorded between 2012 and 2014. Cruise Trends2016 was also a record breaking year for Caribbean cruising, as, cruise passenger arrivals to the region grew by about 1.3% to reach 26.3 million, in line with expectations at the beginning of 2016. Larger ships, port enhancements and new destinations on the Caribbean cruise itineraries helped to increase the attractiveness of Caribbean cruise holidays. Overall, only 48% of the reporting destinations registered growth with the best performances occurring in the Dominican Republic, the British Virgin Islands and Grenada, which all grew by double digits, while Belize became the eighth destination to record over one million cruise passenger visits this year. In total, the Caribbean received 33.7% of all cruise deployments in 2016. Visitor expenditureConsistent with increases in stay-over and cruise visits, total visitor expenditure is estimated to have increased by approximately 3.5% to reach US$35.5 billion. Outlook2016 saw the election of a new Republican Administration in the United States and the success of a referendum which mandates that the United Kingdom withdraw from the European Union. Both these events raise the level of global uncertainty, which could impact the performance of tourism in 2017 and beyond. Cuba was the destination that offered the greatest growth potential. However, at the end of 2016, several US-based airlines, citing reduced demand, announced they were cutting some of the promised capacity for 2017 to the destination. Altogether, we expect that tourist arrivals to the region will grow at a slower rate of between 2.5 and 3.5% in 2017. Further expansion of the cruise industry is expected in 2017, as 26 new vessels with a combined capacity of over 30 thousand passengers are expected to sail from the shipyards. The anticipated rise in cruise passenger arrivals to the region is projected to be between 1.5% and 2.5%.[1] Aruba, Bonaire, Curacao, Saba, St Eustatius, St Maarten.[2] Cancun, Cozumel, Cuba, Dom Republic, Haiti, Suriname[3] OECS + Bahamas, Barbados, Belize, Bermuda, Cayman Islands, Guyana, Jamaica, Trinidad & Tobago, Turks & Caicos Islands.[4] Guadeloupe and Martinique[5] a U.S. company that tracks supply and demand data for the hotel industry and provide valuable market share analysis for international, regional hotel chains and independent hotels

Caribbean Tourism Industry Performance Report 2016

Caribbean Tourism Organization (CTO) ·10 February 2017
Caribbean tourism continues to break new ground, surpassing 29 million arrivals for the first time in our history, and once again we have grown faster than the global average.Despite political uncertainties, security and economic challenges in our main source markets, tourist arrivals to the Caribbean increased by 4.2 percent in 2016, better than the 3.9 per cent overall, internationally.Encouragingly, we welcomed over one million more visitors last year than in 2015, to reach 29.3 million, continuing our proud record of growth for the seventh straight year.In addition, cruise passenger arrivals grew by an estimated 1.3 percent, to approximately 26.3 million.The United States continued to be our primary long-stay market, increasing by three-and-a-half percent and providing just about half of all arrivals. But while figures from the U.S National Travel & Tourism Office for the month of November showed that the Caribbean's share of the U.S outbound market was second only to Europe, the growth rate was the slowest among all regions.For the Caribbean it was from Europe where we saw the strongest growth. Despite terrorist attacks in some countries, the Brexit referendum in the UK and bumpy economic outcomes across continental Europe, Caribbean arrivals from UK/Europe climbed by over 11 percent, to reach 5.6 million, with the UK registering a growth of over four per cent, and Germany up by more than eight per cent.The strong European performance was evident in the healthy increases of between 6 percent and 16.8 percent in each month, compared to the corresponding months in 2015.The vexing issues of costly and fragmented intra-Caribbean travel were still in place last year. However, travel within the region increased for the second straight year, a clear sign of the interest by Caribbean people in taking vacations to their neighbouring countries.Conversely, Canada, a strong and reliable market for us during the challenging recession years, was uncharacteristically feeble last year, recording a drop of nearly 3.5 percent when compared to 2015.No doubt, we are proud of our region's performance in 2016 - the result of the combined efforts of our member countries, the CTO and our partners, who planned and executed a number of attractive and excellent programmes and activities to attract visitors and have them talking and writing and sharing images about the Caribbean.Our Year of Romance, for example, received broad participation despite the threat of Zika, and our social media campaigns in support of the year reached over 20 million people.Still, we had our shortfalls; our region did not break the 30 million arrivals barrier we had hoped for; but at 29.3 million there is still reason to celebrate.Among the countries reporting increases, growth was uneven, ranging from flat, to as high as 19 percent; while about one-fifth of the countries reported declines.Our hotel partners also experienced negative results when compared to 2015. These are important metrics which require particular attention. While it is critically important to monitor the numbers of visitors we welcome to our shores, knowing where they stay, how long they stay, what they spend and what contribution they make to the overall economy are all vital data points.According to Smith Travel Research, all hotel indicators were down, with the exception of the number of available rooms, which grew by just over one per cent. We'll share more details on that, in the presentation which follows.In conclusion, no doubt, 2016 will be remembered as another successful year for the Caribbean's main foreign exchange earner, with new record levels of visitor expenditure, tourist- and cruise-passenger arrivals.But the year will also be remembered as a challenging one for the hotel sector which continues to be under pressure.In the months ahead, we expect that tourist arrivals to the region will grow at a slower rate; between 2.5 per cent and 3.5 per cent in 2017. We also project increases of between 1.5 percent and 2.5 per cent in cruise passenger arrivals. So all things being equal we're expecting growth in 2017, but it will not be robust.I will now ask our Acting Director of Research, Ryan Skeete to dissect the numbers and give us his analysis.

