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Weekly Reads 15.09.2017

Snapshot Blog - 15 September 2017
This week’s reads are divided between a deeper and critical look at PMS technology and suggested marketing improvements for your hotel. A recent study on PMSs, their features, their interoperability and their security has confirmed an underlying trend: we operate on a "do as we have always done" basis. So how should you move your technology into the future? Our Head of Marketing, Margaret Ady has the answer. On the marketing side, we are focusing on 2 different channels this week, SEO and Facebook: 7 ways for your hotel to be found on Google and why hotels need to be on Facebook and what to post. Happy reading!

How To Keep The Heart Of Your Hotel Beating

Snapshot GmbH - 14 September 2017
Technology is the beating heart of the hotel. Without a PMS, how would we even begin to serve guests? Without distribution channels, how would guests book rooms? Without a CRM, how would we create loyalty? Right now, most hotels get away with disorganized technology, because they've had no choice. Legacy systems haven't meshed with new cloud-based systems and a patchwork of different technologies for different purposes have been cobbled together. As with cooking, everything works better when all the moving pieces work together because no one tool does everything on its own.Right now, we have all of these systems--the PMS, CRS, CRM. Then there are the ancillary tools, such as mobile check-in, travel review monitoring, social media tools, distribution tools, forecasting technology, room allocation software, and so forth. Multiply each of these by four or five and maybe, just maybe, you'll get close to the number of different systems that must integrate in order to keep a hotel running. And the biggest problem is that they rely on one another, but they don't play well. They don't integrate, at least not with ease. We have each of these systems with its own data, and one system's data isn't talking to another system's data without complicated intervention. It's a mess. But it doesn't have to be.Instead of this mess, it should be structured and organized, much like Julia Child's peg-board full of organized pots and pans. While organization is useful of course, the key value is having each and every piece of technology integrated. No more missing pieces--data falling off from point A to point B. No more silos, where data from point A can't even get to point B. If A needs B in order to work, it's right there, ready and waiting.The ramifications of a fully integrated tech stack are many. Creating custom applications becomes a possibility because integration is no longer a setback. Guest outreach can be personalized (for real this time). Service levels can be improved--and monetized. Consider if the housekeeping app above speaks automatically to the mobile check-in app, which then triggers a text to a guest with an early check-in option for an additional fee. Or a guest survey app speaks to the email marketing app, which triggers an offer for a guest based on specific keywords the guest used in the survey. Best of all, a fully integrated tech stack allows hotels to compare all data sets and glean truly actionable insights about their guests and their business - insights that can drive more revenue and more efficiencies.Further, the benefits of a tech ecosystem of this nature include consistent data security and faster communication between technologies. As Todd Hotaling of Lodging Hospitality Management said regarding major issues affecting system integration in the hospitality industry, "My priority is how frequent (speed) and seamless our systems interface (direct connect) with the often urgent and significant revenue-impacting decisions being made throughout the day" (Hospitality Technology). Increased frequency of communication (a by-product of integration) between technologies is the foundation for better information, faster solutions, and, most importantly, increased revenue.In the 1940s, the University of Illinois formalized the idea of the "kitchen work triangle," a set of rules that defined the location and distance between the sink, the oven, and the refrigerator for optimal efficiency and use. Most modern kitchens are designed based on this notion that the essential tools of the kitchen work best when they are aligned in a specific way. We are at a critical juncture in the hotel industry, one that requires that our growing number of technologies begin working together seamlessly, that our essential tools are aligned. The beating heart of hotels depends on our redefining the way we organize our technology in a way that we can successfully build upon. It isn't as simple as a triangle, but it is as accessible.

