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How to Make Your Workplace Healthy [Infographic]

MarketingProfs·Requires Registration - 21 July 2017
Considering that American adults spend at least one-third of their lives at work, it makes sense that your workspace contribute to your overall health. Take a few seconds to look at how you're sitting, where your monitor is positioned, and what's around you. Do you feel good? Should you be sitting up straighter?
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Why Most Marketers Should Care About Virtual and Augmented Reality

MarketingProfs·Requires Registration - 21 July 2017
For many, virtual reality still feels like an out-of-reach experience. Only 8% of the US population has tried immersive VR. Throw in concerns about how your body would react to prolonged use, the considerable expense involved in both creating and viewing VR content, and the lack of tangible metrics, and it's easy to see why many marketers are wary of VR marketing. But what is virtual reality exactly? A report by Forrester Research found that 42% of US online adults have never heard about VR headsets.
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Eight Rules for Data-Driven Marketing

MarketingProfs·Requires Registration - 20 July 2017
This article will provide some sound advice about getting data-driven marketing right—from think big but start small (and with the basics), to take an action-based approach, pick your battles, beware of small sample sizes, and more...
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The Indispensable Social Media Cheat Sheet [Infographic]

MarketingProfs·Requires Registration - 20 July 2017
When setting up social media posts, it's easy to get into a routine in what you post, when you post, and how you set up your posts. Today's infographic may pull you out of that rut. In addition to sizing specs, it also includes keyboard shortcuts and tips for posting on Facebook, Twitter, YouTube, Pinterest, Instagram, and LinkedIn.
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How to Find (or Be) a Valuable Mentor: Claire Diaz-Ortiz on Marketing Smarts [Podcast]

MarketingProfs·Requires Registration - 19 July 2017
If not for Simeon Horvitz, my favorite college professor, I wouldn't have become a lawyer. He taught consumer law at Bentley University (my alma mater), and after I took his course he served as a valuable mentor for me. "Si" was a true original who'd joke his way through a lecture on consumer products—but also mark you tardy if you came through the door two minutes late. I registered for his consumer law class sophomore year, thinking it would satisfy my business law requirement. After a week, I found that it wasn't the right course to round out my business degree requirements, but I chose to stay in the class anyway. Si was that entertaining!
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Four Ways to Use Mobile in Your B2B Marketing Strategy

MarketingProfs·Requires Registration - 19 July 2017
Consumer preference for accessing content through mobile devices is now almost universal. Business buyers are not far behind, using their devices to research their needs and identify further sources of information, potential vendors, and service providers. In fact, B2B mobile usage is intensifying throughout the entire buying cycle. According to a Google and Millward Brown Digital study of 3,000 B2B decision-makers about their research and purchase habits:
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Paid Social Media Budgets: Network Ad Spend Trends

MarketingProfs·Requires Registration - 19 July 2017
Facebook is already the most used social network by marketers for advertising, and it is also the platform marketers are most bullish about for the next 12 months, according to recent research from Hanapin Marketing. The report was based on data from a survey among 164 brand marketers who spend budget on social media advertising.
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Boost Your Email ROI by Improving Your Copy's Readability

MarketingProfs·Requires Registration - 17 July 2017
As an email marketer, you test subject lines and calls to action for optimal performance, but are you submitting your copy to the ultimate test? If you're not testing your copy for readability, you may be missing out on clicks, conversions, and revenue.
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What 2 Billion User Journeys Tell Us About Personalization [Infographic]

MarketingProfs·Requires Registration - 13 July 2017
Marketing personalization company Qubit published a report analyzing more than two billion user journeys and 120 million purchases to determine the business impact that e-commerce brands can expect from specific personalization techniques. That's a ton of data. What were the findings?
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The Business Case for Behavior-Changing Content: Five Rules of Engagement

MarketingProfs·Requires Registration - 13 July 2017
Most marketing conversations these days revolve around terms such as "omnichannel" and "programmatic," or topics such as the ever-evolving social media channels and the need for brands to produce click-worthy content. Many more conversations are waving a red flag that we're approaching "Peak Content." Brand-produced content was up 35% in 2015, while consumer engagement with that content was down 17%, according to TrackMaven.
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Five Best-Practices for Managing Digital Marketing Content and Assets