Caribbean Tourism Arrivals Hit All-time High

Caribbean Tourism Organization (CTO) ·10 February 2017
BRIDGETOWN, Barbados -- Caribbean tourism broke new ground in 2016, surpassing 29 million arrivals for the first time ever, and once again growing faster than the global average."Despite political, security and economic uncertainties and challenges in our main source markets, tourist arrivals to the Caribbean increased by 4.2 percent in 2016, better than the 3.9 percent overall internationally," Secretary General of the Caribbean Tourism Organization (CTO) High Riley announced today in presenting the Caribbean Tourism Performance Report 2016."Encouragingly, we welcomed over one million more visitors last year than in 2015, to reach 29.3 million, continuing our proud record of continuous growth for the seventh straight year," he told a news conference held at CTO headquarters, and streamed to a global audience.Visitor expenditure also hit a new high, growing by an estimated 3.5 percent to reach US$35.5 billion.The United States remained the Caribbean's primary market with an estimated 14.6 million stay-over arrivals, up 3.5 percent on 2015.However, it was Europe that recorded the highest rate of growth among the main source markets, led by strong increases from Germany (8.2 per cent) and the United Kingdom (4.1 percent)."Despite terrorist attacks in some countries, the Brexit referendum in the UK and bumpy economic outcomes across continental Europe, arrivals from that market climbed by 11.4 percent, to reach 5.6 million. The strong European performance was evident by the healthy increases of between six and 16.8 percent in each month, compared to the corresponding month in 2015," Mr. Riley said.Intra- Caribbean travel also so performed well, recording a 3.6 percent increase - the second straight year of growth - despite costly and fragmented air service.Canada, normally a robust market for the Caribbean, recorded a decrease for the first time since 1994, and only the second contraction since 1982. The 3.3 million arrivals from that market represented a 3.4 per cent drop when compared to 2015.The South American market also contracted by 10.6 percent, mainly due to political instability in two of the main sources.The CTO secretary general also revealed that cruise arrivals grew at a slower pace of 1.3 percent to approximately 26.3 million, while the hotel sector recorded negative growth, with all hotel indicators contracting, with the exception of the number of available rooms, which grew by just over one percent, according to Smith Travel Research.Regarding the outlook for 2017, the CTO predicts increases of 2.5 and 3.5 percent in long-stay arrivals and increases of between 1.5 percent and 2.5 percent in cruise passenger arrivals.