Is More Really More? The Question We're Not Asking Hotel Guests

Snapshot Blog - 24 August 2017
I recently asked the internet that perennial hotel question: What do guests want? And I was met with the same old list as always. Guests want free breakfast. Guests want WiFi. Then there are more recent entrants, like guests want mobile check-in. And, recently, Oracle determined that guests want new technologies but only if it makes them feel they have more control and only if it’s balanced with personal service (Forbes).
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Weekly Reads 17.08.17

Snapshot Blog - 17 August 2017
In this week’s reads, we're focusing on the first and most important building block in your marketing strategy – defining your target audience and creating customer personas.
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Weekly Reads 10.08.2017

Snapshot Blog - 10 August 2017
In this week’s read I wanted to focus on the way we use data. Having data and high-end technology doesn’t make us smarter, the way we use it does – you can read more on the subject in our latest blog post. We also have an interesting piece by Daniel Hughes on a new way to view the 20/80 rule in your hotel database. And we finish up with Google’s survey insights on vacation planning and how to use this information to create better marketing campaigns. Happy reading!
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Is it Really Technology that Makes a Smart Hotel?

Snapshot Blog - 4 August 2017
Tech gadgets and mobile control over the nooks and crannies of a hotel room are all the rage right now. Hotel brands, such as Aloft, are heavy hitting on in-room technology in order to stand out from a sea of competitors. As Brian McGuinness of Starwood notes, there was a time when travelers were drawn to hotels because hotels were better than home, but then “’people started doing great things to their houses and hotels needed to catch up’” (Travel and Leisure). Hence, the move in recent years to make hotels more interesting and innovative than the average home.
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SnapShot and StayNTouch Partner to Provide Hotels Across the US with a Smarter Analytics Tool

Snapshot GmbH - 18 July 2017
Berlin, Germany -- SnapShot, leading provider of fully integrated applications and analytics for the hospitality industry, announced today that it has joined forces with the American hotel property management systems company, StayNTouch. Through this partnership, StayNTouch customers will have complimentary access to SnapShot's trademark Analytics dashboard, which provides hoteliers with in-depth insight into their properties' happenings, on and offline.SnapShot Analytics aggregates pricing, benchmarking and PMS data, as well as TripAdvisor reviews, social media statistics, and Google Analytics, all of which appear on a single, easy-to-use dashboard. Information is updated daily, so hotel managers always have access to the latest data regarding their properties.Furthermore, StayNTouch customers will be able to take advantage of the other applications in the recently released SnapShot Marketplace, a fleet of tools which are fully integrated to each partner PMS's data, so that hoteliers can start using the apps immediately. SnapShot Marketplace tools, designed specifically for the hospitality industry, cater to hoteliers managing single- and multi-property businesses.SnapShot and StayNTouch have been working together over the last few months to help educate hoteliers on how to make the most of the technology available to them. In April, the companies joined Travel Tripper in hosting a webinar on building the perfect hotel tech stack."It has been a pleasure working with StayNTouch, helping hoteliers to better understand the data they have in front of them on a daily basis," said Clive Wood, SnapShot's Vice President of Business Development for the East Coast. "We look forward now to equipping StayNTouch's clients with the tools they need to make better, quicker, and smarter business decisions," Wood continued."The successful hoteliers in today's ultra-competitive hospitality marketplace are looking to understand their customer better in order to provide a differentiated guest experience from pre-purchase to check-out," said, Jos Schaap, CEO and Founder of StayNTouch. "With SnapShot's powerful toolset integrated with their StayNTouch PMS, these hoteliers can now make decisions and take action quickly and effectively."If you are a StayNTouch customer, activate your SnapShot Analytics dashboard here. To find out more about Analytics and Marketplace, visit the SnapShot website.About StayNTouchStayNTouch is a "Software as a Service" hotel property management systems (PMS) company focused on developing solutions that help hotels raise service levels, drive revenues, reduce costs, and ultimately change the way hotels can captivate their guests. Developed with mobility in mind, the pioneering platform enables hotels to create long lasting relationships with their guests by delivering personalized service levels that today's guests require.StayNTouch operates on tablets and smartphones, empowering hotel employees to go above and beyond in exceeding guest expectations at every touch point. Powering over 75,000 rooms globally, our game-changing solution frees hotels from the constraints of legacy or premise systems, dramatically streamlines operations, increases margins, and revolutionizes how front-line staff connect with guests.StayNTouch is a trusted partner to many of the most forward thinking hotels, resorts, casinos and chains in the industry, including Yotel, Zoku Amsterdam, Valencia Hotels, The Freehand Hotels, Modus Hotels and the Fontainebleau Miami Beach. For more information, visit www.stayntouch.com.
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SnapShot and StayNTouch Partner to Provide Hotels Across the US with a Smarter Analytics Tool

