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SnapShot and StayNTouch Partner to Provide Hotels Across the US with a Smarter Analytics Tool

Snapshot GmbH - 18 July 2017
Berlin, Germany -- SnapShot, leading provider of fully integrated applications and analytics for the hospitality industry, announced today that it has joined forces with the American hotel property management systems company, StayNTouch. Through this partnership, StayNTouch customers will have complimentary access to SnapShot's trademark Analytics dashboard, which provides hoteliers with in-depth insight into their properties' happenings, on and offline.SnapShot Analytics aggregates pricing, benchmarking and PMS data, as well as TripAdvisor reviews, social media statistics, and Google Analytics, all of which appear on a single, easy-to-use dashboard. Information is updated daily, so hotel managers always have access to the latest data regarding their properties.Furthermore, StayNTouch customers will be able to take advantage of the other applications in the recently released SnapShot Marketplace, a fleet of tools which are fully integrated to each partner PMS's data, so that hoteliers can start using the apps immediately. SnapShot Marketplace tools, designed specifically for the hospitality industry, cater to hoteliers managing single- and multi-property businesses.SnapShot and StayNTouch have been working together over the last few months to help educate hoteliers on how to make the most of the technology available to them. In April, the companies joined Travel Tripper in hosting a webinar on building the perfect hotel tech stack."It has been a pleasure working with StayNTouch, helping hoteliers to better understand the data they have in front of them on a daily basis," said Clive Wood, SnapShot's Vice President of Business Development for the East Coast. "We look forward now to equipping StayNTouch's clients with the tools they need to make better, quicker, and smarter business decisions," Wood continued."The successful hoteliers in today's ultra-competitive hospitality marketplace are looking to understand their customer better in order to provide a differentiated guest experience from pre-purchase to check-out," said, Jos Schaap, CEO and Founder of StayNTouch. "With SnapShot's powerful toolset integrated with their StayNTouch PMS, these hoteliers can now make decisions and take action quickly and effectively."If you are a StayNTouch customer, activate your SnapShot Analytics dashboard here. To find out more about Analytics and Marketplace, visit the SnapShot website.About StayNTouchStayNTouch is a "Software as a Service" hotel property management systems (PMS) company focused on developing solutions that help hotels raise service levels, drive revenues, reduce costs, and ultimately change the way hotels can captivate their guests. Developed with mobility in mind, the pioneering platform enables hotels to create long lasting relationships with their guests by delivering personalized service levels that today's guests require.StayNTouch operates on tablets and smartphones, empowering hotel employees to go above and beyond in exceeding guest expectations at every touch point. Powering over 75,000 rooms globally, our game-changing solution frees hotels from the constraints of legacy or premise systems, dramatically streamlines operations, increases margins, and revolutionizes how front-line staff connect with guests.StayNTouch is a trusted partner to many of the most forward thinking hotels, resorts, casinos and chains in the industry, including Yotel, Zoku Amsterdam, Valencia Hotels, The Freehand Hotels, Modus Hotels and the Fontainebleau Miami Beach. For more information, visit www.stayntouch.com.
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SnapShot and StayNTouch Partner to Provide Hotels Across the US with a Smarter Analytics Tool

Snapshot Blog - 18 July 2017
SnapShot, leading provider of fully integrated applications and analytics for the hospitality industry, announced today that it has joined forces with the American hotel property management systems company, StayNTouch. Through this partnership, StayNTouch customers will have complimentary access to SnapShot’s trademark Analytics dashboard, which provides hoteliers with in-depth insight into their properties’ happenings, on and offline.

High Tech or High Touch? What Hotels Need to Know About Technology Adoption & Guest Service