CTO State Of The Tourism Industry Conference Examines Key Indicators Impacting Regional Tourism

Caribbean Tourism Organization (CTO) ·12 August 2016
The Caribbean Tourism Organization (CTO) has developed a comprehensive program for its annual State of the Tourism Industry Conference (SOTIC), the pre-eminent tourism gathering in the region, which will explore a range of subjects including how to transition the product, multicultural and emerging markets, creating a luxury experience and the sharing economy. SOTIC is scheduled Sept. 14 - 16, 2016 at the Hilton Barbados Resort.Themed Honouring Our Legacy, Defining Our Future, SOTIC brings together tourism decision-makers, including ministers, commissioners and directors of tourism, hotel and airline executives, travel agents, students and media. It is preceded by CTO business gatherings including meetings of the board of directors and the Council of Ministers and Commissioners of Tourism.General sessions start at 10:15 a.m. on Sept. 15 following the keynote address by Adam Stewart, chief executive officer of Sandals Resorts International, and take place throughout the day and Sept. 16. Panels include:Delivering the Luxury Experience - As wealth expands globally and middle classes emerge in populous countries, the demand for luxury travel will fuel the growth of this market highlighted by more meaningful, authentic, personalized and exclusive travel experiences. The session examines how Caribbean destinations can re-craft their value propositions in order to deliver a luxury experience that meets the demand and translates into revenue growth for the suppliers. Capturing the Multi-Cultural and Emerging Markets - Multicultural tourism is one of the fastest growing segments of the travel and tourism industry - estimated to be over a US$90 billion market. Established groups within this segment continue to grow, while new ones are fast emerging. This session is designed to give attendees insight into how to gain a share of these multicultural markets. Panelists will examine travel and spending patterns including "likes," "dislikes" and expectations, and how best to reach and retain these unfamiliar market segments. Is Tourism Entering a New and Difficult Age? - Various safety and security threats such as crime, natural disasters, health crises and global terrorism all have the ability to stifle the growth potential of Caribbean tourism. This session looks at practical strategies and concrete examples of how tourism stakeholders, working together with other government agencies, the media and independent businesses can plan and respond collaboratively at the national and regional levels to counteract or reduce such threats. No Place for the Status Quo - The dynamic nature of travel and tourism, coupled with changing demographics and attitudes, force the industry into a perpetual state of transition. In this session, tourism leaders discuss piloting an industry through a state of flux, utilizing alliances, diversifying source markets, and developing techniques to maintain the industry's prominence as a leading revenue earner and employment generator. The Sharing Economy: Opportunity or Threat? - There are aggressive players in the travel and tourism business and part of what is commonly called The Sharing Economy or the Consumer, Peer-to-Peer Rental Market. Overall business is currently valued at US$26 billion, and these players are already operating in the Caribbean and their numbers are estimated to experience rapid growth. Panelists will examine this hybrid market model and discuss the challenges, risks and opportunities for the Caribbean tourism sector. Creating Value Through Outstanding Visitor Experiences - The destination experience begins for a potential visitor long before the moment of touchdown. From a dynamic website, desirable accommodations, fascinating attractions, state-of-the-art airports and the services of travel agent specialists, this session will look at ways of enhancing the experiences of travelers to the Caribbean and positively impacting the bottom line. Caribbean Tourism Youth Congress - National "Junior Ministers of Tourism" comprising students between the ages of 14-17, research various facets of the tourism sector and share their vision for the future direction of regional tourism. Delegates should expect a thought-provoking and spirited exchange of views among our future leaders of the region as these young debaters vie for important prizes and the chance to be a youth ambassador for tourism. In addition to the general sessions, SOTIC will feature two workshops offered concurrently on Sept. 15 at 3:45 - 5:15 p.m. The workshops are as follows:Buckle Up: This Could Be Bumpy - Providing adequate intra-regional service has always been a challenge for the region. The issues are many but the answers appear to be few. This workshop will investigate how the Caribbean can "get it right." Picture It: Will You Be Here In Five Years? - To position a tourism destination, hotel or attraction in a way that is desirable, profitable and sustainable requires specific steps. This workshop will provide practical, straightforward answers to creating and achieving a vision for success. For complete session descriptions or to register for SOTIC, visithttp://sotic.onecaribbean.org/.This year's conference is organized in collaboration with Barbados' Ministry of Tourism and International Transport and the Barbados Tourism Marketing, Inc.

