advertisement
commercial

Cyber experts have warned that the travel industry as a whole is particularly exposed to criminal activity

Guestline Blog - 20 July 2017
At a special Travel Weekly summit, a group of travel experts examined the growing threat from cyber criminals and what travel firms can do to protect themselves from attack. We heard from experts in cybercrime and data security. It covered fraud, security, cyber-crime, compliance, payments, data, company structures to cope with all this and disaster recovery. In the hospitality industry, as in the wider travel industry, it has become vital that IT security is given priority focus as firms become increasingly global, embrace new forms of payment, outsource to third-party Software as a Service (SaaS) solutions and move to cloud computing. The threat of cybercrime has never been so acute as some major companies outside of the travel sector have found to their cost. Indeed, most recently here in the UK we have also seen the widespread chaos in the NHS that the huge ransomware attack brought about.
commercial

Guestline announce partnership agreement with Digital Alchemy

Guestline Blog - 20 July 2017
Guestline and Digital Alchemy, a leading provider of CRM solutions in the hospitality marketplace, are pleased to announce a partnership agreement. Digital Alchemy's team of hospitality veterans create industry-leading CRM solutions for hotels, spas, and resorts. Their passion for the hospitality industry has driven them to develop digital marketing solutions that drive revenue and empower property management teams to raise the bar for guests like never before. Digital Alchemy has a proven solution that, when paired with Guestline solutions, will allow properties to drill down into customer data and ensure every opportunity to drive revenue is optimised. They offer pre- and post-stay targeted email communications, including Confirmation Emails, Pre-Stay Reminder Emails, PostStay surveys, targeted email offers and more. Digital Alchemy’s professionals are dedicated to increasing guest engagement while turning your guests into customers for life.
commercial

Become a Guestline integration partner

Guestline Blog - 9 May 2017
Fully integrated and cloud-hosted, Guestline solutions are easy to install and quick to deploy with low cost of ownership. Designed to eliminate the challenges of disparate hotel systems and associated supplier connectivity fatigue, the solutions also address the ever-present need to grow occupancy, optimise room rates and reduce costs. Our range of end-to-end hospitality technology solutions come with a wide variety of existing interfaces. While Guestline are always keen to integrate with partners and passionately believe that technology works best when it is “joined up”, like every company we need to ensure that our R&D effort is focused in the rights areas and, as such, we will look to prioritise integrations specifically requested by clients. With this in mind please provide the information below and we shall assess and respond to your request.
commercial

How the hospitality industry is embracing social media... and the results are generating revenue

Guestline Blog - 26 April 2017
With 2.3 billion active on social media, it is no surprise that online marketing, specifically social media marketing, is a hot topic in hospitality. 91% of retail brands use two or more social media channels and the hospitality industry should be no different. A fairly unknown and potentially daunting concept to many, here we look at just some of the ways media savvy hoteliers have embraced the channel and the interesting results they have seen. From Facebook, Twitter and Instagram to blogging, let’s dive in and take a closer look at the ways you can adopt some successful strategies for your own property.
commercial

Join Guestline on LinkedIn, Facebook, Twitter or Instagram and you stand the chance of winning some Chocolate treats!

Guestline Blog - 12 April 2017
This week, we would like to treat a few of our followers with some Hotel Chocolat goodies, because... we appreciate all your support and custom and this is just a little way to say ‘Thank You!’ to you and your teams. All you have to do to be in with a chance of being picked is join us on one of the four following channels and a selection will be picked at random to receive a little treat from Guestline. On each social media platform, you will find the following picture – Just leave a like or comment and your name is in the hat!
commercial

Industry joins forces to promote staying in a pub

Guestline Blog - 22 March 2017
The pub sector has joined forces behind a new industry initiative to promote staying in pubs as an alternative to hotels. The second Profitable Beds in Pubs event took place in London this week, with representatives from: the Association of Licensed Multiple Retailers, Guestline, In a Pub and Stay in a Pub hearing from delegates on the growing consumer trend of overnight pub stays. Speakers highlighted the importance of businesses standing out in an emerging marketplace and provided tips on maximising offerings and connecting with customers. Topics discussed included digital marketing for pub accommodation, revenue management, the importance of managing guest reviews, the impact of tourist accommodation legislation and a presentation of research findings on pub accommodation.
commercial

Innkeeper's Lodge, managed by Mitchells & Butlers, select Guestline's suite of hospitality solutions for their 51 sites