Snapshot GmbH - 13 July 2017
So exactly how much can be automated, or more to the point, how much should be automated? (And, really, at what point does it cease to be a hotel when there is no service?) Clearly, almost everything can be technologized, so hotels are confronted with just where and how much of the human touch is needed to create a satisfying guest experience.The question of high tech or high touch lies with your guests. In some ways, we need a new market segment based on technology needs. Some segments want as much automated as possible, but many of these guests want just as much, if not more, control over their experience as those who prefer one-on-one service. And then there are guests who want to hold hands all the way through the process; this is their definition of hospitality and asking them to download an app to check in won't do. With technology, these guests actually get better service because staff is more available to walk them through the process.The answer to the question of high tech or high touch isn't an easy one because the answer is: options. You can take any aspect of hotel operations and service to the cloud as long as you offer guests easy access to staff person at any point along the way. Perhaps a guest wants to book online, check in via mobile, control her AC from an app, and request a pillow via text message--all of these are absolutely possible. BUT she also wants to make her spa reservation on the phone, because she has some specific needs and wants to be sure she can properly get the message across to guarantee the ideal experience.If technology tasks hotels with offering more options, does it actually uncomplicated anything? Does it save money and time? Still a resounding yes. Especially in cases where the technology is integrated with major systems and when hotels have maximum control over the technology and the way it functions. Every time a guest is satisfied by technology, which is more often than not these days, or every time messaging helps staff communicate an issue more quickly, or every time one fewer front desk person takes the elevator to the eleventh floor, efficiency is achieved. Each time this happens, energy and space are made for the instances where guests desire a person. These very critical moments are more effective and more meaningful.So let's say you can automate anything pre-stay, during stay (except for housekeeping itself), and post-stay. Let's say you can integrate major systems and streamline your internal communication, using messaging that interacts with the PMS and the CRM. What specifically still needs the human touch?Most importantly staff should be present. And by "present" we mean that they should not only be visible, but they should also be clearly available and ready to engage. As reliance on technology for guest services increases so does the need for staff to appear undistracted. Having staff at entries and exits--whether at the front desk, the spa, the restaurant, or on checkout--is essential.Additionally, the phone becomes (surprisingly) more important. Every call should be answered, and the speed of answer matters more than ever. When guests decide they need to speak with someone, someone should be available as soon as possible, including reservations, guest service, housekeeping, and so forth. This is the tradeoff for the efficiency of technology. Availability and responsiveness are paramount for the personal moments that matter to guests.Hotels aim at every turn to prioritize efficiency and cost-saving measures while continuing to offer the highest possible level guest service. If the person-to-person elements of guest service are handled well, and they really are fairly simple, technology adoption can better serve hotels and their guests.
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High Tech or High Touch? What Hotels Need to Know About Technology Adoption & Guest Service

Snapshot Blog - 12 July 2017
Hotels worldwide are playing with just how much can be automated. Comfort Hotel Xpress in Oslo opened in 2011 to media fanfare over an almost entirely automated process—check-in, key, checkout and so forth. Housekeeping comes every four days. There’s no restaurant, but there is some food in the lobby. It sounds from reviews like they ended up needing a floating staff person downstairs. Not a surprise.
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HITEC E20X Recap: Where Is Hotel Technology Going?

Snapshot Blog - 5 July 2017
The annual Hospitality Industry Technology Exposition and Conference (HITEC), hosted by Hospitality Financial and Technology Professionals (HFTP), took place last week in Toronto. We enjoyed catching up with all the tech exhibitors, particularly the newcomers who were exhibiting and pitching at Entrepreneur 20X (E20X). It’s where the best of the best and the newest of the new meet up to show off their tech innovations. After meeting with all of the E20X exhibitors, we noticed a few key trends. Here’s what we learned:
Article by David Turnbull