UNWTO HEAD TO MAKE FIRST EVER APPEARANCE AT CTO STATE OF THE TOURISM INDUSTRY CONFERENCE

Caribbean Tourism Organization (CTO) · 5 August 2016
The head of the United Nations agency responsible for the promotion of responsible, sustainable tourism will make his first ever appearance at a Caribbean Tourism Organization (CTO) event when he presents at the State of the Tourism Industry Conference (SOTIC) next month.Secretary General of the World Tourism Organization (UNWTO) Taleb Rifai will be joined by the president of the World Travel and Tourism Council (WTTC) David Scowsill and CTO secretary general Hugh Riley on a panel to discuss how to pilot an industry through a perpetual state of flux."The commitment of the UNWTO and the WTTC to participate in this conference fulfils our mandate to make leaders of the global tourism industry accessible to our members, to share information with us and exchange ideas on how to resolve issues and challenges and how to take advantage of opportunities in tourism globally," Mr. Riley said.During the session entitled, No Place For The Status Quo, the tourism leaders will delve into factors, such as changing demographics and attitudes, which drive the tourism industry into a state of constant transition, and how to continuously align the product to consumers' tastes."There really is no status quo in the tourism sector. Things are constantly changing; it's a dynamic industry, it's vulnerable to external shocks but it always recovers. When we look at issues that affect public health, security, terrorism, economic shocks, all of these things affect the success and the sustainability of the tourism sector," the CTO secretary general added.The session takes place from 9:45 a.m. to 11:00 a.m. on Friday September 16, immediately following the feature address by Craig Landry, the president of Air Canada Leisure Group.The State of the Tourism Industry Conference, which has as its theme, Honouring Our Legacy, Defining Our Future, is the pre-eminent tourism gathering in the region. It brings together tourism decision-makers, including ministers, commissioners and directors of tourism, hotel and airline executives, travel agents, students, the media and persons directly and indirectly involved in tourism. It is preceded by CTO business meetings, including meetings of the board of directors and the Council of Ministers and Commissioners of Tourism.A number of other presenters have been confirmed for SOTIC, which will explore subjects ranging from how to transition the product and multicultural and emerging markets to creating a luxury experience and the sharing economy.This year's conference at the Hilton Barbados Resort is organized in collaboration with Barbados' Ministry of Tourism and International Transport and the Barbados Tourism Marketing Inc.For more information on SOTIC, including how you can register, participate and benefit, visit www.onecaribbean.org. For a sound bite from the CTO secretary general, please click on the following link: http://bit.ly/2ay99wO.

