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A New Solution for Hotel Revenue Managers

Xotels - 19 July 2017
There are three main phases a revenue manager needs to go through daily, collecting and aggregating data, analyzing this data to forecast demand as well as performance and finally action the analysis resultsXotels handles the revenue management of over 60 hotels. In our experience, much of a revenue manager's time has always been spent on the tedious collection and aggregation of data and then building the forecast demand and performance. Very little time is usually left to really analyze in-depth this data once collected and aggregated. The only solutions out there to assist you in taking care of these time-consuming tasks are so expensive that it is impossible to purchase them unless you are a global chain.That is why we have developed a new revenue management technology, called HotelScienz. Based on decades of combined revenue management and distribution experience, we created an easy to use hotel revenue management software. It is an affordable demand based system built on best hotel industry practices.The system provides all you need including:Performance dashboard with KPI'sDaily Pick-Up ReportsPast, current and future Performance DataYield algorithms to Highlight Demand TrendsPricing RecommendationDemand ForecastingIntegrated Competitor Rate ShopsOptional Integrated Channel managerRevenue managers save time in daily operations and analysis by using HotelScienz, so they can focus on strategic yield opportunities and grow overall RevPar. Other stakeholders like general managers, asset managers and hotel owners are provided with crucial reporting to gain instant insight into the performance of their hotel portfolio.For more info, go to: www.xotels.com
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Record Performance for Independent Hotels in Q1 & Q2 2017

Xotels Blog - 5 July 2017
Record Performance for Independent Hotels in Q1 & Q2 2017 - Xotells2017 is looking to be our most amazing year yet. Our independent hotel collection is performing a record levels. REVPAR and other financial result KPI are UP, UP, UP ... Moreover, we have broken another record. We are now handling revenue management for over 60 properties.
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The 5 Top Characteristics of Independent Hotels

Xotels Blog - 28 June 2017
Independent and boutique hotels have a number of advantages over their chain competitors, of which owners can take advantage to achieve greater success. At Xotels we love independent countiqie or concept hotels, because the allow us drive premium results. So, what are these characteristics of independent hotels that provide unique selling points over the chain or franchise hotel variety?

