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Article: For Programmatic to Rise in Asia-Pacific, the Insertion Order Must Die

eMarketer - 24 July 2017
This year, demand-side platform (DSP) The Trade Desk is bulking up its presence in China—a country notorious for its lack of transparency in the digital advertising market. Matt Harty, The Trade Desk’s senior vice president of Asia-Pacific, spoke with eMarketer’s David Green about the state of programmatic in Asia-Pacific and the increasing demand for transparency in China’s digital advertising ecosystem.
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Article: Ecommerce in Germany Up as Buying Expands to More Product Types

eMarketer - 24 July 2017
Double-digit increases in ecommerce sales for several product categories helped push B2C ecommerce sales in Germany up 12% year over year in the second quarter, according to figures from ecommerce and mail order industry association Bundesverband E-Commerce und Versandhandel (bevh).
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Article: How Four of the Biggest Mobile Messaging Apps Stack Up

eMarketer - 24 July 2017
Mobile messaging apps are, hands down, one of the most challenging marketing environments to master today, but that isn’t stopping businesses from trying. Success is heavily influenced by where a business operates and the app or apps they choose to use.
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Article: eMarketer Releases Latest Estimates for Worldwide Messaging App Usage

eMarketer - 21 July 2017
The appeal of mobile messaging apps continues to spread. eMarketer projects that 1.82 billion people across the globe will use apps like Facebook Messenger and WeChat in 2017, an increase of 15.5% year over year. In absolute figures, an additional 243 million mobile phone users worldwide will start using mobile messaging apps this year, according to eMarketer’s updated forecast. Through at least 2020, this growth will be widespread, occurring in each of the 22 countries included in the estimates.
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Article: Listen In: 'Fake News,' Trust in Media and the Consequences for Advertisers

eMarketer - 20 July 2017
In the latest episode of "Behind the Numbers," we tackle the rise of "fake news," the erosion of consumer confidence in mainstream media and the unfolding challenges these trends pose for advertisers and publishers.
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Article: In India, Mobile Financial Services Are Displacing Traditional Ones

eMarketer - 20 July 2017
Mobile payments are almost on par with credit card use among some consumers in India, according to new data from financial services provider FIS. A survey of internet users conducted on behalf of the firm by Kantar TNS in December 2016 found that 40% of respondents had used a credit card to complete a digital shopping transaction, while almost the same number (37%) had used some kind of mobile payment service.
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Article: Facebook Explores a News Subscription Product

eMarketer - 20 July 2017
Facebook is in early talks with several news publishers to begin testing a paywall for subscription news stories in October. Campbell Brown, Facebook’s head of news partnerships, spoke about the social media giant’s plans at an industry conference earlier this week. “One of the things we heard in our initial meetings from many newspapers and digital publishers is that ‘we want a subscription product—we want to be able to see a paywall in Facebook.’ And that is something we’re doing now,” Brown said, as reported by TheStreet.com
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Article: P2P Payment Transactions to Exceed $120 Billion This Year

eMarketer - 18 July 2017
The use of mobile peer-to-peer (P2P) payment apps such as Venmo in the US will continue to grow by double digits through 2021, according to eMarketer’s latest mobile banking and payments forecast. The transaction value of US mobile P2P payments will grow 55.0% this year to $120.38 billion. This figure is on pace to double by 2021.
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Article: How B2Bs Are Harnessing the Event Stack

eMarketer - 17 July 2017
Face-to-face events have always been a way for B2Bs to effectively reach and communicate with clients and prospects. "Even with the rise of more measureable digital marketing tactics, in-person events continue to be a major avenue for building relationships, influencing attendees and sharing industry thought leadership," said eMarketer analyst Jillian Ryan and author of the new report "B2B Event Marketing 2017: How the Event Stack Bridges Offline and Online."
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Article: Five Insights into China's Virtual Reality Sector

eMarketer - 17 July 2017
Chinese media dubbed 2016 as the “birth year” of virtual reality (VR) in the country. Tech companies, including the big three—Alibaba, Tencent and Baidu—all sought to set up their own VR initiatives. China may become the first market to see mass VR adoption by consumers thanks to drivers like government support, a willingness by consumers to adopt new tech and a highly competitive environment that will force prices down and foster innovation.
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Article: Social Boosts Digital Advertising's Dominance in France

eMarketer - 14 July 2017
Following a 2016 in which digital ad spending surpassed TV outlays in France for the first time, digital extended its lead on other media in the first quarter of 2017, according to data released this week by Syndicat des Régies Internet (SRI). And social media was largely responsible for that growth.
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Article: Marketing in China: Can Chatbots Take Over Customer Service?

eMarketer - 14 July 2017
As chatbot technology becomes more sophisticated, it is able to absorb a significant portion of a brand’s online customer service. Take Emotibot Technologies—the Chinese company’s chatbot was designed to read and react to 22 different human emotions, and clients like VIP.com use the bot to have better machine-powered interactions with customers. eMarketer’s David Green spoke with Rita Chao, Emotibot’s COO, about the expanding role chatbots are playing for marketers.
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Article: What Marketers Need to Overcome to Reach Digital Maturity

eMarketer - 14 July 2017
Inching toward digital maturity isn’t an easy path for most marketers. According to data from MIT Sloan Management Review, in collaboration with Deloitte, many executives and managers worldwide know there are steps their organizations need to take to increase their company’s digital maturity.
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Article: Listen In: The Ins and Outs of Data Management

eMarketer - 14 July 2017
In the latest episode of eMarketer's "Behind the Numbers" podcast, analyst Lauren Fisher outlines the issues involved in data management, and the ways that marketers can think about, organize, integrate and analyze data to shift their focus from channels to audiences.
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Article: Listen In: How Many People Can Social Media Reach?