MarketingProfs·Requires Registration - 13 July 2017
In today's digital world, marketers manage thousands of images and videos. These digital assets consist of a variety of file types, from JPG and TIF to PNG, GIF, RAW, MPEG, MP4, and many others. Marketers use these digital files for e-books, whitepapers, infographics, social media, webpages, and other branded materials. Finding the right version of the right file—right when you need it—is key for staying productive, and that's why digital media libraries have become essential.
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How In-Store Tech Use and Preferences Differ by Gender [Infographic]

MarketingProfs·Requires Registration - 12 July 2017
Although online shopping is on the rise, more than 90% of smartphone owners visit brick-and-mortar stores at least once a week, according to a report released by Euclid Analytics. The survey includes responses from approximately 1,500 US consumers, and some of the results are compiled into an infographic.
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Embrace the Squirrel: How to Achieve Genuine Breakthroughs in Your Communications Effectiveness

MarketingProfs·Requires Registration - 12 July 2017
Communication matters. When communication breaks down, marriages, parent-child relationships, and friendships can fall apart. And at an organization level, without effective communication, leaders can't lead, products don't sell, and cherished projects don't get funded. Which presents a paradox: if it's that important, why does most communication fail? And fail it does... If you look at two foundational places where you need to get communication right—Sales/Marketing messaging, and leadership communication—the level of effectiveness is strikingly low.
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Hacks That Make Your Content Sticky Like Duct Tape: John Jantsch on Marketing Smarts [Podcast]

MarketingProfs·Requires Registration - 12 July 2017
Seth Godin has called him "the Peter Drucker of small business marketing tactics," and John Jantsch does not disappoint. John's a marketing consultant, speaker, and creator of the Duct Tape Marketing System. He's also a popular speaker (we first met when he keynoted Social Slam in Knoxville, Tennessee), and the best-selling author of several books, including Duct Tape Marketing, Duct Tape Selling, The Referral Engine, and The Commitment Engine. I invited John to Marketing Smarts to discuss his latest book, SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs. And because content plays such a big role in SEO, we also cover quite a few tips, tricks, and hacks for effective content marketing.
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Customer Referral Programs: Top Methods and Rewards

MarketingProfs·Requires Registration - 12 July 2017
The most effective method for a current customer to refer a potential customer to a business is a verbal recommendation, according to recent research from Amplifinity. The State of Business Customer Referral Programs report was based on data businesses that use the Amplifinity platform. Respondents came from a mix of B2B and B2C firms. The most common referral methods employed by the surveyed firms surveyed are lead forms (77% use them), email (73%), verbal (54%), social media (50%), shareable URLs (41%), and print cards (18%).

Marketing Video: Content Marketing Quick Tips From A to Z

MarketingProfs·Requires Registration - 5 July 2017
Content marketing has become central to digital marketing strategy. Its objective is simple: create genuinely useful or entertaining content for many specific niches of your target audience—not to overtly promote your business, but to build rapport and brand equity—and give it away for free." —Scott Brinker In content marketing, the objective is simple, but the execution isn't. Content takes a lot of time, energy, and effort to produce. And even when you think you're doing it right, your efforts may still fall flat. The problem with content creation isn't the creation itself; rather, it's what to do with each piece after you are done with it. Content isn't a one and done; it should be reused, repurposed, optimized for SEO, and promoted across multiple channels, multiple times.

Eight Steps to Leave Blast Emails Behind and Launch Intelligent Communications Instead

MarketingProfs·Requires Registration - 5 July 2017
Many businesses still rely heavily on daily blast emails in their marketing campaigns—and that is a big mistake. I see it every day with clients, most of whom are reluctant to shift away from daily blast email campaigns toward a more personalized, targeted approach. In my experience, that's because most companies believe their email marketing revenue is entirely dependent on their daily blast emails. They're used to spraying and praying, and they worry that reducing email frequency and targeting smaller audiences will undermine sales.