Caribbean Maverick Adam Stewart to keynote State of the Industry Conference

Caribbean Tourism Organization (CTO) · 7 July 2016
The leader of one of the world's leading resort companies will outline a vision for Caribbean tourism as he sets the tone for the region's most important tourism gatherings, the State of the Industry Conference (SOTIC).The chief executive officer of Sandals Resorts International, Adam Stewart, will deliver the keynote address at the Sept. 14-16 event in Barbados, chairman of the Caribbean Tourism Organization (CTO), Barbados' minister of tourism and international transport Richard Sealy announced this morning (watch the press briefing)."We are honoured and excited to announce Mr Adam Stewart, the chief executive officer of Sandals Resorts International as the keynoter for SOTIC. Sandals is an influential Caribbean brand. Its impact on the economies of the countries in which it operates, and the other benefits it brings, such as immense global exposure which we otherwise could not afford, cannot be missed," Mr. Sealy said at a news conference at the CTO headquarters.Described as "a maverick on a mission, an energetic change agent, and an innovator who is not constrained by convention," Mr. Stewart is expected to share his views on the opportunities that lie ahead for Caribbean tourism and what must be done to cash in on these opportunities.His presentation will focus on the conference theme,Honouring Our Legacy, Defining Our Future, and is expected to draw on the Sandal CEO's experiences in leading the growth and expansion of the global brand since he took over as its chief executive officer at the age of 25."As chief executive officer of a brand born in the Caribbean, it is my sincere pleasure to join my colleagues and my friends this September in Barbados to discuss not only the state of our industry but the myriad of opportunities that lie ahead. We are on the precipice of interesting days and I am excited to consider how, together, we will continue to make a visit to the Caribbean absolutely compelling," Mr. Stewart, who has overseen the expansion of the resorts and the introduction of industry-changing innovation and developments, said ahead of the news conference.The keynote address will launch the first full day of the conference on Thursday, Sept. 15 at the Hilton Barbados Resort.Another leading presenter announced at today's news conference is Craig Landry, the president of Air Canada Leisure Group, who will be the featured speaker on Friday morning, Sept. 16.Mr. Landry oversees the Air Canada Vacations tour operator business and the leisure airline Air Canada Rouge, both of which are important partners and stakeholders in Caribbean tourism. Canada is itself a longstanding and critically important tourism partner for the region."The combination of a keynoter who is the chief executive officer of the Caribbean's foremost hotel brand - Adam Stewart of Sandals - and a featured speaker who is from Air Canada, signals the importance we attach to our vision for the Caribbean," stated Hugh Riley, the CTO's secretary general.Craig Landry has a complete understanding of Air Canada's pivotal role in the current environment, Canada's importance to the Caribbean, its economic challenges and opportunities, and its unique relationship with our region."A number of other presenters are being confirmed for SOTIC, which will explore subjects ranging from how to transition the product and multicultural and emerging markets to creating a luxury experience and the sharing economy.The CTO State of the Industry Conference is the pre-eminent tourism gathering in the region. It brings together tourism decision-makers, including ministers, commissioners and directors of tourism, hotel and airline executives, travel agents, students, the media and persons directly and indirectly involved in tourism. It is preceded by CTO business meetings, including meetings of the board of directors and the Council of Ministers and Commissioners of Tourism.This year's conference is organized in collaboration with Barbados' Ministry of Tourism and International Transport and the Barbados Tourism Marketing Inc. For more information on SOTIC, including how you can register, participate and benefit, visit www.onecaribbean.org.

Growing Wellness Industry Provides Differentiation, Utilization Of Resources In Caribbean, Expert Says

Caribbean Tourism Organization (CTO) ·15 April 2007
a true nature lovers "paradise." Blessed with one of the world's most beautiful reef systems and a healthy marine environment, the destination offers visitors an unforgettable underwater experience; whether they engage in snorkeling and diving activities or venture below the water's surface onboard a submarine. For those who have a robust taste for life and want to experience more adventure and exhilaration, the trio of islands has the supreme recipe for sports enthusiasts, not only in water but also on land; from walking, biking and hiking to golfing, fishing and taking part in a game of cricket or rugby.The Cayman Islands offers a diverse tourism product which embraces not only its land and marine environments but also showcases its cultural and built heritage, experienced in the culinary delights presented by the wide array of restaurants on the islands; the music, the arts and crafts, the museums, the traditional buildings and, especially, in the interaction with the people of Cayman.The Caribbean Tourism OrganizationThe Caribbean Tourism Organization (CTO), with headquarters in Barbados and marketing operations in New York, London and Toronto, is the Caribbean's tourism development agency and comprises membership of over 30 governments and a myriad of private sector entities.The CTO's mission is to provide to and through its members, the services and information needed for the development of sustainable tourism for the economic and social benefit of the Caribbean people. The organization provides specialized support and technical assistance to member countries in the areas of marketing, human resource development, research and statistics, information technology and sustainable tourism development. The CTO disseminates information on behalf of its member governments to consumers and the travel trade. CTO's New York office is located at 80 Broad Street, 32nd Floor, New York, NY 10004, USA; Tel: (212) 635-9530; Fax: (212) 635-9511; E-mail: ctony@caribtourism.com. CTO's London office is located at 22 The Quadrant, Richmond, Surrey TW9 1BP, England. Tel: 011 44 208 948 0057; Fax: 011 44 208 948 0067; E-mail: ctolondon@caribtourism.com; CTO Canada is located at 2 Bloor Street West, Suite 2601, Toronto, Ontario M4W 3E2, Canada. Tel: (416) 935 0767; Fax: (416) 935 0939. E-mail ctotoronto@caribtourism.com. CTO Headquarters is located at One Financial Place, Collymore Rock, St. Michael, Barbados; Tel: (246) 427-5242; Fax: (246) 429-3065; E-mail: ctobarbados@caribtourism.com. For more information, please visit or .