eMarketer - 13 July 2017
In the latest episode of "Behind the Numbers," eMarketer's Monica Peart and Debra Aho Williamson talk about social media users, and which format and player will dominate the space.
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Article: Appeal of Smart Homes Eludes Many in the US

eMarketer - 13 July 2017
In theory, smart homes provide their owners with a range of technological solutions intended to help manage their households. But so far, it appears that consumers have not yet internalized the potential advantages of homes connected to the internet. According to a May 2017 survey from Hive, more than eight in 10 US internet users were familiar with the idea of smart homes. However, a sizable percentage of respondents (42%) had little understanding of how the technology could make their lives easier.tle to no understanding of how the technology might make their lives
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Newsroom: eMarketer Releases New Addressable TV Ad Spending Estimates

eMarketer - 12 July 2017
Targeted, or addressable, TV ad spending in the US is growing quickly, but will remain a small portion of total TV spend for the foreseeable future. According to eMarketer’s latest forecast, US addressable TV ad expenditures will grow 65.8% to reach $1.26 billion in 2017. eMarketer includes broadcast and cable TV in its TV ad spending forecasts, but excludes digital.
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Article: What the EU's Google Ruling Means for Brands and Content Management Providers Worldwide

eMarketer - 11 July 2017
In June, the EU fined Google $2.7 billion for “unfairly” ranking some of its own services over those of rivals. Though this won’t have an immediate impact on the US, it could eventually reverberate and create new challenges for content management providers and international brands. Kevin Lee, co-founder and chairman of search engine marketing company Didit, spoke with eMarketer’s Maria Minsker about the potential consequences.
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Article: Stripe Makes Cross-Border Purchases Easier for Chinese Consumers

eMarketer - 11 July 2017
Digital payment services in China are increasingly wending further from home as they seek to expand into foreign markets. This week, platforms Alipay and WeChat Pay took another significant step in that direction through a partnership with Stripe, a US-headquartered firm that offers a service similar to PayPal’s that gives both merchants and individuals the ability to make online payments.
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Article: Is Video a Game Changer for Virtual Reality?

eMarketer - 11 July 2017
Adoption of virtual reality (VR) headsets hasn’t grown by leaps and bounds. For one, the devices aren’t cheap. While there are affordable options out there, some can leave a substantial dent in a consumer’s wallet. And many consumers don’t want to shell out money for a device they feel doesn’t have enough content. But video may change their perception.
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Article: In the Netherlands, Programmatic Advertising's a Hit with 'the Locals'

eMarketer - 11 July 2017
Programmatic ad spending grew modestly in the Netherlands in 2016 when compared with leading Western markets. Nevertheless, programmatic became the dominant method for selling digital ad space among the country’s smaller local publishers for the first time, a recent study found. The value of digital display ad spending transacted programmatically in the Netherlands rose by 20% in 2016 to €225 million ($249 million), according to figures released by the Interactive Advertising Bureau Netherlands (IAB Netherlands) and Deloitte.

Article: For Many, Technology Addiction Is Real

eMarketer - 6 July 2017
Many people have a hard time walking away from their devices, even when they know they should. A study from GfK found that over a third of internet users worldwide agree they have a hard time disconnecting from technology. Younger users struggle most with technology attachment.

Article: Uber, Airbnb Lead the Way as Sharing Economy Expands

eMarketer - 30 June 2017
As trust and familiarity with sharing economy services continues to grow, so too will the number of users. According to eMarketer’s latest estimates, over a quarter (26.0%) of US adult internet users—or 56.5 million people—will use a sharing economy service at least once in 2017. This is a higher figure than previously projected due to stronger-than-expected uptake of both ride- and home-sharing services.
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Newsroom: Mobile Drives Growth of Online Travel Bookings

eMarketer - 21 June 2017
As the summer travel season officially gets underway, a growing number of Americans will use their smartphones and tablets to book a trip, according to eMarketer’s latest forecast on digital and mobile travel. This year, digital travel sales in the US will reach $189.62 billion, 40.0% of which will come from mobile devices.
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Article: Listen In: Telepathic Texting-Outlandish Idea or Tomorrow's Reality?

eMarketer - 13 June 2017
In the first of a series of conversations about ideas at the bleeding edge of innovation, eMarketer's Marcus Johnson and Ezra Palmer discuss the concept of telepathic texting. Is this an outlandish idea, or will it become a marketplace reality?
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Newsroom: UK Ad Blocking, Slowing Growth, but a Problem Yet to be Solved

eMarketer - 6 June 2017
More than one-fifth (20.9%) of UK internet users, totaling 11.4 million, will use ad blocking software this year, according to eMarketer’s latest forecasts. This represents a slight downward adjustment from last year’s estimates, with user growth beginning to slow, dropping to single digits in 2018.

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