Five Mantras That Can Lead to More Leads From Your Blog [Infographic]

MarketingProfs·Requires Registration - 5 July 2017
For all the time and effort you put into your blog, what is it actually doing for you? If it's not generating leads, then you can make it work harder. How? The Web development specialists at Webby Monks have created an infographic that explains the following five ways your blog can help engage readers and generate leads:

How Excellent Product Photography and Videos Increase E-Commerce Sales

MarketingProfs·Requires Registration - 22 June 2017
Nothing frustrates online shoppers more than seeing a thumbnail or other small photo of a product and clicking on it to take a closer look, only to see a grainy or blurry image pop up. Even if a photo is clear, customers will likely want to see the product from various angles; and if they can't do that, they'll go to a different site where they can. Think about when you walk into a brick and mortar store and you see a product you want to buy. You don't just look at it on the shelf and make your decision. Whether it's a demo model or the real thing, you pick the product up, turn it around, turn it upside down, feel the weight of it, check out all the details, and generally size it up against similar products you've looked at.
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Team-Building Fun and Games: Kevin Cloutier on Marketing Smarts [Podcast]

MarketingProfs·Requires Registration - 21 June 2017
Say "team building" to your employees, and you risk a mass outbreak of eye strain from the widespread eye-rolling that's sure to ensue. Cultivating camaraderie among team members can improve morale and productivity, but a shared history of poorly executed events involving trust falls and cliched icebreakers has soured many workers on the entire concept of team-building.
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12 Productivity Hacks to Help You Write Faster [Infographic]

MarketingProfs·Requires Registration - 21 June 2017
Today's infographic is more of a listographic, but what better way to waste time than by admiring the charming hand-drawn images created by Enchanting Marketing? Luckily, the graphic lists 12 ways to stay focused and be more productive, so you won't be sidetracked for too long. Just how can you adopt a mindset that helps you write efficiently? Break down a project into small steps, the infographic suggests, and set a timer.
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Your Brand Tracking Program Is All Wrong: Five Tips to Fix It

MarketingProfs·Requires Registration - 21 June 2017
Tracking programs have been a foundation in the marketing suite for decades, serving as an essential ingredient to assess and scrutinize shifts in brand KPIs and consumer attitudes and behaviors. By collecting data from a static group of consumers on a regular basis, marketers can track and benchmark everything from brand awareness to customer satisfaction to the effectiveness of an ad campaign.
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The Most Effective Paid Channels for Distributing Content

MarketingProfs·Requires Registration - 21 June 2017
Marketers say search engine marketing and social media advertising are the most effective paid channels for distributing content, according to recent research from Ascend2. The report was based on data from a survey of 243 marketers (57% work for B2B-focused firms, 27% for B2C-focused firms, and 16% for hybrid firms). Some 63% say search engine marketing is an effective channel for distributing content, and 50% say social media advertising is an effective channel. Online banner ads are ranked third (37% cite them), followed by native ads (33%) and promoted social posts/tweets (32%).

10 Time-Saving Tips and Tricks for Using Excel [Infographic]

MarketingProfs·Requires Registration - 16 June 2017
What marketer doesn't rely on Excel? The Microsoft spreadsheet tool is loved—and sometimes hated—by everyone from students to CEOs. It's easy to get stuck using the features that you know the best. An infographic from training provider Seven Institute offers 10 functions that you may not be using. The graphic includes the basics (such as wrapping text) and more complex features (such as slicing pivot tables). Here's a list of what you'll learn how to do in this infographic:

2017 Marketing Performance Benchmarks and Trends [Infographic]

MarketingProfs·Requires Registration - 15 June 2017
What distinguishes excellence among marketing organizations? What do best-in-class marketers do better and differently that enables them to achieve marketing excellence at their organizations? In many instances, the differences are subtle. Since 2001, VisionEdge Marketing and a variety of partners have been evaluating the quality and merit of marketing organizations in terms of their ability to measure Marketing's impact, value, and contribution. The purpose of this research is to understand the often-subtle differences that distinguish best-in-class (BIC) marketers from the rest of the field.

Three Customer Feedback Myths That Deserve Busting

MarketingProfs·Requires Registration - 15 June 2017
What if we thought about customer feedback the way we think about interior design? Around the middle of the last century, the "it" aesthetic was a clean, open look. Free of the ornamentation that ruled other eras—when the value of a building was literally weighed in gold, marble, and limestone—mid-century modern was about airy spaces, natural light, and beauty through simplicity. That aesthetic is having a moment again among design fans, but its lessons can be applied beyond showroom floors and furniture studios. Take customer feedback, for example. Today, marketers can add more flourishes than ever to surveys. They can ask customers questions at the cash register, the online shopping cart, in an email, or via text—or in all these places. They can also pile on as many questions as they want... They have the technology to do it, so why not?

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