CTO's Caribbean Conference On Sustainable Tourism Development (stc-9) To Focus On 'health & Wellness: Communities, Environments & Economies'

Caribbean Tourism Organization (CTO) ·24 January 2007
a true nature lovers "paradise." Blessed with one of the world's most beautiful reef systems and a healthy marine environment, the destination offers visitors an unforgettable underwater experience; whether they engage in snorkeling and diving activities or venture below the water's surface onboard a submarine. For those who have a robust taste for life and want to experience more adventure and exhilaration, the trio of islands has the supreme recipe for sports enthusiasts, not only in water but also on land; from walking, biking and hiking to golfing, fishing and taking part in a game of cricket or rugby.The Cayman Islands offers a diverse tourism product which embraces not only its land and marine environments but also showcases its cultural and built heritage, experienced in the culinary delights presented by the wide array of restaurants on the islands; the music, the arts and crafts, the museums, the traditional buildings and, especially, in the interaction with the people of Cayman.The Caribbean Tourism OrganizationThe Caribbean Tourism Organization (CTO), with headquarters in Barbados and marketing operations in New York, London and Toronto, is the Caribbean's tourism development agency and comprises membership of over 30 governments and a myriad of private sector entities.The CTO's mission is to provide to and through its members, the services and information needed for the development of sustainable tourism for the economic and social benefit of the Caribbean people. The organization provides specialized support and technical assistance to member countries in the areas of marketing, human resource development, research and statistics, information technology and sustainable tourism development. The CTO disseminates information on behalf of its member governments to consumers and the travel trade. CTO's New York office is located at 80 Broad Street, 32nd Floor, New York, NY 10004, USA; Tel: (212) 635-9530; Fax: (212) 635-9511; E-mail: ctony@caribtourism.com. CTO's London office is located at 22 The Quadrant, Richmond, Surrey TW9 1BP, England. Tel: 011 44 208 948 0057; Fax: 011 44 208 948 0067; E-mail: ctolondon@caribtourism.com; CTO Canada is located at 2 Bloor Street West, Suite 2601, Toronto, Ontario M4W 3E2, Canada. Tel: (416) 935 0767; Fax: (416) 935 0939. E-mail ctotoronto@caribtourism.com. CTO Headquarters is located at One Financial Place, Collymore Rock, St. Michael, Barbados; Tel: (246) 427-5242; Fax: (246) 429-3065; E-mail: ctobarbados@caribtourism.com. For more information, please visit or .

Tourism Risk Management Models To Be Examined At 29th Annual Caribbean Tourism Conference In The Bahamas