Guestline Blog - 14 February 2017
Innkeeper's Lodge are the latest hotel group to select Guestline's comprehensive suite of hospitality software solutions. Opting for Rezlynx, (Guestline's cloud hosted property management system), CRS (Central Reservation System), Guestline Distribution, PCI (Guestline's integrated payment gateway) and WebSuite, (Guestline's digital marketing solutions) will provide Innkeeper's Lodge with scalable, functionality-rich next generation technology. Owned and managed by Mitchells & Butlers, a leading restaurant and pub company in the UK, Innkeeper's Lodge required a technology solution that could deliver multi-property management across the 51 properties in the portfolio. Quote from Mitchells & Butlers ' Guestline's user-friendly interfaces, secure data storage, transparent management reporting and enhanced control of rates and room inventory across all channels were some of the many factors taken into consideration when we evaluated the marketplace and selected Guestline. O
commercial

Property management systems: the heart of a hotel's IT setup

Guestline Blog - 6 February 2017
Sitting at the heart of a hotel's IT setup, a property management system is key to many operators' business. Ross Bentley explores the latest trends A property management system (PMS) is a fundamental part of any hotel's operation. It sits at the heart of the property's IT system and its core function is to manage room bookings and inform staff and managers how many rooms have been sold or are vacant for any particular night, as well as the rates for individual rooms. PMSs can also interface with electronic locking systems, allowing key cards to be encoded and managed. Many larger hotels also integrate their energy management system with their PMS to set room temperatures upon guest check-in and automatically switch to energy-saving mode when they check out. Likewise, because they are at the centre of operations, PMSs have traditionally linked to telephony and in-room entertainment systems, restaurant and bar points of sale, and golf and spa booking facilities, so in-property se
commercial

Thank you for staying with us, See you soon!

Guestline Blog - 26 January 2017
So - there you are! You’ve just said goodbye to one of your hopefully happy guests. If you are hoping to see them again soon, have you had a chance to chat to them and perhaps make another booking for them prior to completing the check-out? Great, well done! It’s amazing how many guests aren’t asked whether they have plans to come back. I’m guessing you’ve budgeted to have more direct bookings and “win” back some of the business currently being delivered by the OTA’s whilst still maintaining a good relationship with them too. Perhaps you’ve set it as a KPI target. Let’s take a closer look at the possibilities of “winning back” some bookings and - more importantly - the rules of engagement.
commercial

Guestline launch door entry and check-in app

Guestline Blog - 20 January 2017
Guestline's integration to the Keez app enables guests to check-in to their pre-assigned room and open their door from their smart phone. The app, which is integrated with Guestline's Rezlynx property management system, will improve check-in and out processes, saving guests time and effort and enhancing the overall guest experience. Meanwhile, the hotel will be able to reduce costs, drive repeat bookings and improve customer service.
commercial

Prepare for 2017 by getting your system in shape for the year ahead!

Guestline Blog - 15 December 2016
Our System MOT’s have been designed for hotels to streamline their current property management and distribution systems and get acquainted with the latest functionality to maximise efficiency for the year ahead. Aimed at General Managers, Revenue Managers, Front of House staff and new starters, they will learn how to effectively: - · Streamline your current system to improve efficiency · Maximise revenue through the channels and online bookings · Tidy databases and remove unwanted codes · Cleanse your system and get it back on track for the new year. “This is an ideal time for properties to cleanse their systems and get them back on track for a successful 2017. Our trainers can help staff brush up their skills and increase their knowledge on the systems by teaching them best practice on a multitude of functions like sales and marketing templates, financial and revenue reports, rate optimisation and reservations for example. Hotels will be able to streamline their systems to maximise revenue and efficiency for the site. We can also offer bespoke training according to the hotel’s specific requirements if they prefer something more tailor-made.” Sarah Jones, Guestline Operations Director.
commercial

Guestline Connect in Ireland update

Guestline Blog - 14 December 2016
Over 40 guests recently attended our first Connect event in Ireland. Held at The Clayton Hotel in Dublin and hosted in conjunction with our Irish partner Tierney’s (a leading independent IT solution provider), hoteliers and consultants heard from a range of industry experts on the latest technological innovations on the market place. We were joined by key partners, Google, Cadenza, Digital Alchemy and GuestRevu who demonstrated how hoteliers could convert their online presence into bookings; how to drive reviews to TripAdvisor; how to maximise business intelligence and how to effectively communicate with your guest after the reservation process. The event also included an opportunity for all guests to network and share best practice.
commercial

Take full control of your properties website

Guestline Blog - 20 September 2016
Long gone are the days where hoteliers needed to rely on a 3rd party web agency to manage, maintain and update their own website in order to stay current and on top of their game. With technology and more noticeably, website functionality, evolving at a spectacular rate, it is of no surprise hoteliers can now take full control of one of their most important assets – their hotel website - with an editable CMS (Content Management System)! No longer do hoteliers need to pay every time they upload a special offer or need to change an event on the website - hoteliers can bring the day to day management in house and reduce costs whilst gaining the ability to update and upload at the click of a finger.
commercial

How can you use the OTA's to your advantage, drive direct bookings and reduce commissions?