No More Excuses - It's Time For A Change

Snapshot GmbH - 26 June 2017
Technology is not static, it's flexible, and just like processes and services in hotels, it needs to adapt to quickly changing guests expectations and market demands and, if possible, anticipate them. Hotels need to be able to add, tune, upgrade or even completely change their technology stack quickly. Scalability and adaptation to market changes must be a hotel's mantra when choosing a technology provider.This is a challenging and overall pretty new concept, because the legacy systems that have been in place in hotels need to urgently integrate with an entire new generation of SaaS solutions. That said, hotels that manage to embrace this new concept will have a competitive edge.So why is this concept so difficult for hotels to embrace? For one, there is too much friction between softwares. Integrations are the weak link of our industry. Even for some of the best tech companies, integrations can involve months of development and testing to create stable connections.But despite frequent outages, data validation struggles and lengthy waits to be "scheduled", the necessity to integrate prevails. Hoteliers keep accepting that "that's the way it is." That mentality coupled with long sales cycles leave hotels in a technology paralysis. Hotels buy and install key customer-facing technology then sit for seven years complaining about it before making a change. That idea is a scary one, particularly if we look at how quickly technology is changing.Hotels must fundamentally change the way they look at technology planning, purchase and usage. They should consider their technology systems as platforms (rather than servers in the basement) that can be constantly optimized, tweaked and adjusted.Technology needs to have multiple options or versions that fit various segments of hotels. Not every hotel needs an enterprise in mind designed operating software that can handle every task imaginable. So why should they pay for that? Hotels need a modular technology choices, that allows them to pick out the features that they want and need.This modular approach is scalable and doesn't require large upfront fees that swallow-up valuable CAPEX with non-questionable recurring maintenance costs, no matter if the hotels are using the system or not. Flexible pricing models allow hotels to be nimble, adding or removing parts they don't need, in order to keep their technology lean and cost efficient for any property size.Hoteliers can then download apps in seconds and A/B test before paying for the one they want. This flexibility translates itself into changing purchase and usage expectations of the same hotelier when buying hotel technology.With this freedom, as the business grows, the hotel can add features. If business needs change and a feature is no longer needed, the hotel can easily remove it.Hoteliers need to be able to do what hoteliers to best - meet and exceed their customer's expectations. To do this however they need to work with vendors and an entire technology community that promote greater interoperability, flexibility and open access to the data needed to power their guest experience.On paper, all-in-one or full technology stacks are practical for a hotel, but they too need to be able to integrate with new apps and integrate with multiple providers - the grass is always greener. And taking into consideration that an "insignificant" app today could be the next big thing of tomorrow, continuous R&D is a must.The large tech industries have long understood the concept of building platforms that work unilaterally. Our industry needs to adapt to that thinking.The good news is that many incumbent technology providers realize this, reflecting the changing mindset and fickleness of the hotel client base they serve. As we build those systems with open and flexible integrations and pricing, hotels can improve service quality and focus on taking care of guests in ways that no other industry can. Because, at the end of the day, that's what hospitality is really all about.
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SnapShot Expands US Business With New Clients and Growing Teams in New York and San Diego

Snapshot GmbH - 14 June 2017
Wood, who serves on the board of directors for the Hotel Electronic Distribution Network Association (HEDNA), brings a wealth of knowledge and relationships to SnapShot in the United States. Previously, he led GTA's hotel connectivity and chain business from an operational and commercial perspective."I am very excited for SnapShot to take the next steps into the American market," said Wood. "We are currently at a turning point in hotel technology, where streamlining hotel operations is not just focus, but a necessity. I look forward to working with our partners to help their clients adopt fully integrated applications, leading to optimized operations and ultimately maximizing hotel performance," he continued."We are entering the golden age of hotel software where hoteliers have an opportunity to differentiate their offerings by assembling and integrating unique sets of applications," said Jos Schaap, CEO and Founder of mobile technology and PMS company, StayNTouch. "We are proud to partner with SnapShot, who is a foundational leader in this endeavor."Today, with more than 3000 hotels on its platform, Berlin-based SnapShot has five commercial centers across the United States, Europe and Asia Pacific. In May 2017, SnapShot launched the SnapShot Marketplace, a fully-integrated ecosystem where hotels have access to applications designed specifically for the hospitality industry. Among these is SnapShot's flagship app, SnapShot Analytics, which provides an overview of PMS and performance data, Google Analytics, social media, OTA reviews and more on a single dashboard.As part of its growing focus on the American market, SnapShot will be attending HITEC Toronto in June. To schedule an appointment with SnapShot at HITEC, follow this link.To find out more about SnapShot, please visit www.snapshot.travel.
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SnapShot Expands US Business With New Clients and Growing Teams in New York and San Diego

Snapshot Blog - 14 June 2017
SnapShot, a leading technology provider for the hospitality industry, has seen significant growth since opening its doors in the US just six months ago. The company has signed several new partnerships with leading property management systems, including Cloudbeds, StayNTouch and Bay Lakes Information Systems. To support this growth, SnapShot has expanded its team in San Diego and has opened a second US-based office in New York, led by Clive Wood, the company’s newly appointed Vice President of Business Development for the East Coast.
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How To Evaluate Technology So That You Can Fail Fast & Succeed

Snapshot Blog - 7 June 2017
The only way humans learn to walk is by falling. Over and over and over again. We are creatures programmed to learn through failure. Over time, though, we condition ourselves to run from risk. To play it safe, become book smart for the grade, avoid crashing and burning at all cost. This is not a recipe for success. Failure is a necessary ingredient for innovation.
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Weekly Reads 19.05.2017