Snapshot Blog - 18 July 2017
SnapShot, leading provider of fully integrated applications and analytics for the hospitality industry, announced today that it has joined forces with the American hotel property management systems company, StayNTouch. Through this partnership, StayNTouch customers will have complimentary access to SnapShot’s trademark Analytics dashboard, which provides hoteliers with in-depth insight into their properties’ happenings, on and offline.

High Tech or High Touch? What Hotels Need to Know About Technology Adoption & Guest Service

Snapshot GmbH - 13 July 2017
So exactly how much can be automated, or more to the point, how much should be automated? (And, really, at what point does it cease to be a hotel when there is no service?) Clearly, almost everything can be technologized, so hotels are confronted with just where and how much of the human touch is needed to create a satisfying guest experience.The question of high tech or high touch lies with your guests. In some ways, we need a new market segment based on technology needs. Some segments want as much automated as possible, but many of these guests want just as much, if not more, control over their experience as those who prefer one-on-one service. And then there are guests who want to hold hands all the way through the process; this is their definition of hospitality and asking them to download an app to check in won't do. With technology, these guests actually get better service because staff is more available to walk them through the process.The answer to the question of high tech or high touch isn't an easy one because the answer is: options. You can take any aspect of hotel operations and service to the cloud as long as you offer guests easy access to staff person at any point along the way. Perhaps a guest wants to book online, check in via mobile, control her AC from an app, and request a pillow via text message--all of these are absolutely possible. BUT she also wants to make her spa reservation on the phone, because she has some specific needs and wants to be sure she can properly get the message across to guarantee the ideal experience.If technology tasks hotels with offering more options, does it actually uncomplicated anything? Does it save money and time? Still a resounding yes. Especially in cases where the technology is integrated with major systems and when hotels have maximum control over the technology and the way it functions. Every time a guest is satisfied by technology, which is more often than not these days, or every time messaging helps staff communicate an issue more quickly, or every time one fewer front desk person takes the elevator to the eleventh floor, efficiency is achieved. Each time this happens, energy and space are made for the instances where guests desire a person. These very critical moments are more effective and more meaningful.So let's say you can automate anything pre-stay, during stay (except for housekeeping itself), and post-stay. Let's say you can integrate major systems and streamline your internal communication, using messaging that interacts with the PMS and the CRM. What specifically still needs the human touch?Most importantly staff should be present. And by "present" we mean that they should not only be visible, but they should also be clearly available and ready to engage. As reliance on technology for guest services increases so does the need for staff to appear undistracted. Having staff at entries and exits--whether at the front desk, the spa, the restaurant, or on checkout--is essential.Additionally, the phone becomes (surprisingly) more important. Every call should be answered, and the speed of answer matters more than ever. When guests decide they need to speak with someone, someone should be available as soon as possible, including reservations, guest service, housekeeping, and so forth. This is the tradeoff for the efficiency of technology. Availability and responsiveness are paramount for the personal moments that matter to guests.Hotels aim at every turn to prioritize efficiency and cost-saving measures while continuing to offer the highest possible level guest service. If the person-to-person elements of guest service are handled well, and they really are fairly simple, technology adoption can better serve hotels and their guests.
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High Tech or High Touch? What Hotels Need to Know About Technology Adoption & Guest Service

Snapshot Blog - 12 July 2017
Hotels worldwide are playing with just how much can be automated. Comfort Hotel Xpress in Oslo opened in 2011 to media fanfare over an almost entirely automated process—check-in, key, checkout and so forth. Housekeeping comes every four days. There’s no restaurant, but there is some food in the lobby. It sounds from reviews like they ended up needing a floating staff person downstairs. Not a surprise.
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HITEC E20X Recap: Where Is Hotel Technology Going?