Guestline Blog - 13 September 2016
With so many articles about reducing your reliance on Online Travel Agents and driving more direct bookings, hoteliers can be left feeling over whelmed with where to start. Everyone knows a commission free booking is much more profitable than an OTA booking but, how do you encourage direct bookings and how can you use the OTA’s to your advantage? In an ever competitive market place, hotels are striving to deliver more direct bookings to boost revenue and the hotel’s website can play a crucial role in achieving this. Ensuring your website is visually appealing, can be easily navigated and is easy to book must be top of your priority list. Many potential guests will find your hotel via an Online Travel Agent and then research your hotel online ultimately ending up on your website. You can read our thoughts on how to create good first impressions on your website on this blog.
commercial

Delivering successful e-mail campaigns in the hospitality sector

Guestline Blog - 9 September 2016
Following on from our previous blog on digital marketing, we thought it would make sense to focus on the next top area of interest – E–marketing. Successful e-marketing can really boost a hotels occupancy, revenue and reputation and drive a steady flow of direct bookings through to a property. With 79% of people using their smartphones to read email (that’s a higher percentage than people that use a smartphone to make phone calls!), email marketing is as popular as ever. Having a responsive e-mail campaign platform is no longer an added extra but a necessity. 71.2% of people will delete an email immediately if it does not display correctly – hoteliers must ensure they are catering for the target audience, maximising potential reach and utilising all tools made available to them through various marketing platforms.
commercial

Drive online and mobile bookings through your website

Guestline Blog - 30 August 2016
In an increasingly mobile savvy world, it is of no surprise that today’s traveller has different booking habits and access to a range of comparison tools at the touch of a button. 8 out of 10 guests book online so it’s imperative that your website is equipped with a simple and fast booking engine. And with 5 billion mobile devices in the world today and mobile search for hotels now more common than desktop, how mobile friendly is your website? We have seen hundreds of articles throughout the year on the increase of online and mobile bookings but, as a hotelier, how do you capture these? Ensuring your website is mobile friendly and fully optimised is a great big leap in the right direction, catering for your target audience is of upmost importance when attracting them to your site and more importantly enticing them to stay and ultimately book with you.
commercial

Make a great first impression - with your website!

Guestline Blog - 24 August 2016
As you well know, first impressions count and it takes just one-tenth of a second for us to judge someone or something and form an opinion! Many people are under the illusion that a hotel's first impressions are made at the point of reception, stood outside the hotel on arrival or even on meeting front of house staff at check in ...but in reality, guests have more than likely already formed their opinions far before this point. In a day and age where digital rules, guests are flocking online to check out the hotel's offerings and to decide whether or not the hotel meets their expectations. When it only takes a few milliseconds for bookers to form an opinion on your website, it is of course of no surprise that a property's website is of upmost importance in moulding a potential guest's first impression. Your website is the digital version of old school brochures, an opportunity to really showcase your facilities and show off your best assets. Photos of the bedrooms (and the views
commercial

Pause for paws? Barking mad? Tails a wagging? ...How can you tap into the pet friendly accommodation offering

Guestline Blog - 9 August 2016
In recent years taking your pets, most commonly your dogs, on holiday with you is becoming the norm - and hotels can tap into a niche market to drive loyalty, guest satisfaction and revenue by offering pet friendly accommodation. Research carried out by a pet insurance provider discovered that over half of British dog owners are prepared to pay extra for pet friendly accommodation and a fifth of dog owners claimed they would be willing to pay up to £25.00 more per night. Over the course of a year, accommodating pets could provide hoteliers with a boost in revenue reaching thousands of pounds. Almost a quarter of UK households own a dog which makes pet friendly offerings a very lucrative market. Advertise the fact you are pet friendly and include added revenue opportunities such as a pet menu, pet treats or even organise a pet related grooming package including overnight accommodation, a pet behaviour therapist session or planned walks in the surrounding areas! A survey carr
commercial

Time for a change of career in the hospitality industry?