Snapshot Blog - 22 May 2017
booking.com-inset.jpg This week's reads are full of insights on bookings. The latest report by eRevMax shows Booking.com as the leading source for hotel bookings in several European countries. We also have an in-depth article on attribution models and the secret ways guests discover your hotel. Meanwhile, TripAdvisor embraces online food delivery with its Grubhub integration - a move that raises questions as to the company's long term strategy. To finish off, we delve into the news that Airbnb will provide 3% of revenue generated from bookings in Mexico City to the city's government.
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An Open Letter to Independent Hotels About Getting Ahead

Snapshot Blog - 11 May 2017
We’ve all had a friend who wants to control everything. You know the one. She plans the weekend away, decides what room each person should get, and makes all the dinner reservations. While it’s annoying sometimes, there’s no doubt that she’s efficient and, for the most part, she knows how to get everyone on board for a good time. There are perks for her, and there are perks for you.
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SnapShot and 5stelle* Join Forces to Provide Hoteliers with State-of-the-Art Analytics

Snapshot Blog - 5 May 2017
SnapShot, provider of fully integrated applications for the hospitality industry, and 5stelle* are proud to announce a new partnership, whereby the cloud property management system’s clients now have even more advanced analytics at their fingertips.
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The Weekly Reads 28.04.2017

Snapshot Blog - 28 April 2017
We have truly great reads for you this week. It seems like everybody is talking about data these days, but how can data impact your hotel? Read the break down on our blog. Also we have two great articles on digital marketing for hotels: Facebook Begins Retargeting Potential Travelers with Ads Featuring Flight Info and How to Increase Travel Website Bookings, Automatically.
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How Data Can and Should Impact Your Hotel

Snapshot Blog - 28 April 2017
Analytics, numbers, and key performance indicators play an important role in every business and your hotel is no different. There are hundreds of different ways to calculate, display and act on property performance. Today, data can impact your property several ways. Your daily operations and guest experience are among the top areas data can make a significant impact.
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SnapShot Analytics is Now Available to Bay Lakes Customers

Snapshot GmbH - 19 April 2017
SnapShot Analytics is a powerful tool that monitors and interprets hotel performance. Users of Lodgical Solution, Bay Lakes' flagship property management system, who add SnapShot Analytics, will be able to view and share information about their property in new ways. SnapShot Analytics aggregates data from Lodgical Solution, pricing and benchmarking data, TripAdvisor, Google Analytics and social media. This data, updated daily, is conveniently presented on a single dashboard.SnapShot Analytics is part of the fleet of apps that make up SnapShot Marketplace, a hub of cutting edge tools to better manage day-to-day and longer-term operations for single and multi-property companies. As the apps are fully integrated, hoteliers can start collecting valuable information as soon as they sign up for their chosen products."We have worked hard, together with Bay Lakes, to provide North American hoteliers the latest in hotel tech," says David Turnbull, co-founder of SnapShot. "We look forward to welcoming hoteliers to our platform and helping them seamlessly gather the information they need to improve guest experience and boost revenue."Bay Lakes Information Systems has over 30 years of experience in creating property management software for hotels in the United States and North America. Bay Lakes' solutions are tailored to hotels of all sizes, from single properties to larger corporations."Property managers use a variety of reports from Lodgical Solution, as well as data from other applications, to make timely marketing decisions about their properties," said Greg Swain, the founder and president of Bay Lakes Information Systems. "This strategic partnership with SnapShot allows managers to look at a single dashboard that conveniently combines data from multiple sources. Analytics that used to take hours to accumulate are now available at a click of a button."If you are a Bay Lakes customer, activate your SnapShot Analytics dashboard now.To find out more about SnapShot Analytics, please visit the website.About Bay Lakes Information SystemsBay Lakes Information Systems is an industry leader in providing property management software built by the people who use it. Founded in 1984, Bay Lakes has a long history of working closely with property managers and incorporating their suggestions to create better software.Bay Lakes' products include the Lodgical Solution property management software, software packages for point of sale, payment processing and room tax filing, and the InnLine visitor information portal. Bay Lakes' clients include hotels, hotel condominiums, vacation rentals, timeshares, campgrounds and marinas across the United States and North America.For more information, visit baylakesis.com.
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SnapShot Analytics is Now Available to Bay Lakes Customers

Snapshot Blog - 19 April 2017
SnapShot, provider of fully integrated applications for the hospitality industry, is proud to announce that SnapShot Analytics is now available to the clients of Bay Lakes Information Systems, an industry leader in property management software.
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Online Marketing Tips for Hotels: Interview with Robert van Vliet

Snapshot Blog - 13 April 2017
We recently sat down with Robert van Vliet, co-owner of Hotel la Reine in Eindhoven. Robert is an avid user of SnapShot Analytics and Stardekk's Booking Planner PMS. He also offers consultancy services to hotels in revenue management and online marketing. Read on for Robert's top tips on how hotels can successfully market themselves online.
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Can Hotel Software Be As Easy to Manage as Your Smartphone?