Snapshot Blog - 5 July 2017
The annual Hospitality Industry Technology Exposition and Conference (HITEC), hosted by Hospitality Financial and Technology Professionals (HFTP), took place last week in Toronto. We enjoyed catching up with all the tech exhibitors, particularly the newcomers who were exhibiting and pitching at Entrepreneur 20X (E20X). It’s where the best of the best and the newest of the new meet up to show off their tech innovations. After meeting with all of the E20X exhibitors, we noticed a few key trends. Here’s what we learned:
Article by David Turnbull

No More Excuses - It's Time For A Change

Snapshot GmbH - 26 June 2017
Technology is not static, it's flexible, and just like processes and services in hotels, it needs to adapt to quickly changing guests expectations and market demands and, if possible, anticipate them. Hotels need to be able to add, tune, upgrade or even completely change their technology stack quickly. Scalability and adaptation to market changes must be a hotel's mantra when choosing a technology provider.This is a challenging and overall pretty new concept, because the legacy systems that have been in place in hotels need to urgently integrate with an entire new generation of SaaS solutions. That said, hotels that manage to embrace this new concept will have a competitive edge.So why is this concept so difficult for hotels to embrace? For one, there is too much friction between softwares. Integrations are the weak link of our industry. Even for some of the best tech companies, integrations can involve months of development and testing to create stable connections.But despite frequent outages, data validation struggles and lengthy waits to be "scheduled", the necessity to integrate prevails. Hoteliers keep accepting that "that's the way it is." That mentality coupled with long sales cycles leave hotels in a technology paralysis. Hotels buy and install key customer-facing technology then sit for seven years complaining about it before making a change. That idea is a scary one, particularly if we look at how quickly technology is changing.Hotels must fundamentally change the way they look at technology planning, purchase and usage. They should consider their technology systems as platforms (rather than servers in the basement) that can be constantly optimized, tweaked and adjusted.Technology needs to have multiple options or versions that fit various segments of hotels. Not every hotel needs an enterprise in mind designed operating software that can handle every task imaginable. So why should they pay for that? Hotels need a modular technology choices, that allows them to pick out the features that they want and need.This modular approach is scalable and doesn't require large upfront fees that swallow-up valuable CAPEX with non-questionable recurring maintenance costs, no matter if the hotels are using the system or not. Flexible pricing models allow hotels to be nimble, adding or removing parts they don't need, in order to keep their technology lean and cost efficient for any property size.Hoteliers can then download apps in seconds and A/B test before paying for the one they want. This flexibility translates itself into changing purchase and usage expectations of the same hotelier when buying hotel technology.With this freedom, as the business grows, the hotel can add features. If business needs change and a feature is no longer needed, the hotel can easily remove it.Hoteliers need to be able to do what hoteliers to best - meet and exceed their customer's expectations. To do this however they need to work with vendors and an entire technology community that promote greater interoperability, flexibility and open access to the data needed to power their guest experience.On paper, all-in-one or full technology stacks are practical for a hotel, but they too need to be able to integrate with new apps and integrate with multiple providers - the grass is always greener. And taking into consideration that an "insignificant" app today could be the next big thing of tomorrow, continuous R&D is a must.The large tech industries have long understood the concept of building platforms that work unilaterally. Our industry needs to adapt to that thinking.The good news is that many incumbent technology providers realize this, reflecting the changing mindset and fickleness of the hotel client base they serve. As we build those systems with open and flexible integrations and pricing, hotels can improve service quality and focus on taking care of guests in ways that no other industry can. Because, at the end of the day, that's what hospitality is really all about.
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SnapShot Expands US Business With New Clients and Growing Teams in New York and San Diego

