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How a Blog Can Help You Build a Personal Brand Online

MarketingProfs·Requires Registration - 22 September 2017
Whether you own a company, work in one, or work alone as a freelancer, personal branding is important because it leads to more contacts, more clients, better recognition, and a better job. It is especially important online, where everyone has an opportunity to shine and be seen as an expert.
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The Merging of Marketing and Human Resources [Infographic]

MarketingProfs·Requires Registration - 22 September 2017
We all know about the importance of aligning marketing and sales teams, but here's a new one for you: What about marketing and HR? You read that right. Digital marketing agency Mabbly created an infographic that explains why this partnership is natural.
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The Five Essential Mobile Apps

MarketingProfs·Requires Registration - 22 September 2017
Americans rank Facebook as the most important app on their smartphones, according to recent research from comScore. The report was based on data from a survey of 1,033 smartphone users in the United States. Some 37% of respondents select Facebook as one of the three mobile apps they cannot go without.
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Why Sending Questions Before an On-Camera Interview Will Ruin Your Video

MarketingProfs·Requires Registration - 21 September 2017
In a previous article, I provided some advice and tips about avoiding classic on-camera interview mistakes. One of them had to do with prepping an interview subject. Some content marketers feel compelled to send questions to an interview subject beforehand, especially when that person is asking for them. They think it's the right thing to do. But as much as you want to do it, let me reassure you that you should never send questions before conducting an on-camera interview.
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Email for Inbound Marketing: Best-Practices and Tips [Infographic]

MarketingProfs·Requires Registration - 21 September 2017
In the past (and, unfortunately, sometimes even in the present), marketers have been known to email lists and send blasts to people who have not expressed interest in their products or services. Email marketing used to fall squarely into the category of "outbound marketing." But the landscape has changed, and so has the way customers and brands interact.
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Messaging Apps for Marketing: Drive Sales With Chatbots or Live Agents

MarketingProfs·Requires Registration - 21 September 2017
We live in an on-demand world: Consumers want a brand to be available in the moments when they need them, for everything from purchase decisions to customer service. Therefore, marketers need to develop messaging strategies that make it easier for consumers to connect, and for the brand to deliver content one-to-one, with regularity.
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A Novel (Writing) Approach to Marketing: Erik Deckers on Marketing Smarts [Podcast]

MarketingProfs·Requires Registration - 20 September 2017
Not many marketers can claim as many writing credits as Erik Deckers: author, playwright, humor columnist, radio theater writer, blogger, and content marketer, to name a few... Owner and president of Pro Blog Service, a content marketing agency in Indianapolis, Erik is a sought-after speaker on blogging, social media, personal branding, and crisis communication. He also co-wrote No Bullsh*t Social Media: The All-Business, No-Hype Guide to Social Media Marketing and The Owned Media Doctrine.
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How to Choose the Right Martech and PRtech Solutions

MarketingProfs·Requires Registration - 20 September 2017
Once considered the final piece of the automated marketing puzzle, public relations technology (PRtech)—like marketing technology (martech) several years ago—has now become an area of interest and focus for investors, innovators, and marketers alike. That's largely because marketers, who have learned the value of technology in their organization, now see the value of PR as a measurable vehicle for generating quality leads and driving real brand awareness and business outcomes.
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Level-Up: How to Score Big at Live Events [Infographic]

MarketingProfs·Requires Registration - 20 September 2017
A mighty 82% of marketers say events generate high-quality leads, and 91% of attendees say events have an impact on buying decisions. Those stats come from today's infographic, which was compiled by the team at Express Exhibition Displays and includes facts from around the Web on how to make the most of tradeshows.
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The 40 Most Common SEO Mistakes [Infographic]

MarketingProfs·Requires Registration - 20 September 2017
Which search engine optimization (SEO) mistakes appear most often on websites? To find out, SEMRush used its site audit tool to collect anonymous data on 100,000 websites and 450 million webpages. The researchers examined how each site and each page performed in terms of search crawlability, technical SEO, and on-page SEO. As part of the analysis, the researchers assigned each of the 40 most common SEO issues an impact score of between 1 (low severity) and 5 (high severity).

Three New Facebook Ad Features to Boost Your ROI

MarketingProfs·Requires Registration - 19 September 2017
While planning Facebook campaigns, I noticed new features that Facebook had recently introduced. Curious, I decided to check them out... and here's the takeaway: These features are definitely worth a try! They will help make life easier for Facebook advertisers.

10 Benefits of a Loyalty Rewards Program [Infographic]

MarketingProfs·Requires Registration - 19 September 2017
If you're thinking of launching a loyalty rewards program, today's infographic by loyalty and referral company Zinrelo will convince you to. It lists 10 benefits of loyalty programs and it's full of tips for how to make yours succeed. For example, one of the main goals of a loyalty program is to drive repeat sales, and the graphic offers a simple formula you can use to measure whether that's happening.
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The Insider's Guide to Choosing an Explainer Video Production Company [Infographic]

MarketingProfs·Requires Registration - 18 September 2017
So you're thinking of creating an explainer video. How will you produce it? Who will help design it? How much will it cost? There are a lot of questions to answer before creating any video, and explainer videos are no exception.
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How to Find Anyone's Business Email Address

MarketingProfs·Requires Registration - 18 September 2017
If you live in the world of marketing, you've likely wanted to find someone's contact information but had no idea where to start looking. Whether you're trying to cold-call a lead, pitch an investor, email a press release to an editor, or strike up a conversation with a potential employer, there are plenty of reasons to dig up contact information.
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Five Habits of Highly Effective CGC Marketers