Caribbean Tourism Organization (CTO) ·24 August 2006
BRIDGETOWN, Barbados | Delegates attending the Caribbean's premier tourism information exchange and networking event will examine tourism risk management models as practical planning and management tools for disasters. The Caribbean Tourism Organization (CTO) is planning a special session on disaster management at the 29th annual Caribbean Tourism Conference (CTC-29) to be held in The Bahamas from Oct. 22-25, 2006. It is one of several Master Classes planned to afford delegates the opportunity to gain valuable knowledge on areas that are critical to the sustainability and development of the tourism sector. This Master Class on Crisis Preparedness, Communications and Recovery will strengthen delegates' ability to conduct hazard and risk analyses and will offer practical guidelines and working templates for risk management planning that are necessary to reduce the impacts of natural and man-made hazards. Presenters will discuss how to identify the short and long term risks to the tourism industry and how to manage these risks, as well as the sort of risk management strategies that must be put in place to mitigate the damage. "Because of the increasing ease and lower cost of communications in today's global marketplace the Caribbean is now open to millions of new eyes and many more potential visitors," said Vincent Vanderpool-Wallace, the secretary general of the CTO. "Along with this benefit, comes the certainty that we will be scrutinized more thoroughly as well. Therefore, we must prepare not only our marketing messages more thoroughly, but also our responses to both internal and external forces that may impact tourism." The secretary general said that continued development and diversification of the industry presents immense potential for growth. However, he said, potential shocks and threats that can have significant negative impact on the industry are looming. These threats range from conflicts in the Middle East and terrorism, to bird flu and hurricanes and other natural disasters, and can result in catastrophic financial and economic losses. "A systematic approach to crisis and disaster preparedness, response and recovery is a necessary and critical component of a sustainable tourism industry. How we respond can save or destroy vital jobs in each of our nations," Mr. Vanderpool-Wallace stated.Delegates who attend this Master Class will receive Continuing Education Credits from George Washington University. The Westin and Sheraton Our Lucaya Resort on Grand Bahama Island is the host hotel for CTC-29, which will be preceded by meetings of the ministers and commissioners of tourism; the Board of Directors and various CTO committees.The theme for this year's conference is "Cooperation, Innovation, Rejuvenation: Creating a Brand New Caribbean." Conference details, including how to register, can be found on . The Islands Of The Bahamas"The 700 islands and 2500 cays of The Islands Of The Bahamas lie just off the coast of familiar." Declared one of the hottest destinations in the world by Cond Nast Traveler, The Bahamas attract visitors with world-class diving and fishing, impossibly beautiful water, miles of picture-perfect beaches and the island life from the non-stop excitement and entertainment of Nassau/Paradise Island and Grand Bahama Island to the laid-back lifestyle of the Out Islands. For more information on, travel packages, activities and accommodations throughout The Islands Of The Bahamas visit . The Caribbean Tourism OrganizationThe Caribbean Tourism Organization (CTO), with headquarters in Barbados and marketing operations in New York, London and Toronto, is the Caribbean's tourism development agency and comprises membership of over 30 governments and a myriad of private sector entities.The CTO's mission is to provide to and through its members, the services and information needed for the development of sustainable tourism for the economic and social benefit of the Caribbean people. The organization provides specialized support and technical assistance to member countries in the areas of marketing, human resource development, research and statistics, information technology and sustainable tourism development. The CTO disseminates information on behalf of its member governments to consumers and the travel trade. CTO's New York office is located at 80 Broad Street, 32nd Floor, New York, NY 10004, USA; Tel: (212) 635-9530; Fax: (212) 635-9511; E-mail: ctony@caribtourism.com. CTO's London office is located at 22 The Quadrant, Richmond, Surrey TW9 1BP, England. Tel: 011 44 208 948 0057; Fax: 011 44 208 948 0067; E-mail: ctolondon@caribtourism.com; CTO Canada is located at 2 Bloor Street West, Suite 2601, Toronto, Ontario M4W 3E2, Canada. Tel: (416) 935 0767; Fax: (416) 935 0939. E-mail ctotoronto@caribtourism.com. CTO Headquarters is located at One Financial Place, Collymore Rock, St. Michael, Barbados; Tel: (246) 427-5242; Fax: (246) 429-3065; E-mail: ctobarbados@caribtourism.com. For more information, please visit or .

Newletter

Thank you for subscribing. Your email address has been added to our mailing list.
Close
To subscribe to the Finance Bytes Newsletter please enter your contact details below.
An error occured, please check your input and try again.
I do want to receive the Finance Bytes email newsletter.
By submitting this form, you have read and agreed to the Privacy Notice of HFTP.
You may unsubscribe to these emails at any time.
CancelSubscribe