How to Write a Persuasive Hotel Business Plan

Xotels - 26 June 2017
Why? Many do not have the time, don't know what to write or how to do the financials. But until you finish your business plan, you will not be able to get the financing either. So you end up with ideas sitting in your head not realizing your dream.Really it is not that difficult to make a good hotel business plan. It is merely a structured summary of your idea. Most people try to include everything about their hotel concept in the plan. This leads to an indigestible super novel like bookwork, aka a mess.They key is, knowing what to include, and what not to include in your hotel business plan. Create a clear road map for success. Excite investors rather than bore them to death like most business plans full of redundant information do. And you need to lead readers down the exact path you want.One of the main challenges for example is that after reading the first page most business I often don't fully understand what the hotel is all about. For investors and lenders it is crucial they can quickly comprehend your plan, without reading the whole document.We have put together a guideline / template with 10 critical points you must include in your hotel business plan;1. Executive SummaryThis exists of two parts:Mission Statement: Intro: a 1 line company description only the essence of your hotel (not 2 lines or a paragraph). It explains why you are in business or or which huge need you are solving, that currently is not being met. For example in the case of Qbic Hotels 'Moving modular hotels into under-utilized real-estate to reduce build-out cost and time.'Objectives: What do you hope to accomplish? I.e."Reach an annual occupancy of 90%."2. Company AnalysisMore detailed information on the USPs (unique selling points) of your hotel concept. 3. Industry AnalysisInformation on the current industry trends and the current state of the market and how this will impact your hotel. This is needed as investors want to be sure you really understand the hotel industry.4. Customer AnalysisIn-depth information on your target market, including geographic, demographic, socio-economic, psycho-graphic, behavioral segmentation details. Which are the types of guests who will mostly stay at your hotel? Explain how your hotel will meet the needs of these main segments in terms of location, amenities and services. Basically, how will consumers answer this question 'Why my hotel?'5. Competitive AnalysisA study of your local competition or global concept competitors, with each of their strengths, weaknesses, occupancy rates and market share (SWOT analysis). And don't forget the most important part; what differentiates you from them. What makes you stand-out?6. Strategic PlanThis exists of 3 parts:Marketing: How exactly will you attract customers / guests? How will you position yourself? What will your message be to the different segments of your business mix? How will your direct marketing work? What will is the plan for your hotel website, SEO, SEM and SMM? Will you do offline promotion?Distribution: Which 3rd party channels will you use and how will you manage availability? What technology will you need?Revenue Management: What pricing and yield techniques will you use? What will your payment and cancellation policies be?7. Operations PlanHow will you run the hotel? How much staff and supervisors will you need? What are their job descriptions / responsibilities? What background and experience should they have? When should they start? What are your service standards? Will you develop manuals? Which supplier will you use? How will you manage inventory?8. Management TeamInclude the bios of your team. Focus on what uniquely qualifies you to make your hotel such a success.9. Financial PlanProvide the start-up costs of the hotel (capital investment), the ingoing business costs, operational expenses and revenue projections for the next five years. Include KPI like expected occupancy, ADR (average daily rate) and REVPAR (revenue per available room).If you are raising money, outline how much funding will be needed and when. Explain how you will generate a return on investment for investors, or when lenders will be paid back.10. Key MilestonesThese are the most important achievement which once they have been completed, will make your hotel more likely to succeed. Think off:Location selectionPermits & LicensesBuild-out / Construction of the HotelStaffing and TrainingOpeningGOP Break-evenNOI Break-even10% EbitdaEach time one of the key milestones is achieved, the risk of lenders or investor decreases. And once your last key milestone is reached, chance of success is more or less guaranteed.11. AppendixProvide any other relevant information here. Don't clutter the main sections of your hotel business plan with too many details. Rather support them with attachments in this part.Many people have great business ideas. But that really doesn't matter. The difference between dreamers and entrepreneurs is the action mindset. Are you ready to ship your idea to the market?The first step is to put your ideas on paper. I hope this free sample will help you write a persuasive hotel business plan. Because no investor or lender will be interested if you cannot present a clear plan.Follow your dreams and go for it!Cheers,Patrick Landman @ XotelsFor Expert Help go to www.Xotels.com

How to Start your own Independent or Boutique Hotel

Xotels - 19 June 2017
Especially if you have never worked in the hotel industry you will be faced with many unexpected situations and complications you might not have imagined. The international hotel business is highly competitive and achieving good financial results is not as easy as it seems.In my experience in dealing with entrepreneurs and investors I have found that there is no shortage of creative ideas for innovative boutique hotel concepts. The challenge however lies more in the strategic and organizational areas of the business.Where to get started if you want to open your own independent hotel? What kind of hotel should it be? How does location influence my business? How to attract guests? How to control operational costs and run a profitable business? These are all important questions that should be dealt with prior to getting into the business.It will be extremely important you prepare yourself well, do a lot of research and develop a detailed business plan to ensure success. Unfortunately I still see too many startup hotels fail due to little planning. In my previous articles I already pointed out some common mistakes made in the pre-opening phase of hotels.In the next few articles we will be covering various important aspects and steps of how to open your own hotel. Topics we will coves include:Innovative Hotel ConceptsHotel Business PlanHotel Market ResearchHotel Feasibility StudyI hope these tips will help fellow entrepreneurs start successful new hotel businesses!Also look forward to your input, ideas and feedback ...Cheers,Patrick Landman @ Xotels
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Hotel Feasibility Study: A How To Guide

Xotels Blog - 12 June 2017
In over ten years of helping hotels to open and remodel successfully, we have seen time and again at Xotels how indispensable a feasibility study is. We have also seen how many would-be hoteliers simply assume that their vision will succeed, without conducting any notable research on building a hotel business that will be consistently profitable and competitive. In this article we look at the steps involved in carrying out an effective hotel feasibility study.
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Revenue Management for Camping Sites & Holiday Parks

Xotels Blog - 23 May 2017
Over the last year, we have expanded into a new and very exciting segment of the tourism industry. We have taken on the revenue management for a camping site and holiday park in the UK. We have adapted our methodology to the specific requirements of this lodging type, and the results are incredible. We would like to take you with us through our journey of the last few months implementing yield and dynamic pricing at Lady’s Mile in Devon, United Kingdom.
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How to Reply to Negative Hotel Reviews - Online Reputation Management