Snapshot GmbH - 14 June 2017
Wood, who serves on the board of directors for the Hotel Electronic Distribution Network Association (HEDNA), brings a wealth of knowledge and relationships to SnapShot in the United States. Previously, he led GTA's hotel connectivity and chain business from an operational and commercial perspective."I am very excited for SnapShot to take the next steps into the American market," said Wood. "We are currently at a turning point in hotel technology, where streamlining hotel operations is not just focus, but a necessity. I look forward to working with our partners to help their clients adopt fully integrated applications, leading to optimized operations and ultimately maximizing hotel performance," he continued."We are entering the golden age of hotel software where hoteliers have an opportunity to differentiate their offerings by assembling and integrating unique sets of applications," said Jos Schaap, CEO and Founder of mobile technology and PMS company, StayNTouch. "We are proud to partner with SnapShot, who is a foundational leader in this endeavor."Today, with more than 3000 hotels on its platform, Berlin-based SnapShot has five commercial centers across the United States, Europe and Asia Pacific. In May 2017, SnapShot launched the SnapShot Marketplace, a fully-integrated ecosystem where hotels have access to applications designed specifically for the hospitality industry. Among these is SnapShot's flagship app, SnapShot Analytics, which provides an overview of PMS and performance data, Google Analytics, social media, OTA reviews and more on a single dashboard.As part of its growing focus on the American market, SnapShot will be attending HITEC Toronto in June. To schedule an appointment with SnapShot at HITEC, follow this link.To find out more about SnapShot, please visit www.snapshot.travel.
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SnapShot Expands US Business With New Clients and Growing Teams in New York and San Diego

Snapshot Blog - 14 June 2017
SnapShot, a leading technology provider for the hospitality industry, has seen significant growth since opening its doors in the US just six months ago. The company has signed several new partnerships with leading property management systems, including Cloudbeds, StayNTouch and Bay Lakes Information Systems. To support this growth, SnapShot has expanded its team in San Diego and has opened a second US-based office in New York, led by Clive Wood, the company’s newly appointed Vice President of Business Development for the East Coast.
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How To Evaluate Technology So That You Can Fail Fast & Succeed

Snapshot Blog - 7 June 2017
The only way humans learn to walk is by falling. Over and over and over again. We are creatures programmed to learn through failure. Over time, though, we condition ourselves to run from risk. To play it safe, become book smart for the grade, avoid crashing and burning at all cost. This is not a recipe for success. Failure is a necessary ingredient for innovation.
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Weekly Reads 19.05.2017

Snapshot Blog - 22 May 2017
booking.com-inset.jpg This week's reads are full of insights on bookings. The latest report by eRevMax shows Booking.com as the leading source for hotel bookings in several European countries. We also have an in-depth article on attribution models and the secret ways guests discover your hotel. Meanwhile, TripAdvisor embraces online food delivery with its Grubhub integration - a move that raises questions as to the company's long term strategy. To finish off, we delve into the news that Airbnb will provide 3% of revenue generated from bookings in Mexico City to the city's government.
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An Open Letter to Independent Hotels About Getting Ahead

Snapshot Blog - 11 May 2017
We’ve all had a friend who wants to control everything. You know the one. She plans the weekend away, decides what room each person should get, and makes all the dinner reservations. While it’s annoying sometimes, there’s no doubt that she’s efficient and, for the most part, she knows how to get everyone on board for a good time. There are perks for her, and there are perks for you.
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SnapShot and 5stelle* Join Forces to Provide Hoteliers with State-of-the-Art Analytics

Snapshot Blog - 5 May 2017
SnapShot, provider of fully integrated applications for the hospitality industry, and 5stelle* are proud to announce a new partnership, whereby the cloud property management system’s clients now have even more advanced analytics at their fingertips.
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The Weekly Reads 28.04.2017

Snapshot Blog - 28 April 2017
We have truly great reads for you this week. It seems like everybody is talking about data these days, but how can data impact your hotel? Read the break down on our blog. Also we have two great articles on digital marketing for hotels: Facebook Begins Retargeting Potential Travelers with Ads Featuring Flight Info and How to Increase Travel Website Bookings, Automatically.
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How Data Can and Should Impact Your Hotel