MarketingProfs·Requires Registration - 15 September 2017
Who better to tell you how your business is doing than the people purchasing from you? Having a conversation with your customers has never been easier than it is today. Implementing a consumer-generated content (CGC) program can open a dialogue that connects you to customers—and customers to other customers—and gives you the power of conversation, at least a modern version of one.
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What Makes a Great 'About Us' Page [Infographic]

MarketingProfs·Requires Registration - 15 September 2017
All too often, the "About Us" page of a website is brushed aside, filled with a block of text about the company's history, and left to grow stale. Big mistake. Because aside from representing your brand, the "About Us" page can also help drive customers to purchase, say the folks at Siege Media. They created a list of 50 Inspiring 'About Us' Page Examples and note that customers who view your "About Us" page spend 22.5% more than those who don't.
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13 Statistics That Prove the Value of SEO [Infographic]

MarketingProfs·Requires Registration - 14 September 2017
The good news: Four out of five marketing influencers (81%) describe their SEO strategy as successful, and SEO is 85% more likely to drive website traffic to your site than PPC (pay per click) advertising. The bad news: That doesn't mean that SEO is easy. Getting a high ranking in search results, generating traffic, and determining ROI are three barriers that SEO marketers face.
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PR in Seven Easy Steps for Startups in Emerging-Technology Markets

MarketingProfs·Requires Registration - 14 September 2017
You just got the green light to create a public relations program for your startup. There's a lot to do, and you don't have enough time or budget to do it all. Where should you begin? For some startups doing business in "emerging technologies" sectors—such as Internet of things, blockchain, augmented reality, or virtual reality—creating your PR, content marketing, and social media programs can be challenging.
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Avoid These Seven Classic On-Camera Interview Mistakes

MarketingProfs·Requires Registration - 14 September 2017
As an interviewer, your job encompasses more than just asking questions. To get a great video, you have to always be thinking ahead to the final product. Here are seven classic on-camera mistakes interviewers and video producer make when they're just starting out. We have all made these mistakes, but you can get a jump on your video production career by avoiding these mistakes now.
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How to Streamline Your Creative Operations [Infographic]

MarketingProfs·Requires Registration - 13 September 2017
Creative teams are always on the cutting edge of fashion... what with all those different hats they wear. Team leads are not just coming up with concepts but also coordinating with various teams throughout the business, managing employees (in-house, remote, and freelance), tracking results, and, oh yeah, making sure all the creative work gets done on time.
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60+ Boutique Hotels, 1 Unique Brand: Kathleen Reidenbach of Kimpton on Marketing Smarts [Podcast]

MarketingProfs·Requires Registration - 13 September 2017
Kathleen Reidenbach eats, sleeps, and breathes customer experience: As chief commercial officer for Kimpton Hotels & Restaurants, it's in her job description. But there are worse jobs than tooling around Amsterdam looking for inspiration for your company's new boutique property, and Kathleen loves her work. She's been with Kimpton for more than 15 years, playing key roles in the business, spanning from revenue management to marketing.
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How to Improve Your Research ROI: Six Best-Practices

MarketingProfs·Requires Registration - 13 September 2017
Successful customer and market research can provide the data you need to support specific business objectives, such as understanding requirements for a new market or a new product, fine-tuning your customer journey mapping, improving competitive market positioning, refining a customer facing process, analyzing your win/loss results, and measuring customer satisfaction. With the proliferation of survey software, it can be tempting to jump into creating survey questions, aided in part by tips published on the software company's website. But successful research is so much more than wordsmithing the questions and choosing appropriate rating scales: It's a science that takes time and money. Your methodology and corresponding survey instruments/questionnaires must support the purpose of your research, along with any business, timing, and budget constraints.
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When and Where Consumers Use Search Engines to Find Local Businesses

MarketingProfs·Requires Registration - 13 September 2017
Consumers searching online for local businesses typically plan to visit/book an appointment within the next two days, according to recent research from Review Trackers. The report was based on data from a survey conducted in 2017 of 350 consumers. Respondents were asked about how they use search engines (either Web-based or via an app such as Google Maps) to find and research local businesses.
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Measuring Marketing ROI: Are You Doing It Right?

MarketingProfs·Requires Registration - 11 September 2017
Though many companies have some process in place to measure marketing ROI, few are doing it right. That's because today's consumers connect with brands through more channels and devices than ever before. So what are some best-practices now? What do you need to know to get marketing ROI right?
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Seven Tips for Writing Better-Performing Expanded Text Ads [Infographic]

MarketingProfs·Requires Registration - 11 September 2017
Now that Google offers expanded text ads, some marketers are still writing ads with the old, standard format in mind. But knowing how to put the expanded format to good use can benefit marketers and their brands' ROI significantly. Clicteq has put together an infographic with seven tips for how to optimize your expanded text ads
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Innovation Is Not the Key to Success, Reinvention Is

MarketingProfs·Requires Registration - 8 September 2017
One of the most prevalent questions business owners, marketers, and entrepreneurs agonize over is "How do I create a truly innovative product?" Most think innovation is synonymous with invention—and that to move the needle, we need to come up with a shiny new product, market, or idea. But if we look back at some of the most innovative brands of recent decades—Zappos, Virgin, Cold Stone, Walt Disney, Hotmail, and more—we find that they actually didn't invent a thing.

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