Snapshot GmbH - 10 April 2017
The business of life is complicated, and, yet, I can basically run the whole thing on my iPhone. (And when I do, I'm freed up to spend more time with my people.) Hotels are complicated, but there's no reason they can't be managed from an iPhone either. Actually, we're not suggesting you use your iPhone to manage your hotel, though you could and maybe should, but what if you could pick and choose and customize apps to manage your property with the same ease as a smartphone? Snapshot's new Marketplace aims to do just that.Where hotels have had overwhelming challenges with managing the software for different aspects of the property is, more often than not, the integration piece. With so many different softwares--some of which integrate and some of which don't--hotels have ended up with a mess of technologies to manage. And they don't all play nicely with one another.As you well know, hotel software is available for just about everything, but as it stands, each time new software is added, it's a major process. Conference calls, getting buy-in on budget and functionality, contracts and infinite changes, implementations and integrations, and onboarding. And then we multiply this process by so many softwares: from revenue management and housekeeping workflow to travel review management and check-in and checkout technologies. But these things all affect each other. Revenue management is closely tied to guest perception and, therefore, travel reviews can influence rates. Housekeeping workflow is closely tied to check-in and checkout technologies. (Imagine if you can make ancillary revenue when the room comes available early and the guest is notified immediately that for a small fee they can check in right now.) As a result, guest satisfaction may increase, which then influences rate management. SnapShot Marketplace offers one fully integrated space in which to handle all of these interconnected and constantly moving pieces.Hotels can have a central location where PMS data is already integrated and all applications are available within one single login. Think of it like an iPhone with screens full of apps that can easily be added and removed. And, of course, if you want to create a new app, there's always that option, with access to API documentation that allows a hotel to customize to their exact specs.If something's not useful, let it go. If you want to try on something new, download it and give it a whirl without having to worry if it integrates with your PMS, and without having to sit through demos all day or spend valuable hours talking to sales people. Which brings up another good point... no more running contracts by the legal department or, worse, riding out contracts on software that isn't working for your property. No more data security concerns to address every time you look at a new piece of software.All of those basics are set, so hotels just get to play around with what works, making business, dare we say, fun again! And tapping into the crazy potential to change the way we manage hotels in a big way. Every single time we improve the process of managing hotels, you know who wins? The guests. When guests win, we all win.
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Can Hotel Software Be As Easy to Manage as Your Smartphone?

Snapshot Blog - 6 April 2017
If I want to manage my money, I can download the Mint app. If I want to manage my image, I’ll pop open my Linked In app. If I want to manage groceries, menus, and food budgets, I can download an app for that, and then I can use a different app to have everything I need delivered to my door. I can use my Uber app to get transportation to an event downtown. And I can use any number of messaging apps to coordinate with my house cleaning service, my lawn people, the guy who paints the house, my friends and colleagues… There’s an app for medical records and one for finding the best gas prices. I can order books—and anything else I need—on Amazon’s app. I can adjust the lights and heating in my apartment. Looking for a date? There are a million apps for that. Syncing up calendars with a friend or partner? There’s that, too.
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SnapShot and Hotech Partner to Provide Hotels Across Turkey with an Advanced Analytics Dashboard

Snapshot GmbH - 23 March 2017
Under this partnership, Hotech's AmonRa PMS and Otello Hospitality ERP users, in total 1200+ hotels, will now have access to SnapShot Analytics, a powerful tool that allows hotels of any size to interpret their performance by combining data from PMS, RMS, CRM, reputation aggregators, social media, website statistics and more into one simple to use dashboard."Being able to analyze and understand PMS data is crucial to any hotel's success. We are excited to add Hotech's data to our SnapShot Analytics dashboard so that hotels across Turkey can not only understand this data, but also compare it to other key performance indicators," said David Turnbull, co-founder of SnapShot. "This partnership allows Hotech's clients to understand and act upon their data to ultimately improve the guest experience."Since the Hotech was founded, the company has developed comprehensive software solutions for hotels in Turkey, Georgia, Germany, Greece, Turkmenistan and Macedonia. Further expansion to countries across Europe and the Middle East is planned, notably to Spain, Italy, France, Switzerland and Egypt."Besides adding a powerful tool to our wide solution range, we are also very pleased to cooperate with a new global partner, SnapShot. This cooperation will provide us with more strength to continue on our mission to maximize clients' revenue as well as add more solutions in order to ease their success," said Hamdullah Turgut, founder and CTO of Hotech.PMS companies can find out more about SnapShot here.
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SnapShot and Hotech Partner to Provide Hotels Across Turkey with an Advanced Analytics Dashboard