Xotels Blog - 27 March 2017
As a hotel’s guest review score has a significant impact on the RevPAR performance of a hotel, we place great emphasis on online reputation management in our hotel revenue management strategies. As a little refresher, we asked our friends at TrustYou for some practical tips on how to tend to your hotel's profile online. Here the first in a series of articles on this topic.
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2016 Hotel Revenue Performance in Review

Xotels Blog - 26 January 2017
2016 has brought Xotels to new levels, it was a year both of growth in many ways. We have expanded our portfolio with some amazing new hotels, and have been able to increase financial results of our hotel portfolio in a significant way.
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Best Revenue Management Articles & Blog Posts by Xotels in 2016

Xotels Blog - 4 January 2017
2016 was again a very dynamic year, with many changes in the hotel & travel industry. Chains have merged into mega-chains, book-direct is becoming popular on meta-search channels, chains are pushing for direct business etc. But what has been popular in the world of Revenue Management?
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Hotel Asset Management will continue to Evolve in 2017

Xotels Blog - 26 December 2016
In 2011 I wrote an article about the seismic shift in Hotel Asset Management: ‘Hotel Asset Management has Changed Forever’. A change in focus from operations and cost control to a more strategic view, incorporating Revenue Management. Going through LinkedIn reviewing some of the key players in the field of asset management in the hospitality industry I could not help but notice that the shift of focus continues.
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Hotel Internet Marketing Plan & Online Strategies - Part 2

Xotels Blog - 24 October 2016
In Part 1 of our hotel internet marketing plan we ended talking about brand protection to drive direct sales. Another method that can be used and is very effective is PPC advertising in search engines, also called SEM, or Search Engine Marketing.In Part 1 of our hotel internet marketing plan we ended talking about brand protection to drive direct sales. Another method that can be used and is very effective is PPC advertising in search engines, also called SEM, or Search Engine Marketing.
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Hotel Marketing Plan: How to Drive Direct Sales

Xotels Blog - 8 September 2016
It is a balancing act for hoteliers between selling rooms through their own direct channels and using the help of third party websites, wholesalers and online travel agents (OTA's). Naturally, the best way would be to do everything ourselves. According to the motto ‘if you want something to be done good, do it yourself’. But as an independent hotel will it be enough to rely solely on your own revenue management and hotel marketing strategy. In practice however we often reach out for help and alternative distribution channels.
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The Art of Driving Direct Sales - For Independent Hotels

Xotels Blog - 7 September 2016
blauw merkbeeld standaard xotelIt is a balancing act for hoteliers between selling rooms through their own direct channels and using the help of third party websites, wholesalers and online travel agents (OTAs). Naturally, the best way would be to do everything ourselves. According to the motto 'if you want something to be done good, do it yourself'. But as an independent hotel will it be enough to rely solely on your own revenue management and hotel marketing strategy In practice however we often reach out for help and alternative distribution channels.
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Independent Hotels have a strong advantage over Chain properties

Xotels Blog - 26 July 2016
Reading the industry press over the last couple of months, I could not help but notice, all the upheaval about the large chains and the mergers and acquisitions happening. After Marriott acquired Starwood the industry is talking about the era of the mega hotel chains. However, I see actually rather a big opportunity for the independent hotels in the current marketplace. Independent hotels thrive currently and from my experience are outperforming chain hotels in results.

Independent Hotels have a strong advantage over Chain properties in today's market

Xotels Blog - 26 July 2016
Reading the industry press over the last couple of months, I could not help but notice, all the upheaval about the large chains and the mergers and acquisitions happening. After Marriott acquired Starwood the industry is talking about the era of the mega hotel chains. However, I see actually rather a big opportunity for the independent hotels in the current marketplace. Independent hotels thrive currently and from my experience are outperforming chain hotels in results.