Snapshot Blog - 28 April 2017
Analytics, numbers, and key performance indicators play an important role in every business and your hotel is no different. There are hundreds of different ways to calculate, display and act on property performance. Today, data can impact your property several ways. Your daily operations and guest experience are among the top areas data can make a significant impact.
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SnapShot Analytics is Now Available to Bay Lakes Customers

Snapshot GmbH - 19 April 2017
SnapShot Analytics is a powerful tool that monitors and interprets hotel performance. Users of Lodgical Solution, Bay Lakes' flagship property management system, who add SnapShot Analytics, will be able to view and share information about their property in new ways. SnapShot Analytics aggregates data from Lodgical Solution, pricing and benchmarking data, TripAdvisor, Google Analytics and social media. This data, updated daily, is conveniently presented on a single dashboard.SnapShot Analytics is part of the fleet of apps that make up SnapShot Marketplace, a hub of cutting edge tools to better manage day-to-day and longer-term operations for single and multi-property companies. As the apps are fully integrated, hoteliers can start collecting valuable information as soon as they sign up for their chosen products."We have worked hard, together with Bay Lakes, to provide North American hoteliers the latest in hotel tech," says David Turnbull, co-founder of SnapShot. "We look forward to welcoming hoteliers to our platform and helping them seamlessly gather the information they need to improve guest experience and boost revenue."Bay Lakes Information Systems has over 30 years of experience in creating property management software for hotels in the United States and North America. Bay Lakes' solutions are tailored to hotels of all sizes, from single properties to larger corporations."Property managers use a variety of reports from Lodgical Solution, as well as data from other applications, to make timely marketing decisions about their properties," said Greg Swain, the founder and president of Bay Lakes Information Systems. "This strategic partnership with SnapShot allows managers to look at a single dashboard that conveniently combines data from multiple sources. Analytics that used to take hours to accumulate are now available at a click of a button."If you are a Bay Lakes customer, activate your SnapShot Analytics dashboard now.To find out more about SnapShot Analytics, please visit the website.About Bay Lakes Information SystemsBay Lakes Information Systems is an industry leader in providing property management software built by the people who use it. Founded in 1984, Bay Lakes has a long history of working closely with property managers and incorporating their suggestions to create better software.Bay Lakes' products include the Lodgical Solution property management software, software packages for point of sale, payment processing and room tax filing, and the InnLine visitor information portal. Bay Lakes' clients include hotels, hotel condominiums, vacation rentals, timeshares, campgrounds and marinas across the United States and North America.For more information, visit baylakesis.com.
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SnapShot Analytics is Now Available to Bay Lakes Customers

Snapshot Blog - 19 April 2017
SnapShot, provider of fully integrated applications for the hospitality industry, is proud to announce that SnapShot Analytics is now available to the clients of Bay Lakes Information Systems, an industry leader in property management software.
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Online Marketing Tips for Hotels: Interview with Robert van Vliet

Snapshot Blog - 13 April 2017
We recently sat down with Robert van Vliet, co-owner of Hotel la Reine in Eindhoven. Robert is an avid user of SnapShot Analytics and Stardekk's Booking Planner PMS. He also offers consultancy services to hotels in revenue management and online marketing. Read on for Robert's top tips on how hotels can successfully market themselves online.
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Can Hotel Software Be As Easy to Manage as Your Smartphone?