Snapshot Blog - 23 March 2017
Berlin-based SnapShot, a big data and analytics company, has partnered with Hotech, a Turkish technology provider of professional software solutions, to equip the hospitality industry with advanced analytics and data visualization. Under this partnership, Hotech’s AmonRa PMS and Otello Hospitality ERP users, in total 1200+ hotels, will now have access to SnapShot Analytics, a powerful tool that allows hotels of any size to interpret their performance by combining data from PMS, RMS, CRM, reputation aggregators, social media, website statistics and more into one simple to use dashboard.
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To Hotel Tech Companies: Focus on Innovation, Not Integrations

Snapshot Blog - 21 March 2017
Hotels are spending more and more of their budget on technology, with hotel revenue dedicated to technology increasing from 2.6% of annual revenue in 2013 to 6% in 2015. These numbers are promising for hotel tech, indicating that hotels are open to and interested in new and useful applications. On the other hand, it is a crowded market with lots of competition, and even with a great idea, many tech companies find that hotel data and software is so fragmented that they get bogged down in integrations rather than focusing on delivering a great product.
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Marketing Challenges for Independent Hoteliers

Snapshot Blog - 17 March 2017
For most independent property owners, there are a million different tasks and priorities competing for their attention on a daily basis. Marketing is a huge deal for properties of all types and sizes, but the independent hotelier has unique challenges and advantages. Marketing is an overarching word for many different aspects of a property; whether it’s distribution, pricing strategies, yield management, or data, there is a lot to consider.
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Finding the Right Source for Hotel Data

Snapshot GmbH - 6 March 2017
As an industry, we're entering a transformative stage where technology for hotels is becoming the differentiator and heart of what will make amazing hotel experiences of the future.Hotels have always been about personalization and guest experience. The best hotels are also the best at creating those incredible experiences. The difference today is that technology has become advanced enough to the point where it can assist hotels and guests in getting a unique experience. But as in all large endeavours, it rests on the weakest link. And for hotel technology, that weakest link is data and the exchange of data between systems and applications. In a recent interview with Barry Sternlicht, the CEO of Starwood Capital Group, he mentions the issues with technology that even a large group like Starwood encountered: "Some of the systems in these arcane, heritage, legacy systems, some of them in the hotel industry -- I ran Starwood Hotels, as you know -- they're not really flexible."If it is hard for the CEO of a large hotel group, imagine how it is for the rest of the hotel industry. We've been encountering this problem both directly and with the many partners we have worked with over the years.To help entrepreneurs, startups, hotel tech companies and hoteliers, we've charted some of the options of how and where to connect to get hotel data.Original Data from HotelsHotel data is accessible at two main levels. The first is, of course, getting it directly from the source, for example the hotel's PMS, the hotel itself, social media, etc. These we have called Original Data points.The advantage of connecting directly with these systems is that one gets the raw data straight from the source. For certain data types, this is the best place to get it. For example, it is recommended to get social media figures and certain review data from the source.DOWNLOAD THE FULL CHARTFor other data types, this can prove challenging due to the fragmentation of data sources, and hence different standards and connection types. There are also varying costs involved that can be unpredictable for tech companies, not to mention the time and manpower needed to involve so many data providers. Obviously having a lot of direct connections to PMS providers is great for a hotel technology company and could be seen as a competitive advantage, however the development investment will be substantial and will affect the resources invested in building a great product. Aggregated Hotel DataThe next level of data is aggregated data. These are platforms that collect original data from various sources, aggregate it and standardize it for a uniform output and analysis.Reputation management systems and Channel Managers have traditionally been some of the main aggregators in the hotel technology industry providing data from multiple sources in a standardized format that provided other systems with uniform and reliable data. As hotel technology improves and more systems need to integrate with each other, data aggregators will become more and more important to the hotel technology community. This will make it easier for startups and hotel tech companies to go to market with new hotel technology products. (We recently announced the SnapShot Marketplace as a unique aggregator of hotel data for hotel technology companies of all sizes. Find out more about it here.)DOWNLOAD THE FULL CHARTHotel Technology Applications and SystemsAs new hotel technology applications need integrations, they will need to have one-way or two-way integrations to build out their applications.By finding the right data sources for them, their applications can be built rapidly and focus on creating great user experiences and features, rather than concentrating their time on integrations, which is a never-ending job of updates and improvements and can be quite resource intensive. DOWNLOAD THE FULL CHARTConclusionThe future of hotel technology is going to involve much deeper integrations and personalization for guests, where staff and guests can interact and deliver tailored experiences more quickly and flawlessly. As the CEO of Intercontinental Hotel Group recently said, "We have a focus on understanding our guests across the portfolio and across the world. There are changes in all types of travelers. The evolution of digital to drive the guest experience is not just with Millennials ... The real trick is being able to manage different generations in the same space. If they want personal human interaction, give them that. If they want to do everything digital, enable them to that. Personalization is more important than trying to demarcate around ill-defined generational terms."
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Finding the Right Source for Hotel Data