Hotel Revenue Management Glossary launched by Xotels

Xotels Blog - 1 July 2016
Not long time ago Xotels celebrated 10 years. Ten years of successful business in Hotel Revenue Management, turning our partner Hotels into ‘bestsellers’. We advice, we manage, we calculate, we analyze, we represent, we sell. We evaluate your numbers and drive your revenue, we set up strategies, we push your sales and we improve your marketing strategies. We train your staff, we build your website, we optimize your search engines, we turn your properties into top accommodations. No matter if you open, reposition or simply want to improve. We are the driving force behind your Hotel. We are the hotelier’s best friend. Whatever question you have, we do our best to find the right answer for you.
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How to Create the Best Hotel Marketing Video

Xotels Blog - 11 May 2016
Best Hotel Marketing Video - Xotels BlogMany hotels and chains spend a large amounts on creating the perfect hotel video. Professional marketing agencies and movie creator / editor experts are involved to create the ultimate hotel marketing video. But do they hit it on the nail? Do they connect with their target audience? The video below will show you that with a bit of creativity and just a small budget you can achieve a great hotel marketing impact ...

OTA Revenue Management Advice can be Tricky for Hotels

Xotels Blog - 4 December 2015
Reading an online hotel industry news publication this month, I came across a statement that kind of threw me off. An industry veteran I greatly admire was suggesting hotels should consult with OTA for revenue management advice. Of course I probed as to what he really meant by this, as it seemed to me a tip that may lead hoteliers down the wrong path.

Blending of Traditional Swiss Hospitality and Revenue Management

Xotels Blog - 30 November 2015
Almost 10 years into our adventure with Xotels, it still gives me a kick when we get a new hotel on board. We have are now almost hitting 40 properties with our portfolio, and it is still as exciting as when we got our first revenue management client. This time it is a new market for us, Switzerland. Yes, we are now moving into the territory of traditional Swiss hospitality. Switzerland is known for its classic hotels and luxury service. And our new client hotel offers no less to its guests. The Hotel Bernina 1865 in Samedan is a property with a long history of traditional Swiss hospitality. It is located in the Engadin valley and just 8 minutes by car from St. Moritz, which you are undoubtedly familiar with.
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Xotels expands hotel portfolio into Africa with the Dhow Inn Zanzibar

Xotels Blog - 20 September 2015
dhow inn logo It was merely a matter of time before we would also enter into the African hospitality industry. We have been getting a lot of request over the last few years to bring our revenue management outsourcing services to this continent. As always we have been waiting for the right opportunity. And with the Dhow Inn at Paje Beach in Zanzibar we are now embarking on an exciting journey.

How to Improve your Hotel's review score on TripAdvisor and Google

Xotels Blog - 13 September 2015
How to Improve your Hotel's review score on TripAdvisor and Google? The review score of your hotel is a key driver of your financial success. Guests score you of course on the level of service and product you provide. It is in essence a grade of the experience at your hotel. There are some easy hotel marketing steps you can take though to improve the guest review score of your hotel. It is a game of putting the %s in your favor. Basically, in general, the more reviews you get, the better you rank.

How to Improve your Hotel TripAdvisor Ranking and Guest Review Score on Google

Xotels Blog - 13 September 2015
How to Improve your Hotel's review score on TripAdvisor and Google? The review score of your hotel is a key driver of your financial success. Guests score you of course on the level of service and product you provide. It is in essence a grade of the experience at your hotel. There are some easy hotel marketing steps you can take though to improve the guest review score of your hotel. It is a game of putting the %s in your favor. Basically, in general, the more reviews you get, the better you rank.

The End Of The Hotel Room

Xotels Blog - 20 May 2015
Zoku - The end of the hotel room At Xotels we are very fortunate to have been working with various exceptional and innovative hotel concepts over the years. The key to success, as we see it, is breaking paradigms and challenging the status quo. And so does our latest partner, Zoku. They have just launched their brand, announcing The End of the Hotel Room ...

What is the Importance of Revenue Management in Hotels?

Xotels Blog - 28 April 2015
hotel pricing strategy 2 Recenctly we asked some of the longtime clients of Xotels this question, the answer was simple, 25% or even more ... Meaning that by implementing best practices in revenue management and proven techniques we are delivering at least 25% incremental revenue to hotels.

Hotel Revenue Management - future and past

Xotels Blog - 30 March 2015
Future of revenue managementI was recently asked by a revenue management coach & consultant, whom I regularly do business with, for an interview. She presented me with three questions about the current state and the future of hotel revenue management. What follows are her questions and my thoughts on the subject.

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