Guestline Blog - 29 July 2016
Guestline is a market leader in the supply of cloud based property management solutions for the hospitality industry. Due to continued growth of our product range and expanding client base, we are continually looking to recruit confident, self-motivated individuals for a diverse range of roles within the company. If you are interested in being part of an international, fast-growing, dynamic and rewarding company, then you should think about a career with Guestline.
commercial

Where can I finance software for the hospitality industry?

Guestline Blog - 22 July 2016
Guestline and Bluestar Leasing have been working in partnership for over 4 years. During this period many hoteliers have opted for Bluestar’s finance when purchasing their Guestline system. Below we have a guest blog from Bluestar themselves on where hoteliers can turn when they need financing options.

In the Hot Seat with Joanne Cook from Best Western Hotels

Guestline Blog - 30 June 2016
Describe your job in a nutshell – I work as the Head of Business Change for Best Western Hotels GB. My team and I work together to both support and implement a great deal of business change via a series of very different projects. The Best Western Business Change team has a fantastic set of diverse skills from business data analysis, business systems and process knowledge to industry recognised project management best practice and change management principles. The Best Western Member Helpdesk also form a crucial part of the team in ensuring that the communication and support for the numerous changes we implement is always available for our members.
commercial

Content marketing - A check list for hotel websites

Guestline Blog - 23 June 2016
With so much competition, your website needs to stand out from the crowd, draw guests in and help convert bookings. It also helps justify your rates and manage guest expectations. Here’s some tips for delivering first class content on your website:
commercial

The Connected Traveller - The power of Review Express with TripAdvisor and Guestline

Guestline Blog - 21 June 2016
It’s no secret that hotels benefit from great reviews from guests with 93% of hoteliers stating that online traveller reviews are important for the future of their business. And its common knowledge that potential guests read these before making their choice but just how much of an effect do reviews have on your occupancy and most importantly revenue? In 2001, the first ever TripAdvisor review was published - fast forward to 2016 and 340 million unique monthly users are hitting the site – I’m sure you will agree, these are pretty impressive figures! But what are these people doing? What influence does the content have? How can you control this?
commercial

Driving down the cost of distribution

Guestline Blog - 3 June 2016
There were several insightful seminars at the recent National Hotel Marketing Conference, one of which was on distribution costs and ways to reduce them. Here's some ideas that were gleamed from the conference that might help you drive down distribution costs: * Review your agreement with the OTAs and look at your commercial terms, are there any other costs to consider other than just their commissions? * Have regular account manager reviews with your channel partner - how do you compare to the local competition on these channels, is there anything more you can be doing to enhance your profile and drive bookings? What's the latest trends and research pointing at? * Do you know what your cost of acquisition is? Manage and review your revenue streams by cost of sale and from where they were derived. * Review your channel roster and number of partners you're currently working with - you might be able to work more effectively with a smaller number so it might be an idea to condense
commercial

Cumbria is 'open for business' this summer!

Guestline Blog - 31 May 2016
Following on from the Cumbria floods, Guestline are pleased to see most hoteliers across the Lake District are getting back to their former glory and open for business during this summer season. After the recent floods, many hotels were forced to close their doors and many experienced a dramatic decrease in visitors during the difficult time. Five months on and the community has worked together to welcome tourists back to one of the country's most beautiful places. Lake Districts hotels such as The Inn On the Square, The Whitewater Hotel, The Swan Hotel and The Lakeside Hotel were all affected and were forced to close due to the floods. Robert Teasdale, whose local convenience store has reopened after being under three foot of water during the floods, says 'Some people still believe that Glenridding is shut, the battle is to tell people that the village is open. What we really need now is for people to come and support local businesses.' Following on from the devastation of the
commercial

Is mobile really that important for the hospitality industry?

Guestline Blog - 18 May 2016
So, for the last 12 months there have been lots of talk on the growth in mobile bookings, how mobile is king and how all marketing focus should be put into the all mighty 'Mobile'. The question is, is this still the case? Of course it is! With 5 billion mobile devices in the world right now, which is forecasted to rise to over 33 billion by 2020, there really has never been a better time to re-evaluate your mobile offering. Hoteliers can take simple steps to ensure they capture their target audience through smartphones and tablets - especially next generation travellers who regularly use 3 or more devices and will account for 76% of all bookings by 2020. 20% of online room bookings originate from mobile devices, and in such a competitive market place, can you afford to lag behind with the times? By ensuring you have a mobile responsive website you can be rest assured mobile traffic will not instantly drop of your website - 60% of users will stop using a website within 5 seconds

Newletter

Thank you for subscribing. Your email address has been added to our mailing list.
Close
To subscribe to the Club Bytes Newsletter please enter your email address below.
An error occured, please check your input and try again.
CancelSubscribe