Snapshot Blog - 6 March 2017
As an industry, we're entering a transformative stage where technology for hotels is becoming the differentiator and heart of what will make amazing hotel experiences of the future. Hotels have always been about personalization and guest experience. The best hotels are also the best at creating those incredible experiences. The difference today is that technology has become advanced enough to the point where it can assist hotels and guests in getting a unique experience.
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The Hotel Technology Revolution We've All Been Waiting For

Snapshot GmbH - 24 February 2017
Ask hoteliers about their biggest pain points, and technology integration will invariably be among them. Hotels require a complex array of software and data sets to operate, and most of them still operate in silos. This makes data inaccessible and difficult to analyze.The hospitality industry is in need of a technology ecosystem: one hub where all hotel data is centralized, structured, and connected. The SnapShot Marketplace is exactly that. It is where hotels and great technology meet.What is the Snapshot Marketplace?With one log-in + one navigation + all data, the Marketplace offers hotels one central location to manage and customize their technology. With the look of an app store and an easy-to-navigate platform, the SnapShot Marketplace allows hotels to pick and choose the applications that they need to effectively run their business, as well as test out new applications and share data from any application to hotel staffers via Fabric, SnapShot's very own hotel messaging tool. And all of the property data is already there and ready to use. With it, hotels can customize their entire software stack, integrating all the moving pieces and making the data work for them.What does this mean for hotels?A technology revolution. Hotels are able to integrate all of their data. Everything. Then they are able put it to maximum use.The ramifications of a technology ecosystem of this caliber are massive. Rather than cobbling together fixes and integrating a few technologies, hotels will officially have access to true data integration in which all the major systems can actually work together. This opens the door to superior predictive intelligence, the foundation of personalized guest communication. It offers revenue management insight based on better data. It will drive more profitable bookings, as hotels are able to more accurately evaluate where their highest value and highest volume business is originating.With Fabric, teams will be empowered by the data now at their disposal. Aligning teams--group sales, reservations, F&B, marketing, and so forth--begins with giving them access to the same high-level, holistic data, as well as empowering them with custom, automated alerts and tasks that can be sent to specific people or teams. When an entire hotel can communicate about that data with ease and from anywhere, these teams become a part of the same, hyper-productive ecosystem.Above all, hotels will have access to exactly the tools they need to create better pricing strategies, better marketing campaigns, and better guest communication because each hotel is able to customize its applications to fit its exact needs.What does it mean for hotel technology as we know it?The Snapshot Marketplace includes a developer portal with full API documentation. Any hotel technology company or freelance developer can build apps off of Snapshot's data. The goal was to remove the burden of building integrations so that hotel technology companies and developers could focus on building great technology, not getting access to data. This accessibility also means that if a hotel doesn't see the exact application that it needs, it can easily build a custom app (either in-house or commissioned by a third-party developer). In fact, several companies already have new applications in development for the Marketplace.The hospitality industry has long been in need of a data solution that connects instead of divides, a technology solution that works together for the greater good of the hotels that depend on it. Snapshot Marketplace is the solution.To learn more about the Snapshot Marketplace and how it is revolutionizing the hospitality industry, visit https://www.snapshot.travel, or to see it live, book a demo with us at ITB.

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