Snapshot GmbH - 10 April 2017
The business of life is complicated, and, yet, I can basically run the whole thing on my iPhone. (And when I do, I'm freed up to spend more time with my people.) Hotels are complicated, but there's no reason they can't be managed from an iPhone either. Actually, we're not suggesting you use your iPhone to manage your hotel, though you could and maybe should, but what if you could pick and choose and customize apps to manage your property with the same ease as a smartphone? Snapshot's new Marketplace aims to do just that.Where hotels have had overwhelming challenges with managing the software for different aspects of the property is, more often than not, the integration piece. With so many different softwares--some of which integrate and some of which don't--hotels have ended up with a mess of technologies to manage. And they don't all play nicely with one another.As you well know, hotel software is available for just about everything, but as it stands, each time new software is added, it's a major process. Conference calls, getting buy-in on budget and functionality, contracts and infinite changes, implementations and integrations, and onboarding. And then we multiply this process by so many softwares: from revenue management and housekeeping workflow to travel review management and check-in and checkout technologies. But these things all affect each other. Revenue management is closely tied to guest perception and, therefore, travel reviews can influence rates. Housekeeping workflow is closely tied to check-in and checkout technologies. (Imagine if you can make ancillary revenue when the room comes available early and the guest is notified immediately that for a small fee they can check in right now.) As a result, guest satisfaction may increase, which then influences rate management. SnapShot Marketplace offers one fully integrated space in which to handle all of these interconnected and constantly moving pieces.Hotels can have a central location where PMS data is already integrated and all applications are available within one single login. Think of it like an iPhone with screens full of apps that can easily be added and removed. And, of course, if you want to create a new app, there's always that option, with access to API documentation that allows a hotel to customize to their exact specs.If something's not useful, let it go. If you want to try on something new, download it and give it a whirl without having to worry if it integrates with your PMS, and without having to sit through demos all day or spend valuable hours talking to sales people. Which brings up another good point... no more running contracts by the legal department or, worse, riding out contracts on software that isn't working for your property. No more data security concerns to address every time you look at a new piece of software.All of those basics are set, so hotels just get to play around with what works, making business, dare we say, fun again! And tapping into the crazy potential to change the way we manage hotels in a big way. Every single time we improve the process of managing hotels, you know who wins? The guests. When guests win, we all win.
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Can Hotel Software Be As Easy to Manage as Your Smartphone?

Snapshot Blog - 6 April 2017
If I want to manage my money, I can download the Mint app. If I want to manage my image, I’ll pop open my Linked In app. If I want to manage groceries, menus, and food budgets, I can download an app for that, and then I can use a different app to have everything I need delivered to my door. I can use my Uber app to get transportation to an event downtown. And I can use any number of messaging apps to coordinate with my house cleaning service, my lawn people, the guy who paints the house, my friends and colleagues… There’s an app for medical records and one for finding the best gas prices. I can order books—and anything else I need—on Amazon’s app. I can adjust the lights and heating in my apartment. Looking for a date? There are a million apps for that. Syncing up calendars with a friend or partner? There’s that, too.
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SnapShot and Hotech Partner to Provide Hotels Across Turkey with an Advanced Analytics Dashboard

Snapshot GmbH - 23 March 2017
Under this partnership, Hotech's AmonRa PMS and Otello Hospitality ERP users, in total 1200+ hotels, will now have access to SnapShot Analytics, a powerful tool that allows hotels of any size to interpret their performance by combining data from PMS, RMS, CRM, reputation aggregators, social media, website statistics and more into one simple to use dashboard."Being able to analyze and understand PMS data is crucial to any hotel's success. We are excited to add Hotech's data to our SnapShot Analytics dashboard so that hotels across Turkey can not only understand this data, but also compare it to other key performance indicators," said David Turnbull, co-founder of SnapShot. "This partnership allows Hotech's clients to understand and act upon their data to ultimately improve the guest experience."Since the Hotech was founded, the company has developed comprehensive software solutions for hotels in Turkey, Georgia, Germany, Greece, Turkmenistan and Macedonia. Further expansion to countries across Europe and the Middle East is planned, notably to Spain, Italy, France, Switzerland and Egypt."Besides adding a powerful tool to our wide solution range, we are also very pleased to cooperate with a new global partner, SnapShot. This cooperation will provide us with more strength to continue on our mission to maximize clients' revenue as well as add more solutions in order to ease their success," said Hamdullah Turgut, founder and CTO of Hotech.PMS companies can find out more about SnapShot here.

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